1 INTRODUCTION 17
1.1 STUDY OBJECTIVES 17
1.2 DEFINITION 17
1.2.1 INCLUSIONS AND EXCLUSIONS 18
1.3 STUDY SCOPE 18
1.3.1 MARKETS COVERED 18
1.3.2 GEOGRAPHIC SCOPE 19
1.3.3 YEARS CONSIDERED 19
1.4 CURRENCY 19
1.5 LIMITATIONS 20
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 Secondary sources 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Key data from primary sources 24
2.1.2.2 Key industry insights 24
2.1.2.3 Breakdown of primaries 25
2.2 MARKET SIZE ESTIMATION 25
2.2.1 BOTTOM-UP APPROACH 25
2.2.1.1 Approach for arriving at market share by bottom-up approach 25
2.2.2 TOP-DOWN APPROACH 27
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.4 ASSUMPTIONS FOR RESEARCH STUDY 29
2.4.1 SPECIFIC FACTORS CONSIDERED WHILE ESTIMATING AND PROJECTING MARKET SIZE 29

3 EXECUTIVE SUMMARY 30

4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN EYE-TRACKING MARKET 35
4.2 EYE-TRACKING MARKET, BY TRACKING TYPE 35
4.3 EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY AND VERTICAL 36
4.4 EYE-TRACKING MARKET, BY APPLICATION 37
4.5 EYE-TRACKING MARKET, BY COUNTRY (2020) 37
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5 MARKET OVERVIEW 38
5.1 INTRODUCTION 38
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 39
5.2.1.1 Increasing demand for eye-tracking based assistive communication devices 39
5.2.1.2 Rising adoption of eye-tracking technology in advertisement and consumer research 39
5.2.1.3 Increasing penetration of eye-tracking technology in automotive and transportation industry especially in driver monitoring systems 40
5.2.2 RESTRAINTS 40
5.2.2.1 Growth in gesture recognition market 40
5.2.3 OPPORTUNITIES 41
5.2.3.1 Penetration of eye-tracking technology in AR/VR devices 41
5.2.3.2 Integration of consumer electronics devices with eye-tracking technology 41
5.2.3.3 Rise in demand for eye-tracking technology in emerging regions 42
5.2.4 CHALLENGES 42
5.2.4.1 Lack of technological standardization 42
5.2.4.2 High-cost of eye-tracking systems hinder its penetration in high volume applications 43
5.3 VALUE CHAIN ANALYSIS 44
5.4 USE CASES 45
5.4.1 TOBII AND PRC-SALTILLO WORKED TOGETHER ON LOOK EYE TRACKER 45
5.4.2 TOBII AND RIGHTEYE COLLABORATED TO HELP HEALTHCARE PROFESSIONALS AND PERFORMANCE SPECIALISTS FOR BETTER TREATMENT OF THEIR PATIENTS AND CLIENTS 45
5.4.3 LOOXID LABS COMBINED VR HEADSET WITH EYE-TRACKING AND EEG SENSORS WHICH HELPS RESEARCHERS EASILY INTEGRATE VR INTO THEIR RESEARCH 45
5.4.4 LUMEN RESEARCH THROUGH EYE-TRACKING TECHNOLOGY HELPED BRITISH GAS IN ENHANCING THEIR DIGITAL DISPLAY ADVERTISING 45

6 EYE-TRACKING MARKET, BY OFFERING 46
6.1 INTRODUCTION 47
6.2 HARDWARE 48
6.2.1 REMOTE EYE TRACKERS DOMINATE EYE-TRACKING MARKET FOR HARDWARE 48
6.3 SOFTWARE 50
6.3.1 EYE-TRACKING MARKET FOR SOFTWARE IS EXPECTED TO GROW AT HIGHEST RATE 50
6.4 RESEARCH & CONSULTING SERVICES 51
6.4.1 WITH ADVANCEMENT AND GROWING POPULARITY OF EYE-TRACKING TECHNOLOGY DEMAND FOR THIS TECHNOLOGY BASED RESEARCH & CONSULTING SERVICES IS ON RISE 51
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7 EYE-TRACKING MARKET, BY TRACKING TYPE 54
7.1 INTRODUCTION 55
7.2 REMOTE TRACKING 56
7.2.1 HARDWARE SEGMENT IS DOMINATING IN REMOTE EYE-TRACKING MARKET 56
7.3 MOBILE TRACKING 60
7.3.1 FREEDOM OF MOVEMENT OFFERED BY MOBILE EYE TRACKERS IS KEY DRIVING FACTOR FOR MOBILE EYE-TRACKING MARKET 60

8 EYE-TRACKING MARKET, BY APPLICATION 64
8.1 INTRODUCTION 65
8.2 ASSISTIVE COMMUNICATION 66
8.2.1 ASSISTIVE COMMUNICATION TO GROW DUE TO INCREASED AWARENESS AND PRODUCT AFFORDABILITY 66
8.3 HUMAN BEHAVIOUR AND RESEARCH 67
8.3.1 STUDY OF HUMAN BEHAVIOR AND RESEARCH USING EYE-TRACKING DEVICES HELPS MARKETERS TO INVEST CAREFULLY IN MARKETING PROGRAM 67
8.4 OTHER APPLICATIONS 69
8.4.1 AR/VR 69
8.4.2 AUTOMOTIVE VEHICLES 69
8.4.3 CONSUMER APPLICATIONS 70

9 EYE-TRACKING MARKET, BY VERTICAL 71
9.1 INTRODUCTION 72
9.2 RETAIL AND ADVERTISEMENT 73
9.2.1 EYE-TRACKING TECHNOLOGY HELPS IN CREATING TARGETED, FOCUSED,
AND IMPACTFUL CONTENT 73
9.3 CONSUMER ELECTRONICS 77
9.3.1 TECHNOLOGICAL ADVANCEMENT, PRICE REDUCTION, AND FAST ADOPTION OF EYE-TRACKING DEVICES PROPELLING THEIR USE IN CONSUMER ELECTRONIC PRODUCTS 77
9.4 HEALTHCARE & RESEARCH LABS 82
9.4.1 ASSISTIVE COMMUNICATION MAKES MOST PROMINENT USE OF EYE-TRACKING TECHNOLOGY IN HEALTHCARE SEGMENT 82
9.5 GOVERNMENT, DEFENSE, AND AEROSPACE 86
9.5.1 NORTH AMERICAN REGION ACCOUNTED FOR LARGEST SHARE OF EYE-TRACKING DEVICES IN GOVERNMENT, DEFENSE, AND AEROSPACE VERTICAL 86
9.6 AUTOMOTIVE & TRANSPORTATION 91
9.6.1 AUTOMOTIVE COMPANIES ARE USING EYE-TRACKING DEVICES TO ENHANCE DRIVER SAFETY 91
9.7 OTHER VERTICALS 96
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10 EYE-TRACKING MARKET, BY MOUNTING TYPE 101
10.1 INTRODUCTION 101
10.2 HEAD MOUNTED 101
10.3 WHEELCHAIR MOUNTED 102
10.4 TABLE/DEVICE MOUNTED 102

11 GEOGRAPHIC ANALYSIS 103
11.1 INTRODUCTION 104
11.2 NORTH AMERICA 105
11.2.1 US 107
11.2.1.1 US accounted for largest share of eye-tracking market in North America 107
11.2.2 CANADA 108
11.2.2.1 Retail & advertisement vertical is a key contributor to eye-tracking market in Canada 108
11.2.3 MEXICO 109
11.2.3.1 Increasing demand for assistive communication devices is driving growth of eye-tracking market in Mexico 109
11.3 EUROPE 110
11.3.1 UK 112
11.3.1.1 Increased awareness for assistive communication is one of the drivers for the growth of eye-tracking technology in healthcare & research labs vertical 112
11.3.2 GERMANY 113
11.3.2.1 Automotive & transportation vertical is significant contributor to growth of eye-tracking market in Germany 113
11.3.3 FRANCE 114
11.3.3.1 France to witness significant growth in eye-tracking market in Europe 114
11.3.4 REST OF EUROPE 115
11.4 APAC 116
11.4.1 CHINA 118
11.4.1.1 China dominates eye-tracking market in APAC 118
11.4.2 JAPAN 119
11.4.2.1 Focus on improving driver safety drives growth of eye-tracking market in Japan 119
11.4.3 SOUTH KOREA 120
11.4.3.1 Consumer electronics is among key verticals contributing significantly toward growth of eye-tracking market in South Korea 120
11.4.4 REST OF APAC 121
11.5 ROW 121
11.5.1 SOUTH AMERICA 123
11.5.1.1 South America contributes largest share in eye-tracking market in RoW 123
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11.5.2 MIDDLE EAST 123
11.5.2.1 Consumer electronics vertical to grow at fastest CAGR in Middle East 123
11.5.3 AFRICA 124
11.5.3.1 Retail & advertisement is major contributor towards growth of eye-tracking market in Africa 124

12 COMPETITIVE LANDSCAPE 126
12.1 OVERVIEW 126
12.2 MARKET RANKING ANALYSIS: EYE-TRACKING MARKET 126
12.3 COMPETITIVE LEADERSHIP MAPPING 127
12.3.1 VISIONARY LEADERS 127
12.3.2 DYNAMIC DIFFERENTIATORS 127
12.3.3 INNOVATORS 127
12.3.4 EMERGING COMPANIES 128
12.4 COMPETITIVE BENCHMARKING 129
12.4.1 STRENGTH OF PRODUCT PORTFOLIO (20 PLAYERS) 129
12.4.2 BUSINESS STRATEGY EXCELLENCE (20 PLAYERS) 130
12.5 COMPETITIVE SITUATIONS AND TRENDS 130
12.5.1 PRODUCT LAUNCHES & DEVELOPMENTS 131
12.5.2 EXPANSIONS & ACQUISITIONS 131
12.5.3 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 132
13 COMPANY PROFILES 133
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
13.1 KEY PLAYERS 133
13.1.1 TOBII 133
13.1.2 SEEING MACHINES 137
13.1.3 SR RESEARCH 139
13.1.4 EYETECH DIGITAL SYSTEMS 141
13.1.5 SMART EYE 143
13.1.6 EYETRACKING 145
13.1.7 PRS IN VIVO 147
13.1.8 LC TECHNOLOGIES 148
13.1.9 ERGONEERS 149
13.1.10 ISCAN 150
13.2 RIGHT-TO-WIN 151
13.3 OTHER COMPANIES 153
13.3.1 PUPIL LABS 153
13.3.2 IMOTIONS 153
13.3.3 GAZEPOINT 154
13.3.4 EYESEE 154
13.3.5 CONVERUS 155
13.3.6 MIRAMETRIX 155
13.3.7 ALEA TECHNOLOGIES 156
13.3.8 LUMEN 156
13.3.9 IRISBOND 157
13.3.10 BEIJING 7INVENSUN TECHNOLOGY 157
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 158
14.1 INSIGHTS OF INDUSTRY EXPERTS 158
14.2 DISCUSSION GUIDE 159
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS? SUBSCRIPTION PORTAL 161
14.4 AVAILABLE CUSTOMIZATIONS 163
14.5 RELATED REPORTS 163
14.6 AUTHOR DETAILS 164