Table of Content



1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive landscape

2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 Global Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators
4.1. Country data

5 Advertising in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Advertising in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis

7 Macroeconomic Indicators
7.1. Country data

8 Advertising in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis

9 Macroeconomic Indicators
9.1. Country data

10 Advertising in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis

11 Macroeconomic Indicators
11.1. Country data

12 Advertising in Australia
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis

13 Macroeconomic Indicators
13.1. Country data

14 Advertising in Brazil
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis

15 Macroeconomic Indicators
15.1. Country data

16 Advertising in Canada
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis

17 Macroeconomic Indicators
17.1. Country data

18 Advertising in China
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis

19 Macroeconomic Indicators
19.1. Country data

20 Advertising in India
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis

21 Macroeconomic Indicators
21.1. Country data

22 Advertising in Indonesia
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis

23 Macroeconomic Indicators
23.1. Country data

24 Advertising in Italy
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis

25 Macroeconomic Indicators
25.1. Country data

26 Advertising in Japan
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis

27 Macroeconomic Indicators
27.1. Country data

28 Advertising in Mexico
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis

29 Macroeconomic Indicators
29.1. Country data

30 Advertising in The Netherlands

30.1. Market Overview

30.2. Market Data

30.3. Market Segmentation

30.4. Market outlook

30.5. Five forces analysis

31 Macroeconomic Indicators

31.1. Country data

32 Advertising in North America

32.1. Market Overview

32.2. Market Data

32.3. Market Segmentation

32.4. Market outlook

32.5. Five forces analysis

33 Advertising in Russia

33.1. Market Overview

33.2. Market Data

33.3. Market Segmentation

33.4. Market outlook

33.5. Five forces analysis

34 Macroeconomic Indicators

34.1. Country data

35 Advertising in Scandinavia

35.1. Market Overview

35.2. Market Data

35.3. Market Segmentation

35.4. Market outlook

35.5. Five forces analysis

36 Advertising in Singapore

36.1. Market Overview

36.2. Market Data

36.3. Market Segmentation

36.4. Market outlook

36.5. Five forces analysis

37 Macroeconomic Indicators

37.1. Country data

38 Advertising in South Africa

38.1. Market Overview

38.2. Market Data

38.3. Market Segmentation

38.4. Market outlook

38.5. Five forces analysis

39 Macroeconomic Indicators

39.1. Country data

40 Advertising in South Korea

40.1. Market Overview

40.2. Market Data

40.3. Market Segmentation

40.4. Market outlook

40.5. Five forces analysis

41 Macroeconomic Indicators

41.1. Country data

42 Advertising in Spain

42.1. Market Overview

42.2. Market Data

42.3. Market Segmentation

42.4. Market outlook

42.5. Five forces analysis

43 Macroeconomic Indicators

43.1. Country data

44 Advertising in Turkey

44.1. Market Overview

44.2. Market Data

44.3. Market Segmentation

44.4. Market outlook

44.5. Five forces analysis

45 Macroeconomic Indicators

45.1. Country data

46 Advertising in The United Kingdom

46.1. Market Overview

46.2. Market Data

46.3. Market Segmentation

46.4. Market outlook

46.5. Five forces analysis

47 Macroeconomic Indicators

47.1. Country data

48 Advertising in The United States

48.1. Market Overview

48.2. Market Data

48.3. Market Segmentation

48.4. Market outlook

48.5. Five forces analysis
49 Macroeconomic Indicators
49.1. Country data
50 Company Profiles
50.1. Dentsu Group Inc.
50.2. The Interpublic Group of Companies, Inc.
50.3. Publicis Groupe SA
50.4. WPP plc
50.5. Hakuhodo Incorporated
50.6. Cheil Worldwide Inc
50.7. Havas SA
50.8. Omnicom Group, Inc.
50.9. Asatsu-DK Inc.
50.10. GIIR Corporation
50.11. Innocean Worldwide Inc.
50.12. Lotte Corp
50.13. Hakuhodo DY Holdings Inc
51 Appendix
51.1. Methodology
51.2. About MarketLine



