Table of Content

"1    INTRODUCTION    28
1.1    INTRODUCTION TO COVID-19    28
1.2    COVID-19 HEALTH ASSESSMENT    28
FIGURE 1    COVID-19: GLOBAL PROPAGATION    28
FIGURE 2    COVID-19 PROPAGATION: SELECT COUNTRIES    29
1.3    COVID-19 ECONOMIC ASSESSMENT    30
FIGURE 3    REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020    30
1.3.1    COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT    31
FIGURE 4    CRITERIA IMPACTING GLOBAL ECONOMY    31
FIGURE 5    SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY    32
1.4    OBJECTIVES OF THE STUDY    33
1.5    MARKET DEFINITION    33
1.5.1    INCLUSIONS AND EXCLUSIONS    34
1.6    MARKET SCOPE    34
1.6.1    MARKET SEGMENTATION    35
1.6.2    REGIONS COVERED    35
1.6.3    YEARS CONSIDERED    36
1.7    CURRENCY    36
TABLE 1    USD EXCHANGE RATE, 2017–2019    37
1.8    STAKEHOLDERS    37
1.9    SUMMARY OF CHANGES    37
2    RESEARCH METHODOLOGY    39
2.1    RESEARCH DATA    39
FIGURE 6    EVENT MANAGEMENT SOFTWARE MARKET: RESEARCH DESIGN    40
2.1.1    SECONDARY DATA    41
2.1.2    PRIMARY DATA    41
2.1.2.1    Breakup of primary profiles    42
FIGURE 7    BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION    42
2.1.2.2    Key industry insights    42
2.2    DATA TRIANGULATION    43
2.3    MARKET SIZE ESTIMATION    44
FIGURE 8    EVENT MANAGEMENT SOFTWARE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES    44
FIGURE 9    MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SERVICES FROM VENDORS    45
FIGURE 10    MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF VENDORS    46
FIGURE 11    MARKET SIZE ESTIMATION METHODOLOGY - (SUPPLY SIDE): CAGR PROJECTIONS FROM SUPPLY SIDE    47
FIGURE 12    MARKET SIZE ESTIMATION METHODOLOGY ? APPROACH 2 (BOTTOM-UP): REVENUE GENERATED BY VENDORS FROM EACH APPLICATION    48
FIGURE 13    MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM END USERS (2/2)    48
2.4    MARKET FORECAST    49
TABLE 2    FACTOR ANALYSIS    49
2.5    RESEARCH ASSUMPTIONS    49
2.6    LIMITATIONS OF THE STUDY    51
3    EXECUTIVE SUMMARY    52
FIGURE 14    EVENT MANAGEMENT SOFTWARE MARKET, 2018–2026 (USD MILLION)    52
FIGURE 15    FASTEST-GROWING SEGMENTS IN THE EVENT MANAGEMENT SOFTWARE MARKET, 2021–2026    53
FIGURE 16    PROFESSIONAL SERVICE SEGMENT TO BE THE LARGER MARKET DURING THE FORECAST PERIOD    54
FIGURE 17    ON-PREMISE DEPLOYMENT TO HAVE A HIGHER MARKET SHARE DURING THE FORECAST PERIOD    54
FIGURE 18    LARGE ENTERPRISES TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD    55
FIGURE 19    TOP END USERS IN THE EVENT MANAGEMENT SOFTWARE MARKET    56
FIGURE 20    EVENT MANAGEMENT SOFTWARE MARKET: REGIONAL SNAPSHOT    56
4    PREMIUM INSIGHTS    58
4.1    OVERVIEW OF THE EVENT MANAGEMENT SOFTWARE MARKET    58
FIGURE 21    GROWING DEMAND FOR EVENT MANAGEMENT SOFTWARE SOLUTIONS WOULD TACKLE HIGH DEMAND FROM EVENT ORGANIZERS AND PLANNERS    58
4.2    EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT    58
FIGURE 22    SOFTWARE TO ACCOUNT FOR A LARGER MARKET SHARE DURING THE FORECAST PERIOD    58
4.3    EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE    59
FIGURE 23    THE SUPPORT AND MAINTENANCE SEGMENT TO BE THE LARGEST MARKET DURING THE FORECAST PERIOD    59
4.4    EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE    59
FIGURE 24    ON-PREMISES DEPLOYMENT TO ACCOUNT FOR A LARGER MARKET SHARE DURING THE FORECAST PERIOD    59
4.5    EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE    60
FIGURE 25    LARGE ENTERPRISE SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE DURING THE FORECAST PERIOD    60
4.6    EVENT MANAGEMENT SOFTWARE MARKET, BY END USER    60
FIGURE 26    EVENT ORGANIZERS AND PLANNERS SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD    60

4.7    EVENT MANAGEMENT SOFTWARE MARKET: REGIONAL SCENARIO    61
FIGURE 27    ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT FIVE YEARS    61
5    MARKET OVERVIEW AND INDUSTRY TRENDS    62
5.1    INTRODUCTION    62
5.2    MARKET DYNAMICS    62
FIGURE 28    DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: EVENT MANAGEMENT SOFTWARE MARKET    63
5.2.1    DRIVERS    63
5.2.1.1    COVID-19: A catalyst to accelerate the adoption of virtual events    63
FIGURE 29    THE PANDEMIC DRIVES VIRTUAL MEETINGS    64
FIGURE 30    RESPONDENTS WANT TO USE TECHNOLOGY TO ENHANCE VIRTUAL MEETINGS    64
5.2.1.2    Rise in demand to manage large volumes of data and automate event management tasks    65
5.2.1.3    Compelling need to save time and money with real-time data analysis    65
FIGURE 31    MAJOR BENEFITS DRIVING EVENT MANAGEMENT SOFTWARE MARKET    66
5.2.1.4    Increase in demand to capture actionable business insights from events    66
5.2.1.5    Growth in the use of social media for event marketing    66
FIGURE 32    SOCIAL MEDIA IS MOST COMMONLY USED FOR PRE-EVENT ENGAGEMENT    67
FIGURE 33    FACEBOOK IS THE MOST POPULAR SOCIAL MEDIA CHANNEL FOR EVENT PLANNERS    67
5.2.2    RESTRAINTS    67
5.2.2.1    Difficulty in integrating event management software with business systems    67
5.2.2.2    High initial cost associated with event management software    68
5.2.3    OPPORTUNITIES    68
5.2.3.1    Gamification of events to engage a larger audience    68
5.2.3.2    Growth in inclination toward adoption of AI and ML in event management    68
5.2.4    CHALLENGES    69
5.2.4.1    Wide gap between organizers’ offerings and attendees’ needs    69
5.2.4.2    Lack of awareness of event management software    69
5.3    CASE STUDY ANALYSIS    69
5.3.1    CASE STUDY 1: NEC CORPORATION SHOWCASING PROVEN SAAS SOLUTIONS TO CUSTOMERS THROUGH VIRTUAL EVENTS ON THE CVENT PLATFORM    69
5.3.2    CASE STUDY 2: HLB DESIGNED A VIRTUAL EVENT WITH AVENTRI VIRTUAL EVENT PLATFORM    70
5.3.3    CASE STUDY 3: GLASSDOOR USED HOPIN FOR ITS FIRST FULLY VIRTUAL SALES KICKOFF    70
5.3.4    CASE STUDY 4: ACRONIS SCALES THEIR HYBRID EVENT STRATEGY WITH BIZZABO    71

5.4    PORTER’S FIVE FORCES ANALYSIS    72
TABLE 3    PORTER’S FIVE FORCES ANALYSIS: EVENT MANAGEMENT SOFTWARE MARKET    72
FIGURE 34    PORTER’S FIVE FORCES ANALYSIS: EVENT MANAGEMENT SOFTWARE MARKET    73
5.4.1    THREAT OF NEW ENTRANTS    73
5.4.2    THREAT OF SUBSTITUTES    74
5.4.3    BARGAINING POWER OF SUPPLIERS    74
5.4.4    BARGAINING POWER OF BUYERS    74
5.4.5    INTENSITY OF COMPETITIVE RIVALRY    74
5.5    COVID-19-DRIVEN MARKET DYNAMICS    75
5.5.1    DRIVERS AND OPPORTUNITIES    75
5.5.2    RESTRAINTS AND CHALLENGES    76
5.6    TECHNOLOGICAL OUTLOOK    76
5.6.1    CLOUD/SOFTWARE AS A SERVICE    76
5.6.2    ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING    76
5.6.3    ANALYTICS    77
5.6.4    AUGMENTED REALITY AND VIRTUAL REALITY    77
5.6.5    INTERNET OF THINGS    77
5.7    PRICING ANALYSIS    77
TABLE 4    EVENT MANAGEMENT SOFTWARE MARKET: PRICING LEVELS    78
FIGURE 35    AVERAGE SELLING PRICING OF EVENT MANAGEMENT SOFTWARE VENDORS FOR TOP APPLICATIONS    79
5.8    SUPPLY CHAIN ANALYSIS    79
FIGURE 36    EVENT MANAGEMENT SOFTWARE MARKET: SUPPLY CHAIN    80
5.9    ECOSYSTEM    80
FIGURE 37    EVENT MANAGEMENT SOFTWARE MARKET: ECOSYSTEM    80
5.10    REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS    81
5.10.1    NORTH AMERICA    81
5.10.2    EUROPE    82
5.10.3    ASIA PACIFIC    82
5.10.4    MIDDLE EAST AND AFRICA    83
5.10.5    LATIN AMERICA    83
5.11    PATENT ANALYSIS    83
TABLE 5    TOP 10 PATENT OWNERS (US)    84
FIGURE 38    TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS    85
5.12    KEY CONFERENCES & EVENTS    85
TABLE 6    EVENT MANAGEMENT SOFTWARE MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2022–2023    85
5.13    TRENDS/DISRUPTIONS IMPACTING BUYERS    87
FIGURE 39    EVENT MANAGEMENT SOFTWARE MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS    87

6    EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT    89
6.1    INTRODUCTION    90
FIGURE 40    SERVICES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    90
TABLE 7    EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2017–2020 (USD MILLION)    90
TABLE 8    EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2021–2026 (USD MILLION)    90
TABLE 9    COMPONENT: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION,
2017–2020 (USD MILLION)    91
TABLE 10    COMPONENT: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION,
2021–2026 (USD MILLION)    91
6.2    SOFTWARE    91
6.2.1    SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    91
6.2.2    SOFTWARE: COVID-19 IMPACT    92
TABLE 11    EVENT MANAGEMENT SOFTWARE MARKET IN ACADEMIC INSTITUTIONS,
BY REGION, 2017–2020 (USD MILLION)    92
TABLE 12    EVENT MANAGEMENT SOFTWARE MARKET IN ACADEMIC INSTITUTIONS,
BY REGION, 2021–2026 (USD MILLION)    92
6.2.3    EVENT PLANNING SOFTWARE    93
6.2.4    VENUE MANAGEMENT SOFTWARE    93
6.2.5    EVENT REGISTRATION AND TICKETING SOFTWARE    93
6.2.6    EVENT MARKETING SOFTWARE    93
6.2.7    ANALYTICS AND REPORTING SOFTWARE    94
6.2.8    ONSITE TECHNOLOGY    94
6.2.9    CONTENT MANAGEMENT SOFTWARE    94
6.2.10    VISITOR MANAGEMENT SOFTWARE    94
6.2.11    OTHER SOFTWARE    94
6.3    SERVICES    94
FIGURE 41    MANAGED SERVICES ESTIMATED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    95
6.3.1    SERVICES: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    95
6.3.2    SERVICES: COVID-19 IMPACT    95
TABLE 13    EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY TYPE,
2017–2020 (USD MILLION)    96
TABLE 14    EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY TYPE,
2021–2026 (USD MILLION)    96
TABLE 15    EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY REGION,
2017–2020 (USD MILLION)    96
TABLE 16    EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY REGION,
2021–2026 (USD MILLION)    97
6.3.3    PROFESSIONAL SERVICES    97
FIGURE 42    SUPPORT AND MAINTENANCE TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD    97
TABLE 17    EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET,
BY TYPE, 2017–2020 (USD MILLION)    98
TABLE 18    EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET,
BY TYPE, 2021–2026 (USD MILLION)    98
TABLE 19    EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET,
BY REGION, 2017–2020 (USD MILLION)    98
TABLE 20    EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET,
BY REGION, 2021–2026 (USD MILLION)    99
6.3.3.1    Consulting    99
TABLE 21    EVENT MANAGEMENT SOFTWARE CONSULTING SERVICES MARKET,
BY REGION, 2017–2020 (USD MILLION)    99
TABLE 22    EVENT MANAGEMENT SOFTWARE CONSULTING SERVICES MARKET,
BY REGION, 2021–2026 (USD MILLION)    99
6.3.3.2    Deployment and Integration    100
TABLE 23    EVENT MANAGEMENT SOFTWARE DEPLOYMENT AND INTEGRATION SERVICES MARKET, BY REGION, 2017–2020 (USD MILLION)    100
TABLE 24    EVENT MANAGEMENT SOFTWARE DEPLOYMENT AND INTEGRATION SERVICES MARKET, BY REGION, 2021–2026 (USD MILLION)    100
6.3.3.3    Support and maintenance    100
TABLE 25    EVENT MANAGEMENT SOFTWARE SUPPORT AND MAINTENANCE MARKET,
