Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Potato chips
5.1.2 Extruded snacks
5.1.3 Popcorn
5.1.4 Savoury biscuits
5.1.5 Pretzels
5.1.6 Tortilla chip
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retailers
5.2.5 Others
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 General Mills
6.4.2 ConAgra Foods
6.4.3 ITC Limited
6.4.4 The Kelloggs Company
6.4.5 PepsiCo Inc.
6.4.6 Mondelez International
6.4.7 American Pop Corn Company
6.4.8 Bare Snacks


7 MARKET OPPORTUNITIES AND FUTURE TRENDS