Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Toys and Games Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact Of COVID-19
5.4 Price Analysis
5.4.1 Key Price Indicators
5.4.2 Price Structure
5.4.3 Margin Analysis
5.5 Market Breakup by Product Type
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Research and Development
5.10.3 Raw Material Procurement
5.10.4 Manufacturing
5.10.5 Marketing
5.10.6 Distribution
5.10.7 End-Use
5.11 Porter’s Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes

6 Market Breakup by Product Type
6.1 Plush Toys
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Infant /Preschool Toys
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Activity Toys
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Dolls
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Games and Puzzles
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Ride-Ons
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast

7 Market Breakup by Distribution Channel
7.1 Specialty Stores
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Supermarkets and Hypermarkets
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Departmental Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 General Stores
7.5.1 Market Trends
7.5.2 Market Forecast

8 Market Breakup by Region
8.1 North America
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Europe
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Asia Pacific
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Middle East and Africa
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Latin America
8.5.1 Market Trends
8.5.2 Market Forecast

9 Toys and Games Manufacturing Process
9.1 Product Overview
9.2 Raw Material Requirements
9.3 Manufacturing Process
9.4 Key Success and Risk Factors

10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Hasbro
10.3.2 Mattel
10.3.3 Ravensburger
10.3.4 Tomy
10.3.5 The Lego Group
10.3.6 Funtastic
10.3.7 JAKKS Pacific
10.3.8 Lansay
10.3.9 LeapFrog Enterprises
10.3.10 MGA Entertainment
10.3.11 Playmates Toys
10.3.12 ToyQuest
10.3.13 Vivid Imaginations