Table of Content


1    INTRODUCTION    24
1.1    INTRODUCTION TO COVID-19    24
1.2    COVID-19 HEALTH ASSESSMENT    24
FIGURE 1    COVID-19: GLOBAL PROPAGATION    24
FIGURE 2    COVID-19 PROPAGATION: SELECT COUNTRIES    25
1.3    COVID-19 ECONOMIC ASSESSMENT    26
FIGURE 3    REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT
G20 COUNTRIES IN 2020    26
1.3.1    COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT    27
FIGURE 4    FACTORS IMPACTING GLOBAL ECONOMY    27
FIGURE 5    SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY    28
1.4    OBJECTIVES OF THE STUDY    29
1.5    MARKET DEFINITION    29
1.5.1    INCLUSIONS AND EXCLUSIONS    30
1.6    MARKET SCOPE    30
1.6.1    MARKET SEGMENTATION    31
1.6.2    REGIONS COVERED    31
1.6.3    YEARS CONSIDERED FOR STUDY    32
1.7    CURRENCY CONSIDERED    32
TABLE 1    UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019    32
1.8    STAKEHOLDERS    32
1.9    SUMMARY OF CHANGES    33
2    RESEARCH METHODOLOGY    34
2.1    RESEARCH DATA    34
FIGURE 6    COGNITIVE ASSESSMENT AND TRAINING MARKET: RESEARCH DESIGN    34
2.1.1    SECONDARY DATA    35
2.1.2    PRIMARY DATA    35
TABLE 2    PRIMARY INTERVIEWS    35
2.1.2.1    Breakup of primary profiles    36
2.1.2.2    Key industry insights    36
2.2    MARKET BREAKUP AND DATA TRIANGULATION    37
FIGURE 7    DATA TRIANGULATION    37

2.3    MARKET SIZE ESTIMATION    38
FIGURE 8    COGNITIVE ASSESSMENT AND TRAINING MARKET:
TOP-DOWN AND BOTTOM-UP APPROACHES    38
2.3.1    TOP-DOWN APPROACH    38
2.3.2    BOTTOM-UP APPROACH    39
FIGURE 9    MARKET SIZE ESTIMATION METHODOLOGY ? APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF COGNITIVE ASSESSMENT AND TRAINING MARKET    39
FIGURE 10    MARKET SIZE ESTIMATION METHODOLOGY ? APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF COGNITIVE ASSESSMENT AND TRAINING MARKET    40
FIGURE 11    MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF COGNITIVE ASSESSMENT AND TRAINING THROUGH OVERALL COGNITIVE ASSESSMENT AND TRAINING SPENDING    41
2.4    MARKET FORECAST    42
TABLE 3    FACTOR ANALYSIS    42
2.5    COMPANY EVALUATION MATRIX METHODOLOGY    43
FIGURE 12    COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE    43
2.6    STARTUP/SME COMPANY EVALUATION MATRIX METHODOLOGY    44
FIGURE 13    STARTUP/SME COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE    44
2.7    ASSUMPTIONS FOR THE STUDY    45
2.8    LIMITATIONS OF THE STUDY    46
2.9    IMPLICATIONS OF COVID-19 ON COGNITIVE ASSESSMENT AND TRAINING MARKET    47
FIGURE 14    QUARTERLY IMPACT OF COVID-19 DURING 2020–2021    47
3    EXECUTIVE SUMMARY    49
TABLE 4    GLOBAL COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE AND GROWTH RATE, 2014–2019 (USD MILLION, Y-O-Y%)    51
TABLE 5    GLOBAL COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y%)    51
FIGURE 15    SOLUTIONS SEGMENT TO HOLD LARGER MARKET SIZE IN 2020    51
FIGURE 16    ASSESSMENT SEGMENT TO HOLD LARGEST MARKET SHARE IN 2020    52
FIGURE 17    TRAINING AND SUPPORT SERVICES SEGMENT TO HOLD LARGER MARKET SIZE IN 2020    52
FIGURE 18    LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SHARE IN 2020    52
FIGURE 19    CLINICAL TRIALS SEGMENT TO HOLD LARGEST MARKET SHARE IN 2020    53
FIGURE 20    HEALTHCARE AND LIFE SCIENCES VERTICAL SEGMENT TO HOLD LARGEST MARKET SHARE IN 2020    53
FIGURE 21    ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD    54
4    PREMIUM INSIGHTS    55
4.1    ATTRACTIVE OPPORTUNITIES IN COGNITIVE ASSESSMENT AND TRAINING MARKET    55
FIGURE 22    ONGOING GLOBAL DIGITAL TRANSFORMATION AND GROWING FOCUS ON MENTAL HEALTH AND TESTING COGNITION AT HOME CONTRIBUTE TO MARKET GROWTH    55

4.2    COGNITIVE ASSESSMENT AND TRAINING MARKET, BY APPLICATION    56
FIGURE 23    LEARNING SEGMENT TO GROW AT HIGHEST CAGR OF COGNITIVE ASSESSMENT AND TRAINING MARKET FROM 2020 TO 2025    56
4.3    COGNITIVE ASSESSMENT AND TRAINING MARKET, BY REGION    56
FIGURE 24    NORTH AMERICA TO HOLD LARGEST SHARE OF COGNITIVE ASSESSMENT AND TRAINING MARKET IN 2020    56
4.4    COGNITIVE ASSESSMENT AND TRAINING MARKET, TOP THREE SOLUTIONS
AND VERTICALS    57
FIGURE 25    ASSESSMENT SOLUTION AND HEALTHCARE AND LIFE SCIENCES VERTICAL
TO HOLD LARGE SHARES OF COGNITIVE ASSESSMENT AND TRAINING MARKET IN 2020    57
5    MARKET OVERVIEW AND INDUSTRY TRENDS    58
5.1    INTRODUCTION    58
5.2    COGNITIVE ASSESSMENT: TYPES    58
5.3    MARKET DYNAMICS    59
FIGURE 26    DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: COGNITIVE ASSESSMENT AND TRAINING MARKET    59
5.3.1    DRIVERS    59
5.3.1.1    Rising adoption of gamification for cognitive assessment    59
5.3.1.2    Social distancing practices resulting in increased adoption of eLearning solutions    60
5.3.1.3    COVID-19 pandemic to drive the need for testing cognition at home    60
5.3.2    RESTRAINTS    61
5.3.2.1    Time-constraints in developing clinically validated brain training solutions    61
5.3.2.2    Negative publicity in the media about brain training efficiency    61
5.3.3    OPPORTUNITIES    61
5.3.3.1    Growing need for technological advancements in the healthcare industry during COVID-19    61
5.3.3.2    Rising demand for improved brain and mental fitness    62
5.3.4    CHALLENGES    62
5.3.4.1    High dependency on traditional assessment methods    62
5.3.4.2    Lack of awareness about brain fitness among the current population    63
5.3.5    CUMULATIVE GROWTH ANALYSIS    63
5.4    COGNITIVE ASSESSMENT AND TRAINING: ECOSYSTEM    64
FIGURE 27    COGNITIVE ASSESSMENT AND TRAINING MARKET ECOSYSTEM    64
5.5    COGNITIVE ASSESSMENT AND TRAINING MARKET: COVID-19 IMPACT    64
FIGURE 28    COGNITIVE ASSESSMENT AND TRAINING MARKET TO WITNESS NEGLIGIBLE/MINOR DECLINE IN GROWTH IN 2020    65

5.6    CASE STUDY ANALYSIS    66
5.6.1    US-BASED HUMAN RESOURCES SERVICE PROVIDER COMPANY,
AZILEN’S END-USER ORIENTED SOLUTION    66
5.6.2    BAYER ADOPTED SAVONIX MOBILE TESTS TO MEASURE SMALL IMPROVEMENTS IN COGNITION    66
5.6.3    LEANDER ISD USED AN IMPACT SOLUTION FOR MANAGING A
STUDENT’S HEAD INJURY    67
5.6.4    METRO RAIL CORPORATION SIGNED A CONTRACT WITH MERITTRAC
FOR ESTABLISHMENT OF A RECRUITMENT PROCESS    67
5.6.5    GIET’S MANAGEMENT SELECTED MERITTRAC TO IMPROVE THE
PLACEMENT PERCENTAGE OF ENGINEERING STUDENTS    68
5.7    PATENT ANALYSIS    68
5.7.1    TOP PATENT APPLICANTS BY ARTIFICIAL INTELLIGENCE APPLICATION FIELD    69
5.8    VALUE CHAIN ANALYSIS    70
FIGURE 29    VALUE CHAIN ANALYSIS    70
5.9    TECHNOLOGY ANALYSIS    71
5.9.1    INTERNET OF THINGS AND COGNITIVE ASSESSMENT AND TRAINING    71
5.9.2    BLOCKCHAIN AND COGNITIVE ASSESSMENT AND TRAINING    71
5.9.3    NATURAL LANGUAGE PROCESSING AND COGNITIVE ASSESSMENT
AND TRAINING    72
5.10    PRICING ANALYSIS    72
6    COGNITIVE ASSESSMENT AND TRAINING MARKET, BY COMPONENT    74
6.1    INTRODUCTION    75
6.1.1    COMPONENTS: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS    75
6.1.2    COMPONENTS: COVID-19 IMPACT    75
FIGURE 30    SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD    76
TABLE 6    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)    76
TABLE 7    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)    76
6.2    SOLUTIONS    77
FIGURE 31    DATA MANAGEMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD    77
TABLE 8    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SOLUTION,
2014–2019 (USD MILLION)    78
TABLE 9    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SOLUTION,
2019–2025 (USD MILLION)    78
TABLE 10    SOLUTIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    79
TABLE 11    SOLUTIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    79
6.2.1    ASSESSMENT    79
TABLE 12    ASSESSMENT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    80
TABLE 13    ASSESSMENT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    80
6.2.2    DATA MANAGEMENT    80
TABLE 14    DATA MANAGEMENT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    81
TABLE 15    DATA MANAGEMENT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    81
6.2.3    COGNITIVE TRAINING    81
TABLE 16    COGNITIVE TRAINING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    82
TABLE 17    COGNITIVE TRAINING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    82
6.2.4    DATA ANALYSIS AND REPORTING    82
TABLE 18    DATA ANALYSIS AND REPORTING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    83
TABLE 19    DATA ANALYSIS AND REPORTING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    83
6.2.5    OTHER SOLUTIONS    83
TABLE 20    OTHER SOLUTIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    84
TABLE 21    OTHER SOLUTIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    84
6.3    SERVICES    84
FIGURE 32    CONSULTING SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD    85
TABLE 22    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION)    85
TABLE 23    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION)    85
TABLE 24    SERVICES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    86
TABLE 25    SERVICES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    86
6.3.1    TRAINING AND SUPPORT    86
TABLE 26    TRAINING AND SUPPORT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    87
TABLE 27    TRAINING AND SUPPORT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    87
6.3.2    CONSULTING    87
TABLE 28    CONSULTING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    88
TABLE 29    CONSULTING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    88

7    COGNITIVE ASSESSMENT AND TRAINING MARKET, BY APPLICATION    89
7.1    INTRODUCTION    90
7.1.1    APPLICATIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS    90
7.1.2    APPLICATIONS: COVID-19 IMPACT    90
FIGURE 33    LEARNING SEGMENT TO REGISTER HIGHEST CAGR DURING
FORECAST PERIOD    91
TABLE 30    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)    91
TABLE 31    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)    92
7.2    CLINICAL TRIALS    92
TABLE 32    CLINICAL TRAILS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    93
TABLE 33    CLINICAL TRIALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    93
7.3    LEARNING    93
TABLE 34    LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    94
TABLE 35    LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    94
7.4    RESEARCH    94
TABLE 36    RESEARCH: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    95
TABLE 37    RESEARCH: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    95
7.5    OTHER APPLICATIONS    95
TABLE 38    OTHER APPLICATIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    96
TABLE 39    OTHER APPLICATIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    96
8    COGNITIVE ASSESSMENT AND TRAINING MARKET, BY ORGANIZATION SIZE    97
8.1    INTRODUCTION    98
8.1.1    ORGANIZATION SIZE: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS    98
8.1.2    ORGANIZATION SIZE: COVID-19 IMPACT    98
FIGURE 34    SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD    99
TABLE 40    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    99
TABLE 41    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    99
8.2    LARGE ENTERPRISES    100
TABLE 42    LARGE ENTERPRISES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    100
TABLE 43    LARGE ENTERPRISES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    100
8.3    SMALL AND MEDIUM-SIZED ENTERPRISES    101
TABLE 44    SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    101
TABLE 45    SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    101
9    COGNITIVE ASSESSMENT AND TRAINING MARKET, BY VERTICAL    102
9.1    INTRODUCTION    103
9.1.1    VERTICALS: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS    103
9.1.2    VERTICALS: COVID-19 IMPACT    103
FIGURE 35    EDUCATION VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD    104
TABLE 46    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL,
2014–2019 (USD MILLION)    104
TABLE 47    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION)    105
9.2    EDUCATION    105
TABLE 48    EDUCATION: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    105
TABLE 49    EDUCATION: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    106
9.3    HEALTHCARE AND LIFE SCIENCES    106
TABLE 50    HEALTHCARE AND LIFE SCIENCES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    107
TABLE 51    HEALTHCARE AND LIFE SCIENCES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    107
9.4    CORPORATE    107
TABLE 52    CORPORATE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION)    108
TABLE 53    CORPORATE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION)    108
9.5    OTHER VERTICALS    108
TABLE 54    OTHER VERTICALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)    109
TABLE 55    OTHER VERTICALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)    109
10    COGNITIVE ASSESSMENT AND TRAINING MARKET, BY REGION    110
10.1    INTRODUCTION    111
FIGURE 36    INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD    111
FIGURE 37    ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD    111
TABLE 56    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION)    112
TABLE 57    COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION)    112

10.2    NORTH AMERICA    112
10.2.1    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS    113
10.2.2    NORTH AMERICA: COVID-19 IMPACT    113
10.2.3    NORTH AMERICA: REGULATIONS    114
10.2.3.1    Health Insurance Portability and Accountability Act of 1996    114
10.2.3.2    California Consumer Privacy Act    114
10.2.3.3    Gramm–Leach–Bliley Act    114
10.2.3.4    Health Information Technology for Economic and Clinical Health Act    114
FIGURE 38    NORTH AMERICA: MARKET SNAPSHOT    115
TABLE 58    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    115
TABLE 59    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    116
