List of Figures

FIGURE 1 GLOBAL COGNITIVE MEDIA MARKET: MARKET SEGMENTATION 18
FIGURE 2 GLOBAL COGNITIVE MEDIA MARKET: REGIONAL SCOPE 19
FIGURE 3 COGNITIVE MEDIA MARKET: RESEARCH DESIGN 21
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION AND REGION 22
FIGURE 5 DATA TRIANGULATION 24
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 25
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 8 NORTH AMERICA IS ESTIMATED TO HAVE THE HIGHEST MARKET SHARE IN 2018 29
FIGURE 9 COGNITIVE MEDIA MARKET SNAPSHOT, BY TECHNOLOGY, 2017 30
FIGURE 10 COGNITIVE MEDIA MARKET SNAPSHOT, BY APPLICATION, 2017 30
FIGURE 11 COGNITIVE MEDIA MARKET SNAPSHOT, BY COMPONENT, 2017 31
FIGURE 12 COGNITIVE MEDIA MARKET SNAPSHOT, BY SOLUTION, 2017 31
FIGURE 13 COGNITIVE MEDIA MARKET SNAPSHOT, BY SERVICE, 2017 31
FIGURE 14 COGNITIVE MEDIA MARKET SNAPSHOT, BY DEPLOYMENT MODE, 2017 32
FIGURE 15 COGNITIVE MEDIA MARKET SNAPSHOT, BY ENTERPRISE SIZE, 2017 32
FIGURE 16 THE GLOBAL COGNITIVE MEDIA MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 33
FIGURE 17 PREDICTIVE ANALYSIS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 18 SUPPORT AND MAINTENANCE, AND NORTH AMERICA ARE ESTIMATED TO HOLD THE HIGHEST MARKET SHARES IN THE COGNITIVE MEDIA MARKET IN 2018 34
FIGURE 19 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34
FIGURE 20 CLOUD DEPLOYMENT MODE IS EXPECTED TO HOLD THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 35
FIGURE 21 NORTH AMERICA IS ESTIMATED TO HAVE THE HIGHEST MARKET SHARE IN 2018 35
FIGURE 22 MARKET INVESTMENT SCENARIO: ASIA PACIFIC IS EXPECTED TO BE THE BEST REGION FOR INVESTMENT DURING THE FORECAST PERIOD 36
FIGURE 23 COGNITIVE MEDIA MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES 37
FIGURE 24 COGNITIVE COMPUTING CAPABILITIES BY NUMBER OF TRANSACTIONS
(2012-2015) 40
FIGURE 25 NATURAL LANGUAGE PROCESSING TECHNOLOGY IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 45
FIGURE 26 PREDICTIVE ANALYSIS APPLICATION IS EXPECTED TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 27 SERVICES SEGMENT IS EXPECTED TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD 57
FIGURE 28 PLATFORMS SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 58
FIGURE 29 SUPPORT AND MAINTENANCE SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 60
FIGURE 30 CLOUD DEPLOYMENT MODE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 65
FIGURE 31 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 69
FIGURE 32 NORTH AMERICA IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE
IN 2018 73
FIGURE 33 ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 74
FIGURE 34 WORLDWIDE MEDIA SPENDING, BY REGION, 2018 75
FIGURE 35 NORTH AMERICA: MARKET SNAPSHOT 76
FIGURE 36 NORTH AMERICA: COGNITIVE MEDIA MARKET, BY APPLICATION 77
FIGURE 37 EUROPE: COGNITIVE MEDIA MARKET, BY APPLICATION 82
FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT 87
FIGURE 39 ASIA PACIFIC: COGNITIVE MEDIA MARKET, BY APPLICATION 88
FIGURE 40 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET, BY APPLICATION 92
FIGURE 41 LATIN AMERICA: COGNITIVE MEDIA MARKET, BY APPLICATION 97
FIGURE 42 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE COGNITIVE MEDIA MARKET DURING 2015–2018 103
FIGURE 43 IBM: COMPANY SNAPSHOT 109
FIGURE 44 IBM: SWOT ANALYSIS 111
FIGURE 45 GOOGLE: COMPANY SNAPSHOT 112
FIGURE 46 GOOGLE: SWOT ANALYSIS 114
FIGURE 47 AWS: COMPANY SNAPSHOT 115
FIGURE 48 AWS: SWOT ANALYSIS 116
FIGURE 49 MICROSOFT: COMPANY SNAPSHOT 118
FIGURE 50 MICROSOFT: SWOT ANALYSIS 120
FIGURE 51 SALESFORCE: COMPANY SNAPSHOT 121
FIGURE 52 SALESFORCE: SWOT ANALYSIS 122
FIGURE 53 ADOBE: COMPANY SNAPSHOT 124
FIGURE 54 ADOBE: SWOT ANALYSIS 125
FIGURE 55 BAIDU: COMPANY SNAPSHOT 126
FIGURE 56 BAIDU: SWOT ANALYSIS 128
FIGURE 57 NVIDIA: COMPANY SNAPSHOT 129
FIGURE 58 VERITONE: COMPANY SNAPSHOT 132
FIGURE 59 ALBERT: COMPANY SNAPSHOT 134

 

List of Tables

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 20
TABLE 2 GLOBAL COGNITIVE MEDIA MARKET SIZE AND GROWTH RATE 2016–2023 (USD MILLION, Y-O-Y%) 29
TABLE 3 TOTAL AMOUNT INVESTED IN ARTIFICIAL INTELLIGENCE STARTUPS DURING 2010–2015 WORLDWIDE 39
TABLE 4 COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 45
TABLE 5 DEEP LEARNING AND MACHINE LEARNING: COGNITIVE MEDIA MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 46
TABLE 6 NATURAL LANGUAGE PROCESSING: COGNITIVE MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 47
TABLE 7 COGNITIVE MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 50
TABLE 8 CONTENT MANAGEMENT: COGNITIVE MEDIA MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 51
TABLE 9 NETWORK OPTIMIZATION: COGNITIVE MEDIA MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 51
TABLE 10 RECOMMENDATION AND PERSONALIZATION: COGNITIVE MEDIA MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 52
TABLE 11 CUSTOMER RETENTION: COGNITIVE MEDIA MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 53
TABLE 12 PREDICTIVE ANALYSIS: COGNITIVE MEDIA MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 54
TABLE 13 SECURITY MANAGEMENT: COGNITIVE MEDIA MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 54
TABLE 14 OTHERS: COGNITIVE MEDIA MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 55
TABLE 15 COGNITIVE MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 57
TABLE 16 SOLUTIONS: COGNITIVE MEDIA MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 58
TABLE 17 SOFTWARE TOOLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 59
TABLE 18 PLATFORMS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 60
TABLE 19 SERVICES: COGNITIVE MEDIA MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 61
TABLE 20 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 61
TABLE 21 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 62
TABLE 22 TRAINING AND CONSULTING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 63
TABLE 23 COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE 2016–2023 (USD MILLION) 65
TABLE 24 CLOUD: COGNITIVE MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 66
TABLE 25 ON-PREMISES: COGNITIVE MEDIA MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 67
TABLE 26 COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE 2016–2023 (USD MILLION) 69
TABLE 27 SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE MEDIA MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 70
TABLE 28 LARGE ENTERPRISES: COGNITIVE MEDIA MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 71
TABLE 29 GLOBAL COGNITIVE MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 74
TABLE 30 MAJOR MEDIA AGENCIES IN NORTH AMERICA, TILL JANUARY 2018 78
TABLE 31 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 78
TABLE 32 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY 2016–2023 (USD MILLION) 78
TABLE 33 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 79
TABLE 34 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 79
TABLE 35 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 80
TABLE 36 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 80
TABLE 37 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 80
TABLE 38 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE 2016–2023 (USD MILLION) 81
TABLE 39 MAJOR MEDIA AGENCIES IN EUROPE, TILL JANUARY 2018 83
TABLE 40 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 83
TABLE 41 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY 2016–2023 (USD MILLION) 83
TABLE 42 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 84
TABLE 43 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 84
TABLE 44 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 85
TABLE 45 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 85
TABLE 46 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE 2016–2023 (USD MILLION) 85
TABLE 47 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE 2016–2023 (USD MILLION) 86
TABLE 48 MAJOR MEDIA AGENCIES IN ASIA PACIFIC, TILL JANUARY 2018 89
TABLE 49 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 89
TABLE 50 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY 2016–2023 (USD MILLION) 89
TABLE 51 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 90
TABLE 52 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 90
TABLE 53 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 91
TABLE 54 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 91
TABLE 55 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE 2016–2023 (USD MILLION) 91
TABLE 56 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE 2016–2023 (USD MILLION) 92
TABLE 57 MAJOR MEDIA AGENCIES IN MIDDLE EAST AND AFRICA, TILL JANUARY 2018 93
TABLE 58 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 93
TABLE 59 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 94
TABLE 60 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 94
TABLE 61 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 95
TABLE 62 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 95
TABLE 63 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 95
TABLE 64 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 96
TABLE 65 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 96
TABLE 66 MAJOR MEDIA AGENCIES IN LATIN AMERICA, TILL JANUARY 2018 98
TABLE 67 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 98
TABLE 68 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY 2016–2023 (USD MILLION) 98
TABLE 69 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 99
TABLE 70 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 99
TABLE 71 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 100
TABLE 72 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 100
TABLE 73 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE 2016–2023 (USD MILLION) 100
TABLE 74 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE 2016–2023 (USD MILLION) 101
TABLE 75 MARKET RANKING FOR COGNITIVE MEDIA MARKET, 2018 104
TABLE 76 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS, 2015–2018 104
TABLE 77 AGREEMENTS AND PARTNERSHIPS, 2016–2018 105
TABLE 78 ACQUISITIONS, 2015–2018 106
TABLE 79 BUSINESS EXPANSIONS, 2016–2018 107