Table of Content

"1    INTRODUCTION    26
1.1    INTRODUCTION TO COVID-19    26
1.2    COVID-19 HEALTH ASSESSMENT    26
FIGURE 1    COVID-19: THE GLOBAL PROPAGATION    26
FIGURE 2    COVID-19 PROPAGATION: SELECT COUNTRIES    27
1.3    COVID-19 ECONOMIC ASSESSMENT    28
FIGURE 3    REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020    28
1.3.1    COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT    29
FIGURE 4    CRITERIA IMPACTING THE GLOBAL ECONOMY    29
FIGURE 5    SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY    30
1.4    OBJECTIVES OF THE STUDY    31
1.5    MARKET DEFINITION    32
1.5.1    INCLUSIONS AND EXCLUSIONS    32
1.6    MARKET SCOPE    33
FIGURE 6    PRESCRIPTIVE ANALYTICS MARKET: MARKET SEGMENTATION    33
1.6.1    REGIONAL SCOPE    34
1.6.2    YEARS CONSIDERED FOR THE STUDY    34
1.7    CURRENCY CONSIDERED    35
TABLE 1    UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020    35
1.8    STAKEHOLDERS    35
1.9    SUMMARY OF CHANGES    35
2    RESEARCH METHODOLOGY    37
2.1    RESEARCH DATA    37
FIGURE 7    PRESCRIPTIVE ANALYTICS MARKET: RESEARCH DESIGN    37
2.1.1    SECONDARY DATA    38
2.1.2    PRIMARY DATA    38
TABLE 2    PRIMARY INTERVIEWS    39
2.1.2.1    Breakup of primary profiles    39
FIGURE 8    BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION    39
2.1.2.2    Key insights of industry experts    40
2.2    MARKET BREAKUP AND DATA TRIANGULATION    41
FIGURE 9    DATA TRIANGULATION    41
2.3    MARKET SIZE ESTIMATION    42
FIGURE 10    PRESCRIPTIVE ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES    42
2.3.1    TOP-DOWN APPROACH    42
2.3.2    BOTTOM-UP APPROACH    43
FIGURE 11    MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET    43
FIGURE 12    MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET    44
FIGURE 13    MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET    45
FIGURE 14    MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3, BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE    46
2.4    MARKET FORECAST    47
TABLE 3    FACTOR ANALYSIS    47
2.5    COMPANY EVALUATION MATRIX METHODOLOGY    48
FIGURE 15    COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE    48
2.6    STARTUP/SME EVALUATION MATRIX METHODOLOGY    49
FIGURE 16    STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE    49
2.7    ASSUMPTIONS FOR THE STUDY    50
2.8    LIMITATIONS OF THE STUDY    51
3    EXECUTIVE SUMMARY    52
TABLE 4    PRESCRIPTIVE ANALYTICS MARKET SIZE AND GROWTH,
2015–2020 (USD MILLION, Y-O-Y%)    53
TABLE 5    PRESCRIPTIVE ANALYTICS MARKET SIZE AND GROWTH RATE,
2021–2026 (USD MILLION, Y-O-Y%)    53
FIGURE 17    BY COMPONENT, SOFTWARE SEGMENT TO ACHIEVE A LARGER MARKET SIZE IN 2021    53
FIGURE 18    PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021    54
FIGURE 19    SUPPLY CHAIN MANAGEMENT APPLICATION TO DOMINATE THE MARKET IN 2021    54
FIGURE 20    ON-PREMISES DEPLOYMENT TO LEAD THE MARKET IN 2021    54
FIGURE 21    LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021    55
FIGURE 22    BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE IN 2021    55
FIGURE 23    NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2021    56
4    PREMIUM INSIGHTS    57
4.1    ATTRACTIVE OPPORTUNITIES IN THE PRESCRIPTIVE ANALYTICS MARKET    57
FIGURE 24    INCREASING ADOPTION OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TECHNOLOGIES TO BOOST THE MARKET GROWTH    57
4.2    PRESCRIPTIVE ANALYTICS MARKET, BY VERTICAL    58
FIGURE 25    BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO LEAD THE MARKET BY 2026    58
4.3    PRESCRIPTIVE ANALYTICS MARKET, BY REGION    58
FIGURE 26    NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2020    58
4.4    PRESCRIPTIVE ANALYTICS MARKET, BY SOLUTION AND VERTICAL    59
FIGURE 27    RISK MANAGEMENT AND BANKING, FINANCIAL SERVICES, AND INSURANCE SEGMENTS TO ACCOUNT FOR THE LARGEST MARKET SHARES IN 2021    59
5    MARKET OVERVIEW    60
5.1    INTRODUCTION    60
5.2    MARKET DYNAMICS    60
FIGURE 28    PRESCRIPTIVE ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES    61
5.2.1    DRIVERS    61
5.2.1.1    Emergence of advanced technologies, such as big data and IoT    61
5.2.1.2    Rise in popularity of real-time accessibility of data for efficient business operations    62
5.2.2    RESTRAINTS    62