TABLE 60    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2014–2019 (USD MILLION)    116
TABLE 61    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION)    117
TABLE 62    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION)    117
TABLE 63    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION)    117
TABLE 64    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    118
TABLE 65    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    118
TABLE 66    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION)    118
TABLE 67    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION)    119
TABLE 68    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2014–2019 (USD MILLION)    119
TABLE 69    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION)    120
TABLE 70    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION)    120
TABLE 71    NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION)    120
10.2.4    UNITED STATES    121
TABLE 72    UNITED STATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    121
TABLE 73    UNITED STATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    122
TABLE 74    UNITED STATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    122
TABLE 75    UNITED STATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    122

10.2.5    CANADA    123
TABLE 76    CANADA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    123
TABLE 77    CANADA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    123
TABLE 78    CANADA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    124
TABLE 79    CANADA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    124
10.3    EUROPE    124
10.3.1    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS    125
10.3.2    EUROPE: COVID-19 IMPACT    125
10.3.3    EUROPE: REGULATIONS    125
10.3.3.1    General Data Protection Regulation    125
10.3.3.2    European Committee for Standardization    126
10.3.3.3    European Technical Standards Institute    126
TABLE 80    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    126
TABLE 81    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    126
TABLE 82    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2014–2019 (USD MILLION)    127
TABLE 83    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION)    127
TABLE 84    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)    127
TABLE 85    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION)    128
TABLE 86    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    128
TABLE 87    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    128
TABLE 88    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION)    129
TABLE 89    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION)    129
TABLE 90    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2014–2019 (USD MILLION)    130
TABLE 91    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION)    130
TABLE 92    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION)    131
TABLE 93    EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION)    131

10.3.4    UNITED KINGDOM    131
TABLE 94    UNITED KINGDOM: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)    132
TABLE 95    UNITED KINGDOM: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)    132
TABLE 96    UNITED KINGDOM: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    132
TABLE 97    UNITED KINGDOM: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    132
10.3.5    GERMANY    133
TABLE 98    GERMANY: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    133
TABLE 99    GERMANY: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    133
TABLE 100    GERMANY: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    134
TABLE 101    GERMANY: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    134
10.3.6    FRANCE    134
TABLE 102    FRANCE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    134
TABLE 103    FRANCE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    135
TABLE 104    FRANCE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    135
TABLE 105    FRANCE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    135
10.3.7    REST OF EUROPE    136
10.4    ASIA PACIFIC    136
10.4.1    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS    136
10.4.2    ASIA PACIFIC: COVID-19 IMPACT    137
10.4.3    ASIA PACIFIC: REGULATIONS    137
10.4.3.1    International Organization for Standardization 27001    137
10.4.3.2    Personal Data Protection Act    137
FIGURE 39    ASIA PACIFIC: MARKET SNAPSHOT    138
TABLE 106    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    138
