Table of Content



THE HOT ISSUES
Market drivers and inhibitors in Furniture & Floorcoverings
Main issues in Furniture & Floorcoverings:
"Online investments will heighten service expectations"
Customers win in the fight for floorcoverings domince
"Consumers will demand sustaibility credentials"
"Rental will impact product design and ownership models"
Strategies for success
WHAT PEOPLE BUY: FURNITURE
Headlines
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Category growth in Furniture
Category dymics: beds and bedroom furniture
Category dymics: upholstery
Category dymics: kitchen furniture
Category dymics: living room furniture
Category dymics: bathroom furniture
Category dymics: dining room furniture
Category dymics: home office furniture
WHAT PEOPLE BUY: FLOORCOVERINGS
Headlines
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Category growth in Floorcoverings
Category dymics: carpet
"Category dymics: vinyl and linoleum"
Category dymics: lamite
Category dymics: real wood
Category dymics: tiles
Category dymics: rugs and mats
Category dymics: accessories
Category dymics: other
WHAT PEOPLE BUY: FURNITURE & FLOORCOVERINGS
Online dymics: online penetration
Online dymics: online market size and growth rates
Online market shares
WHERE PEOPLE SHOP
Channels of distribution: Furniture
Market shares: Furniture
Channels of distribution: Floorcoverings
Market shares: Floorcoverings
Visited retailers
Shopped retailers
Retailer profiles
IKEA
DFS
Harveys & Bensons
B&Q
Carpetright
Competitor dymics
HOW & WHY PEOPLE SHOP
Who shops and where they are located
Which categories they buy
Channels used by consumers
Fulfilment methods used by consumers
Frequency of shopping
What’s important when purchasing Furniture & Floorcoverings
Retailer ratings
Likelihood of recommending retailer to a friend
METHODOLOGY
What is included
Market sizing



List of Figures



Furniture share of total retail spending, 2014, 2019e and 2024e
Furniture growth compared with other major sectors, 2019e-24e
Overall Furniture: size of the market 2014-2024e
Overall Furniture: growth rates, 2014-2024e
Category growth in Furniture, 2019e-2024e
Beds and bedroom furniture: category size and growth rates, 2014-2024e
Upholstery: category size and growth rates, 2014-2024e
Kitchen furniture: category size and growth rates, 2014-2024e
Living room furniture: category size and growth rates, 2014-2024e
Bathroom furniture: category size and growth rates, 2014-2024e
Dining room furniture: category size and growth rates, 2014-2024e
Home office: category and growth rates, 2014-2024e
Floorcoverings share of total retail spending, 2014, 2019e and 2024e
Floorcoverings growth compared with other major sectors, 2019e-24e
Overall Floorcoverings: size of the market 2014-2024e
Overall Floorcoverings: growth rates, 2014-2024e
Category growth in Floorcoverings, 2019e-2024e
Carpet: category size and growth rates, 2014-2024e
Vinyl and linoleum: category size and growth rates, 2014-2024e
Laminate: category size and growth rates, 2014-2024e
Real wood: category size and growth rates, 2014-2024e
Tiles: category size and growth rates, 2014-2024e
Rugs and mats: category size and growth rates, 2014-2024e
Accessories: category and growth rates, 2014-2024e
Other: category and growth rates, 2014-2024e
Online Furniture & Floorcoverings penetration, 2014-2024e
Online Furniture & Floorcoverings market size and growth rates, 2014-2024e
Online Furniture & Floorcoverings market shares, 2018 and 2019e
Channel splits for Furniture, 2019e and 2024e
Market shares of top 10 Furniture retailers, 2018 and 2019e
Channel splits for Floorcoverings, 2019e and 2024e
Market shares of top 10 Floorcoverings retailers, 2018 and 2019e
Top 10 most visited Furniture & Floorcoverings retailers, 2019
Top 10 most shopped Furniture & Floorcoverings retailers, 2019
IKEA: market share, 2014-2019e
IKEA: consumer dynamics, 2019
DFS: market share, 2014-2019e
DFS: consumer dynamics, 2019
Harveys & Bensons: market share, 2014-2019e
Harveys & Bensons: consumer dynamics, 2019
B&Q: market share, 2014-2019e
B&Q: consumer dynamics, 2019
Carpetright: market share, 2014-2019e
Carpetright: consumer dynamics, 2019
Furniture & Floorcoverings shopper penetration by demographic and region, 2019
Furniture & Floorcoverings shopper profile by demographic and region, 2019
Purchase penetration at category level, 2019
Channel usage (instore, online and mail order/catalogue), 2018 and 2019
Fulfilment method for Furniture & Floorcoverings (home delivery, click & collect, third-party pickup), 2018 and 2019
Frequency of Furniture & Floorcoverings purchases by demographic, 2019
What’s important when purchasing Furniture & Floorcoverings, 2018 and 2019
Likelihood of recommending a retailer to a friend, 2019


List of Tables



Furniture spend by subcategory, 2019e and 2024e
Floorcoverings spend by subcategory, 2019e and 2024e
Furniture channel split, 2019e and 2024e
Five year furniture market shares for the top 10 players, 2014-2019e
Five year furniture market shares with delivery included for the top 10 players, 2014-2019e
Floorcoverings channel split, 2019e and 2024e
Five year floorcoverings market shares for the top 10 players, 2014-2019e
Retailer competitor overlap for the top 10 players, 2019
Purchase penetration at subcategory level, by demographic, 2019
Channel usage by demographic (instore, online, mail order), 2019
Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019
What’s important when purchasing Furniture & Floorcoverings by retailer, 2019
Retailer ratings, 2019