5.2.2.1    Complex analytical workflow    62
5.2.2.2    Dynamic nature of data    62
5.2.3    OPPORTUNITIES    62
5.2.3.1    Overcoming the lacunae of traditional business intelligence tools    62
5.2.3.2    Growing investment in big data infrastructure across geographies    63
5.2.3.3    Rise in cyber-crimes and need for crime prediction and prevention    63
5.2.4    CHALLENGES    64
5.2.4.1    Lack of advanced analytical knowledge among the workforce    64
5.2.4.2    Diversity of data models based on business needs    64
5.2.4.3    Reluctance to adopt advanced analytical technology    64
6    INDUSTRY TRENDS    65
6.1    INTRODUCTION    65
6.2    EVOLUTION    65
FIGURE 29    EVOLUTION OF PRESCRIPTIVE ANALYTICS MARKET    65
6.3    VALUE CHAIN ANALYSIS    67
FIGURE 30    PRESCRIPTIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS    67
6.4    CASE STUDY ANALYSIS    68
6.4.1    CASE STUDY 1: A BUILDING PRODUCTS MANUFACTURER SEES USD 5 MILLION IN ANNUAL VALUE WITH RIVER LOGIC    68
6.4.2    CASE STUDY 2: LOGI REPORT TO IMPROVE MORTGAGE OPERATIONS    69
6.4.3    CASE STUDY 3: TIBCO'S AGILE TECHNOLOGY ALLOWS CARGOSMART TO FACILITATE CUSTOMERS    69
6.4.4    CASE STUDY 4: IBM DRIVING INNOVATION IN BULK TANKER TRANSPORTATION WITH ADVANCED ANALYTICS AND OPTIMIZATION    70
6.4.5    CASE STUDY 5: ALTAIR VISUAL ANALYTICS IS THE CORE ELEMENT IN THE FLEXTRADE SECURITIES TRADING PLATFORM    70

6.5    PRESCRIPTIVE ANALYTICS USE CASES    71
6.5.1    INTRODUCTION    71
6.5.2    TRAVEL AND TRANSPORTATION OPTIMIZATION    71
6.5.3    OIL PRODUCTION THROUGH FRACKING    71
6.5.4    IMPROVING THE HEALTHCARE INDUSTRY    71
6.5.5    GOOGLE’S SELF-DRIVEN CAR    72
6.6    PATENT ANALYSIS    72
6.6.1    METHODOLOGY    72
6.6.2    DOCUMENT TYPE    72
TABLE 6    PATENTS FILED, 2018–2021    72
6.6.3    INNOVATION AND PATENT APPLICATIONS    72
FIGURE 31    TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018-2021    73
6.6.3.1    Top applicants    73
FIGURE 32    TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–2021    73
TABLE 7    TOP TEN PATENT OWNERS (US) IN THE PRESCRIPTIVE ANALYTICS MARKET, 2018-2021    74
6.7    PRICING MODEL ANALYSIS    74
6.8    TECHNOLOGY ANALYSIS    75
6.8.1    ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND PRESCRIPTIVE ANALYTICS    75
6.8.2    CLOUD COMPUTING AND PRESCRIPTIVE ANALYTICS    75
6.8.3    ANALYTICS AND PRESCRIPTIVE ANALYTICS    75
6.8.4    IOT AND PRESCRIPTIVE ANALYTICS    75
6.9    PORTER’S FIVE FORCES ANALYSIS    76
FIGURE 33    PRESCRIPTIVE ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS    76
TABLE 8    PRESCRIPTIVE ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS    76
6.9.1    THREAT OF NEW ENTRANTS    77
6.9.2    THREAT OF SUBSTITUTES    77
6.9.3    BARGAINING POWER OF SUPPLIERS    77
6.9.4    BARGAINING POWER OF BUYERS    77
6.9.5    INTENSITY OF COMPETITIVE RIVALRY    77
6.10    REGULATORY IMPLICATIONS    78
6.10.1    GENERAL DATA PROTECTION REGULATION    78
6.10.2    HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996    78
6.10.3    BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE    79
6.10.4    SARBANES-OXLEY ACT OF 2002    79
7    PRESCRIPTIVE ANALYTICS MARKET, BY COMPONENT    80
7.1    INTRODUCTION    81
TABLE 9    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)    81
TABLE 10    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)    81
FIGURE 34    SOFTWARE COMPONENT IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    81
7.2    SOFTWARE    82
TABLE 11    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    82
TABLE 12    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    82
7.3    SERVICES    83
TABLE 13    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
 2015–2020 (USD MILLION)    83
TABLE 14    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)    83
7.3.1    PROFESSIONAL SERVICES    84
TABLE 15    PROFESSIONAL SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)    84
TABLE 16    PROFESSIONAL SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    84
7.3.2    MANAGED SERVICES    85
TABLE 17    MANAGED SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    85
TABLE 18    MANAGED SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    85
8    PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY APPLICATION    86
8.1    INTRODUCTION    87