BY REGION, 2017–2020 (USD MILLION)    101
TABLE 26    EVENT MANAGEMENT SOFTWARE SUPPORT AND MAINTENANCE MARKET,
BY REGION, 2021–2026 (USD MILLION)    101
6.3.4    MANAGED SERVICES    101
TABLE 27    EVENT MANAGEMENT SOFTWARE MANAGED SERVICES MARKET, BY REGION, 2017–2020 (USD MILLION)    101
TABLE 28    EVENT MANAGEMENT SOFTWARE MANAGED SERVICES MARKET, BY REGION, 2021–2026 (USD MILLION)    102
7    EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE    103
7.1    INTRODUCTION    104
FIGURE 43    CLOUD DEPLOYMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    104
TABLE 29    EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE,
2017–2020 (USD MILLION)    104
TABLE 30    EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE,
2021–2026 (USD MILLION)    104
TABLE 31    DEPLOYMENT MODE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2017–2020 (USD MILLION)    105
TABLE 32    DEPLOYMENT MODE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2021–2026 (USD MILLION)    105
7.2    CLOUD    105
7.2.1    CLOUD: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    105
7.2.2    CLOUD: COVID-19 IMPACT    106
TABLE 33    CLOUD EVENT MANAGEMENT SOFTWARE MARKET, BY REGION,
2017–2020 (USD MILLION)    106
TABLE 34    CLOUD EVENT MANAGEMENT SOFTWARE MARKET, BY REGION,
2021–2026 (USD MILLION)    106

7.3    ON-PREMISES    107
7.3.1    ON-PREMISES: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    107
7.3.2    ON-PREMISES: COVID-19 IMPACT    107
TABLE 35    ON-PREMISES EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2017–2020 (USD MILLION)    107
TABLE 36    ON-PREMISES EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2021–2026 (USD MILLION)    108
8    EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE    109
8.1    INTRODUCTION    110
FIGURE 44    SMALL AND MEDIUM-SIZED ENTERPRISES ESTIMATED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    110
TABLE 37    EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE,
2017–2020 (USD MILLION)    110
TABLE 38    EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)    110
TABLE 39    ORGANIZATION SIZE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2017–2020 (USD MILLION)    111
TABLE 40    ORGANIZATION SIZE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2021–2026 (USD MILLION)    111
8.2    SMALL AND MEDIUM-SIZED ENTERPRISES    111
8.2.1    SMALL AND MEDIUM-SIZED ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    112
8.2.2    SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT    112
TABLE 41    EVENT MANAGEMENT SOFTWARE MARKET IN SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION, 2017–2020 (USD MILLION)    112
TABLE 42    EVENT MANAGEMENT SOFTWARE MARKET IN SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION, 2021–2026 (USD MILLION)    112
8.3    LARGE ENTERPRISES    113
8.3.1    LARGE ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    113
8.3.2    LARGE ENTERPRISES: COVID-19 IMPACT    113
TABLE 43    EVENT MANAGEMENT SOFTWARE MARKET IN LARGE ENTERPRISES,
BY REGION, 2017–2020 (USD MILLION)    113
TABLE 44    EVENT MANAGEMENT SOFTWARE MARKET IN LARGE ENTERPRISES,
BY REGION, 2021–2026 (USD MILLION)    114
9    EVENT MANAGEMENT SOFTWARE MARKET, BY END USER    115
9.1    INTRODUCTION    116
FIGURE 45    EVENT ORGANIZERS AND PLANNERS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD    116
TABLE 45    EVENT MANAGEMENT SOFTWARE MARKET, BY END USER,
2017–2020 (USD MILLION)    116
TABLE 46    EVENT MANAGEMENT SOFTWARE MARKET, BY END USER,
2021–2026 (USD MILLION)    117
TABLE 47    END USER: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION,
2017–2020 (USD MILLION)    117
TABLE 48    END USER: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION,
2021–2026 (USD MILLION)    117
9.2    EVENT ORGANIZERS AND PLANNERS    118
9.2.1    EVENT ORGANIZERS AND PLANNERS: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    118
9.2.2    EVENT ORGANIZERS AND PLANNERS: COVID-19 IMPACT    118
TABLE 49    EVENT ORGANIZERS AND PLANNERS MARKET, BY REGION,
2017–2020 (USD MILLION)    118
TABLE 50    EVENT ORGANIZERS AND PLANNERS MARKET, BY REGION,
2021–2026 (USD MILLION)    119
9.3    CORPORATE    119
9.3.1    CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    119
9.3.2    CORPORATE: COVID-19 IMPACT    119
TABLE 51    CORPORATE END USERS MARKET, BY REGION, 2017–2020 (USD MILLION)    120
TABLE 52    CORPORATE END USERS MARKET, BY REGION, 2021–2026 (USD MILLION)    120
9.4    GOVERNMENT    120
9.4.1    GOVERNMENT: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    120
9.4.2    GOVERNMENT: COVID-19 IMPACT    120
TABLE 53    GOVERNMENT END USERS MARKET, BY REGION, 2017–2020 (USD MILLION)    121
TABLE 54    GOVERNMENT END USERS MARKET, BY REGION, 2021–2026 (USD MILLION)    121
9.5    EDUCATION    121
9.5.1    EDUCATION: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    121
9.5.2    EDUCATION: COVID-19 IMPACT    121
TABLE 55    EDUCATIONAL END USERS MARKET, BY REGION, 2017–2020 (USD MILLION)    122
TABLE 56    EDUCATIONAL END USERS MARKET, BY REGION, 2021–2026 (USD MILLION)    122
9.6    OTHER END USERS    122
9.6.1    OTHER END USERS: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    122
9.6.2    OTHER END USERS: COVID-19 IMPACT    123
TABLE 57    OTHER END USERS MARKET, BY REGION, 2017–2020 (USD MILLION)    123
TABLE 58    OTHER END USERS MARKET, BY REGION, 2021–2026 (USD MILLION)    123
10    EVENT MANAGEMENT SOFTWARE MARKET, BY REGION    124
10.1    INTRODUCTION    125
