Table of Content




1. Introducing a top growth market for bakery & cereals
Top 10 global growth opportunities scores
Assessment against global strategic issues
GlobalData’s strategic issues map
Top global issues
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Alysis
Eblers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Sector growth by category
Value growth of the sector
Volume growth of the sector
Level of premiumization by category
Category alysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Bakery & Cereals retail channel share
Key retail channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Leading trademark owners’ share for Bakery & Cereals in Chi
Intertiol and domestic trademark owner alysis
Company and brand strength summary

5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer drivers
Key consumers trends
Consumer groups
Key Health & Wellness trends
How Health & Wellness benefits will contribute to growth
Penetration of Health & Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Highest-growth segments to target
Segment focus - opportunities
Consumer spaces to target
Price change by category
Pricing strategies

8. Appendix



List of Figures



Map of top opportunity markets
Global issue web
GlobalData’s strategic issues map
Map of top global issues
Average consumer spend, peer group comparisons, 2013-2023
Market value and split, 2013-2023
Value growth by category, 2013-2018 and 2018-2023
Value market growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Value and volume growth by category, 2013-2023
Private label penetration and CAGR, 2013-2018
Cumulative Value Share of Bakery & Cereals by Trademark Owner, 2018
Penetration of Health & Wellness claims by category, 2018
Packaging materials volume share, 2018 & 2023
Packaging closure materials volume share, 2018 & 2023
Projected CAGR for top five categories by value, 2018-2023
Price change by category, 2018


List of Tables



Visualization of 10 countries growth opportunities
Reward and risk assessment
Market value and split, 2013-2023
Winners and losers by category, value, 2018-2023
Volume growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Bakery & Cereals category fragmentation, 2018
Key consumption volume shares by consumer group, 2018
Key consumption motivators by category, 2018
Average price change by brand, 2018