TABLE 19    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)    87
TABLE 20    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)    87
FIGURE 35    RISK MANAGEMENT APPLICATION IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    88
8.2    RISK MANAGEMENT    88
TABLE 21    RISK MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    88
TABLE 22    RISK MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    89
8.3    OPERATIONS MANAGEMENT    89
TABLE 23    OPERATION MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    89
TABLE 24    OPERATION MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    90
8.4    REVENUE MANAGEMENT    90
TABLE 25    REVENUE MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    90
TABLE 26    REVENUE MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    91

8.5    NETWORK MANAGEMENT    91
TABLE 27    NETWORK MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    91
TABLE 28    NETWORK MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    92
8.6    SUPPLY CHAIN MANAGEMENT    92
TABLE 29    SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    92
TABLE 30    SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    93
8.7    WORKFORCE MANAGEMENT    93
TABLE 31    WORKFORCE MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    93
TABLE 32    WORKFORCE MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    94
8.8    OTHER APPLICATIONS    94
TABLE 33    OTHER APPLICATIONS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    94
TABLE 34    OTHER APPLICATIONS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    95
9    PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION    96
9.1    INTRODUCTION    97
TABLE 35    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2015–2020 (USD MILLION)    97
TABLE 36    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2021–2026 (USD MILLION)    97
FIGURE 36    BUSINESS OPERATIONS FUNCTION IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    98
9.2    HUMAN RESOURCES    98
TABLE 37    HUMAN RESOURCES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    99
TABLE 38    HUMAN RESOURCES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    99
9.3    SALES    100
TABLE 39    SALES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    100
TABLE 40    SALES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    100
9.4    MARKETING    101
TABLE 41    MARKETING MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    101
TABLE 42    MARKETING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    101
9.5    FINANCE    102
TABLE 43    FINANCE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    102
TABLE 44    FINANCE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    103
9.6    OPERATIONS    103
TABLE 45    OPERATIONS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    104
TABLE 46    OPERATIONS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    104

10    PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY DATA TYPE    105
10.1    INTRODUCTION    106
TABLE 47    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2015–2020 (USD MILLION)    106
TABLE 48    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2021–2026 (USD MILLION)    106
FIGURE 37    STRUCTURED DATA TYPE IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    107
10.2    UNSTRUCTURED DATA    107
TABLE 49    UNSTRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)    107
TABLE 50    UNSTRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    108
10.3    SEMI-STRUCTURED DATA    108
TABLE 51    SEMI-STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)    108
TABLE 52    SEMI-STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    109
10.4    STRUCTURED DATA    109
TABLE 53    STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)    109
TABLE 54    STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    110
TABLE 55    OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    110
TABLE 56    OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    110
11    PRESCRIPTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE    111
11.1    INTRODUCTION    112
TABLE 57    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2020 (USD MILLION)    112
TABLE 58    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)    112
FIGURE 38    LARGE ENTERPRISE SEGMENT IS ESTIMATED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD    113
