Table of Content

Butter and Spreads in Saudi Arabia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Butter and spreads may face dampening of retail volume sales in second half of 2020 due to introduction of VAT
COVID-19 stockpiling boosted retail volume sales in the first half of 2020
Almarai will retain healthy lead in 2020 thanks to strong marketing and promotions
RECOVERY AND OPPORTUNITIES
Butter and spreads will suffer from unhealthy image into the forecast period
Consumers will switch to modern grocery retailers into the forecast period, drawn by wider offer and promotions
Innovation and new product developments are likely to boost retail volume sales into the forecast period
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025