Table of Content

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.2.1 INCLUSIONS AND EXCLUSIONS 18
1.3 MARKET SCOPE 19
1.3.1 MARKET SEGMENTATION 19
1.3.2 REGIONS COVERED 19
1.3.3 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY CONSIDERED 20
1.5 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakup of primaries 22
2.1.2.2 Key industry insights 23
2.2 DATA TRIANGULATION 23
2.3 MARKET SIZE ESTIMATION 24
2.3.1 TOP-DOWN APPROACH 24
2.3.2 BOTTOM-UP APPROACH 25
2.4 MARKET FORECAST 25
2.5 RESEARCH ASSUMPTIONS 26
2.6 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES IN THE MOBILE MARKETING MARKET 32
4.2 ASIA PACIFIC MOBILE MARKETING MARKET, BY COMPONENT AND COUNTRY 32
4.3 MOBILE MARKETING MARKET: MAJOR COUNTRIES 33

5 MARKET OVERVIEW AND INDUSTRY TRENDS 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 35
5.2.1.1 Popularity of mobile marketing with increasing mobile devices 35
5.2.1.2 High penetration of mobile users 36
5.2.1.3 Growth of social media and advertising 36
5.2.1.4 Increased use of mobile web and mobile applications 36
5.2.2 RESTRAINTS 37
5.2.2.1 Security and privacy concerns over confidential data 37
5.2.2.2 Complication in implementation 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Evolving need for AI and big data analytics in mobile marketing 37
5.2.3.2 Digital engagement through augmented reality and VR 38
5.2.3.3 Marketing through different social media platforms 38
5.2.4 CHALLENGES 38
5.2.4.1 Selection of relevant mobile marketing techniques and vendors 38
5.2.4.2 Understanding consumer behavior 39
5.3 INDUSTRY TRENDS 39
5.3.1 TECHNOLOGY INNOVATION, SOCIAL, MOBILE, ANALYTICS, AND CLOUD 39
5.3.2 CASE STUDIES 39
5.3.2.1 Case study 1: GSN Games takes mobile engagement to the next level using Airship 39
5.3.2.2 Case study 2: Arnotts 40
5.3.2.3 Case study 3: Cond Nast uses Adobe marketing cloud to reach its core audiences and boost revenue for the company and advertisers through optimized content and experiences 41
5.3.3 REGULATORY IMPLICATIONS 41
5.3.3.1 Mobile Marketing Association 41
5.3.3.2 Federal Trade Commission 42

6 MOBILE MARKETING MARKET, BY COMPONENT 43
6.1 INTRODUCTION 44
6.2 PLATFORM 45
6.2.1 INCREASING NEED TO ENHANCE MOBILE MARKETING PROCESSES DRIVING THE GROWTH OF MOBILE MARKETING PLATFORM 45
6.3 SERVICES 46
6.3.1 GROWING NEED FOR INTEGRATING MOBILE MARKETING PLATFORM WITH OTHER ENTERPRISE BUSINESS APPLICATIONS TO DRIVE THE GROWTH OF MOBILE MARKETING SERVICES 46

7 MOBILE MARKETING MARKET, BY CHANNEL 47
7.1 INTRODUCTION 47
7.2 MESSAGING 47
7.3 PUSH NOTIFICATION 48
7.4 MOBILE EMAIL 48
7.5 QUICK RESPONSE CODE 48
7.6 LOCATION-BASED MARKETING 48
7.7 IN-APP MESSAGING 49
7.8 MOBILE WEB 49
7.9 OTHERS 49

8 MOBILE MARKETING MARKET, BY ORGANIZATION SIZE 50
8.1 INTRODUCTION 51
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 52
8.2.1 NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE GROWTH OF MARKET ACROSS SMALL AND MEDIUM-SIZED ENTERPRISES 52
8.3 LARGE ENTERPRISES 53
8.3.1 ABILITY TO ADOPT ADVANCED TECHNOLOGIES DRIVING THE GROWTH OF MOBILE MARKETING IN LARGE ENTERPRISES 53

9 MOBILE MARKETING MARKET, BY VERTICAL 54
9.1 INTRODUCTION 55
9.2 RETAIL AND ECOMMERCE 56
9.2.1 INCREASED ADOPTION OF SMARTPHONES AND TABLETS AND USAGE OF MOBILE INTERNET OFFER GREAT OPPORTUNITIES TO RETAILERS 56
9.3 TRAVEL AND LOGISTICS 57
9.3.1 MOBILE DEVICES OFFER TRAVEL COMPANIES GREAT MARKETING PLATFORM TO ATTRACT AND RETAIN CUSTOMERS AND INCREASE SALES 57
9.4 AUTOMOTIVE 58
9.4.1 MOBILE MARKETING OFFERS REAL-TIME AND TWO-WAY COMMUNICATION TO CUSTOMERS 58
9.5 BANKING, FINANCIAL SERVICES, AND INSURANCE 59
9.5.1 NEED TO PROMOTE FINANCIAL OFFERINGS DRIVING THE DEMAND FOR MOBILE MARKETING IN THE BFSI VERTICAL 59
9.6 TELECOM AND IT 60
9.6.1 ADVENT OF TECHNOLOGICAL ADVANCEMENTS TO BOOST THE ADOPTION OF MOBILE MARKETING SOLUTIONS IN THE TELECOM AND IT VERTICAL 60
9.7 MEDIA AND ENTERTAINMENT 61
9.7.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE MEDIA AND ENTERTAINMENT VERTICAL 61
9.8 HEALTHCARE 62
9.8.1 GROWING NEED TO DELIVER PERSONALIZED AND RELEVANT CONTENT TO PROSPECTS DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE HEALTHCARE VERTICAL 62
9.9 GOVERNMENT 63
9.9.1 INCREASED USAGE OF SMS COMMUNICATION CHANNEL TO BOOST THE MOBILE MARKETING GROWTH IN THE GOVERNMENT VERTICAL 63
9.10 OTHERS 64

10 MOBILE MARKETING MARKET, BY REGION 65
10.1 INTRODUCTION 66
10.2 NORTH AMERICA 67
10.2.1 UNITED STATES 74
10.2.1.1 Presence of major key vendors to drive the growth of mobile marketing market in the US 74
10.2.2 CANADA 76
10.2.2.1 Growing adoption of SMAC technologies to drive the growth of mobile marketing market in Canada 76
10.3 EUROPE 77
10.3.1 UNITED KINGDOM 83
10.3.1.1 Growing multichannel marketing and technological advancements to drive the growth of mobile marketing market in the UK 83
10.3.2 GERMANY 85
10.3.2.1 Growing need for providing enhanced customer experience to drive the growth of mobile marketing market in Germany 85
10.3.3 REST OF EUROPE 86
10.4 ASIA PACIFIC 88
10.4.1 CHINA 90
10.4.1.1 Rising adoption of mobile devices and increasing internet penetration to encourage enterprises to adopt mobile marketing in China 90
10.4.2 JAPAN 92
10.4.2.1 High penetration of IT helps change customer opinions regarding mobile marketing 92
10.4.3 AUSTRALIA AND NEW ZEALAND 93
10.4.3.1 Rise in digitalization among enterprises to drive the mobile marketing market growth in ANZ 93
10.4.4 REST OF ASIA PACIFIC 94
10.5 MIDDLE EAST AND AFRICA 96
10.5.1 UNITED ARAB EMIRATES 98
10.5.1.1 Rise in the adoption of cloud services to drive the growth of mobile marketing market in the UAE 98
10.5.2 SOUTH AFRICA 99
10.5.2.1 Growing need for maximizing RoI to drive the growth of mobile marketing market in South Africa 99
10.5.3 REST OF MIDDLE EAST AND AFRICA 100
10.6 LATIN AMERICA 102
10.6.1 BRAZIL 104
10.6.1.1 Growing adoption of the internet to drive the growth of mobile marketing market in Brazil 104
10.6.2 MEXICO 105
10.6.2.1 Increased awareness among enterprises to smoothen marketing activities driving the growth of mobile marketing market in Mexico 105
10.6.3 REST OF LATIN AMERICA 107