11.2    LARGE ENTERPRISES    113
TABLE 59    LARGE ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    114
TABLE 60    LARGE ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    114
11.3    SMALL AND MEDIUM-SIZED ENTERPRISES    114
TABLE 61    SMALL AND MEDIUM-SIZED ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    115
TABLE 62    SMALL AND MEDIUM-SIZED ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    115
12    PRESCRIPTIVE ANALYTICS MARKET, BY DEPLOYMENT MODEL    116
12.1    INTRODUCTION    117
TABLE 63    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2015–2020 (USD MILLION)    117
TABLE 64    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION)    117
FIGURE 39    ON-PREMISES DEPLOYMENT MODEL IS ESTIMATED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD    117
12.2    ON-PREMISES    118
TABLE 65    ON-PREMISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    118
TABLE 66    ON-PREMISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    118
12.3    CLOUD    119
TABLE 67    CLOUD: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    119
TABLE 68    CLOUD: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    119
13    PRESCRIPTIVE ANALYTICS MARKET, BY VERTICAL    120
13.1    INTRODUCTION    121
13.2    COVID-19 IMPACT    121
TABLE 69    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)    122
TABLE 70    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)    122
FIGURE 40    BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS ESTIMATED TO BE THE LARGEST MARKET DURING THE FORECAST PERIOD    123
13.3    HEALTHCARE AND LIFE SCIENCES    123
TABLE 71    HEALTHCARE AND LIFE SCIENCES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    124
TABLE 72    HEALTHCARE AND LIFE SCIENCES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    124
13.4    BANKING, FINANCIAL SERVICES, AND INSURANCE    125
TABLE 73    BANKING, FINANCIAL SERVICES, AND INSURANCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    125
TABLE 74    BANKING, FINANCIAL SERVICES, AND INSURANCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    126
13.5    TELECOM AND INFORMATION TECHNOLOGY    126
TABLE 75    TELECOM AND IT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    126
TABLE 76    TELECOM AND IT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    127

13.6    RETAIL AND ECOMMERCE    127
TABLE 77    RETAIL AND CONSUMER GOODS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    127
TABLE 78    RETAIL AND ECOMMERCE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    128
13.7    MEDIA AND ENTERTAINMENT    128
TABLE 79    MEDIA AND ENTERTAINMENT: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)    129
TABLE 80    MEDIA AND ENTERTAINMENT: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    129
13.8    MANUFACTURING    129
TABLE 81    MANUFACTURING: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    130
TABLE 82    MANUFACTURING: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    130
13.9    ENERGY AND UTILITY    131
TABLE 83    ENERGY AND UTILITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    131
TABLE 84    ENERGY AND UTILITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    132
13.10    TRAVEL AND HOSPITALITY    132
TABLE 85    TRAVEL AND HOSPITALITY: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)    133
TABLE 86    TRAVEL AND HOSPITALITY: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    133
13.11    TRANSPORTATION AND LOGISTICS    133
TABLE 87    TRANSPORTATION AND LOGISTICS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    134
TABLE 88    TRANSPORTATION AND LOGISTICS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    134
13.12    GOVERNMENT AND DEFENSE    134
TABLE 89    GOVERNMENT AND DEFENSE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)    135
TABLE 90    GOVERNMENT AND DEFENSE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    135
13.13    OTHER VERTICALS    136
TABLE 91    OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)    136
TABLE 92    OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    136
14    PRESCRIPTIVE ANALYTICS MARKET, BY REGION    137
14.1    INTRODUCTION    138
14.2    COVID-19 IMPACT    138
FIGURE 41    SOUTH KOREA TO HAVE THE HIGHEST CAGR IN THE PRESCRIPTIVE ANALYTICS MARKET DURING THE FORECAST PERIOD    139
TABLE 93    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)    139
TABLE 94    PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    139
FIGURE 42    NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE IN THE PRESCRIPTIVE ANALYTICS MARKET DURING THE FORECAST PERIOD    140
14.3    NORTH AMERICA    140
14.3.1    NORTH AMERICA: REGULATIONS    140
14.3.1.1    Personal Information Protection and Electronic Documents
Act (PIPEDA)    140
14.3.1.2    Gramm-Leach-Bliley Act    141
14.3.1.3    Health Insurance Portability and Accountability Act (HIPAA) of 1996    141
14.3.1.4    Federal Information Security Management Act (FISMA)    141
14.3.1.5    Federal Information Processing Standards (FIPS)    141
14.3.1.6    California Consumer Privacy Act (CSPA)    142
FIGURE 43    NORTH AMERICA MARKET SNAPSHOT    142
TABLE 95    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)    143
TABLE 96    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)    143
TABLE 97    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)    143
TABLE 98    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)    144
TABLE 99    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)    144
TABLE 100    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)    145
TABLE 101    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)    145
TABLE 102    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)    145
TABLE 103    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION)    146
TABLE 104    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION)    146
TABLE 105    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)    146
TABLE 106    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    146
TABLE 107    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)    147
TABLE 108    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    147
TABLE 109    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)    147
TABLE 110    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)    148
TABLE 111    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)    148
TABLE 112    NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)    148
14.3.2    UNITED STATES    149
14.3.3    CANADA    149
14.4    EUROPE    149
14.4.1    EUROPE: REGULATIONS    150
14.4.1.1    General Data Protection Regulation (GDPR)    150
14.4.1.2    European Committee for Standardization (CEN)    150
14.4.1.3    EU’s General Court    150
TABLE 113    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)    150
TABLE 114    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)    151
TABLE 115    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)    151
TABLE 116    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)    151
TABLE 117    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)    152
TABLE 118    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)    152
TABLE 119    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)    152
TABLE 120    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)    153
TABLE 121    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2015–2020 (USD MILLION)    153
TABLE 122    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2021–2026 (USD MILLION)    153
TABLE 123    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)    154
TABLE 124    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    154
TABLE 125    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)    154
TABLE 126    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    154
TABLE 127    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)    155
TABLE 128    EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)    155
14.4.2    UNITED KINGDOM    156
14.4.3    FRANCE    156
14.4.4    GERMANY    156
14.4.5    REST OF EUROPE    156
14.5    ASIA PACIFIC    157
14.5.1    ASIA PACIFIC: REGULATIONS    157
14.5.1.1    Personal Data Protection Act (PDPA)    157
14.5.1.2    International Organization for Standardization (ISO) 27001    157
FIGURE 44    ASIA PACIFIC AMERICA MARKET SNAPSHOT    158
TABLE 129    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)    158
TABLE 130    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)    158
TABLE 131    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)    159
TABLE 132    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)    159
TABLE 133    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)    160
TABLE 134    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)    160
TABLE 135    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)    160
TABLE 136    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)    161
TABLE 137    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION)    161
TABLE 138    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION)    161
TABLE 139    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)    162
TABLE 140    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    162
TABLE 141    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)    162
TABLE 142    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    162
TABLE 143    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)    163
TABLE 144    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)    163
TABLE 145    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION)    164
TABLE 146    ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)    164
14.5.2    AUSTRALIA    164
14.5.3    NEW ZEALAND    165
14.5.4    SOUTH KOREA    165
14.5.5    CHINA    165
14.5.6    INDIA    166
14.5.7    REST OF ASIA-PACIFIC    166
14.6    MIDDLE EAST AND AFRICA    166
14.6.1    MIDDLE EAST AND AFRICA: REGULATIONS    166
14.6.1.1    Israeli Privacy Protection Regulations (Data Security), 5777-2017    166
14.6.1.2    GDPR Applicability in KSA    167
14.6.1.3    Protection of Personal Information Act (POPIA)    167
TABLE 147    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION)    167
TABLE 148    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)    167
TABLE 149    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2015–2020 (USD MILLION)    168
TABLE 150    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION)    168
TABLE 151    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)    169
TABLE 152    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)    169
TABLE 153    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY SERVICE, 2015–2020 (USD MILLION)    169
TABLE 154    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION)    170
TABLE 155    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DATA TYPE, 2015–2020 (USD MILLION)    170
TABLE 156    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DATA TYPE, 2021–2026 (USD MILLION)    170
TABLE 157    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)    170
TABLE 158    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    171
TABLE 159    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)    171
TABLE 160    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    171
TABLE 161    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY VERTICAL, 2015–2020 (USD MILLION)    172
TABLE 162    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION)    172
TABLE 163    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)    173
TABLE 164    MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    173
14.6.2    MIDDLE EAST    173
14.6.3    AFRICA    173

14.7    LATIN AMERICA    174
14.7.1    LATIN AMERICA: REGULATIONS    174
14.7.1.1    Brazil Data Protection Law    174
14.7.1.2    Argentina Personal Data Protection Law No. 25.326    174
TABLE 165    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)    175
TABLE 166    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)    175
TABLE 167    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)    175
TABLE 168    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)    176
TABLE 169    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)    176
TABLE 170    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)    177
TABLE 171    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)    177
TABLE 172    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)    177
TABLE 173    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION)    178
TABLE 174    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION)    178
TABLE 175    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)    178
TABLE 176    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    178
TABLE 177    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)    179
TABLE 178    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    179
TABLE 179    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)    179
TABLE 180    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)    180
TABLE 181    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)    180
TABLE 182    LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)    180
14.7.2    BRAZIL    181
14.7.3    MEXICO    181
14.7.4    REST OF LATIN AMERICA    181

15    COMPETITIVE LANDSCAPE    182
15.1    OVERVIEW    182
15.2    KEY PLAYER STRATEGIES    182
FIGURE 45    OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN THE PRESCRIPTIVE ANALYTICS MARKET    182
15.3    REVENUE ANALYSIS    183
FIGURE 46    REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS    183
15.4    MARKET SHARE ANALYSIS    184
FIGURE 47    PRESCRIPTIVE ANALYTICS MARKET SHARE ANALYSIS    184
TABLE 183    PRESCRIPTIVE ANALYTICS MARKET: DEGREE OF COMPETITION    185
15.5    COMPANY EVALUATION QUADRANT    185
15.5.1    STARS    185
15.5.2    EMERGING LEADERS    185
15.5.3    PERVASIVE PLAYERS    185
15.5.4    PARTICIPANTS    185
FIGURE 48    KEY PRESCRIPTIVE ANALYTICS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021    186
15.6    COMPETITIVE BENCHMARKING    187
TABLE 184    COMPANY SOLUTION FOOTPRINT (TOP THREE)    187
TABLE 185    COMPANY REGION FOOTPRINT    188
15.7    STARTUP/SME EVALUATION QUADRANT    189
15.7.1    PROGRESSIVE COMPANIES    189
15.7.2    RESPONSIVE COMPANIES    189
15.7.3    DYNAMIC COMPANIES    189
15.7.4    STARTING BLOCKS    189
FIGURE 49    STARTUP/SME PRESCRIPTIVE ANALYTICS MARKET EVALUATION MATRIX, 2021    190
15.8    COMPETITIVE SCENARIO    191
15.8.1    PRODUCT LAUNCHES    191
TABLE 186    PRODUCT LAUNCHES, JULY 2020–AUGUST 2021    191
15.8.2    DEALS    193
TABLE 187    DEALS, OCTOBER 2020–AUGUST 2021    193"
"16    COMPANY PROFILES    194
(Business and financial overview, Products offered, Recent developments & MnM View)*
16.1    KEY PLAYERS    194
16.1.1    IBM    194
TABLE 188    IBM: BUSINESS OVERVIEW    194
FIGURE 50    IBM: FINANCIAL OVERVIEW    195
TABLE 189    IBM: SOLUTIONS OFFERED    195
TABLE 190    IBM: PRODUCT LAUNCHES AND ENHANCEMENTS    196

TABLE 191    IBM: DEALS    196
16.1.2    MICROSOFT    198
TABLE 192    MICROSOFT: BUSINESS OVERVIEW    198
FIGURE 51    MICROSOFT: COMPANY SNAPSHOT    199
TABLE 193    MICROSOFT: SOLUTIONS OFFERED    199
TABLE 194    MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS    200
TABLE 195    MICROSOFT: DEALS    200
16.1.3    SALESFORCE    202
TABLE 196    SALESFORCE: BUSINESS OVERVIEW    202
FIGURE 52    SALESFORCE: COMPANY SNAPSHOT    203
TABLE 197    SALESFORCE: SOLUTIONS OFFERED    203
TABLE 198    SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS    204
TABLE 199    SALESFORCE: DEALS    204
16.1.4    SAP    206
TABLE 200    SAP: BUSINESS OVERVIEW    206
FIGURE 53    SAP: FINANCIAL OVERVIEW    207
TABLE 201    SAP: SOLUTIONS OFFERED    207
TABLE 202    SAP: PRODUCT LAUNCHES AND ENHANCEMENTS    208
TABLE 203    SAP: DEALS    208
16.1.5    SAS INSTITUTE    210
TABLE 204    SAS INSTITUTE: BUSINESS OVERVIEW    210
FIGURE 54    SAS: FINANCIAL OVERVIEW    210
TABLE 205    SAS: SOLUTIONS OFFERED    211
TABLE 206    SAS: PRODUCT LAUNCHES AND ENHANCEMENTS    211
TABLE 207    SAS: DEALS    211
16.1.6    TALEND    213
TABLE 208    TALEND: BUSINESS OVERVIEW    213
FIGURE 55    TALEND: FINANCIAL OVERVIEW    213
TABLE 209    TALEND: SOLUTIONS OFFERED    214
TABLE 210    TALEND: PRODUCT LAUNCHES AND ENHANCEMENTS    214
TABLE 211    TALEND: DEALS    214
16.1.7    FICO    215
TABLE 212    FICO: BUSINESS OVERVIEW    215
FIGURE 56    FICO: FINANCIAL OVERVIEW    216
TABLE 213    FICO: SOLUTIONS OFFERED    216
TABLE 214    FICO: PRODUCT LAUNCHES AND ENHANCEMENTS    217
TABLE 215    FICO: DEALS    217
16.1.8    ALTAIR    218
TABLE 216    ALTAIR: BUSINESS OVERVIEW    218
FIGURE 57    ALTAIR: COMPANY SNAPSHOT    219
TABLE 217    ALTAIR: SOLUTIONS OFFERED    219

TABLE 218    ALTAIR: PRODUCT LAUNCHES AND ENHANCEMENTS    220
TABLE 219    ALTAIR: DEALS    220
16.1.9    TIBCO    221
TABLE 220    TIBCO: BUSINESS OVERVIEW    221
TABLE 221    TIBCO SOFTWARE: SOLUTIONS OFFERED    221
TABLE 222    TIBCO SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS    222
TABLE 223    TIBCO SOFTWARE: DEALS    222
16.1.10    ALTERYX    223
TABLE 224    ALTERYX: BUSINESS OVERVIEW    223
FIGURE 58    ALTERYX: COMPANY SNAPSHOT    224
