ISSUES AND STRATEGIES
Main issues in outdoor furniture:
Outdoor furniture set to become more multichannel
Discounters set to become a greater threat in this sector
Design set to become more important
Improving store environment is essential
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: dining furniture
Sector size and growth: lounging furniture
Sector size and growth: decorative accessories
Sector size and growth: Shelter
Sector size and growth: Lighting
Sector size and growth: heating
Category growth and size by sub-category, 2018-20e
Online dymics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
B&Q
Homebase
Wyevale
Argos
John Lewis
B&M
IKEA
The Range
Tesco
Amazon
THE CONSUMER
Headlines
Net agreement statements
Research process
Penetration and profiles
Average spend
Purchase motivation
Price/ quality concerns
Retailer usage
Considered and used conversion
Channel usage
Drivers of retailer choice
METHODOLOGY
What is included
Market sizing