11 COMPETITIVE LANDSCAPE 109
11.1 COMPETITIVE LEADERSHIP MAPPING 109
11.1.1 VISIONARY LEADERS 109
11.1.2 INNOVATORS 109
11.1.3 DYNAMIC DIFFERENTIATORS 109
11.1.4 EMERGING COMPANIES 109
11.2 STRENGTH OF PRODUCT PORTFOLIO 111
11.3 BUSINESS STRATEGY EXCELLENCE 112
11.4 KEY PLAYERS IN THE MOBILE MARKETING MARKET, 2019 112
12 COMPANY PROFILES 113
12.1 AIRSHIP 113
(Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis)*
12.2 SWRVE 116
12.3 VIBES 119
12.4 ADOBE 122
12.5 BRAZE 126
12.6 ACOUSTIC 128
12.7 LOCALYTICS 129
12.8 ORACLE 132
12.9 SALESFORCE 135
12.10 SAP 137
12.11 MARKETO 139
12.12 PYZE 141
12.13 FOLLOWANALYTICS 141
12.14 XTREMEPUSH 142
12.15 IMIMOBILE 142
12.16 MOENGAGE 143
12.17 PUNCHH 143
12.18 SAILTHRU 144
12.19 LEANPLUM 144
12.20 NETCORE SOLUTIONS 145
*Details on Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis might not be captured in case of unlisted companies.
12.21 RIGHT-TO-WIN 146
13 APPENDIX 147
13.1 INDUSTRY EXPERTS 147
13.2 DISCUSSION GUIDE 148
13.3 KNOWLEDGE STORE 151
13.4 AVAILABLE CUSTOMIZATIONS 153
13.5 RELATED REPORTS 153
13.6 AUTHOR DETAILS 154



List of Figures



FIGURE 1 GLOBAL MOBILE MARKETING MARKET: RESEARCH DESIGN 21
FIGURE 2 MOBILE MARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 24
FIGURE 3 MOBILE MARKETING MARKET SIZE, 2019–2024 28
FIGURE 4 PLATFORM SEGMENT TO LEAD THE MOBILE MARKETING MARKET IN 2019 29
FIGURE 5 LARGE ENTERPRISES SEGMENT TO HAVE THE FASTEST GROWTH RATE DURING THE FORECAST PERIOD 29
FIGURE 6 RETAIL AND ECOMMERCE VERTICAL TO LEAD THE MOBILE MARKETING MARKET
IN 2019 30
FIGURE 7 MOBILE MARKETING MARKET: REGIONAL SNAPSHOT 30
FIGURE 8 INCREASED USE OF MOBILE WEB AND MOBILE APPLICATIONS TO DRIVE THE MARKET GROWTH DURING THE FORECAST PERIOD 32
FIGURE 9 PLATFORM SEGMENT AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARES IN ASIA PACIFIC IN 2019 32
FIGURE 10 AUSTRALIA AND NEW ZEALAND AND CHINA TO GROW AT THE FASTEST GROWTH RATE DURING THE FORECAST PERIOD 33
FIGURE 11 MOBILE MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES 35
FIGURE 12 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 44
FIGURE 13 LARGE ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 51
FIGURE 14 TELECOM AND IT VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 55
FIGURE 15 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 66
FIGURE 16 NORTH AMERICA: MARKET SNAPSHOT 68
FIGURE 17 ASIA PACIFIC: MARKET SNAPSHOT 88
FIGURE 18 MOBILE MARKETING MARKET: (GLOBAL) COMPETITIVE LEADERSHIP MAPPING 110
FIGURE 19 AIRSHIP: SWOT ANALYSIS 115
FIGURE 20 SWRVE: SWOT ANALYSIS 118
FIGURE 21 VIBES: SWOT ANALYSIS 121
FIGURE 22 ADOBE: COMPANY SNAPSHOT 122
FIGURE 23 ADOBE: SWOT ANALYSIS 125
FIGURE 24 BRAZE: SWOT ANALYSIS 127
FIGURE 25 ORACLE: COMPANY SNAPSHOT 132
FIGURE 26 SALESFORCE: COMPANY SNAPSHOT 135
FIGURE 27 SAP: COMPANY SNAPSHOT 137

 

List of Tables



TABLE 1 FACTOR ANALYSIS 25
TABLE 2 MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 44
TABLE 3 PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 45
TABLE 4 SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 46
TABLE 5 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 51
TABLE 6 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 52
TABLE 7 LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 53
TABLE 8 MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 55
TABLE 9 RETAIL AND ECOMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 56
TABLE 10 TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 57
TABLE 11 AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 58
TABLE 12 BANKING, FINANCIAL SERVICES, AND INSURANCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 59
TABLE 13 TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 60
TABLE 14 MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 61
TABLE 15 HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 62
TABLE 16 GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 63
TABLE 17 OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 64
TABLE 18 MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 66
TABLE 19 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 68
TABLE 20 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 69
TABLE 21 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 69
TABLE 22 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 69
TABLE 23 NORTH AMERICA: PLATFORM MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 70
TABLE 24 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 70
TABLE 25 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE BY COUNTRY, 2017–2024 (USD MILLION) 70
TABLE 26 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 71
TABLE 27 NORTH AMERICA: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 71
TABLE 28 NORTH AMERICA: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 71
TABLE 29 NORTH AMERICA: AUTOMOTIVE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 72
TABLE 30 NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 72
TABLE 31 NORTH AMERICA: TELECOM AND IT MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 72
TABLE 32 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 73
TABLE 33 NORTH AMERICA: HEALTHCARE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 73
TABLE 34 NORTH AMERICA: GOVERNMENT MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 73
TABLE 35 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 74
TABLE 36 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 74
TABLE 37 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 75
TABLE 38 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 75
TABLE 39 CANADA: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 76
TABLE 40 CANADA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 76
TABLE 41 CANADA: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 77
TABLE 42 EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 78
TABLE 43 EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 78
TABLE 44 EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 78
TABLE 45 EUROPE: MOBILE MARKETING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 79
TABLE 46 EUROPE: PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 79
TABLE 47 EUROPE: SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 79
TABLE 48 EUROPE: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 80
TABLE 49 EUROPE: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 80
TABLE 50 EUROPE: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 80
TABLE 51 EUROPE: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 81
TABLE 52 EUROPE: AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 81
TABLE 53 EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE BY COUNTRY, 2017–2024 (USD MILLION) 81
TABLE 54 EUROPE: TELECOM AND IT MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 82
TABLE 55 EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 82
TABLE 56 EUROPE: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 82
TABLE 57 EUROPE: GOVERNMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 83
TABLE 58 EUROPE: OTHERS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 83
TABLE 59 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 84
TABLE 60 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 84
TABLE 61 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 84
TABLE 62 GERMANY: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 85
TABLE 63 GERMANY: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 85
TABLE 64 GERMANY: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 86
TABLE 65 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 86
TABLE 66 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 87
TABLE 67 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 87
TABLE 68 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 89
TABLE 69 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 89
TABLE 70 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 89
TABLE 71 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 90
TABLE 72 CHINA: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 90
TABLE 73 CHINA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 91
TABLE 74 CHINA: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 91
TABLE 75 JAPAN: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 92
TABLE 76 JAPAN: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 92
TABLE 77 JAPAN: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 93
TABLE 78 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 93
TABLE 79 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 94
TABLE 80 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 94
TABLE 81 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 95
TABLE 82 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 95
TABLE 83 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 95
TABLE 84 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 96
TABLE 85 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 96
TABLE 86 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 97
TABLE 87 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 97
TABLE 88 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 98
TABLE 89 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 98
TABLE 90 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 99
TABLE 91 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 99
TABLE 92 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 100
TABLE 93 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 100
TABLE 94 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 101
TABLE 95 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 101
TABLE 96 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE BY VERTICAL, 2017–2024 (USD MILLION) 101
TABLE 97 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 102
TABLE 98 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 102
TABLE 99 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 103
TABLE 100 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 103
TABLE 101 BRAZIL: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 104
TABLE 102 BRAZIL: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 104
TABLE 103 BRAZIL: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 105
TABLE 104 MEXICO: MOBILE MARKETING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 105
TABLE 105 MEXICO: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 106
TABLE 106 MEXICO: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 106
TABLE 107 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 107
TABLE 108 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 107
TABLE 109 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 108