Limited-Service Restaurants in Japan
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Contraction of consumer base encourages growing focus on value per transaction
Labour shortage poses significant challenge
VAT rise exemption boosts growing emphasis on takeaway and delivery options
COMPETITIVE LANDSCAPE
Convenience store players top the rankings, but forced to reassess strategy
Yoshinoya sees performance boosted by new menus
McDonald’s seeks to add value and enhance convenience
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2014-2019
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
EXECUTIVE SUMMARY
Events compound the impact of existing challenges
2019 sees developments that favour trends towards eating at home and cashless payment
Leading players changing strategic direction
Independents forced to explore new avenues
Coronavirus casts shadow over early part of the forecast period
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources