Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Tequila Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Product Type
6.1 Blanco
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Joven
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Mixto Gold
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Reposado
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Anejo
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Extra Anejo
6.6.1 Market Trends
6.6.2 Market Forecast

7 Market Breakup by Purity
7.1 100% Tequila
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 60% Tequila
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Price Range
8.1 Premium Tequila
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Value Tequila
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Premium and Super-Premium Tequila
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Ultra-Premium Tequila
8.4.1 Market Trends
8.4.2 Market Forecast

9 Market Breakup by Distribution Channel
9.1 Off-Trade
9.1.1 Market Trends
9.1.2 Market Breakup by Type
9.1.2.1 Supermarkets and Hypermarkets
9.1.2.1.1 Market Trends
9.1.2.1.2 Market Forecast
9.1.2.2 Discount Stores
9.1.2.2.1 Market Trends
9.1.2.2.2 Market Forecast
9.1.2.3 Online Stores
9.1.2.3.1 Market Trends
9.1.2.3.2 Market Forecast
9.1.2.4 Others
9.1.2.4.1 Market Trends
9.1.2.4.2 Market Forecast
9.1.3 Market Forecast
9.2 On-Trade
9.2.1 Market Trends
9.2.2 Market Breakup by Type
9.2.2.1 Restaurants and Bars
9.2.2.1.1 Market Trends
9.2.2.1.2 Market Forecast
9.2.2.2 Liquor Stores
9.2.2.2.1 Market Trends
9.2.2.2.2 Market Forecast
9.2.2.3 Others
9.2.2.3.1 Market Trends
9.2.2.3.2 Market Forecast
9.2.3 Market Forecast

10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast

11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Ambhar Tequila
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Bacardi Limited
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 SWOT Analysis
15.3.3 Beam Suntory, Inc. (Suntory Beverage & Food Ltd)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Brown–Forman
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Diageo Plc
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Dos Lunas
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 El Agave Artesanal
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 El Grado Tequila
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Jose Cuervo
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Tequila Arette
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio