1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.2.1 INCLUSIONS AND EXCLUSIONS 17
1.3 MARKET SCOPE 18
1.3.1 MARKET SEGMENTATION 18
1.3.2 REGIONS COVERED 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY CONSIDERED 19
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakup of primary profiles 21
2.2 MARKET BREAKUP AND DATA TRIANGULATION 22
2.3 MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 23
2.3.2 BOTTOM-UP APPROACH 24
2.4 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 26
2.5 MARKET FORECAST 27
2.6 ASSUMPTIONS FOR THE STUDY 28
2.7 LIMITATIONS OF THE STUDY 28

3 EXECUTIVE SUMMARY 29

4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN THE WEB CONTENT MANAGEMENT MARKET 34
4.2 WEB CONTENT MANAGEMENT MARKET, BY SOLUTION (2020 VS. 2025) 34
4.3 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE (2020 VS. 2025) 35
4.4 WEB CONTENT MANAGEMENT MARKET, BY VERTICAL (2020 VS. 2025) 35
4.5 MARKET INVESTMENT SCENARIO 36

5 MARKET OVERVIEW AND INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Omnichannel customer experience 38
5.2.1.2 Multichannel customer experience 38
5.2.1.3 Adoption of cloud computing to deploy content 38
5.2.2 RESTRAINTS 38
5.2.2.1 Migration of existing content to WCM systems 38
5.2.2.2 Choosing the correct WCM system 39
5.2.3 OPPORTUNITIES 39
5.2.3.1 Leveraging VR/AR technologies 39
5.2.3.2 Headless WCM adoption 39
5.2.3.3 Tapping the eLearning market with LCMS 40
5.2.4 CHALLENGES 40
5.2.4.1 Misconceptions related to translation and localization of content 40
5.2.4.2 Building of optimized content to improve website speed 40
5.2.4.3 Building a responsive website 40
5.3 USE CASES 41
5.3.1 USE CASE 1: INFORMATION TECHNOLOGY 41
5.3.2 USE CASE 2: RESEARCH AND ACADEMIA 41
5.3.3 USE CASE 3: BANKING, FINANCIAL SERVICES, AND INSURANCE 42
5.3.4 USE CASE 4: TRAVEL AND HOSPITALITY 42
5.3.5 USE CASE 5: RETAIL AND CONSUMER GOODS 43

6 WEB CONTENT MANAGEMENT MARKET, BY COMPONENT 44
6.1 INTRODUCTION 45
6.2 COMPONENT: WEB CONTENT MANAGEMENT MARKET DRIVERS 45
6.2.1 SOLUTIONS 46
6.2.1.1 Digital marketing management 47
6.2.1.2 Mobile and social content management 47
6.2.1.3 Web experience management 48
6.2.1.4 Digital asset management integration 49
6.2.1.5 Web creation and edit tools 49
6.2.1.6 Content analytics 50
6.2.2 SERVICES 51
6.2.2.1 Professional services 52
6.2.2.1.1 Training and support 53
6.2.2.1.2 Integration and Deployment 53
6.2.2.1.3 Consulting 54
6.2.2.2 Managed services 55

7 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE 56
7.1 INTRODUCTION 57
7.2 DEPLOYMENT TYPE: WEB CONTENT MANAGEMENT MARKET DRIVERS 57
7.2.1 CLOUD 58
7.2.2 ON-PREMISES 58

8 WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE 60
8.1 INTRODUCTION 61
8.2 ORGANIZATION SIZE: WEB CONTENT MANAGEMENT MARKET DRIVERS 61
8.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES 62
8.2.2 LARGE ENTERPRISES 62

9 WEB CONTENT MANAGEMENT MARKET, BY VERTICAL 64
9.1 INTRODUCTION 65
9.2 VERTICAL: WEB CONTENT MANAGEMENT MARKET DRIVERS 65
9.2.1 MEDIA AND ENTERTAINMENT 66
9.2.2 RETAIL AND CONSUMER GOODS 67
9.2.3 RESEARCH AND ACADEMIA 68
9.2.4 HEALTHCARE AND LIFE SCIENCES 68
9.2.5 TRAVEL AND HOSPITALITY 69
9.2.6 BANKING, FINANCIAL SERVICES, AND INSURANCE 70
9.2.7 GOVERNMENT 70
9.2.8 IT AND ITES 71
9.2.9 TELECOM 72
9.2.10 OTHERS 72

10 WEB CONTENT MANAGEMENT MARKET, BY REGION 74
10.1 INTRODUCTION 75
10.2 NORTH AMERICA 75
10.2.1 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET DRIVERS 76
10.2.2 UNITED STATES 80
10.2.3 CANADA 83
10.3 EUROPE 86
10.3.1 EUROPE: WEB CONTENT MANAGEMENT MARKET DRIVERS 86
10.3.2 UNITED KINGDOM 90
10.3.3 REST OF EUROPE 93
10.4 ASIA PACIFIC 96
10.4.1 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET DRIVERS 97
10.4.2 CHINA 101
10.4.3 REST OF ASIA PACIFIC 104
10.5 REST OF THE WORLD 107
10.5.1 REST OF THE WORLD: WEB CONTENT MANAGEMENT MARKET DRIVERS 107
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11 COMPETITIVE LANDSCAPE 110
11.1 COMPETITIVE LEADERSHIP MAPPING 110
11.1.1 VISIONARY LEADERS 110
11.1.2 INNOVATORS 110
11.1.3 DYNAMIC DIFFERENTIATORS 110
11.1.4 EMERGING COMPANIES 110

12 COMPANY PROFILES 112
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
12.1 IBM 112
12.2 ADOBE 115
12.3 OPENTEXT 118
12.4 ORACLE 121
12.5 MICROSOFT 124
12.6 PROGRESS SOFTWARE 127
12.7 UPLAND SOFTWARE 130
12.8 SDL 133
12.9 SITECORE 135
12.10 CROWNPEAK 136
12.11 ACQUIA 136
12.12 EPISERVER 137
12.13 RACKSPACE 137
12.14 E-SPIRIT AG 138
12.15 PERCUSSION SOFTWARE 138
12.16 KENTICO 139
12.17 ANGLER TECHNOLOGIES 139
12.18 CONTENTFUL 140
12.19 HCL SOFTWARE 140
12.20 MODX 141
12.21 RIGHT-TO-WIN 141
*Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies

13 APPENDIX 143
13.1 DISCUSSION GUIDE 143
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 146
13.3 AVAILABLE CUSTOMIZATIONS 148
13.4 RELATED REPORTS 148
13.5 AUTHOR DETAILS 149