Table of Content



1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 25
2.1.2 Impact of COVID-19 on the Market 28
2.2 Major Growth Drivers 30
2.3 Market Restraints and Challenges 33
2.4 Emerging Opportunities and Market Trends 36
2.5 Porter’s Fiver Forces Analysis 40

3 Segmentation of Asia Pacific Market by Component 44
3.1 Market Overview by Component 44
3.2 Hardware 46
3.2.1 LCD/LED Display 48
3.2.2 OLED Display 49
3.2.3 Media Players 50
3.2.4 HD Projectors/Projection Screens 51
3.2.5 Other Hardware 52
3.3 Software 53
3.4 Service 54
3.4.1 Installation Services 55
3.4.2 Maintenance & Support 56

4 Segmentation of Asia Pacific Market by Product 57
4.1 Market Overview by Product 57
4.2 Digital Billboards 59
4.3 Digital Menu Boards 60
4.3.1 Interactive Menu Board 62
4.3.2 Non-Interactive Menu Board 63
4.4 Video Wall 64
4.5 Kiosk 65
4.5.1 Interactive Kiosks 66
4.5.2 Automated Teller Machine (ATM) 67
4.5.3 Self-Service Kiosks 68
4.5.4 Vending Kiosks 70
4.6 Digital Signboards 71

5 Segmentation of Asia Pacific Market by Connectivity 72
5.1 Market Overview by Connectivity 72
5.2 Standalone Digital Signage 74
5.3 Web-based Digital Signage 75
5.4 IPTV-based Digital Signage 76

6 Segmentation of Asia Pacific Market by Size 77
6.1 Market Overview by Size 77
6.2 Below 40 Inches 79
6.3 40-50 Inches 80
6.4 50-60 Inches 81
6.5 Over 60 Inches 82

7 Segmentation of Asia Pacific Market by Location 83
7.1 Market Overview by Location 83
7.2 Indoor Digital Signage 85
7.3 Outdoor Digital Signage 87

8 Segmentation of Asia Pacific Market by End User 88
8.1 Market Overview by End User 88
8.2 Retail Industry 90
8.3 Transportation & Logistics 91
8.4 Hospitality Section 92
8.5 Education Sector 93
8.6 Healthcare Industry 94
8.7 Corporate 95
8.8 Entertainment & Sports 96
8.9 Government 97
8.10 Other End Users 98

9 Asia-Pacific Market 2019-2026 by Country 99
9.1 Overview of Asia-Pacific Market 99
9.2 China 102
9.3 Japan 104
9.4 India 107
9.5 Australia 109
9.6 South Korea 111
9.7 Rest of APAC Region 113

10 Competitive Landscape 115
10.1 Overview of Key Vendors 115
10.2 New Product Launch, Partnership, Investment, and M&A 118
10.3 Company Profiles 119
Barco NV 119
Cisco Systems Inc. 121
Goodview 122
Hitachi Ltd 123
iSEMC 124
Koninklijke Philips N.V. 125
LG Display Co. Ltd 126
NEC Display Solutions Ltd 127
Panasonic Corporation 128
Planar Systems Inc. 129
Samsung Electronics Co. Ltd 130
Sharp Corporation 131
Sony Corporation 132
ViewSonic Corporation 133
Volanti Displays 134

11 Investing in Asia Pacific Market: Risk Assessment and Management 135
11.1 Risk Evaluation of Asia Pacific Market 135
11.2 Critical Success Factors (CSFs) 138
Related Reports and Products 141



