Table of Content

Home Laundry Appliances in Germany
Euromonitor International
December 2021

List Of Contents And Tables

HOME LAUNDRY APPLIANCES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
2020 spike cannibalises purchases in 2021
Hygiene and efficiency drive consumers’ decisions
BSH retains convincing leadership of home laundry appliances in Germany
PROSPECTS AND OPPORTUNITIES
Manufacturers target hygiene and connectivity
Sharing economy pushed by German powerhouse
Premium products will be increasingly demanded by affluent Germans
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 2 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 12 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
CONSUMER APPLIANCES IN GERMANY
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 18 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 21 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 22 Sales of Consumer Appliances by Category: Value 2016-2021
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 29 Sales of Small Appliances by Category: Volume 2016-2021
Table 30 Sales of Small Appliances by Category: Value 2016-2021
Table 31 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 32 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 34 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 35 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 36 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 37 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 38 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 47 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 48 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources