1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. RISE IN ADVENTURE SPORTS DRIVES ATV AND UTV MARKET
3.2.2. GASOLINE-POWERED ENGINE SEGMENT TO BE DOMINANT
3.2.3. IN THE END-USER SEGMENT MOUNTAINEERING WILL LEAD IN TERMS OF REVENUE

4. MARKET DYNAMICS
4.1. MARKET SCOPE & DEFINITION
4.2. MARKET DRIVERS
4.2.1. INCREASING TREND OF ADVENTURE SPORTS AND OTHER ACTIVITIES
4.2.2. HIGH DEMAND OF ATV AND UTV IN MILITARY
4.2.3. GOVERNMENT RULES FOR RIDING ATV AND UTV ON ROADS
4.3. MARKET RESTRAINTS
4.3.1. BAN OF ATV AND UTV RIDING IN WILDLIFE
4.3.2. HIGH MAINTENANCE COST OF UTV AND ATV
4.4. MARKET OPPORTUNITIES
4.4.1. MANUFACTURING SAFER ATV AND UTV
4.5. MARKET CHALLENGES
4.5.1. SAFETY RULES RELATED TO ATV RIDING
4.5.2. LACK OF NORTH AMERICA ACCEPTANCE AS LEGAL VEHICLE
4.5.3. ENVIRONMENTAL REGULATION ON ATV EMISSION

5. MARKET BY VEHICLE TYPE
5.1. ATV
5.2. UTV

6. MARKET BY DISPLACEMENT
6.1. ? 400 (CC)
6.2. 400-800 (CC)
6.3. ? 800 (CC)

7. MARKET BY FUEL TYPE
7.1. GASOLINE POWERED
7.2. DIESEL POWERED
7.3. ELECTRIC POWERED
7.4. SOLAR POWERED

8. MARKET BY APPLICATION
8.1. BY UTILITY
8.2. BY SPORTS
8.3. BY OTHERS

9. MARKET BY END-USER
9.1. AGRICULTURE
9.2. MILITARY
9.3. MOUNTAINEERING
9.4. OTHERS

10. KEY ANALYTICS
10.1. PORTER’S FIVE FORCE MODEL
10.1.1. THREAT OF NEW ENTRANTS
10.1.2. THREAT OF SUBSTITUTE
10.1.3. BARGAINING POWER OF SUPPLIERS
10.1.4. BARGAINING POWER OF BUYERS
10.1.5. THREAT OF COMPETITIVE RIVALRY
10.2. KEY BUYING CRITERIA
10.2.1. GOVERNMENT REGULATIONS
10.2.2. PRICE
10.2.3. APPLICATION
10.3. OPPORTUNITY MATRIX
10.4. VENDOR LANDSCAPE

11. GEOGRAPHICAL ANALYSIS
11.1. UNITED STATES
11.2. CANADA

12. COMPANY PROFILES
12.1. BRP INC.
12.2. DEERE & COMPANY
12.3. HISUN MOTORS CORPORATION
12.4. HONDA MOTOR COMPANY LTD.
12.5. KAWASAKI HEAVY INDUSTRIES LTD.
12.6. KWANG YANG MOTOR CO. LTD.
12.7. POLARIS INDUSTRIES INC.
12.8. SUZUKI MOTORS CORPORATION
12.9. TEXTRON INC. (ARTIC CAT)
12.10. YAMAHA MOTOR CO. LTD.

List of Tables
TABLE 1: NORTH AMERICA ATV AND UTV MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 2: NORTH AMERICA ATV AND UTV MARKET, BY VEHICLE TYPE, 2019-2027, (IN $ MILLION)
TABLE 3: NORTH AMERICA ATV AND UTV MARKET, BY DISPLACEMENT, 2019-2027, (IN $ MILLION)
TABLE 4: NORTH AMERICA ATV AND UTV MARKET, BY FUEL TYPE, 2019-2027, (IN $ MILLION)
TABLE 5: NORTH AMERICA ATV AND UTV MARKET, BY APPLICATION, 2019-2027, (IN $ MILLION)
TABLE 6: NORTH AMERICA ATV AND UTV MARKET, BY END-USER 2019-2027, (IN $ MILLION)
TABLE 7: OPPORTUNITY MATRIX
TABLE 8: VENDOR LANDSCAPE
TABLE 9: NORTH AMERICA ATV AND UTV MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

List of Figures
FIGURE 1: NORTH AMERICA ATV AND UTV MARKET, BY END-USER, 2018 & 2027 (IN %)
FIGURE 2: NORTH AMERICA ATV AND UTV MARKET, BY SPORTS, 2019 & 2027 (IN MILLION)
FIGURE 3: NORTH AMERICA ATV AND UTV MARKET, GASOLINE POWERED, 2019 & 2027 (IN MILLION)
FIGURE 4: NORTH AMERICA ATV AND UTV MARKET, BY MOUNTAINEERING, 2019 & 2027 (IN MILLION)
FIGURE 5: NORTH AMERICA ATV AND UTV MARKET, BY ATV, 2019-2027 (IN $ MILLION)
FIGURE 6: NORTH AMERICA ATV AND UTV MARKET, BY UTV, 2019-2027 (IN $ MILLION)
FIGURE 7: NORTH AMERICA ATV AND UTV MARKET, BY ? 400 (CC), 2019-2027 (IN $ MILLION)
FIGURE 8: NORTH AMERICA ATV AND UTV MARKET, BY 400-800(CC), 2019-2027 (IN $ MILLION)
FIGURE 9: NORTH AMERICA ATV AND UTV MARKET, BY ? 800 (CC), 2019-2027 (IN $ MILLION)
FIGURE 10: NORTH AMERICA ATV AND UTV, BY GASOLINE POWERED, 2019-2027 (IN $ MILLION)
FIGURE 11: NORTH AMERICA ATV AND UTV MARKET, BY DIESEL POWERED, 2019-2027 (IN $ MILLION)
FIGURE 12: NORTH AMERICA ATV AND UTV MARKET, BY ELECTRIC PWERED, 2019-2027 (IN $ MILLION)
FIGURE 13: NORTH AMERICA ATV AND UTV MARKET, BY SOLAR POWERED, 2019-2027 (IN $ MILLION)
FIGURE 14: NORTH AMERICA ATV AND UTV MARKET, BY UTILITY, 2019-2027 (IN $ MILLION)
FIGURE 15: NORTH AMERICA ATV AND UTV MARKET, BY SPORTS, 2019-2027 (IN $ MILLION)
FIGURE 16: NORTH AMERICA ATV AND UTV MARKET, BY OTHERS, 2019-2027 (IN $ MILLION)
FIGURE 17: NORTH AMERICA ATV AND UTV MARKET, BY AGRICULTURE, 2019-2027 (IN $ MILLION)
FIGURE 18: NORTH AMERICA ATV AND UTV MARKET, BY MILITARY, 2019-2027 (IN $ MILLION)
FIGURE 19: NORTH AMERICA ATV AND UTV MARKET, BY MOUNTAINEERING, 2019-2027 (IN $ MILLION)
FIGURE 20: NORTH AMERICA ATV AND UTV MARKET, BY OTHERS, 2019-2027 (IN $ MILLION)
FIGURE 21: PORTER’S FIVE FORCE ANALYSIS
FIGURE 22: KEY BUYING IMPACT ANALYSIS
FIGURE 23: NORTH AMERICA ATV AND UTV MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 24: UNITED STATES ATV AND UTV MARKET, 2019-2027 (IN $ MILLION)
FIGURE 25: CANADA ATV AND UTV MARKET, 2019-2027 (IN $ MILLION)