1 INTRODUCTION 24
1.1 INTRODUCTION TO COVID-19 24
1.2 COVID-19 HEALTH ASSESSMENT 24
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 24
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 25
1.3 COVID-19 ECONOMIC ASSESSMENT 26
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT
G20 COUNTRIES IN 2020 26
1.3.1 COVID-19 ECONOMIC IMPACT?SCENARIO ASSESSMENT 27
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 27
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 28
1.4 OBJECTIVES OF THE STUDY 29
1.5 MARKET DEFINITION 30
1.5.1 INCLUSIONS AND EXCLUSIONS 30
1.6 MARKET SCOPE 30
1.6.1 MARKET SEGMENTATION 31
1.6.2 REGIONS COVERED 31
1.6.3 YEARS CONSIDERED FOR THE STUDY 32
1.7 CURRENCY 33
1.8 STAKEHOLDERS 33

2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 6 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN 34
2.1.1 SECONDARY DATA 35
2.1.2 PRIMARY DATA 35
TABLE 1 PRIMARY INTERVIEWS 35
2.1.2.1 Breakup of primary profiles 36
FIGURE 7 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION 36
2.1.2.2 Key industry insights 36
2.2 MARKET BREAKUP AND DATA TRIANGULATION 37
2.3 MARKET SIZE ESTIMATION 37
FIGURE 8 LOYALTY MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 38
2.3.1 TOP-DOWN APPROACH 38
2.3.2 BOTTOM-UP APPROACH 38
2.4 MARKET FORECAST 39
TABLE 2 FACTOR ANALYSIS 39
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2.5 COMPETITIVE LEADERSHIP MAPPING: RESEARCH METHODOLOGY 40
FIGURE 9 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 40
FIGURE 10 COMPETITIVE LEADERSHIP MAPPING (START-UP): CRITERIA WEIGHTAGE 41
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 41
2.6.1 ASSUMPTIONS FOR THE STUDY 41
2.6.2 LIMITATIONS OF THE STUDY 42

3 EXECUTIVE SUMMARY 43
FIGURE 11 LOYALTY MANAGEMENT MARKET SIZE, 2018–2025 (USD MILLION) 44
FIGURE 12 LEADING MARKET SEGMENTS IN THE LOYALTY MANAGEMENT MARKET IN 2020 45
FIGURE 13 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT 46
FIGURE 14 ASIA PACIFIC TO BE THE BEST MARKET FOR INVESTMENT DURING
2020–2025 47

4 PREMIUM INSIGHTS 48
4.1 ATTRACTIVE OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET 48
FIGURE 15 GROWING IMPORTANCE OF CUSTOMER INSIGHTS TO PREDICT THE CUSTOMER INTENT TO GROW THE MARKET FROM 2020 TO 2025 48
4.2 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY COMPONENT AND COUNTRY 48
FIGURE 16 SOLUTIONS SEGMENT AND THE UNITED STATES TO ACCOUNT FOR HIGH MARKET SHARES IN NORTH AMERICA IN 2020 48
4.3 LOYALTY MANAGEMENT MARKET, BY COMPONENT, 2020 49
FIGURE 17 BASED ON COMPONENTS, SOLUTIONS SEGMENT TO LEAD THE MARKET IN 2020, IN TERMS OF MARKET SHARE 49
4.4 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 49
FIGURE 18 BASED ON DEPLOYMENT TYPES, CLOUD SEGMENT TO ACCOUNT FOR HIGHER MARKET SHARE IN 2020, COMPARED TO ON-PREMISES SEGMENT 49
4.5 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 VS. 2025 50
FIGURE 19 BASED ON ORGANIZATION SIZE, LARGE ENTERPRISES SEGMENT TO LEAD THE MARKET DURING 2020–2025 50
4.6 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2020 50
FIGURE 20 BASED ON OPERATORS, B2C SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2020, COMPARED TO B2B SEGMENT 50
4.7 LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2020 51
FIGURE 21 BASED ON APPLICATIONS, WEB SEGMENT TO LEAD THE MARKET IN 2020 51
4.8 LOYALTY MANAGEMENT MARKET, BY VERTICAL 51
FIGURE 22 BASED ON VERTICALS, BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD HIGHEST MARKET SHARE IN 2020 51
4.9 LOYALTY MANAGEMENT MARKET: MAJOR COUNTRIES 52
FIGURE 23 CHINA AND MEXICO TO REGISTER THE HIGHEST CAGR FROM 2020 TO 2025 52
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 53
5.1 INTRODUCTION 53
5.2 MARKET DYNAMICS 53
FIGURE 24 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOYALTY MANAGEMENT MARKET 53
5.2.1 DRIVERS 54
5.2.1.1 Need to decrease customer churn rates 54
FIGURE 25 LOYALTY PROGRAMS USED BY 20 COUNTRIES IN 2019 54
5.2.1.2 Demand for advanced solutions to monitor customer scores and enhance customer engagement 55
5.2.1.3 Rising adoption of omnichannel customer loyalty strategy 55
5.2.1.4 Growing adoption of advanced technologies, such as artificial intelligence and machine learning 55
5.2.2 RESTRAINTS 56
5.2.2.1 Stringent government regulations 56
5.2.3 OPPORTUNITIES 56
5.2.3.1 Growing importance of customer insights to predict the customer intents 56
5.2.3.2 Increasing investment in customer success platform start-ups 56
5.2.3.3 Increasing use of eCommerce and mCommerce 57
5.2.4 CHALLENGES 57
5.2.4.1 Data synchronization complexities 57
5.2.4.2 Data security and privacy issues 58
5.3 COVID-19 PANDEMIC-DRIVEN MARKET DYNAMICS AND FACTOR ANALYSIS 58
5.3.1 DRIVERS AND OPPORTUNITIES 58
5.3.2 RESTRAINTS AND CHALLENGES 58
5.4 INDUSTRY TRENDS 59
5.4.1 ADVANCED TECHNOLOGIES 59
5.4.2 USE CASES 59
5.4.2.1 Use Case 1: Aviation Vertical 59
5.4.2.2 Use Case 2: Real Estate Vertical 60
5.4.2.3 Use Case 3: Retail Vertical 60
5.4.2.4 Use Case 4: Travel Vertical 60

6 LOYALTY MANAGEMENT MARKET, BY COMPONENT 61
6.1 INTRODUCTION 62
FIGURE 26 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD (2020-2025) 62
TABLE 3 LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 62
TABLE 4 LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 62
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6.2 SOLUTIONS 63
6.2.1 SOLUTIONS: MARKET DRIVERS 63
6.2.2 SOLUTIONS: COVID-19 IMPACT 63
TABLE 5 SOLUTIONS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 64
TABLE 6 SOLUTIONS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 64
6.3 SERVICES 64
6.3.1 SERVICES: MARKET DRIVERS 65
6.3.2 SERVICES: COVID-19 IMPACT 65
FIGURE 27 MANAGED SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 65
TABLE 7 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2019 (USD MILLION) 65
TABLE 8 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 66
TABLE 9 SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 66
TABLE 10 SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 66
6.3.3 PROFESSIONAL SERVICES 67
FIGURE 28 SUPPORT AND MAINTENANCE SEGMENT TO REGISTER FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 67
TABLE 11 LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,
2016–2019 (USD MILLION) 67
TABLE 12 LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,
2019–2025 (USD MILLION) 68
TABLE 13 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 68
TABLE 14 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 68
6.3.3.1 Consulting 69
TABLE 15 CONSULTING MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 69
TABLE 16 CONSULTING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 69
6.3.3.2 Implementation 70
TABLE 17 IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 70
TABLE 18 IMPLEMENTATION MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 70
6.3.3.3 Support and maintenance 71
TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 71
TABLE 20 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 71
6.3.4 MANAGED SERVICES 72
TABLE 21 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 72
TABLE 22 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 72
7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 73
7.1 INTRODUCTION 74
FIGURE 29 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 74
TABLE 23 LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 74
TABLE 24 LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2019–2025 (USD MILLION) 75
7.2 ON-PREMISES 75
7.2.1 ON-PREMISES: MARKET DRIVERS 75
7.2.2 ON-PREMISES: COVID-19 IMPACT 75
TABLE 25 ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 76
TABLE 26 ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 76
7.3 CLOUD 76
7.3.1 CLOUD: MARKET DRIVERS 77
7.3.2 CLOUD: COVID-19 IMPACT 77
TABLE 27 CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 77
TABLE 28 CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 77
8 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE 79
8.1 INTRODUCTION 80
FIGURE 30 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 80
TABLE 29 LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 80
TABLE 30 LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 81
8.2 LARGE ENTERPRISES 81
8.2.1 LARGE ENTERPRISES: MARKET DRIVERS 81
8.2.2 LARGE ENTERPRISES: COVID-19 IMPACT 81
TABLE 31 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 82
TABLE 32 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 82
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 83
8.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS 83
8.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT 83
TABLE 33 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 83
TABLE 34 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 84