FIGURE 46    NORTH AMERICA TO LEAD THE EVENT MANAGEMENT SOFTWARE MARKET FROM 2021 TO 2026    125
FIGURE 47    ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD    126
TABLE 59    EVENT MANAGEMENT SOFTWARE MARKET, BY REGION,
2017–2020 (USD MILLION)    126
TABLE 60    EVENT MANAGEMENT SOFTWARE MARKET, BY REGION,
2021–2026 (USD MILLION)    126
10.2    NORTH AMERICA    127
10.2.1    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    127
10.2.2    NORTH AMERICA: COVID-19 IMPACT    128
FIGURE 48    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SNAPSHOT    128
TABLE 61    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    129
TABLE 62    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    129
TABLE 63    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE SERVICES MARKET,
BY TYPE, 2017–2020 (USD MILLION)    129
TABLE 64    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE SERVICES MARKET,
BY TYPE, 2021–2026 (USD MILLION)    129
TABLE 65    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2017–2020 (USD MILLION)    130
TABLE 66    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)    130
TABLE 67    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    130
TABLE 68    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    130
TABLE 69    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    131
TABLE 70    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    131
TABLE 71    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2017–2020 (USD MILLION)    131
TABLE 72    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2021–2026 (USD MILLION)    132
TABLE 73    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2017–2020 (USD MILLION)    132
TABLE 74    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2021–2026 (USD MILLION)    132
10.2.3    UNITED STATES    132
TABLE 75    UNITED STATES: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2020 (USD MILLION)    133
TABLE 76    UNITED STATES: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2021–2026 (USD MILLION)    133
TABLE 77    UNITED STATES: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    133
TABLE 78    UNITED STATES: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    133
TABLE 79    UNITED STATES: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    134
TABLE 80    UNITED STATES: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    134
10.2.4    CANADA    134
TABLE 81    CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2020 (USD MILLION)    135
TABLE 82    CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2021–2026 (USD MILLION)    135
TABLE 83    CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    135
TABLE 84    CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    135
TABLE 85    CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    136
TABLE 86    CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    136
10.3    EUROPE    136
10.3.1    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    136
10.3.2    EUROPE: COVID-19 IMPACT    137
TABLE 87    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2020 (USD MILLION)    138
TABLE 88    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2021–2026 (USD MILLION)    138
TABLE 89    EUROPE: EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY TYPE, 2017–2020 (USD MILLION)    138
TABLE 90    EUROPE: EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)    138
TABLE 91    EUROPE: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2017–2020 (USD MILLION)    139
TABLE 92    EUROPE: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)    139
TABLE 93    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    139
TABLE 94    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    139
TABLE 95    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    140
TABLE 96    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    140
TABLE 97    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER,
2017–2020 (USD MILLION)    140
TABLE 98    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER,
2021–2026 (USD MILLION)    141
TABLE 99    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY,
2017–2020 (USD MILLION)    141
TABLE 100    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY,
2021–2026 (USD MILLION)    141
10.3.3    UNITED KINGDOM    142
TABLE 101    UNITED KINGDOM: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    142
TABLE 102    UNITED KINGDOM: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    142
TABLE 103    UNITED KINGDOM: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    142
TABLE 104    UNITED KINGDOM: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    143
TABLE 105    UNITED KINGDOM: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    143
TABLE 106    UNITED KINGDOM: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    143
10.3.4    GERMANY    143
TABLE 107    GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2020 (USD MILLION)    144
TABLE 108    GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2021–2026 (USD MILLION)    144
TABLE 109    GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    144
TABLE 110    GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    144
TABLE 111    GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    145
TABLE 112    GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    145
10.3.5    FRANCE    145
TABLE 113    FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2017–2020 (USD MILLION)    145
TABLE 114    FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2021–2026 (USD MILLION)    146
TABLE 115    FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    146
TABLE 116    FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    146
TABLE 117    FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    146
TABLE 118    FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    147
10.3.6    REST OF EUROPE    147
TABLE 119    REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    147
TABLE 120    REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    147
TABLE 121    REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    148
TABLE 122    REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    148
TABLE 123    REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    148
TABLE 124    REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    148
10.4    ASIA PACIFIC    149
10.4.1    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    149
10.4.2    ASIA PACIFIC: COVID-19 IMPACT    149
FIGURE 49    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SNAPSHOT    150
TABLE 125    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2020 (USD MILLION)    150
TABLE 126    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2021–2026 (USD MILLION)    151
TABLE 127    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY TYPE, 2017–2020 (USD MILLION)    151
TABLE 128    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)    151
TABLE 129    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2017–2020 (USD MILLION)    151
TABLE 130    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)    152
TABLE 131    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    152
TABLE 132    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    152
TABLE 133    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    152
TABLE 134    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    153
TABLE 135    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2017–2020 (USD MILLION)    153
TABLE 136    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2021–2026 (USD MILLION)    153
TABLE 137    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET,
BY COUNTRY/REGION, 2017–2020 (USD MILLION)    154
TABLE 138    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET,
BY COUNTRY/REGION, 2021–2026 (USD MILLION)    154
10.4.3    CHINA    154
TABLE 139    CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2017–2020 (USD MILLION)    154
TABLE 140    CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2021–2026 (USD MILLION)    155
TABLE 141    CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    155
TABLE 142    CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    155
TABLE 143    CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    155
TABLE 144    CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    156
10.4.4    JAPAN    156
TABLE 145    JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2017–2020 (USD MILLION)    156
TABLE 146    JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2021–2026 (USD MILLION)    156
TABLE 147    JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    157
TABLE 148    JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    157
TABLE 149    JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    157
TABLE 150    JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    157
10.4.5    AUSTRALIA & NEW ZEALAND    158
TABLE 151    AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    158
TABLE 152    AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    158
TABLE 153    AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    158
TABLE 154    AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    159
TABLE 155    AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    159
TABLE 156    AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    159
10.4.6    REST OF ASIA PACIFIC    159
TABLE 157    REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    160
TABLE 158    REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    160
TABLE 159    REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    160
TABLE 160    REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    160
TABLE 161    REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    161
TABLE 162    REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    161
10.5    MIDDLE EAST & AFRICA    161
10.5.1    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    162
10.5.2    MIDDLE EAST & AFRICA: COVID-19 IMPACT    162
TABLE 163    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    163
TABLE 164    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    163
TABLE 165    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY TYPE, 2017–2020 (USD MILLION)    163
TABLE 166    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)    163
TABLE 167    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2017–2020 (USD MILLION)    164
TABLE 168    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)    164
TABLE 169    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
 BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    164
TABLE 170    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    164
TABLE 171    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    165
TABLE 172    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
 BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    165
