1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.3 SCOPE OF THE STUDY 20
1.3.1 MARKETS COVERED 20
1.3.2 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY 21
1.5 LIMITATIONS 21
1.6 STAKEHOLDERS 21

2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 SECONDARY SOURCES 22
2.1.1.1 Key data from secondary sources 24
2.1.2 PRIMARY SOURCES 24
2.1.2.1 Key data from primary sources 25
2.1.2.2 Key industry insights 26
2.2 MARKET SIZE ESTIMATION 27
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 29
2.4 MARKET SHARE ESTIMATION 30
2.5 ASSUMPTIONS FOR THE STUDY 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 35
4.1 ORAL CARE/ORAL HYGIENE: MARKET OVERVIEW 35
4.2 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT (2018) 36
4.3 ORAL CARE/ORAL HYGIENE MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES 37
4.4 ORAL CARE/ORAL HYGIENE MARKET, BY REGION (2019–2025) 38
4.5 ORAL CARE/ORAL HYGIENE MARKET: DEVELOPED VS. DEVELOPING MARKETS (USD MILLION) 38

5 MARKET OVERVIEW 39
5.1 INTRODUCTION 39
5.2 MARKET DYNAMICS: IMPACT ANALYSIS 39
5.3 MARKET DRIVERS 39
5.3.1 GROWING AWARENESS ABOUT ORAL HYGIENE 39
5.3.2 RISING INCIDENCES OF DENTAL DISEASES 40
5.3.3 GROWING NUMBER OF SMALL/PRIVATE DENTAL CLINICS WITH DENTAL DISPENSARIES 41
5.3.4 TECHNOLOGICAL ADVANCEMENTS IN TOOTHBRUSHES 41
5.4 MARKET RESTRAINTS 42
5.4.1 COMPETITIVE PRICING PRESSURE FACED BY PROMINENT PLAYERS 42
5.5 OPPORTUNITIES 43
5.5.1 INCREASING ONLINE PURCHASE OF ORAL CARE PRODUCTS 43
5.6 CHALLENGES 43
5.6.1 HIGH DEPENDENCY ON RETAIL/CONSUMER STORES 43

6 ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT 44
6.1 INTRODUCTION 45
6.2 TOOTHPASTES 46
6.2.1 PASTES 50
6.2.1.1 Pastes segment dominated the toothpastes market in 2018 50
6.2.2 GELS 51
6.2.2.1 Gels are used to prevent and treat oral bacterial infections 51
6.2.3 POWDERS 52
6.2.3.1 Powders find greater preference among children and geriatrics 52
6.2.4 POLISHES 53
6.2.4.1 Dental polishes are used as home cosmetic treatments 53
6.3 TOOTHBRUSHES & ACCESSORIES 54
6.3.1 TOOTHBRUSHES 55
6.3.1.1 Manual toothbrushes 57
6.3.1.1.1 Manual Toothbrushes to dominate toothbrushes market during the forecast period 57
6.3.1.2 Electric toothbrushes 59
6.3.1.2.1 Electric toothbrushes segment show the highest growth during the forecast period 59
6.3.1.3 Battery-powered toothbrushes 60
6.3.1.3.1 Battery-powered toothbrushes have longer lifespans than manual toothbrushes 60
6.3.2 REPLACEMENT TOOTHBRUSH HEADS 61
6.3.2.1 Chinese market to show high growth in the forecast period 61
6.4 MOUTHWASHES/RINSES 62
6.4.1 NON-MEDICATED MOUTHWASHES 65
6.4.1.1 Non-medicated mouthwashes account for the largest share of the mouthwashes market 65
6.4.2 MEDICATED MOUTHWASHES 66
6.4.2.1 Medicated mouthwashes help alleviate common ailments and strengthen teeth 66
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6.5 DENTAL ACCESSORIES/ANCILLARIES 67
6.5.1 DENTAL FLOSSES 69
6.5.1.1 US dominates the market for dental flosses 69
6.5.2 BREATH FRESHENERS 70
6.5.2.1 Asian markets show high demand for breath fresheners 70
6.5.3 COSMETIC DENTAL WHITENING PRODUCTS 71
6.5.3.1 Product development efforts and growing awareness of dental aesthetics are driving market growth 71
6.5.4 DENTAL WATER JETS 72
6.5.4.1 Jets help reduce gum bleeding and maintain tooth health 72
6.6 DENTURE PRODUCTS 73
6.6.1 DENTURE FIXATIVES 74
6.6.1.1 Denture fixatives hold the largest share of the denture products market 74
6.6.2 OTHER DENTURE PRODUCTS 75
6.7 DENTAL PROSTHESIS CLEANING SOLUTIONS 76
6.7.1 INCREASING ADOPTION OF PROSTHESIS HAS DRIVEN DEMAND FOR CLEANING SOLUTIONS 76

7 ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL 77
7.1 INTRODUCTION 78
7.2 CONSUMER STORES 78
7.2.1 CONSUMER STORES FORM THE KEY DISTRIBUTION CHANNEL IN THE ORAL CARE/ORAL HYGIENE INDUSTRY 78
7.3 RETAIL PHARMACIES 79
7.3.1 RETAIL PHARMACIES MAINLY PROVIDE PRESCRIPTION-BASED ORAL CARE PRODUCTS 79
7.4 ONLINE DISTRIBUTION 80
7.4.1 ONLINE DISTRIBUTION CHANNELS HAVE SIGNIFICANT GROWTH POTENTIAL 80
7.5 DENTAL DISPENSARIES 81
7.5.1 DENTAL DISPENSARIES PLAY AN IMPORTANT ROLE IN PRODUCT PROMOTIONAL ACTIVITY 81

8 ORAL CARE/ORAL HYGIENE MARKET, BY REGION 83
8.1 INTRODUCTION 84
8.2 ASIA PACIFIC 85
8.2.1 CHINA 90
8.2.1.1 Growing prevalence of dental diseases to drive market growth in China 90
8.2.2 JAPAN 93
8.2.2.1 Initiatives taken by public and private organizations for increasing awareness on oral care to support market growth in Japan 93
8.2.3 INDIA 96
8.2.3.1 India to offer lucrative growth opportunities for market players 96
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8.2.4 AUSTRALIA 100
8.2.4.1 Rising awareness about oral health to drive the demand for oral care products in Australia 100
8.2.5 REST OF ASIA PACIFIC 103
8.3 EUROPE 106
8.3.1 GERMANY 111
8.3.1.1 Germany dominates the European oral care/oral hygiene market 111
8.3.2 UK 114
8.3.2.1 Increasing incidence of dental diseases is a major factor driving the demand for oral care products in the UK 114
8.3.3 ITALY 117
8.3.3.1 Increasing spending on oral care to support market growth 117
8.3.4 FRANCE 120
8.3.4.1 Rising awareness of dental diseases is expected to boost the adoption of oral care products in France 120
8.3.5 SPAIN 124
8.3.5.1 The oral care market in Spain is expected to experience steady growth during the forecast period 124
8.3.6 REST OF EUROPE 127
8.4 NORTH AMERICA 130
8.4.1 US 135
8.4.1.1 The US dominates the North American oral care/hygiene products market 135
8.4.2 CANADA 139
8.4.2.1 Well-established distribution network in the country to support market growth 139
8.5 LATIN AMERICA 142
8.5.1 MARKET PLAYERS ARE FOCUSING ON STRENGTHENING THEIR DISTRIBUTION CHANNELS IN LATIN AMERICA 142
8.6 MIDDLE EAST & AFRICA 146
8.6.1 MARKET GROWTH IN THE MIDDLE EAST AND AFRICA CAN BE DRIVEN BY CREATING AWARENESS ABOUT DENTAL HYGIENE 146

9 COMPETITIVE LANDSCAPE 150
9.1 INTRODUCTION 150
9.2 GROWTH STRATEGY MATRIX 151
9.3 PRODUCT PORTFOLIO MATRIX 151
9.4 COMPETITIVE LEADERSHIP MAPPING 152
9.4.1 VISIONARY LEADERS 152
9.4.2 INNOVATORS 152
9.4.3 DYNAMIC DIFFERENTIATORS 152
9.4.4 EMERGING COMPANIES 153
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9.5 COMPETITIVE SITUATION AND TRENDS 154
9.5.1 PRODUCT LAUNCHES 154
9.5.2 AGREEMENT 154
9.5.3 EXPANSIONS 155
9.5.4 ACQUISITIONS 155

10 COMPANY PROFILES 156
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
10.1 COLGATE-PALMOLIVE COMPANY 156
10.2 PROCTER & GAMBLE 161
10.3 GLAXOSMITHKLINE PLC 165
10.4 KONINKLIJKE PHILIPS N.V. 170
10.5 JOHNSON & JOHNSON 174
10.6 UNILEVER PLC. 177
10.7 GC CORPORATION 181
10.8 DR. FRESH, LLC 183
10.9 3M COMPANY 186
10.10 LION CORPORATION 188
10.11 CHURCH & DWIGHT CO, INC. 192
10.12 SUNSTAR SUISSE S.A. 197
*Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
11 APPENDIX 201
11.1 INSIGHTS OF INDUSTRY EXPERTS 201
11.2 MARKET SIZING & VALIDATION APPROACH 202
11.3 DISCUSSION GUIDE 204
11.4 KNOWLEDGE STORE: MARKETSANDMARKETS? SUBSCRIPTION PORTAL 209
11.5 AVAILABLE CUSTOMIZATIONS 211
11.6 RELATED REPORTS 211
11.7 AUTHOR DETAILS 212