List of Figures

List of Figures
Figure 1: Global advertising industry value: $ million, 2017-22
Figure 2: Global advertising industry category segmentation: $ million, 2017-2022
Figure 3: Global advertising industry geography segmentation: % share, by value, 2022
Figure 4: Global advertising industry value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the global advertising industry, 2022
Figure 6: Drivers of buyer power in the global advertising industry, 2022
Figure 7: Drivers of supplier power in the global advertising industry, 2022
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2022
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2022
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2022
Figure 11: Asia-Pacific advertising industry value: $ million, 2017-22
Figure 12: Asia-Pacific advertising industry category segmentation: $ million, 2017-2022
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2022
Figure 14: Asia-Pacific advertising industry value forecast: $ million, 2022-27
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2022
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2022
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2022
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2022
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2022
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2022
Figure 21: Europe advertising industry value: $ million, 2017-22
Figure 22: Europe advertising industry category segmentation: $ million, 2017-2022
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2022
Figure 24: Europe advertising industry value forecast: $ million, 2022-27
Figure 25: Forces driving competition in the advertising industry in Europe, 2022
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2022
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2022
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2022
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2022
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2022
Figure 31: France advertising industry value: $ million, 2017-22
Figure 32: France advertising industry category segmentation: $ million, 2017-2022
Figure 33: France advertising industry geography segmentation: % share, by value, 2022
Figure 34: France advertising industry value forecast: $ million, 2022-27
Figure 35: Forces driving competition in the advertising industry in France, 2022
Figure 36: Drivers of buyer power in the advertising industry in France, 2022
Figure 37: Drivers of supplier power in the advertising industry in France, 2022
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2022
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2022
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2022
Figure 41: Germany advertising industry value: $ million, 2017-22
Figure 42: Germany advertising industry category segmentation: $ million, 2017-2022
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2022
Figure 44: Germany advertising industry value forecast: $ million, 2022-27
Figure 45: Forces driving competition in the advertising industry in Germany, 2022
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2022
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2022
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2022
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2022
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2022
Figure 51: Australia advertising industry value: $ million, 2017-22
Figure 52: Australia advertising industry category segmentation: $ million, 2017-2022
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2022
Figure 54: Australia advertising industry value forecast: $ million, 2022-27
Figure 55: Forces driving competition in the advertising industry in Australia, 2022
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2022
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2022
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2022
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2022
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2022
Figure 61: Brazil advertising industry value: $ million, 2017-22
Figure 62: Brazil advertising industry category segmentation: $ million, 2017-2022
Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2022
Figure 64: Brazil advertising industry value forecast: $ million, 2022-27
Figure 65: Forces driving competition in the advertising industry in Brazil, 2022
Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2022
Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2022
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2022
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2022
Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2022
Figure 71: Canada advertising industry value: $ million, 2017-22
Figure 72: Canada advertising industry category segmentation: $ million, 2017-2022
Figure 73: Canada advertising industry geography segmentation: % share, by value, 2022
Figure 74: Canada advertising industry value forecast: $ million, 2022-27
Figure 75: Forces driving competition in the advertising industry in Canada, 2022
Figure 76: Drivers of buyer power in the advertising industry in Canada, 2022
Figure 77: Drivers of supplier power in the advertising industry in Canada, 2022
Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2022
Figure 79: Factors influencing the threat of substitutes in the advertising industry in Canada, 2022
Figure 80: Drivers of degree of rivalry in the advertising industry in Canada, 2022
Figure 81: China advertising industry value: $ million, 2017-22
Figure 82: China advertising industry category segmentation: $ million, 2017-2022
Figure 83: China advertising industry geography segmentation: % share, by value, 2022
Figure 84: China advertising industry value forecast: $ million, 2022-27
Figure 85: Forces driving competition in the advertising industry in China, 2022
Figure 86: Drivers of buyer power in the advertising industry in China, 2022
Figure 87: Drivers of supplier power in the advertising industry in China, 2022
Figure 88: Factors influencing the likelihood of new entrants in the advertising industry in China, 2022
Figure 89: Factors influencing the threat of substitutes in the advertising industry in China, 2022
Figure 90: Drivers of degree of rivalry in the advertising industry in China, 2022

List of Tables

List of Tables
Table 1: Global advertising industry value: $ million, 2017-22
Table 2: Global advertising industry category segmentation: % share, by value, 2017-2022
Table 3: Global advertising industry category segmentation: $ million, 2017-2022
Table 4: Global advertising industry geography segmentation: $ million, 2022
Table 5: Global advertising industry value forecast: $ million, 2022-27
Table 6: Global size of population (million), 2018-22
Table 7: Global gdp (constant 2005 prices, $ billion), 2018-22
Table 8: Global gdp (current prices, $ billion), 2018-22
Table 9: Global inflation, 2018-22
Table 10: Global consumer price index (absolute), 2018-22
Table 11: Global exchange rate, 2018-22
Table 12: Asia-Pacific advertising industry value: $ million, 2017-22
Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2022
Table 14: Asia-Pacific advertising industry category segmentation: $ million, 2017-2022
Table 15: Asia-Pacific advertising industry geography segmentation: $ million, 2022
Table 16: Asia-Pacific advertising industry value forecast: $ million, 2022-27
Table 17: Europe advertising industry value: $ million, 2017-22
Table 18: Europe advertising industry category segmentation: % share, by value, 2017-2022
Table 19: Europe advertising industry category segmentation: $ million, 2017-2022
Table 20: Europe advertising industry geography segmentation: $ million, 2022
Table 21: Europe advertising industry value forecast: $ million, 2022-27
Table 22: Europe size of population (million), 2018-22
Table 23: Europe gdp (constant 2005 prices, $ billion), 2018-22
Table 24: Europe gdp (current prices, $ billion), 2018-22
Table 25: Europe inflation, 2018-22
Table 26: Europe consumer price index (absolute), 2018-22
Table 27: Europe exchange rate, 2018-22
Table 28: France advertising industry value: $ million, 2017-22
Table 29: France advertising industry category segmentation: % share, by value, 2017-2022
Table 30: France advertising industry category segmentation: $ million, 2017-2022
Table 31: France advertising industry geography segmentation: $ million, 2022
Table 32: France advertising industry value forecast: $ million, 2022-27
Table 33: France size of population (million), 2018-22
Table 34: France gdp (constant 2005 prices, $ billion), 2018-22
Table 35: France gdp (current prices, $ billion), 2018-22
Table 36: France inflation, 2018-22
Table 37: France consumer price index (absolute), 2018-22
Table 38: France exchange rate, 2018-22
Table 39: Germany advertising industry value: $ million, 2017-22
Table 40: Germany advertising industry category segmentation: % share, by value, 2017-2022
Table 41: Germany advertising industry category segmentation: $ million, 2017-2022
Table 42: Germany advertising industry geography segmentation: $ million, 2022
Table 43: Germany advertising industry value forecast: $ million, 2022-27
Table 44: Germany size of population (million), 2018-22
Table 45: Germany gdp (constant 2005 prices, $ billion), 2018-22
Table 46: Germany gdp (current prices, $ billion), 2018-22
Table 47: Germany inflation, 2018-22
Table 48: Germany consumer price index (absolute), 2018-22
Table 49: Germany exchange rate, 2018-22
Table 50: Australia advertising industry value: $ million, 2017-22
Table 51: Australia advertising industry category segmentation: % share, by value, 2017-2022
Table 52: Australia advertising industry category segmentation: $ million, 2017-2022
Table 53: Australia advertising industry geography segmentation: $ million, 2022
Table 54: Australia advertising industry value forecast: $ million, 2022-27
Table 55: Australia size of population (million), 2018-22
Table 56: Australia gdp (constant 2005 prices, $ billion), 2018-22
Table 57: Australia gdp (current prices, $ billion), 2018-22
Table 58: Australia inflation, 2018-22
Table 59: Australia consumer price index (absolute), 2018-22
Table 60: Australia exchange rate, 2018-22
Table 61: Brazil advertising industry value: $ million, 2017-22
Table 62: Brazil advertising industry category segmentation: % share, by value, 2017-2022
Table 63: Brazil advertising industry category segmentation: $ million, 2017-2022
Table 64: Brazil advertising industry geography segmentation: $ million, 2022
Table 65: Brazil advertising industry value forecast: $ million, 2022-27
Table 66: Brazil size of population (million), 2018-22
Table 67: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 68: Brazil gdp (current prices, $ billion), 2018-22
Table 69: Brazil inflation, 2018-22
Table 70: Brazil consumer price index (absolute), 2018-22
Table 71: Brazil exchange rate, 2018-22
Table 72: Canada advertising industry value: $ million, 2017-22
Table 73: Canada advertising industry category segmentation: % share, by value, 2017-2022
Table 74: Canada advertising industry category segmentation: $ million, 2017-2022
Table 75: Canada advertising industry geography segmentation: $ million, 2022
Table 76: Canada advertising industry value forecast: $ million, 2022-27
Table 77: Canada size of population (million), 2018-22
Table 78: Canada gdp (constant 2005 prices, $ billion), 2018-22
Table 79: Canada gdp (current prices, $ billion), 2018-22
Table 80: Canada inflation, 2018-22
Table 81: Canada consumer price index (absolute), 2018-22
Table 82: Canada exchange rate, 2018-22
Table 83: China advertising industry value: $ million, 2017-22
Table 84: China advertising industry category segmentation: % share, by value, 2017-2022
Table 85: China advertising industry category segmentation: $ million, 2017-2022
Table 86: China advertising industry geography segmentation: $ million, 2022
Table 87: China advertising industry value forecast: $ million, 2022-27
Table 88: China size of population (million), 2018-22
Table 89: China gdp (constant 2005 prices, $ billion), 2018-22
Table 90: China gdp (current prices, $ billion), 2018-22