TABLE 173    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY END USER, 2017–2020 (USD MILLION)    165
TABLE 174    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY END USER, 2021–2026 (USD MILLION)    166
TABLE 175    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COUNTRY, 2017–2020 (USD MILLION)    166
TABLE 176    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COUNTRY, 2021–2026 (USD MILLION)    166
10.5.3    UNITED ARAB EMIRATES    167
TABLE 177    UNITED ARAB EMIRATES: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    167
TABLE 178    UNITED ARAB EMIRATES: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    167
TABLE 179    UNITED ARAB EMIRATES: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    167
TABLE 180    UNITED ARAB EMIRATES: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    168
TABLE 181    UNITED ARAB EMIRATES: EVENT MANAGEMENT SOFTWARE MARKET,
 BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    168
TABLE 182    UNITED ARAB EMIRATES: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    168
10.5.4    KINGDOM OF SAUDI ARABIA    168
TABLE 183    KINGDOM OF SAUDI ARABIA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    169
TABLE 184    KINGDOM OF SAUDI ARABIA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    169
TABLE 185    KINGDOM OF SAUDI ARABIA: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    169
TABLE 186    KINGDOM OF SAUDI ARABIA: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    170
TABLE 187    KINGDOM OF SAUDI ARABIA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    170
TABLE 188    KINGDOM OF SAUDI ARABIA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    170
10.5.5    SOUTH AFRICA    170
TABLE 189    SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2020 (USD MILLION)    171
TABLE 190    SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2021–2026 (USD MILLION)    171
TABLE 191    SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    171
TABLE 192    SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    171
TABLE 193    SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    172
TABLE 194    SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    172
10.5.6    REST OF THE MIDDLE EAST & AFRICA    172
TABLE 195    REST OF THE MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2020 (USD MILLION)    172
TABLE 196    REST OF THE MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2021–2026 (USD MILLION)    173
TABLE 197    REST OF MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    173
TABLE 198    REST OF THE MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    173
TABLE 199    REST OF THE MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    173
TABLE 200    REST OF THE MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    174"
"10.6    LATIN AMERICA    174
10.6.1    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS    174
10.6.2    LATIN AMERICA: COVID-19 IMPACT    175
TABLE 201    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2020 (USD MILLION)    175
TABLE 202    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2021–2026 (USD MILLION)    175
TABLE 203    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE SERVICES MARKET,
BY TYPE, 2017–2020 (USD MILLION)    176
TABLE 204    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE SERVICES MARKET,
BY TYPE, 2021–2026 (USD MILLION)    176
TABLE 205    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2017–2020 (USD MILLION)    176
TABLE 206    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE PROFESSIONAL SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)    176
TABLE 207    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    177
TABLE 208    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    177
TABLE 209    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    177
TABLE 210    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    177
TABLE 211    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2017–2020 (USD MILLION)    178
TABLE 212    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2021–2026 (USD MILLION)    178
TABLE 213    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2017–2020 (USD MILLION)    178
TABLE 214    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2021–2026 (USD MILLION)    179

10.6.3    BRAZIL    179
TABLE 215    BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2017–2020 (USD MILLION)    179
TABLE 216    BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2021–2026 (USD MILLION)    179
TABLE 217    BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    180
TABLE 218    BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    180
TABLE 219    BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    180
TABLE 220    BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    180
10.6.4    MEXICO    181
TABLE 221    MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2017–2020 (USD MILLION)    181
TABLE 222    MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2021–2026 (USD MILLION)    181
TABLE 223    MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    181
TABLE 224    MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    182
TABLE 225    MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    182
TABLE 226    MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    182
10.6.5    REST OF LATIN AMERICA    182
TABLE 227    REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2017–2020 (USD MILLION)    183
