Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Buyers/Consumers
4.4.2 Bargaining Power of Suppliers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 Type
5.1.1 Fast Foods and Meals
5.1.2 Beverages
5.1.3 Bakery and Confectionery
5.2 Geography
5.2.1 North America
5.2.2 Europe
5.2.3 Asia-Pacific
5.2.4 Rest of World


6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Subway
6.2.2 Burger King
6.2.3 McDonald’s Corp
6.2.4 Yum! Brands, Inc.
6.2.5 Starbucks Corporation
6.2.6 Domino’s Pizza, Inc.
6.2.7 Dunkin Brands Group Inc*


7 MARKET OPPORTUNITIES AND FUTURE TRENDS