Table of Content



1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 Group of Eight (G8) Advertising
2.1. Industry Outlook

3 Advertising in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 Advertising in France
4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators

5 Advertising in Germany
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 Advertising in Italy
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators

7 Advertising in Japan
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators

8 Advertising in Russia
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
8.6. Macroeconomic Indicators

9 Advertising in The United Kingdom
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
9.6. Macroeconomic Indicators

10 Advertising in The United States
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
10.6. Macroeconomic Indicators

11 Company Profiles
11.1. Dentsu, Inc.
11.2. The Interpublic Group of Companies, Inc.
11.3. Publicis Groupe SA
11.4. WPP plc
11.5. Havas SA
11.6. Omnicom Group, Inc.
11.7. Hakuhodo DY Holdings Inc.
11.8. Asatsu-DK Inc.

12 Appendix
12.1. Methodology
12.2. About MarketLine



List of Figures


Figure 1: G8 advertising industry, revenue($m), 2015-24
Figure 2: G8 Advertising industry, revenue by country (%), 2019
Figure 3: G8 advertising industry, revenue by country ($m), 2015-19
Figure 4: G8 advertising industry forecast, revenue by country ($m), 2019-24
Figure 5: Canada advertising industry value: $ million, 2015-19
Figure 6: Canada advertising industry category segmentation: % share, by value, 2019
Figure 7: Canada advertising industry geography segmentation: % share, by value, 2019
Figure 8: Canada advertising industry value forecast: $ million, 2019-24
Figure 9: Forces driving competition in the advertising industry in Canada, 2019
Figure 10: Drivers of buyer power in the advertising industry in Canada, 2019
Figure 11: Drivers of supplier power in the advertising industry in Canada, 2019
Figure 12: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2019
Figure 13: Factors influencing the threat of substitutes in the advertising industry in Canada, 2019
Figure 14: Drivers of degree of rivalry in the advertising industry in Canada, 2019
Figure 15: France advertising industry value: $ billion, 2015-19
Figure 16: France advertising industry category segmentation: % share, by value, 2019
Figure 17: France advertising industry geography segmentation: % share, by value, 2019
Figure 18: France advertising industry value forecast: $ billion, 2019-24
Figure 19: Forces driving competition in the advertising industry in France, 2019
Figure 20: Drivers of buyer power in the advertising industry in France, 2019
Figure 21: Drivers of supplier power in the advertising industry in France, 2019
Figure 22: Factors influencing the likelihood of new entrants in the advertising industry in France, 2019
Figure 23: Factors influencing the threat of substitutes in the advertising industry in France, 2019
Figure 24: Drivers of degree of rivalry in the advertising industry in France, 2019
Figure 25: Germany advertising industry value: $ billion, 2015-19
Figure 26: Germany advertising industry category segmentation: % share, by value, 2019
Figure 27: Germany advertising industry geography segmentation: % share, by value, 2019
Figure 28: Germany advertising industry value forecast: $ billion, 2019-24
Figure 29: Forces driving competition in the advertising industry in Germany, 2019
Figure 30: Drivers of buyer power in the advertising industry in Germany, 2019
Figure 31: Drivers of supplier power in the advertising industry in Germany, 2019
Figure 32: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2019
Figure 33: Factors influencing the threat of substitutes in the advertising industry in Germany, 2019
Figure 34: Drivers of degree of rivalry in the advertising industry in Germany, 2019
Figure 35: Italy advertising industry value: $ million, 2015-19
Figure 36: Italy advertising industry category segmentation: % share, by value, 2019
Figure 37: Italy advertising industry geography segmentation: % share, by value, 2019
Figure 38: Italy advertising industry value forecast: $ million, 2019-24
Figure 39: Forces driving competition in the advertising industry in Italy, 2019
Figure 40: Drivers of buyer power in the advertising industry in Italy, 2019
Figure 41: Drivers of supplier power in the advertising industry in Italy, 2019
Figure 42: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2019
Figure 43: Factors influencing the threat of substitutes in the advertising industry in Italy, 2019
Figure 44: Drivers of degree of rivalry in the advertising industry in Italy, 2019
Figure 45: Japan advertising industry value: $ billion, 2015-19
Figure 46: Japan advertising industry category segmentation: % share, by value, 2019
Figure 47: Japan advertising industry geography segmentation: % share, by value, 2019
Figure 48: Japan advertising industry value forecast: $ billion, 2019-24
Figure 49: Forces driving competition in the advertising industry in Japan, 2019
Figure 50: Drivers of buyer power in the advertising industry in Japan, 2019
Figure 51: Drivers of supplier power in the advertising industry in Japan, 2019
Figure 52: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2019
Figure 53: Factors influencing the threat of substitutes in the advertising industry in Japan, 2019
Figure 54: Drivers of degree of rivalry in the advertising industry in Japan, 2019
Figure 55: Russia advertising industry value: $ billion, 2015-19
Figure 56: Russia advertising industry category segmentation: % share, by value, 2019
Figure 57: Russia advertising industry geography segmentation: % share, by value, 2019
Figure 58: Russia advertising industry value forecast: $ billion, 2019-24
Figure 59: Forces driving competition in the advertising industry in Russia, 2019
Figure 60: Drivers of buyer power in the advertising industry in Russia, 2019