List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17
Figure 5. Asia Pacific Digital Signage Market, 2019-2026, $ mn 20
Figure 6. Impact of COVID-19 on Business 28
Figure 7. Primary Drivers and Impact Factors of Asia Pacific Digital Signage Market 30
Figure 8. Primary Restraints and Impact Factors of Asia Pacific Digital Signage Market 33
Figure 9. Investment Opportunity Analysis 37
Figure 10. Porter’s Fiver Forces Analysis of Asia Pacific Digital Signage Market 40
Figure 11. Breakdown of Asia Pacific Digital Signage Market by Component, 2019-2026, % of Revenue 44
Figure 12. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 45
Figure 13. Asia Pacific Digital Signage Market: Hardware, 2016-2026, $ mn 46
Figure 14. Asia Pacific Digital Signage Market: LCD/LED Display, 2016-2026, $ mn 48
Figure 15. Asia Pacific Digital Signage Market: OLED Display, 2016-2026, $ mn 49
Figure 16. Asia Pacific Digital Signage Market: Media Players, 2016-2026, $ mn 50
Figure 17. Asia Pacific Digital Signage Market: HD Projectors/Projection Screens, 2016-2026, $ mn 51
Figure 18. Asia Pacific Digital Signage Market: Other Hardware, 2016-2026, $ mn 52
Figure 19. Asia Pacific Digital Signage Market: Software, 2016-2026, $ mn 53
Figure 20. Asia Pacific Digital Signage Market: Service, 2016-2026, $ mn 54
Figure 21. Asia Pacific Digital Signage Market: Installation Services, 2016-2026, $ mn 55
Figure 22. Asia Pacific Digital Signage Market: Maintenance & Support, 2016-2026, $ mn 56
Figure 23. Breakdown of Asia Pacific Digital Signage Market by Product, 2019-2026, % of Revenue 57
Figure 24. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Product, Value ($ mn) and Share (%) 58
Figure 25. Asia Pacific Digital Signage Market: Digital Billboards, 2016-2026, $ mn 59
Figure 26. Asia Pacific Digital Signage Market: Digital Menu Boards, 2016-2026, $ mn 60
Figure 27. Asia Pacific Digital Signage Market: Interactive Menu Board, 2016-2026, $ mn 62
Figure 28. Asia Pacific Digital Signage Market: Non-Interactive Menu Board, 2016-2026, $ mn 63
Figure 29. Asia Pacific Digital Signage Market: Video Wall, 2016-2026, $ mn 64
Figure 30. Asia Pacific Digital Signage Market: Kiosk, 2016-2026, $ mn 65
Figure 31. Asia Pacific Digital Signage Market: Interactive Kiosks, 2016-2026, $ mn 66
Figure 32. Asia Pacific Digital Signage Market: Automated Teller Machine (ATM), 2016-2026, $ mn 67
Figure 33. Asia Pacific Digital Signage Market: Self-Service Kiosks, 2016-2026, $ mn 68
Figure 34. Asia Pacific Digital Signage Market: Vending Kiosks, 2016-2026, $ mn 70
Figure 35. Asia Pacific Digital Signage Market: Digital Signboards, 2016-2026, $ mn 71
Figure 36. Breakdown of Asia Pacific Digital Signage Market by Connectivity, 2019-2026, % of Revenue 72
Figure 37. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Connectivity, Value ($ mn) and Share (%) 73
Figure 38. Asia Pacific Digital Signage Market: Standalone Digital Signage, 2016-2026, $ mn 74
Figure 39. Asia Pacific Digital Signage Market: Web-based Digital Signage, 2016-2026, $ mn 75
Figure 40. Asia Pacific Digital Signage Market: IPTV-based Digital Signage, 2016-2026, $ mn 76
Figure 41. Breakdown of Asia Pacific Digital Signage Market by Size, 2019-2026, % of Revenue 77
Figure 42. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Size, Value ($ mn) and Share (%) 78
Figure 43. Asia Pacific Digital Signage Market: Below 40 Inches, 2016-2026, $ mn 79
Figure 44. Asia Pacific Digital Signage Market: 40-50 Inches, 2016-2026, $ mn 80
Figure 45. Asia Pacific Digital Signage Market: 50-60 Inches, 2016-2026, $ mn 81
Figure 46. Asia Pacific Digital Signage Market: Over 60 Inches, 2016-2026, $ mn 82
Figure 47. Breakdown of Asia Pacific Digital Signage Market by Location, 2019-2026, % of Revenue 83
Figure 48. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Location, Value ($ mn) and Share (%) 84
Figure 49. Asia Pacific Digital Signage Market: Indoor Digital Signage, 2016-2026, $ mn 85
Figure 50. Asia Pacific Digital Signage Market: Outdoor Digital Signage, 2016-2026, $ mn 87
Figure 51. Breakdown of Asia Pacific Digital Signage Market by End User, 2019-2026, % of Revenue 89
Figure 52. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%) 89
Figure 53. Asia Pacific Digital Signage Market: Retail Industry, 2016-2026, $ mn 90
Figure 54. Asia Pacific Digital Signage Market: Transportation & Logistics, 2016-2026, $ mn 91
Figure 55. Asia Pacific Digital Signage Market: Hospitality Section, 2016-2026, $ mn 92
Figure 56. Asia Pacific Digital Signage Market: Education Sector, 2016-2026, $ mn 93
Figure 57. Asia Pacific Digital Signage Market: Healthcare Industry, 2016-2026, $ mn 94
Figure 58. Asia Pacific Digital Signage Market: Corporate, 2016-2026, $ mn 95
Figure 59. Asia Pacific Digital Signage Market: Entertainment & Sports, 2016-2026, $ mn 96
Figure 60. Asia Pacific Digital Signage Market: Government, 2016-2026, $ mn 97
Figure 61. Asia Pacific Digital Signage Market: Other End Users, 2016-2026, $ mn 98
Figure 62. Breakdown of APAC Digital Signage Market by Country, 2019 and 2026, % of Revenue 100
Figure 63. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 101
Figure 64. Digital Signage Market in China, 2016-2026, $ mn 102
Figure 65. Digital Signage Market in Japan, 2016-2026, $ mn 105
Figure 66. Digital Signage Market in India, 2016-2026, $ mn 107
Figure 67. Digital Signage Market in Australia, 2016-2026, $ mn 109
Figure 68. Digital Signage Market in South Korea, 2016-2026, $ mn 111
Figure 69. Digital Signage Market in Rest of APAC, 2016-2026, $ mn 113
Figure 70. Growth Stage of Asia Pacific Digital Signage Industry over the Forecast Period 115


List of Tables


Table 1. Snapshot of Asia Pacific Digital Signage Market, 2019-2026 18
Table 2. Growth Rate of World Real GDP, 2017-2021 26
Table 3. Main Product Trends and Market Opportunities in Asia Pacific Digital Signage Market 36
Table 4. Asia Pacific Digital Signage Market by Component, 2016-2026, $ mn 44
Table 5. Asia Pacific Digital Signage Market: Hardware by Display Technology, 2016-2026, $ mn 47
Table 6. Asia Pacific Digital Signage Market: Service by Type, 2016-2026, $ mn 54
Table 7. Asia Pacific Digital Signage Market by Product, 2016-2026, $ mn 57
Table 8. Asia Pacific Digital Signage Market: Digital Menu Boards by Type, 2016-2026, $ mn 60
Table 9. Asia Pacific Digital Signage Market: Kiosk by Type, 2016-2026, $ mn 65
Table 10. Asia Pacific Digital Signage Market by Connectivity, 2016-2026, $ mn 72
Table 11. Asia Pacific Digital Signage Market by Size, 2016-2026, $ mn 77
Table 12. Asia Pacific Digital Signage Market by Location, 2016-2026, $ mn 83
Table 13. Asia Pacific Digital Signage Market: Indoor Digital Signage by Segment, 2016-2026, $ mn 86
Table 14. Asia Pacific Digital Signage Market by End User, 2016-2026, $ mn 88
Table 15. APAC Digital Signage Market by Country, 2016-2026, $ mn 100
Table 16. China Digital Signage Market by Product, 2016-2026, $ mn 103
Table 17. China Digital Signage Market by Size, 2016-2026, $ mn 103
Table 18. China Digital Signage Market by End User, 2016-2026, $ mn 103
Table 19. Japan Digital Signage Market by Product, 2016-2026, $ mn 106
Table 20. Japan Digital Signage Market by Size, 2016-2026, $ mn 106
Table 21. Japan Digital Signage Market by End User, 2016-2026, $ mn 106
Table 22. India Digital Signage Market by Product, 2016-2026, $ mn 108
Table 23. India Digital Signage Market by Size, 2016-2026, $ mn 108
Table 24. India Digital Signage Market by End User, 2016-2026, $ mn 108
Table 25. Australia Digital Signage Market by Product, 2016-2026, $ mn 110
Table 26. Australia Digital Signage Market by Size, 2016-2026, $ mn 110
Table 27. Australia Digital Signage Market by End User, 2016-2026, $ mn 110
Table 28. South Korea Digital Signage Market by Product, 2016-2026, $ mn 112
Table 29. South Korea Digital Signage Market by Size, 2016-2026, $ mn 112
Table 30. South Korea Digital Signage Market by End User, 2016-2026, $ mn 112
Table 31. Digital Signage Market in Rest of APAC by Country, 2016-2026, $ mn 114
Table 32. Barco NV: Company Snapshot 119
Table 33. Barco NV: Business Segmentation 119
Table 34. Barco NV: Product Portfolio 120
Table 35. Barco NV: Revenue, 2016-2018, $ mn 120
Table 36. Barco NV: Recent Developments 120
Table 37. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026 136
Table 38. Critical Success Factors and Key Takeaways 139