List of Figures

FIGURE 1 GLOBAL INTELLIGENT APPS MARKET: MARKET SEGMENTATION 18
FIGURE 2 GLOBAL INTELLIGENT APPS MARKET: REGIONAL SCOPE 18
FIGURE 3 INTELLIGENT APPS MARKET: RESEARCH DESIGN 20
FIGURE 4 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 21
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 8 INTELLIGENT APPS MARKET: ASSUMPTIONS 26
FIGURE 9 ASIA PACIFIC IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2018 29
FIGURE 10 INTELLIGENT APPS MARKET SNAPSHOT, BY TYPE, 2017 29
FIGURE 11 INTELLIGENT APPS MARKET SNAPSHOT, BY PROVIDER, 2017 30
FIGURE 12 INTELLIGENT APPS MARKET SNAPSHOT, BY SERVICE, 2017 30
FIGURE 13 INTELLIGENT APPS MARKET SNAPSHOT, BY STORE TYPE, 2017 31
FIGURE 14 INTELLIGENT APPS MARKET SNAPSHOT, BY DEPLOYMENT MODE, 2017 31
FIGURE 15 INTELLIGENT APPS MARKET SNAPSHOT, BY VERTICAL, 2017 32
FIGURE 16 INCREASING USE OF SMARTPHONES IS EXPECTED TO DRIVE THE GLOBAL INTELLIGENT APPS MARKET GROWTH DURING THE FORECAST PERIOD 33
FIGURE 17 MEDIA AND ENTERTAINMENT VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 18 INFRASTRUCTURE PROVIDER AND ASIA PACIFIC ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN THE GLOBAL INTELLIGENT APPS MARKET IN 2018 34
FIGURE 19 ASIA PACIFIC IS EXPECTED TO REGISTER THE FASTEST GROWTH DURING THE FORECAST PERIOD 34
FIGURE 20 CONSUMER APPS SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 35
FIGURE 21 ASIA PACIFIC IS EXPECTED TO EMERGE AS THE BEST REGION FOR INVESTMENTS DURING THE FORECAST PERIOD 35
FIGURE 22 INTELLIGENT APPS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 36
FIGURE 23 GLOBAL MARKET SHARE BY OPERATING SYSTEMS, 2018 37
FIGURE 24 TYPES OF MOBILE APP ADVERTISEMENTS 38
FIGURE 25 ENTERPRISE APPS SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 45
FIGURE 26 MACHINE INTELLIGENCE SEGMENT IS EXPECTED TO RECORD THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 27 MANAGED SERVICES SEGMENT IS EXPECTED TO RECORD A HIGHER CAGR DURING THE FORECAST PERIOD 54
FIGURE 28 GOOGLE PLAY STORE TYPE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 58
FIGURE 29 CLOUD SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 63
FIGURE 30 MEDIA AND ENTERTAINMENT VERTICAL IS EXPECTED TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD 67
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FIGURE 31 ASIA PACIFIC IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE
IN 2018 76
FIGURE 32 CANADA IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 77
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 79
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 89
FIGURE 35 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE INTELLIGENT APPS MARKET DURING 2015–2018 102
FIGURE 36 IBM: COMPANY SNAPSHOT 108
FIGURE 37 IBM: SWOT ANALYSIS 110
FIGURE 38 GOOGLE: COMPANY SNAPSHOT 111
FIGURE 39 GOOGLE: SWOT ANALYSIS 113
FIGURE 40 APPLE: COMPANY SNAPSHOT 115
FIGURE 41 APPLE: SWOT ANALYSIS 117
FIGURE 42 MICROSOFT: COMPANY SNAPSHOT 118
FIGURE 43 MICROSOFT: SWOT ANALYSIS 120
FIGURE 44 ORACLE: COMPANY SNAPSHOT 121
FIGURE 45 ORACLE: SWOT ANALYSIS 123
FIGURE 46 BAIDU: COMPANY SNAPSHOT 124
FIGURE 47 BAIDU: SWOT ANALYSIS 126
FIGURE 48 AWS: COMPANY SNAPSHOT 127
FIGURE 49 AWS: SWOT ANALYSIS 128
FIGURE 50 SALESFORCE: COMPANY SNAPSHOT 130
FIGURE 51 SAP: COMPANY SNAPSHOT 133
FIGURE 52 SERVICENOW: COMPANY SNAPSHOT 136
FIGURE 53 FACEBOOK: COMPANY SNAPSHOT 138
FIGURE 54 INTEL: COMPANY SNAPSHOT 141
FIGURE 55 HPE: COMPANY SNAPSHOT 144

 

