1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY 19
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakup of primaries 21
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPORTUNITIES IN THE INTELLIGENT APPS MARKET 33
4.2 INTELLIGENT APPS MARKET: TOP 3 VERTICALS 33
4.3 INTELLIGENT APPS MARKET: TOP 3 PROVIDERS AND REGIONS 34
4.4 INTELLIGENT APPS MARKET POTENTIAL, BY REGION 34
4.5 INTELLIGENT APPS MARKET, BY TYPE 35
4.6 MARKET INVESTMENT SCENARIO 35

5 MARKET OVERVIEW AND INDUSTRY TRENDS 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Increasing use of smartphones driving the demand for greater business mobility 37
5.2.1.2 Rising consumer expectations for rich contextual and personalized experience 37
5.2.1.3 Growing focus on effective and real-time mobile advertising 37
5.2.2 RESTRAINTS 38
5.2.2.1 Fragmentation in mobile operating systems 38
5.2.3 OPPORTUNITIES 39
5.2.3.1 Increasing automation of business processes using chatbots 39
5.2.4 CHALLENGES 39
5.2.4.1 Concerns over safeguarding customer data 39
5.2.4.2 High cost of implementing AI-based solutions 39
5.3 USE CASES 40
5.3.1 INTRODUCTION 40
5.3.1.1 Use case: Scenario 1 40
5.3.1.2 Use case: Scenario 2 40
5.3.1.3 Use case: Scenario 3 41
5.3.1.4 Use case: Scenario 4 41
5.3.1.5 Use case: Scenario 5 42
5.4 REGULATORY IMPLICATIONS 42
5.4.1 INTRODUCTION 42
5.4.2 GENERAL DATA PROTECTION REGULATION (GDPR) 42
5.4.3 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA) 42
5.4.4 FOOD AND DRUG ADMINISTRATION (FDA) COMPLIANCE 43
5.4.5 FINANCIAL INDUSTRY REGULATORY AUTHORITY (FINRA) 43
5.4.6 FEDERAL INFORMATION PROCESSING STANDARDS (FIPS) PUBLICATION 140-2 COMPLIANCE 43
5.4.7 SARBANES–OXLEY ACT (SOX) 43
5.4.8 BASEL II 43

6 INTELLIGENT APPS MARKET, BY TYPE 44
6.1 INTRODUCTION 45
6.2 CONSUMER APPS 46
6.3 ENTERPRISE APPS 47

7 INTELLIGENT APPS MARKET, BY PROVIDER 48
7.1 INTRODUCTION 49
7.2 INFRASTRUCTURE 50
7.3 DATA COLLECTION AND PREPARATION 51
7.4 MACHINE INTELLIGENCE 52

8 INTELLIGENT APPS MARKET, BY SERVICE 53
8.1 INTRODUCTION 54
8.2 PROFESSIONAL SERVICES 55
8.3 MANAGED SERVICES 55
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9 INTELLIGENT APPS MARKET, BY STORE TYPE 57
9.1 INTRODUCTION 58
9.2 GOOGLE PLAY 59
9.3 APPLE APP STORE 60
9.4 OTHERS 61

10 INTELLIGENT APPS MARKET, BY DEPLOYMENT MODE 62
10.1 INTRODUCTION 63
10.2 CLOUD 64
10.3 ON-PREMISES 64

11 INTELLIGENT APPS MARKET, BY VERTICAL 66
11.1 INTRODUCTION 67
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 68
11.3 TELECOM 69
11.4 RETAIL AND ECOMMERCE 69
11.5 HEALTHCARE AND LIFE SCIENCES 70
11.6 EDUCATION 71
11.7 MEDIA AND ENTERTAINMENT 72
11.8 TRAVEL AND HOSPITALITY 73
11.9 OTHERS 73

12 INTELLIGENT APPS MARKET, BY REGION 75
12.1 INTRODUCTION 76
12.2 NORTH AMERICA 78
12.2.1 UNITED STATES 79
12.2.2 CANADA 80
12.3 EUROPE 83
12.3.1 UNITED KINGDOM 84
12.3.2 GERMANY 84
12.3.3 FRANCE 84
12.3.4 REST OF EUROPE 84
12.4 ASIA PACIFIC 88
12.4.1 CHINA 90
12.4.2 JAPAN 90
12.4.3 INDIA 90
12.4.4 REST OF ASIA PACIFIC 90
12.5 MIDDLE EAST AND AFRICA 94
12.5.1 ISRAEL 94
12.5.2 UNITED ARAB EMIRATES 94
12.5.3 SOUTH AFRICA 94
12.5.4 REST OF MIDDLE EAST AND AFRICA 95
12.6 LATIN AMERICA 98
12.6.1 BRAZIL 98
12.6.2 MEXICO 98
12.6.3 REST OF LATIN AMERICA 98

13 COMPETITIVE LANDSCAPE 102
13.1 OVERVIEW 102
13.2 TOP PLAYERS OPERATING IN THE INTELLIGENT APPS MARKET 103
13.3 COMPETITIVE SCENARIO 104
13.3.1 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS 104
13.3.2 AGREEMENTS AND PARTNERSHIPS 105
13.3.3 ACQUISITIONS 106
13.3.4 EXPANSIONS 107

14 COMPANY PROFILES 108
(Business overview, Products and Service offered, Recent developments, MNM view, SWOT analysis)*
14.1 IBM 108
14.2 GOOGLE 111
14.3 APPLE 115
14.4 MICROSOFT 118
14.5 ORACLE 121
14.6 BAIDU 124
14.7 AWS 127
14.8 SALESFORCE 130
14.9 SAP 133
14.10 SERVICENOW 136
14.11 FACEBOOK 138
14.12 INTEL 141
14.13 HPE 144
14.14 AVAAMO 146
14.15 H2O.AI 147
14.16 BIGML 149
14.17 SENTIENT TECHNOLOGIES 150
14.18 CLARIFAI 152
14.19 CLOUDMINDS 153
14.20 AYASDI 154
14.21 NARRATIVE SCIENCE 155
14.22 AIBRAIN 156
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14.23 DATOIN 157
14.24 ARKENEA 158
14.25 ICARBONX 159
14.26 FUZZY.AI 160
*Business overview, Products and Service offered, Recent developments, MNM view, SWOT analysis might not be captured in case of unlisted companies.

15 APPENDIX 161
15.1 INDUSTRY EXPERTS 161
15.2 DISCUSSION GUIDE 162
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 167
15.4 AVAILABLE CUSTOMIZATIONS 169
15.5 RELATED REPORTS 169
15.6 AUTHOR DETAILS 170