TABLE 225    ALTERYX: SOLUTIONS OFFERED    224
TABLE 226    ALTERYX: PRODUCT LAUNCHES AND ENHANCEMENTS    225
TABLE 227    ALTERYX: DEALS    225
16.1.11    SISENSE    226
TABLE 228    SISENSE: BUSINESS OVERVIEW    226
TABLE 229    SISENSE: SOLUTIONS OFFERED    226
TABLE 230    SISENSE: PRODUCT LAUNCHES AND ENHANCEMENTS    227
TABLE 231    SISENSE: DEALS    227
16.1.12    INFOR    228
TABLE 232    INFOR: BUSINESS OVERVIEW    228
TABLE 233    INFOR: SOLUTIONS OFFERED    228
TABLE 234    INFOR: PRODUCT LAUNCHES AND ENHANCEMENTS    229
TABLE 235    INFOR: DEALS    229
16.1.13    RAPIDMINER    230
16.1.14    IMPROVADO    230
16.1.15    FRONTLINE SYSTEMS    231
16.1.16    ZEBRA    231
16.1.17    RIVER LOGIC    232
16.1.18    AYATA    232
16.1.19    LOGI ANALYTICS    233
16.1.20    HAPPIEST MINDS    233
16.1.21    STITCH DATA    234
16.1.22    QLIK    234
16.1.23    MITEK ANALYTICS    235
16.1.24    NETFORMX    235
16.1.25    PANORAT.IO    236
*Details on Business and financial overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies.

17    ADJACENT MARKETS    237
17.1    INTRODUCTION    237
17.2    MOBILE APPS AND WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2025    237
17.2.1    MARKET DEFINITION    237
17.2.2    MARKET OVERVIEW    237
TABLE 236    MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2019 (USD MILLION, Y-O-Y %)    238
TABLE 237    MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %)    238
17.2.3    MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT    238
TABLE 238    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION)    238
TABLE 239    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION)    239
17.2.4    MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION    239
TABLE 240    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION)    239
TABLE 241    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION)    240
17.2.5    MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE    240
TABLE 242    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)    240
TABLE 243    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)    241
17.2.6    MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE    241
TABLE 244    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)    241
TABLE 245    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)    242
17.2.7    MOBILE APPS AND WEB ANALYTICS MARKET, BY INDUSTRY VERTICAL    242
TABLE 246    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)    242
TABLE 247    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)    243
17.2.8    MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION    243
TABLE 248    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION)    244
TABLE 249    MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION)    244
17.2.9    BIG DATA MARKET - GLOBAL FORECAST TO 2025    244
17.2.9.1    Market definition    244
17.2.9.2    Market overview    245
17.2.9.2.1    Big data market, by component    245
TABLE 250    BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)    245
TABLE 251    SOLUTIONS: BIG DATA MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)    246
TABLE 252    BIG DATA MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)    246
TABLE 253    PROFESSIONAL SERVICES: BIG DATA MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION)    246
17.2.9.2.2    Big data market, by deployment mode    247
TABLE 254    BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION)    247
TABLE 255    CLOUD: BIG DATA MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)    247
17.2.9.2.3    Big data market, by organization size    247
TABLE 256    BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)    248
17.2.9.2.4    Big data market, by business function    248
TABLE 257    BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION)    248
17.2.9.2.5    Big data market, by industry vertical    249
TABLE 258    BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)    249
17.2.9.2.6    Big data market, by region    250
TABLE 259    BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)    250
18    APPENDIX    251
18.1    DISCUSSION GUIDE    251
18.2    KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL    255
18.3    AVAILABLE CUSTOMIZATIONS    257
18.4    RELATED REPORTS    257
18.5    AUTHOR DETAILS    258"