9 LOYALTY MANAGEMENT MARKET, BY OPERATOR 85
9.1 INTRODUCTION 86
FIGURE 31 B2C SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 86
TABLE 35 LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2016–2019 (USD MILLION) 86
TABLE 36 LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2019–2025 (USD MILLION) 86
9.2 BUSINESS-TO-BUSINESS 87
9.2.1 BUSINESS-TO-BUSINESS: MARKET DRIVERS 87
9.2.2 BUSINESS-TO-BUSINESS: IMPACT OF COVID-19 ON THE MARKET 87
TABLE 37 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 87
TABLE 38 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 88
9.3 BUSINESS-TO-CUSTOMER 88
9.3.1 BUSINESS-TO-CUSTOMER: MARKET DRIVERS 88
9.3.2 BUSINESS-TO-CUSTOMER: COVID-19 IMPACT 88
TABLE 39 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 89
TABLE 40 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 89

10 LOYALTY MANAGEMENT MARKET, BY APPLICATION 90
10.1 INTRODUCTION 91
FIGURE 32 WEB SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 91
TABLE 41 LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 91
TABLE 42 LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 91
10.2 WEB 92
10.2.1 WEB: MARKET DRIVERS 92
10.2.2 WEB: COVID-19 IMPACT 92
TABLE 43 WEB: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 92
TABLE 44 WEB: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 93
10.3 MOBILE 93
10.3.1 MOBILE: MARKET DRIVERS 93
10.3.2 MOBILE: COVID-19 IMPACT 94
TABLE 45 MOBILE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 94
TABLE 46 MOBILE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 94

11 LOYALTY MANAGEMENT MARKET, BY VERTICAL 95
11.1 INTRODUCTION 96
FIGURE 33 AVIATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 96
TABLE 47 LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 96
TABLE 48 LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 97
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 97
11.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS 97
11.2.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: COVID-19 IMPACT 98
TABLE 49 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 98
TABLE 50 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 98
11.3 AVIATION 99
11.3.1 AVIATION: MARKET DRIVERS 99
11.3.2 AVIATION: COVID-19 IMPACT 99
TABLE 51 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 99
TABLE 52 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 99
11.4 AUTOMOTIVE 100
11.4.1 AUTOMOTIVE: MARKET DRIVERS 100
11.4.2 AUTOMOTIVE: COVID-19 IMPACT 100
TABLE 53 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 100
TABLE 54 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 101
11.5 MEDIA AND ENTERTAINMENT 101
11.5.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS 101
11.5.2 MEDIA AND ENTERTAINMENT: COVID-19 IMPACT 101
TABLE 55 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 102
TABLE 56 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 102
11.6 RETAIL AND CONSUMER GOODS 102
11.6.1 RETAIL AND CONSUMER GOODS: MARKET DRIVERS 103
11.6.2 RETAIL AND CONSUMER GOODS: COVID-19 IMPACT 103
TABLE 57 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 103
TABLE 58 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 103
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11.7 HOSPITALITY 104
11.7.1 HOSPITALITY: MARKET DRIVERS 104
11.7.2 HOSPITALITY: COVID-19 IMPACT 104
TABLE 59 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 104
TABLE 60 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 105
11.8 OTHERS 105
TABLE 61 OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 106
TABLE 62 OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 106

12 LOYALTY MANAGEMENT MARKET, BY REGION 107
12.1 INTRODUCTION 108
FIGURE 34 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2020 108
TABLE 63 LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 108
TABLE 64 LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 109
FIGURE 35 ASIA PACIFIC LOYALTY MANAGEMENT MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 109
12.2 NORTH AMERICA 110
12.2.1 NORTH AMERICA: MARKET DRIVERS 110
12.2.2 NORTH AMERICA: COVID-19 IMPACT 110
FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT 111
TABLE 65 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 111
TABLE 66 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 112
TABLE 67 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2019 (USD MILLION) 112
TABLE 68 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 112
TABLE 69 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 113
TABLE 70 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION) 113
TABLE 71 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 113
TABLE 72 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION) 114
TABLE 73 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 114
TABLE 74 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 114
TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION) 115
TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION) 115
TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 115
TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 115
TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 116
TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION) 116
TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 117
TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 117
12.2.3 UNITED STATES 117
TABLE 83 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 118
TABLE 84 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 118
TABLE 85 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2019 (USD MILLION) 118
TABLE 86 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 118
TABLE 87 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 119
TABLE 88 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION) 119
TABLE 89 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 119
TABLE 90 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION) 120
TABLE 91 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 120
TABLE 92 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 120
TABLE 93 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION) 121
TABLE 94 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION) 121
TABLE 95 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 121
TABLE 96 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 121
TABLE 97 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 122
TABLE 98 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 122
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12.2.4 CANADA 123
TABLE 99 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 123
TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 123
TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2019 (USD MILLION) 124
TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 124
TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 124
TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION) 124
TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 125
TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION) 125
TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 125
TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 126
TABLE 109 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2016–2019 (USD MILLION) 126
TABLE 110 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2019–2025 (USD MILLION) 126
TABLE 111 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 127
TABLE 112 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 127
TABLE 113 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 127
TABLE 114 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 128