List of Tables


Table 1: G8 advertising industry, revenue($m), 2015-24
Table 2: G8 advertising industry, revenue by country ($m), 2015-19
Table 3: G8 advertising industry forecast, revenue by country ($m), 2019-24
Table 4: Canada advertising industry value: $ million, 2015-19
Table 5: Canada advertising industry category segmentation: $ million, 2019
Table 6: Canada advertising industry geography segmentation: $ million, 2019
Table 7: Canada advertising industry value forecast: $ million, 2019-24
Table 8: Canada size of population (million), 2015-19
Table 9: Canada gdp (constant 2005 prices, $ billion), 2015-19
Table 10: Canada gdp (current prices, $ billion), 2015-19
Table 11: Canada inflation, 2015-19
Table 12: Canada consumer price index (absolute), 2015-19
Table 13: Canada exchange rate, 2015-19
Table 14: France advertising industry value: $ billion, 2015-19
Table 15: France advertising industry category segmentation: $ billion, 2019
Table 16: France advertising industry geography segmentation: $ billion, 2019
Table 17: France advertising industry value forecast: $ billion, 2019-24
Table 18: France size of population (million), 2015-19
Table 19: France gdp (constant 2005 prices, $ billion), 2015-19
Table 20: France gdp (current prices, $ billion), 2015-19
Table 21: France inflation, 2015-19
Table 22: France consumer price index (absolute), 2015-19
Table 23: France exchange rate, 2015-19
Table 24: Germany advertising industry value: $ billion, 2015-19
Table 25: Germany advertising industry category segmentation: $ billion, 2019
Table 26: Germany advertising industry geography segmentation: $ billion, 2019
Table 27: Germany advertising industry value forecast: $ billion, 2019-24
Table 28: Germany size of population (million), 2015-19
Table 29: Germany gdp (constant 2005 prices, $ billion), 2015-19
Table 30: Germany gdp (current prices, $ billion), 2015-19
Table 31: Germany inflation, 2015-19
Table 32: Germany consumer price index (absolute), 2015-19
Table 33: Germany exchange rate, 2015-19
Table 34: Italy advertising industry value: $ million, 2015-19
Table 35: Italy advertising industry category segmentation: $ million, 2019
Table 36: Italy advertising industry geography segmentation: $ million, 2019
Table 37: Italy advertising industry value forecast: $ million, 2019-24
Table 38: Italy size of population (million), 2015-19
Table 39: Italy gdp (constant 2005 prices, $ billion), 2015-19
Table 40: Italy gdp (current prices, $ billion), 2015-19
Table 41: Italy inflation, 2015-19
Table 42: Italy consumer price index (absolute), 2015-19
Table 43: Italy exchange rate, 2015-19
Table 44: Japan advertising industry value: $ billion, 2015-19
Table 45: Japan advertising industry category segmentation: $ billion, 2019
Table 46: Japan advertising industry geography segmentation: $ billion, 2019
Table 47: Japan advertising industry value forecast: $ billion, 2019-24
Table 48: Japan size of population (million), 2015-19
Table 49: Japan gdp (constant 2005 prices, $ billion), 2015-19
Table 50: Japan gdp (current prices, $ billion), 2015-19
Table 51: Japan inflation, 2015-19
Table 52: Japan consumer price index (absolute), 2015-19
Table 53: Japan exchange rate, 2015-19
Table 54: Russia advertising industry value: $ billion, 2015-19
Table 55: Russia advertising industry category segmentation: $ billion, 2019
Table 56: Russia advertising industry geography segmentation: $ billion, 2019
Table 57: Russia advertising industry value forecast: $ billion, 2019-24
Table 58: Russia size of population (million), 2015-19
Table 59: Russia gdp (constant 2005 prices, $ billion), 2015-19