TABLE 228    REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY COMPONENT, 2021–2026 (USD MILLION)    183
TABLE 229    REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2017–2020 (USD MILLION)    183
TABLE 230    REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)    183
TABLE 231    REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    184
TABLE 232    REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    184
11    COMPETITIVE LANDSCAPE    185
11.1    OVERVIEW    185
11.2    MARKET EVALUATION FRAMEWORK    185
FIGURE 50    MARKET EVALUATION FRAMEWORK, 2019–2021    185
11.3    KEY PLAYER STRATEGIES/RIGHT TO WIN    186
TABLE 233    OVERVIEW OF STRATEGIES ADOPTED BY KEY EVENT MANAGEMENT SOFTWARE VENDORS    186

11.4    REVENUE ANALYSIS    188
FIGURE 51    HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS,
2019–2021 (USD BILLION)    188
11.5    MARKET SHARE ANALYSIS    188
FIGURE 52    EVENT MANAGEMENT SOFTWARE MARKET: MARKET SHARE ANALYSIS, 2021    189
TABLE 234    EVENT MANAGEMENT SOFTWARE MARKET: DEGREE OF COMPETITION    189
11.6    COMPANY EVALUATION QUADRANT    192
TABLE 235    COMPANY EVALUATION QUADRANT: CRITERIA    192
11.6.1    STARS    192
11.6.2    EMERGING LEADERS    192
11.6.3    PERVASIVE PLAYERS    192
11.6.4    PARTICIPANTS    192
FIGURE 53    EVENT MANAGEMENT SOFTWARE MARKET, KEY COMPANY EVALUATION MATRIX, 2021    193
11.6.5    COMPANY PRODUCT FOOTPRINT ANALYSIS    194
TABLE 236    COMPANY PRODUCT FOOTPRINT    194
TABLE 237    COMPANY APPLICATION FOOTPRINT    194
TABLE 238    COMPANY INDUSTRY FOOTPRINT    195
TABLE 239    COMPANY REGION FOOTPRINT    196
11.7    RANKING OF KEY PLAYERS    196
FIGURE 54    RANKING OF KEY PLAYERS IN THE EVENT MANAGEMENT
SOFTWARE MARKET, 2021    196
11.8    STARTUP/SME EVALUATION MATRIX    197
FIGURE 55    STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE    197
11.8.1    PROGRESSIVE COMPANIES    197
11.8.2    RESPONSIVE COMPANIES    197
11.8.3    DYNAMIC COMPANIES    198
11.8.4    STARTING BLOCKS    198
FIGURE 56    EVENT MANAGEMENT SOFTWARE MARKET (GLOBAL) STARTUP/SME COMPANY EVALUATION MATRIX, 2021    198
11.8.5    COMPETITIVE BENCHMARKING    199
TABLE 240    EVENT MANAGEMENT MARKET: DETAILED LIST OF KEY STARTUP/SMES    199
TABLE 241    EVENT MANAGEMENT SOFTWARE MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS (STARTUPS/SMES)    200
11.9    KEY MARKET DEVELOPMENTS    201
11.9.1    PRODUCT LAUNCHES & ENHANCEMENTS    201
TABLE 242    PRODUCT LAUNCHES & ENHANCEMENTS, 2020–2021    201
11.9.2    DEALS    203
TABLE 243    DEALS, 2019–2022    203
11.9.3    OTHERS    207
TABLE 244    OTHERS, 2020–2021    207

12    COMPANY PROFILES    208
12.1    INTRODUCTION    208
12.2    KEY PLAYERS    208
(Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, Response to COVID-19, MnM View)*
12.2.1    CVENT    208
TABLE 245    CVENT: BUSINESS OVERVIEW    208
TABLE 246    CVENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED    209
TABLE 247    CVENT: NEW SOLUTION/SERVICE LAUNCHES    209
TABLE 248    CVENT: DEALS    209
TABLE 249    CVENT: OTHERS    210
12.2.2    AVENTRI    212
TABLE 250    AVENTRI: BUSINESS OVERVIEW    212
TABLE 251    AVENTRI: PRODUCTS/SOLUTIONS/SERVICES OFFERED    212
TABLE 252    AVENTRI: NEW SOLUTION/SERVICE LAUNCHES    213
TABLE 253    AVENTRI: DEALS    214
12.2.3    EVENTBRITE    216
TABLE 254    EVENTBRITE: BUSINESS OVERVIEW    216
FIGURE 57    EVENTBRITE: COMPANY SNAPSHOT    216
TABLE 255    EVENTBRITE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    217
TABLE 256    EVENTBRITE: NEW SOLUTION/SERVICE LAUNCHES    217
TABLE 257    EVENTBRITE: DEALS    217
12.2.4    UNGERBOECK    219
TABLE 258    UNGERBOECK: BUSINESS OVERVIEW    219
TABLE 259    UNGERBOECK: PRODUCTS/SOLUTIONS/SERVICES OFFERED    219
TABLE 260    UNGERBOECK: DEALS    220
12.2.5    HOPIN    222
TABLE 261    HOPIN: BUSINESS OVERVIEW    222
TABLE 262    HOPIN: PRODUCTS/SOLUTIONS/SERVICES OFFERED    222
TABLE 263    HOPIN: DEALS    223
TABLE 264    HOPIN: OTHERS    223
12.2.6    XING EVENTS    225
TABLE 265    XING EVENTS: BUSINESS OVERVIEW    225
TABLE 266    XING EVENTS: PRODUCTS/SOLUTIONS/SERVICES OFFERED    225
TABLE 267    XING EVENTS: NEW SOLUTION/SERVICE LAUNCHES    225
12.2.7    BIZZABO    227
TABLE 268    BIZZABO: BUSINESS OVERVIEW    227
TABLE 269    BIZZABO: PRODUCTS/SOLUTIONS/SERVICES OFFERED    227
TABLE 270    BIZZABO: NEW SOLUTION/SERVICE LAUNCHES    228
TABLE 271    BIZZABO: DEALS    228
TABLE 272    BIZZABO: OTHERS    229
12.2.8    CERTAIN    230
TABLE 273    CERTAIN: BUSINESS OVERVIEW    230
TABLE 274    CERTAIN: PRODUCTS/SOLUTIONS/SERVICES OFFERED    230
TABLE 275    CERTAIN: NEW SOLUTION/SERVICE LAUNCHES    231
TABLE 276    CERTAIN: DEALS    231
12.2.9    RAINFOCUS    233
TABLE 277    RAINFOCUS: BUSINESS OVERVIEW    233
TABLE 278    RAINFOCUS: PRODUCTS/SOLUTIONS/SERVICES OFFERED    233
TABLE 279    RAINFOCUS: NEW SOLUTION/SERVICE LAUNCHES    234
TABLE 280    RAINFOCUS: DEALS    234
12.2.10    ACTIVE NETWORK    235
TABLE 281    ACTIVE NETWORK: BUSINESS OVERVIEW    235
TABLE 282    ACTIVE NETWORK: PRODUCTS/SOLUTIONS/SERVICES OFFERED    235
12.2.11    EVENTZILLA    237
12.2.12    MEETING EVOLUTION    238
12.2.13    EVENTMOBI    238
12.2.14    ZOHO    239
12.2.15    REGPACK    239
12.2.16    EVENTBOOKING    240
12.2.17    BITRIX24    240
12.2.18    ARLO    241
12.2.19    WEBMOBI    241
12.2.20    TRIPLSEAT    242
*Details on Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, Rsponse to COVID-19, MnM View might not be captured in case of unlisted companies.