List of Tables

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 19
TABLE 2 GLOBAL INTELLIGENT APPS MARKET SIZE AND GROWTH RATE 2016–2023 (USD MILLION, Y-O-Y%) 28
TABLE 3 GLOBAL MOBILE ADVERTISING SPENDING: FORECAST TO 2018 38
TABLE 4 INTELLIGENT APPS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 45
TABLE 5 CONSUMER APPS: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 46
TABLE 6 ENTERPRISE APPS: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 47
TABLE 7 INTELLIGENT APPS MARKET SIZE, BY PROVIDER, 2016–2023 (USD MILLION) 49
TABLE 8 INFRASTRUCTURE: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 50
TABLE 9 DATA COLLECTION AND PREPARATION: INTELLIGENT APPS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 51
TABLE 10 MACHINE INTELLIGENCE: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 52
TABLE 11 INTELLIGENT APPS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 54
TABLE 12 PROFESSIONAL SERVICES: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 55
TABLE 13 MANAGED SERVICES: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 56
TABLE 14 INTELLIGENT APPS MARKET SIZE, BY STORE TYPE, 2016–2023 (USD MILLION) 58
TABLE 15 GOOGLE PLAY: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 59
TABLE 16 APPLE APP STORE: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 60
TABLE 17 OTHERS: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 61
TABLE 18 INTELLIGENT APPS MARKET SIZE, BY DEPLOYMENT MODE 2016–2023 (USD MILLION) 63
TABLE 19 CLOUD: INTELLIGENT APPS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 64
TABLE 20 ON PREMISES: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 65
TABLE 21 INTELLIGENT APPS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 67
TABLE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE: INTELLIGENT APPS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 68
TABLE 23 TELECOM: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 69
TABLE 24 RETAIL AND ECOMMERCE: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 70
TABLE 25 HEALTHCARE AND LIFE SCIENCES: INTELLIGENT APPS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 70
TABLE 26 EDUCATION: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 71
TABLE 27 MEDIA AND ENTERTAINMENT: INTELLIGENT APPS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 72
TABLE 28 TRAVEL AND HOSPITALITY: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 73
TABLE 29 OTHERS: INTELLIGENT APPS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 74
TABLE 30 INTELLIGENT APPS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 77
TABLE 31 NORTH AMERICA: INTELLIGENT APPS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 80
TABLE 32 NORTH AMERICA: INTELLIGENT APPS MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 80
TABLE 33 NORTH AMERICA: INTELLIGENT APPS MARKET SIZE, BY PROVIDER 2016–2023 (USD MILLION) 81
TABLE 34 NORTH AMERICA: INTELLIGENT APPS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 81
TABLE 35 NORTH AMERICA: INTELLIGENT APPS MARKET SIZE, BY STORE TYPE 2016–2023 (USD MILLION) 82
TABLE 36 NORTH AMERICA: INTELLIGENT APPS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 82
TABLE 37 NORTH AMERICA: INTELLIGENT APPS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 83
TABLE 38 EUROPE: INTELLIGENT APPS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 85
TABLE 39 EUROPE: INTELLIGENT APPS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 85
TABLE 40 EUROPE: INTELLIGENT APPS MARKET SIZE, BY PROVIDER 2016–2023 (USD MILLION) 85
TABLE 41 EUROPE: INTELLIGENT APPS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 86
TABLE 42 EUROPE: INTELLIGENT APPS MARKET SIZE, BY STORE TYPE 2016–2023 (USD MILLION) 86
TABLE 43 EUROPE: INTELLIGENT APPS MARKET SIZE, BY DEPLOYMENT MODE 2016–2023 (USD MILLION) 87
TABLE 44 EUROPE: INTELLIGENT APPS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 87
TABLE 45 ASIA PACIFIC: INTELLIGENT APPS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 91
TABLE 46 ASIA PACIFIC: INTELLIGENT APPS MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 91
TABLE 47 ASIA PACIFIC: INTELLIGENT APPS MARKET SIZE, BY PROVIDER 2016–2023 (USD MILLION) 91
TABLE 48 ASIA PACIFIC: INTELLIGENT APPS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 92
TABLE 49 ASIA PACIFIC: INTELLIGENT APPS MARKET SIZE, BY STORE TYPE 2016–2023 (USD MILLION) 92
TABLE 50 ASIA PACIFIC: INTELLIGENT APPS MARKET SIZE, BY DEPLOYMENT MODE 2016–2023 (USD MILLION) 93
TABLE 51 ASIA PACIFIC: INTELLIGENT APPS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 93
TABLE 52 MIDDLE EAST AND AFRICA: INTELLIGENT APPS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 95
TABLE 53 MIDDLE EAST AND AFRICA: INTELLIGENT APPS MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 95
TABLE 54 MIDDLE EAST AND AFRICA: INTELLIGENT APPS MARKET SIZE, BY PROVIDER, 2016–2023 (USD MILLION) 96
TABLE 55 MIDDLE EAST AND AFRICA: INTELLIGENT APPS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 96
TABLE 56 MIDDLE EAST AND AFRICA: INTELLIGENT APPS MARKET SIZE BY STORE TYPE, 2016–2023 (USD MILLION) 96
TABLE 57 MIDDLE EAST AND AFRICA: INTELLIGENT APPS MARKET SIZE BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 97
TABLE 58 MIDDLE EAST AND AFRICA: INTELLIGENT APPS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 97
TABLE 59 LATIN AMERICA: INTELLIGENT APPS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 99
TABLE 60 LATIN AMERICA: INTELLIGENT APPS MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 99
TABLE 61 LATIN AMERICA: INTELLIGENT APPS MARKET SIZE, BY PROVIDER 2016–2023 (USD MILLION) 99
TABLE 62 LATIN AMERICA: INTELLIGENT APPS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 100
TABLE 63 LATIN AMERICA: INTELLIGENT APPS MARKET SIZE, BY STORE TYPE 2016–2023 (USD MILLION) 100
TABLE 64 LATIN AMERICA: INTELLIGENT APPS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 100
TABLE 65 LATIN AMERICA: INTELLIGENT APPS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 101
TABLE 66 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS, 2015–2018 104
TABLE 67 AGREEMENTS AND PARTNERSHIPS, 2016–2018 105
TABLE 68 ACQUISITIONS, 2015–2018 106
TABLE 69 EXPANSIONS, 2016–2018 107