Table of Content


Breakfast Cereals in Saudi Arabia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home seclusion, stockpiling and school closures all contribute to growth of breakfast cereals in 2020
Hypermarkets and supermarkets limit promotions as rise in VAT hits consumers in Saudi Arabia
The Quaker Oats Co looks set to retain leadership thanks to consumer loyalty
RECOVERY AND OPPORTUNITIES
Private label to benefit as price becomes key factor in consumer decision making processes
Convenience to support growth in category whilst population changes could constrain growth
Hot cereals to benefit from health and wellness trends
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025