TABLE 107    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    139
TABLE 108    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2014–2019 (USD MILLION)    139
TABLE 109    ASIA PACIFIC COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION)    140
TABLE 110    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION)    140
TABLE 111    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION)    140
TABLE 112    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    141
TABLE 113    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    141
TABLE 114    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION)    141
TABLE 115    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION)    142
TABLE 116    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2014–2019 (USD MILLION)    142
TABLE 117    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION)    143
TABLE 118    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION)    143
TABLE 119    ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION)    143
10.4.4    CHINA    144
TABLE 120    CHINA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    144
TABLE 121    CHINA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    144
TABLE 122    CHINA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    145
TABLE 123    CHINA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    145
10.4.5    JAPAN    145
TABLE 124    JAPAN: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    145
TABLE 125    JAPAN: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    146
TABLE 126    JAPAN: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    146
TABLE 127    JAPAN: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    146
10.4.6    INDIA    147
TABLE 128    INDIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    147
TABLE 129    INDIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    147
TABLE 130    INDIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    148
TABLE 131    INDIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    148
10.4.7    REST OF ASIA PACIFIC    148
10.5    MIDDLE EAST AND AFRICA    149
10.5.1    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND
TRAINING MARKET DRIVERS    149
10.5.2    MIDDLE EAST AND AFRICA: COVID-19 EFFECT    150
10.5.3    MIDDLE EAST AND AFRICA: REGULATIONS    150
10.5.3.1    Israeli Privacy Protection Regulations (Data Security), 5777-2017    150
10.5.3.2    Cloud Computing Framework    150
10.5.3.3    GDPR Applicability in the Kingdom of Saudi Arabia    150
10.5.3.4    Protection of Personal Information Act    151
TABLE 132    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)    151
TABLE 133    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)    151
TABLE 134    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SOLUTION, 2014–2019 (USD MILLION)    152
TABLE 135    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)    152
TABLE 136    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)    152
TABLE 137    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)    153
TABLE 138    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    153
TABLE 139    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    153
TABLE 140    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)    154
TABLE 141    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)    154
TABLE 142    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)    155
TABLE 143    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)    155
TABLE 144    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)    156
TABLE 145    MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)    156
10.5.4    KINGDOM OF SAUDI ARABIA    156
TABLE 146    KINGDOM OF SAUDI ARABIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)    157
TABLE 147    KINGDOM OF SAUDI ARABIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)    157
TABLE 148    KINGDOM OF SAUDI ARABIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    157
TABLE 149    KINGDOM OF SAUDI ARABIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)    158
10.5.5    UNITED ARAB EMIRATES    158
TABLE 150    UNITED ARAB EMIRATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)    158
TABLE 151    UNITED ARAB EMIRATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)    159
TABLE 152    UNITED ARAB EMIRATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    159
TABLE 153    UNITED ARAB EMIRATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)    159
10.5.6    SOUTH AFRICA    160
TABLE 154    SOUTH AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    160
TABLE 155    SOUTH AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION)    160
TABLE 156    SOUTH AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    160
TABLE 157    SOUTH AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)    161
10.5.7    REST OF MIDDLE EAST AND AFRICA    161
10.6    LATIN AMERICA    162
10.6.1    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS    162
10.6.2    LATIN AMERICA: COVID-19 IMPACT    162
10.6.3    LATIN AMERICA: REGULATIONS    163
10.6.3.1    Brazil Data Protection Law    163
10.6.3.2    Argentina Personal Data Protection Law No. 25.326    163
TABLE 158    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    163
TABLE 159    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION)    164
TABLE 160    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2014–2019 (USD MILLION)    164
TABLE 161    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION)    165
TABLE 162    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION)    165
TABLE 163    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION)    165
TABLE 164    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    166
TABLE 165    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    166
TABLE 166    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION)    166
TABLE 167    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION)    167
TABLE 168    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2014–2019 (USD MILLION)    167
TABLE 169    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION)    168
TABLE 170    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION)    168
TABLE 171    LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2020–2025 (USD MILLION)    169
10.6.4    BRAZIL    169
TABLE 172    BRAZIL: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    170
TABLE 173    BRAZIL: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION)    170
TABLE 174    BRAZIL: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    170
TABLE 175    BRAZIL: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)    170
10.6.5    MEXICO    171
TABLE 176    MEXICO: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION)    171
TABLE 177    MEXICO: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION)    171
TABLE 178    MEXICO: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)    172
TABLE 179    MEXICO: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)    172
10.6.6    REST OF LATIN AMERICA    172
11    COMPETITIVE LANDSCAPE    173
11.1    OVERVIEW    173
11.2    MARKET EVALUATION FRAMEWORK    173
FIGURE 40    MARKET EVALUATION FRAMEWORK: PARTNERSHIPS AND
EXPANSIONS FROM 2018 AND 2020    173
11.3    MARKET SHARE, 2020    174
FIGURE 41    CAMBRIDGE COGNITION TO LEAD COGNITIVE ASSESSMENT AND
TRAINING MARKET IN 2020    174
11.4    HISTORIC REVENUE ANALYSIS OF KEY MARKET PLAYERS    175
FIGURE 42    REVENUE ANALYSIS OF KEY MARKET PLAYERS    175
11.5    KEY MARKET DEVELOPMENTS    176
11.5.1    NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS    176
TABLE 180    NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2020    176
11.5.2    BUSINESS EXPANSIONS    177
TABLE 181    BUSINESS EXPANSIONS, 2018–2020    177
11.5.3    MERGERS AND ACQUISITIONS    178
TABLE 182    MERGERS AND ACQUISITIONS, 2017–2020    178
11.5.4    PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS    179
TABLE 183    PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS,
2019–2020    179
11.6    COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY    180
FIGURE 43    RANKING OF KEY PLAYERS, 2020    181

11.7    COMPANY EVALUATION MATRIX, 2020    181
11.7.1    STAR    181
11.7.2    EMERGING LEADER    181
11.7.3    PERVASIVE    181
11.7.4    PARTICIPANT    181
FIGURE 44    COGNITIVE ASSESSMENT AND TRAINING MARKET (GLOBAL),
COMPANY EVALUATION MATRIX, 2020    182
11.8    STARTUP/SME COMPANY EVALUATION MATRIX, 2020    183
11.8.1    PROGRESSIVE COMPANIES    183
11.8.2    RESPONSIVE COMPANIES    183
11.8.3    DYNAMIC COMPANIES    183
11.8.4    STARTING BLOCKS    183
FIGURE 45    COGNITIVE ASSESSMENT AND TRAINING MARKET (GLOBAL),
STARTUP/SME COMPANY EVALUATION MATRIX, 2020    184
12    COMPANY PROFILES    185
12.1    INTRODUCTION    185
(Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2    CAMBRIDGE COGNITION    185
FIGURE 46    CAMBRIDGE COGNITION: COMPANY SNAPSHOT    186
12.3    COGSTATE    191
FIGURE 47    COGSTATE: COMPANY SNAPSHOT    191
12.4    QUEST DIAGNOSTICS    195
FIGURE 48    QUEST DIAGNOSTICS: COMPANY SNAPSHOT    195
12.5    TOTAL BRAIN    200
FIGURE 49    TOTAL BRAIN: COMPANY SNAPSHOT    200
12.6    SIGNANT HEALTH    203
12.7    PEARSON    207
FIGURE 50    PEARSON: COMPANY SNAPSHOT    207
12.8    PHILIPS    209
FIGURE 51    PHILIPS: COMPANY SNAPSHOT    209
12.9    MEDAVANTE-PROPHASE    213
12.10    COGNIFIT    215
12.11    ERT    217
12.12    VERASCI    219
12.13    BRAINCHECK    221
12.14    MERITTRAC    222
12.15    BERKE    223
12.16    NEUROTRACK    224
12.17    BRAINWARE    225
12.18    LUMOSITY    226
12.19    THE BRAIN WORKSHOP    227
12.20    IMPACT APPLICATIONS    228
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12.21    STARTUP/SME PROFILES    229
12.21.1    SAVONIX    229
12.21.2    WINTERLIGHT LABS    230
12.21.3    AURAL ANALYTICS    231
12.21.4    UNMIND    231
12.21.5    KERNEL    232
12.21.6    ALTOIDA    232
13    APPENDIX    233
13.1    ADJACENT AND RELATED MARKETS    233
13.1.1    INTRODUCTION    233
13.1.2    COGNITIVE COMPUTING MARKET—GLOBAL FORECAST 2025    233
13.1.2.1    Market definition    233
13.1.2.2    Market overview    233
TABLE 184    GLOBAL COGNITIVE COMPUTING MARKET SIZE AND GROWTH RATE,
2018–2025 (USD MILLION AND Y-O-Y %)    233
13.1.2.2.1    Cognitive computing market, by component    234
TABLE 185    COGNITIVE COMPUTING MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION)    234
13.1.2.2.2    Cognitive computing market, by business function    234
TABLE 186    COGNITIVE COMPUTING MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION)    234
13.1.2.2.3    Cognitive computing market, by application    235
TABLE 187    COGNITIVE COMPUTING MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION)    235
13.1.2.2.4    Cognitive computing market, by technology    235
TABLE 188    COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
2018–2025 (USD MILLION)    235
13.1.2.2.5    Cognitive computing market, by deployment mode    236
TABLE 189    COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION)    236
13.1.2.2.6    Cognitive computing market, by organization size    236
TABLE 190    COGNITIVE COMPUTING MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION)    236
13.1.2.2.7    Cognitive computing market, by industry vertical    237
TABLE 191    COGNITIVE COMPUTING MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION)    237
13.1.2.2.8    Cognitive computing market, by region    237
TABLE 192    COGNITIVE COMPUTING MARKET SIZE, BY REGION,
2018–2025 (USD MILLION)    238

13.1.3    GAMIFICATION IN EDUCATION MARKET– GLOBAL FORECAST TO 2023    238
13.1.3.1    Market definition    238
13.1.3.2    Market overview    238
TABLE 193    GLOBAL GAMIFICATION IN EDUCATION MARKET SIZE AND GROWTH RATE, 2016–2023 (USD MILLION AND Y-O-Y %)    238
13.1.3.2.1    Gamification in Education market, by offering    239
TABLE 194    GAMIFICATION IN EDUCATION MARKET SIZE, BY OFFERING,
2016–2023 (USD MILLION)    239
13.1.3.2.2    Gamification in Education market, by deployment mode    239
TABLE 195    GAMIFICATION IN EDUCATION MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION)    239
13.1.3.2.3    Gamification in Education market, by region    240
TABLE 196    GAMIFICATION IN EDUCATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)    240
13.1.4    COGNITIVE SERVICES MARKET– GLOBAL FORECAST TO 2023    240
13.1.4.1    Market definition    240
13.1.4.2    Market overview    240
TABLE 197    GLOBAL COGNITIVE SERVICES MARKET SIZE AND GROWTH RATE,
2016–2023 (USD MILLION AND Y-O-Y %)    240
13.1.4.2.1    Cognitive services market, by technology    241
TABLE 198    COGNITIVE SERVICES MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION)    241
13.1.4.2.2    Cognitive services market, by service type    241
TABLE 199    COGNITIVE SERVICES MARKET SIZE, BY SERVICE TYPE,
2016–2023 (USD MILLION)    241
13.1.4.2.3    Cognitive services market, by deployment mode    242
TABLE 200    COGNITIVE SERVICES MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION)    242
13.1.4.2.4    Cognitive services market, by application    242
TABLE 201    COGNITIVE SERVICES MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION)    242
13.1.4.2.5    Cognitive services market, by end-user    243
TABLE 202    COGNITIVE SERVICES MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION)    243
13.1.4.2.6    Cognitive services market, by vertical    243
TABLE 203    COGNITIVE SERVICES MARKET SIZE, BY VERTICAL,
 2016–2023 (USD MILLION)    243
13.1.4.2.7    Cognitive services market, by region    244
TABLE 204    COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)    244

14    APPENDIX    245
14.1    INDUSTRY EXPERTS    245
14.2    DISCUSSION GUIDE    246
14.3    KNOWLEDGE STORE    253
14.4    AVAILABLE CUSTOMIZATIONS    255
14.5    RELATED REPORTS    255
14.6    AUTHOR DETAILS    256