12.3    OTHER PLAYERS    243
12.3.1    HUBILO    243
12.3.2    CIRCA    244
12.3.3    HUBB    244
12.3.4    ACCELEVENTS    245
12.3.5    GLUE UP    245
12.3.6    IDLOOM    246
12.3.7    EVENTDEX    246
12.3.8    EVENT TEMPLE    247
12.3.9    WHOVA    248
12.3.10    AIRMEET    249
13    ADJACENT MARKETS    250
13.1    INTRODUCTION TO ADJACENT MARKETS    250
TABLE 283    ADJACENT MARKETS AND FORECASTS    250
13.2    LIMITATIONS    250
13.3    EVENT MANAGEMENT SOFTWARE MARKET ECOSYSTEM AND ADJACENT MARKETS    250

13.4    CONTRACT MANAGEMENT SOFTWARE MARKET    250
13.4.1    CONTRACT MANAGEMENT SOFTWARE MARKET, BY COMPONENT    251
TABLE 284    CONTRACT MANAGEMENT SOFTWARE MARKET, BY COMPONENT,
2017–2024 (USD MILLION)    251
13.4.2    CONTRACT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE    251
TABLE 285    CONTRACT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)    251
13.4.3    CONTRACT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT TYPE    251
TABLE 286    CONTRACT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)    251
13.4.4    CONTRACT MANAGEMENT SOFTWARE MARKET, BY BUSINESS FUNCTION    252
TABLE 287    CONTRACT MANAGEMENT SOFTWARE MARKET, BY BUSINESS FUNCTION, 2017–2024 (USD MILLION)    252
13.4.5    CONTRACT MANAGEMENT SOFTWARE MARKET, BY VERTICAL    252
TABLE 288    CONTRACT MANAGEMENT SOFTWARE MARKET, BY VERTICAL,
2017–2024 (USD MILLION)    252
13.4.6    CONTRACT MANAGEMENT SOFTWARE MARKET, BY REGION    253
TABLE 289    CONTRACT MANAGEMENT SOFTWARE MARKET, BY REGION,
2017–2024 (USD MILLION)    253
13.5    WEB CONTENT MANAGEMENT MARKET    253
13.5.1    WEB CONTENT MANAGEMENT MARKET, BY COMPONENT    253
TABLE 290    WEB CONTENT MANAGEMENT MARKET, BY COMPONENT,
2016–2020 (USD MILLION)    253
TABLE 291    WEB CONTENT MANAGEMENT MARKET, BY COMPONENT,
2021–2026 (USD MILLION)    253
13.5.2    WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE    254
TABLE 292    WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE,
 2016–2020 (USD MILLION)    254
TABLE 293    WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)    254
13.5.3    WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE    254
TABLE 294    WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE,
2016–2020 (USD MILLION)    254
TABLE 295    WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE,
2021–2026 (USD MILLION)    255
13.5.4    WEB CONTENT MANAGEMENT MARKET, BY APPLICATION    255
TABLE 296    WEB CONTENT MANAGEMENT MARKET, BY APPLICATION,
2016–2020 (USD MILLION)    255
TABLE 297    WEB CONTENT MANAGEMENT MARKET, BY APPLICATION,
2021–2026 (USD MILLION)    256
13.5.5    WEB CONTENT MANAGEMENT MARKET, BY VERTICAL    256
TABLE 298    WEB CONTENT MANAGEMENT MARKET, BY VERTICAL,
2016–2020 (USD MILLION)    256
TABLE 299    WEB CONTENT MANAGEMENT MARKET, BY VERTICAL,
2021–2026 (USD MILLION)    257

13.5.6    WEB CONTENT MANAGEMENT MARKET, BY REGION    257
TABLE 300    WEB CONTENT MANAGEMENT MARKET, BY REGION,
2016–2020 (USD MILLION)    257
TABLE 301    WEB CONTENT MANAGEMENT MARKET, BY REGION,
2021–2026 (USD MILLION)    258
14    APPENDIX    259
14.1    DISCUSSION GUIDE    259
14.2    KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL    263
14.3    AVAILABLE CUSTOMIZATIONS    265
14.4    RELATED REPORTS    265
14.5    AUTHOR DETAILS    266"