Table of Content

1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 15
1.2.3 Secondary Data 15
1.2.4 Primary Data 15
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19

2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 25
2.2 Major Growth Drivers 27
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 36

3 Segmentation of Global Market by Platform 40
3.1 Market Overview by Platform 40
3.2 Global Mobile Advertising Market 2018-2031 43
3.3 Global Desktop Advertising Market 2018-2031 47
3.4 Global Market of Digital Advertising via Other Digital Platforms 2018-2031 48

4 Segmentation of Global Market by Ad Format 49
4.1 Market Overview by Ad Format 49
4.2 Global Digital Display Ad Market 2018-2031 52
4.3 Global Internet Paid Search Ad Market 2018-2031 54
4.4 Global Social Media Ad Market 2018-2031 56
4.5 Global Online Video Ad Market 2018-2031 58
4.6 Global Market of Other Digital Ad Formats 2018-2031 60

5 Segmentation of Global Market by Industry Vertical 62
5.1 Market Overview by Industry Vertical 62
5.2 Global Digital Advertising Market for Media and Entertainment 2018-2031 65
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 67
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 68
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2018-2031 70
5.6 Global Digital Advertising Market for Travel Industry 2018-2031 71
5.7 Global Digital Advertising Market for Healthcare Sector 2018-2031 72
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 73
5.9 Global Digital Advertising Market for Transportation and Logistics 2018-2031 74
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2018-2031 75
5.11 Global Digital Advertising Market for Other Industries 2018-2031 76

6 Segmentation of Global Market by Region 77
6.1 Geographic Market Overview by Region 2018-2031 77
6.2 North America Market 2018-2031 by Country 81
6.2.1 Overview of North America Market 81
6.2.2 U.S. Market 84
6.2.3 Canadian Market 87
6.3 European Market 2018-2031 by Country 89
6.3.1 Overview of European Market 89
6.3.2 Germany 92
6.3.3 UK 95
6.3.4 France 97
6.3.5 Russia 99
6.3.6 Italy 101
6.3.7 Rest of European Market 103
6.4 Asia-Pacific Market 2018-2031 by Country 104
6.4.1 Overview of Asia-Pacific Market 104
6.4.2 Japan 108
6.4.3 China 110
6.4.4 Indonesia 112
6.4.5 Australia 114
6.4.6 South Korea 116
6.4.7 Rest of APAC Region 118
6.5 Latin America Market 2018-2031 by Country 119
6.5.1 Argentina 122
6.5.2 Brazil 124
6.5.3 Mexico 126
6.5.4 Rest of Latin America Market 128
6.6 Rest of World Market 2018-2031 by Country 129
6.6.1 UAE 132
6.6.2 Saudi Arabia 134
6.6.3 Egypt 136
6.6.4 Other National Markets 138

7 Competitive Landscape 139
7.1 Overview of Key Vendors 139
7.2 Company Profiles 143
Alibaba 143
Amazon 145
Apple Inc. 150
Applovin Corporation 154
Baidu 156
Facebook Inc. 159
Google LLC 162
Microsoft Corporation 167
Nokia Corporation 171
Sina Corporation 174
Tencent 176
Twitter 180
Verizon 183
Yahoo! Inc. 186

8 Investing in Global Market: Risk Assessment and Management 188
8.1 Risk Evaluation of Global Market 188
8.2 Critical Success Factors (CSFs) 191
RELATED REPORTS AND PRODUCTS 194



List of Figures

List of Figures:

Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 17
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 19
Figure 4. Global Digital Advertising Market by Revenue, 2018-2031, $ bn 21
Figure 5. Share of Digital Ad in Overall Media Ad in Global Market, 2018-2031, % Revenue 22
Figure 6. Impact of COVID-19 on Business 25
Figure 7. Primary Drivers and Impact Factors of Global Digital Advertising Market 27
Figure 8. Primary Restraints and Impact Factors of Global Digital Advertising Market 30
Figure 9. Porter’s Fiver Forces Analysis of Global Digital Advertising Market 36
Figure 10. Breakdown of Global Digital Advertising Market by Platform, 2021-2031, % of Revenue 41
Figure 11. Contribution to Global 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 42
Figure 12. Global Mobile Advertising Market, 2018-2031, $ bn 44
Figure 13. Global Mobile Internet Users, 2018-2022, billion 45
Figure 14. Comparison of Mobile Web and Mobile In-App 46
Figure 15. Global Desktop Advertising Market, 2018-2031, $ bn 47
Figure 16. Global Market of Digital Advertising via Other Platforms, 2018-2031, $ bn 48
Figure 17. Breakdown of Global Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 50
Figure 18. Contribution to Global 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 51
Figure 19. Global Digital Display Ad Market, 2018-2031, $ bn 53
Figure 20. Global Internet Paid Search Advertising Market, 2018-2031, $ bn 55
Figure 21. World Social Media Users, Oct 2021 57
Figure 22. Global Social Media Advertising Market, 2018-2031, $ bn 57
Figure 23. Global Online Video Advertising Market, 2018-2031, $ bn 59
Figure 24. Global Market of Other Digital Ad Formats, 2018-2031, $ bn 61
Figure 25. Breakdown of Global Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 63
Figure 26. Contribution to Global 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 64
Figure 27. Global Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn 66
Figure 28. Global Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn 67
Figure 29. Global Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn 69
Figure 30. Global Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn 70
Figure 31. Global Digital Advertising Market for Travel Industry, 2018-2031, $ bn 71
Figure 32. Global Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn 72
Figure 33. Global Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn 73
Figure 34. Global Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn 74
Figure 35. Global Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn 75
Figure 36. Global Digital Advertising Market for Other Industries, 2018-2031, $ bn 76
Figure 37. Global Market Snapshot by Region 77
Figure 38. Geographic Spread of Worldwide Digital Advertising Market, 2021-2031, % of Revenue 78
Figure 39. Contribution to Global 2022-2031 Cumulative Revenue by Region, Value ($ bn) and Share (%) 79
Figure 40. North American Digital Advertising Market, 2018-2031, $ bn 82
Figure 41. Breakdown of North America Digital Advertising Market by Country, 2021 and 2031, % of Revenue 82
Figure 42. Contribution to North America 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 83
Figure 43. U.S. Digital Advertising Market by Revenue, 2018-2031, $ bn 84
Figure 44. Canada Digital Advertising Market by Revenue, 2018-2031, $ bn 87
Figure 45. European Digital Advertising Market by Revenue, 2018-2031, $ bn 90
Figure 46. Breakdown of European Digital Advertising Market by Country, 2021 and 2031, % of Revenue 90
Figure 47. Contribution to Europe 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 91
Figure 48. Digital Advertising Market in Germany by Revenue, 2018-2031, $ bn 92
Figure 49. Digital Advertising Market in UK by Revenue, 2018-2031, $ bn 95
Figure 50. Digital Advertising Market in France by Revenue, 2018-2031, $ bn 97
Figure 51. Digital Advertising Market in Russia by Revenue, 2018-2031, $ bn 99
Figure 52. Digital Advertising Market in Italy by Revenue, 2018-2031, $ bn 101
Figure 53. Digital Advertising Market in Rest of Europe by Revenue, 2018-2031, $ bn 103
Figure 54. Asia-Pacific Digital Advertising Market by Revenue, 2018-2031, $ bn 105
Figure 55. Breakdown of APAC Digital Advertising Market by Country, 2021 and 2031, % of Revenue 105
Figure 56. Contribution to APAC 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 107
Figure 57. Digital Advertising Market in Japan by Revenue, 2018-2031, $ bn 108
Figure 58. Digital Advertising Market in China by Revenue, 2018-2031, $ bn 110
Figure 59. Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ bn 112
Figure 60. Digital Advertising Market in Australia by Revenue, 2018-2031, $ bn 114
Figure 61. Digital Advertising Market in South Korea by Revenue, 2018-2031, $ bn 116
Figure 62. Digital Advertising Market in Rest of APAC by Revenue, 2018-2031, $ bn 118
Figure 63. Latin America Digital Advertising Market by Revenue, 2018-2031, $ bn 120
Figure 64. Breakdown of Latin America Digital Advertising Market by Country, 2021 and 2031, % of Revenue 120
Figure 65. Contribution to Latin America 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 121
Figure 66. Digital Advertising Market in Argentina by Revenue, 2018-2031, $ bn 122
Figure 67. Digital Advertising Market in Brazil by Revenue, 2018-2031, $ bn 124
Figure 68. Digital Advertising Market in Mexico by Revenue, 2018-2031, $ bn 126
Figure 69. Digital Advertising Market in Rest of Latin America by Revenue, 2018-2031, $ bn 128
Figure 70. Digital Advertising Market in Rest of the World (RoW) by Revenue, 2018-2031, $ bn 130
Figure 71. Breakdown of RoW Digital Advertising Market by Country, 2021 and 2031, % of Revenue 130
Figure 72. Contribution to RoW 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 131
Figure 73. Digital Advertising Market in UAE by Revenue, 2018-2031, $ bn 132
Figure 74. Digital Advertising Market in Saudi Arabia by Revenue, 2018-2031, $ bn 134
Figure 75. Digital Advertising Market in Egypt by Revenue, 2018-2031, $ bn 136
Figure 76. Growth Stage of Global Digital Advertising Industry over the Forecast Period 139

List of Tables

List of Tables:

Table 1. Snapshot of Global Digital Advertising Market in Balanced Perspective, 2021-2031 20
Table 2. World Economic Outlook, 2021-2031 24
Table 3. Main Product Trends and Market Opportunities in Global Digital Advertising Market 33
Table 4. Global Digital Advertising Market by Platform, 2018-2031, $ bn 41
Table 5. Global Mobile Advertising Market by Channel, 2018-2031, $ bn 44
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 45
Table 7. Global Digital Advertising Market by Ad Format, 2018-2031, $ bn 50
Table 8. Global Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 53
Table 9. Global Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 63
Table 10. Global Digital Advertising Market by Region, 2018-2031, $ bn 78
Table 11. Leading National Digital Advertising Market by Revenue, 2021 and 2031, $ bn 80
Table 12. North America Digital Advertising Market by Country, 2018-2031, $ bn 83
Table 13. U.S. Digital Advertising Market by Platform, 2018-2031, $ bn 85
Table 14. U.S. Digital Advertising Market by Ad Format, 2018-2031, $ bn 85
Table 15. U.S. Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 85
Table 16. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn 86
Table 17. Canada Digital Advertising Market by Platform, 2018-2031, $ bn 88
Table 18. Canada Digital Advertising Market by Ad Format, 2018-2031, $ bn 88
Table 19. Canada Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 88
Table 20. Europe Digital Advertising Market by Country, 2018-2031, $ bn 91
Table 21. Germany Digital Advertising Market by Platform, 2018-2031, $ bn 93
Table 22. Germany Digital Advertising Market by Ad Format, 2018-2031, $ bn 93
Table 23. Germany Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 93
Table 24. UK Digital Advertising Market by Platform, 2018-2031, $ bn 96
Table 25. UK Digital Advertising Market by Ad Format, 2018-2031, $ bn 96
Table 26. UK Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 96
Table 27. France Digital Advertising Market by Platform, 2018-2031, $ bn 98
Table 28. France Digital Advertising Market by Ad Format, 2018-2031, $ bn 98
Table 29. France Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 98
Table 30. Russia Digital Advertising Market by Platform, 2018-2031, $ bn 100
Table 31. Russia Digital Advertising Market by Ad Format, 2018-2031, $ bn 100
Table 32. Russia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 100
Table 33. Italy Digital Advertising Market by Platform, 2018-2031, $ bn 102
Table 34. Italy Digital Advertising Market by Ad Format, 2018-2031, $ bn 102
Table 35. Italy Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 102
Table 36. APAC Digital Advertising Market by Country, 2018-2031, $ bn 106
Table 37. Japan Digital Advertising Market by Platform, 2018-2031, $ bn 109
Table 38. Japan Digital Advertising Market by Ad Format, 2018-2031, $ bn 109
Table 39. Japan Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 109
Table 40. China Digital Advertising Market by Platform, 2018-2031, $ bn 111
Table 41. China Digital Advertising Market by Ad Format, 2018-2031, $ bn 111
Table 42. China Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 111
Table 43. Indonesia Digital Advertising Market by Platform, 2018-2031, $ bn 113
Table 44. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ bn 113
Table 45. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 113
Table 46. Australia Digital Advertising Market by Platform, 2018-2031, $ bn 115
Table 47. Australia Digital Advertising Market by Ad Format, 2018-2031, $ bn 115
Table 48. Australia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 115
Table 49. South Korea Digital Advertising Market by Platform, 2018-2031, $ bn 117
Table 50. South Korea Digital Advertising Market by Ad Format, 2018-2031, $ bn 117
Table 51. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 117
Table 52. Latin America Digital Advertising Market by Country, 2018-2031, $ bn 121
Table 53. Argentina Digital Advertising Market by Platform, 2018-2031, $ bn 123
Table 54. Argentina Digital Advertising Market by Ad Format, 2018-2031, $ bn 123
Table 55. Argentina Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 123
Table 56. Brazil Digital Advertising Market by Platform, 2018-2031, $ bn 125
Table 57. Brazil Digital Advertising Market by Ad Format, 2018-2031, $ bn 125
Table 58. Brazil Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 125
Table 59. Mexico Digital Advertising Market by Platform, 2018-2031, $ bn 127
Table 60. Mexico Digital Advertising Market by Ad Format, 2018-2031, $ bn 127
Table 61. Mexico Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 127
Table 62. RoW Digital Advertising Market by Country, 2018-2031, $ bn 131
Table 63. UAE Digital Advertising Market by Platform, 2018-2031, $ bn 133
Table 64. UAE Digital Advertising Market by Ad Format, 2018-2031, $ bn 133
Table 65. UAE Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 133
Table 66. Saudi Arabia Digital Advertising Market by Platform, 2018-2031, $ bn 135
Table 67. Saudi Arabia Digital Advertising Market by Ad Format, 2018-2031, $ bn 135
Table 68. Saudi Arabia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 135
Table 69. Egypt Digital Advertising Market by Platform, 2018-2031, $ bn 137
Table 70. Egypt Digital Advertising Market by Ad Format, 2018-2031, $ bn 137
Table 71. Egypt Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 137
Table 72. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 141
Table 73. Alibaba: Company Snapshot 143
Table 74. Alibaba: Business Segmentation 143
Table 75. Alibaba: Product Portfolio 144
Table 76. Alibaba: Revenue, 2018-2020, $ mn 144
Table 77. Amazon: Company Snapshot 145
Table 78. Amazon: Business Segmentation 146
Table 79. Amazon: Product Portfolio 148
Table 80. Amazon: Revenue, 2018-2020, $ mn 148
Table 81. Amazon: Recent Developments 149
Table 82. Apple Inc.: Company Snapshot 150
Table 83. Apple Inc.: Business Segmentation 151
Table 84. Apple Inc.: Product Portfolio 152
Table 85. Apple Inc.: Revenue, 2018-2020, $ mn 152
Table 86. Apple Inc.: Recent Developments 153
Table 87. Applovin Corporation: Company Snapshot 154
Table 88. Baidu: Company Snapshot 156
Table 89. Baidu: Business Segmentation 157
Table 90. Baidu: Product Portfolio 157
Table 91. Baidu: Revenue, 2018-2020, $ bn 157
Table 92. Baidu: Recent Developments 158
Table 93. Facebook Inc.: Company Snapshot 159
Table 94. Facebook Inc.: Business Segmentation 160
Table 95. Facebook Inc.: Product Portfolio 160
Table 96. Facebook Inc.: Revenue, 2018-2020, $ bn 161
Table 97. Facebook Inc.: Recent Developments 161
Table 98. Google LLC: Company Snapshot 162
Table 99. Google LLC: Product Portfolio 164
Table 100. Google LLC: Revenue, 2018-2020, $ bn 165
Table 101. Google LLC: Recent Developments 165
Table 102. Microsoft Corporation: Company Snapshot 167
Table 103. Microsoft Corporation: Business Segmentation 168
Table 104. Microsoft Corporation: Product Portfolio 168
Table 105. Microsoft Corporation: Revenue, 2018-2020, $ bn 169
Table 106. Microsoft Corporation: Recent Developments 169
Table 107. Nokia Corporation: Company Snapshot 171
Table 108. Nokia Corporation: Business Segmentation 172
Table 109. Nokia Corporation: Product Portfolio 172
Table 110. Nokia Corporation: Revenue, 2018-2020, $ bn 173
Table 111. Nokia Corporation: Recent Developments 173
Table 112. Sina Corporation: Company Snapshot 174
Table 113. Sina Corporation: Business Segmentation 175
Table 114. Sina Corporation: Product Portfolio 175
Table 115. Sina Corporation: Revenue, 2016-2018, $ bn 175
Table 116. Tencent Holdings Limited: Company Snapshot 176
Table 117. Tencent Holdings Limited: Business Segmentation 177
Table 118. Tencent Holdings Limited: Product Portfolio 178
Table 119. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 178
Table 120. Tencent Holdings Limited: Recent Developments 179
Table 121. Twitter, Inc.: Company Snapshot 180
Table 122. Twitter, Inc.: Business Segmentation 180
Table 123. Twitter, Inc.: Product Portfolio 181
Table 124. Twitter, Inc.: Revenue, 2018-2020, $ bn 181
Table 125. Twitter, Inc.: Recent Developments 182
Table 126. Verizon: Company Snapshot 183
Table 127. Verizon: Business Segmentation 184
Table 128. Verizon: Product Portfolio 184
Table 129. Verizon: Revenue, 2018-2020, $ bn 184
Table 130. Verizon: Recent Developments 185
Table 131. Yahoo! Inc.: Company Snapshot 186
Table 132. Yahoo! Inc.: Product Portfolio 187
Table 133. Yahoo! Inc.: Revenue, 2014-2016, $ bn 187
Table 134. Risk Evaluation for Investing in Global Market, 2021-2031 189
Table 135. Critical Success Factors and Key Takeaways 192