Table of Content


Executive Summary

1 Report Scope & Methodology
1.1 Scope of the Report
1.2 AR & MR Market Research Methodology

2 Market Dynamics
2.1 Introduction
2.2 Market Drivers
2.2.1 Extensive Investments in the AR and MR Industry
2.2.2 Established Presence of Smartphones and Tablets Leading to Highly Mobile and Versatile Solutions
2.2.3 Technological Advancements in the AR and MR Industry
2.3 Market Restraints
2.3.1 Emerging Risks and Threat to Data Integrity
2.3.2 Technical Issues such as Image Latency and Limited Battery Life
2.4 Market Opportunities
2.4.1 Integration of Technologies such as Depth Sensing, and Simultaneous Localization and Mapping
2.4.2 Development of Hardware with Faster Processing Speeds

3 Competitive Insights
3.1 Key Strategies and Developments
3.1.1 Partnerships and Collaborations
3.1.2 New Product Launches
3.1.3 Mergers and Acquisitions
3.1.4 Others
3.2 Leading Player Analysis

4 Industry Analysis
4.1 Patent Analysis
4.2 Consortium and Associations
4.3 Supply Chain Analysis

5 Global Augmented Reality and Mixed Reality Market, by Device Type
5.1 Assumptions and Limitations
5.2 Market Overview
5.3 Global Augmented Reality and Mixed Reality Market, by Device Type
5.3.1 Head Mounted Displays (HMDs)
5.3.2 Head Up Displays (HUDs)

6 Global Augmented Reality and Mixed Reality Market, by Application
6.1 Market Overview
6.2 Global Augmented Reality Market, by Application
6.2.1 Healthcare
6.2.2 Industrial
6.2.3 Automotive
6.2.4 Aerospace and Defense
6.2.5 Others
6.3 Global Mixed Reality Market, by Application
6.3.1 Healthcare
6.3.2 Industrial
6.3.3 Education
6.3.4 Others

7 Global Augmented Reality and Mixed Reality Market, by Region
7.1 Market Overview
7.2 North America
7.2.1 The U.S.
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.1 The U.K.
7.3.2 France
7.3.3 Others
7.4 Asia Pacific
7.4.1 Japan
7.4.2 China
7.4.3 India
7.4.4 South Korea
7.4.5 Others
7.5 Rest of the World (RoW)
7.5.1 Middle East and Africa
7.5.2 Latin America

8 Company Profiles
8.1 Samsung Electronics Co., Ltd.
8.1.1 Company Overview
8.1.2 Product Portfolio
8.1.3 Financials
8.1.3.1 Financial Summary
8.1.4 SWOT Analysis
8.2 HP Inc.
8.2.1 Company Overview
8.2.2 Product Portfolio
8.2.3 Financials
8.2.3.1 Financial Summary
8.2.4 SWOT Analysis
8.3 Dell Technologies Inc.
8.3.1 Company Overview
8.3.2 Product Portfolio
8.3.3 Financials
8.3.3.1 Financial Summary
8.3.4 SWOT Analysis
8.4 DAQRI
8.4.1 Company Overview
8.4.2 Product Portfolio
8.4.2.1 Corporate Summary
8.4.3 SWOT Analysis
8.5 ASUSTeK Computer Inc.
8.5.1 Company Overview
8.5.2 Product Portfolio
8.5.3 Financials
8.5.3.1 Financial Summary
8.5.4 SWOT Analysis
8.6 Acer Inc.
8.6.1 Company Overview
8.6.2 Product Portfolio
8.6.3 Financials
8.6.3.1 Financial Summary
8.6.4 SWOT Analysis
8.7 Lenovo Group Limited
8.7.1 Company Overview
8.7.2 Product Portfolio
8.7.3 Financials
8.7.3.1 Financial Summary
8.7.4 SWOT Analysis
8.8 Vuzix Corporation
8.8.1 Company Overview
8.8.2 Product Portfolio
8.8.3 Financials
8.8.3.1 Financial Summary
8.8.4 SWOT Analysis
8.9 OPTINVENT
8.9.1 Company Overview
8.9.2 Product Portfolio
8.9.2.1 Corporate Summary
8.9.3 SWOT Analysis
8.10 Atheer, Inc.
8.10.1 Company Overview
8.10.2 Product Portfolio
8.10.2.1 Corporate Summary
8.10.3 SWOT Analysis
8.11 Apple Inc.
8.11.1 Company Overview
8.11.2 Product Portfolio
8.11.3 Financials
8.11.3.1 Financial Summary
8.11.4 SWOT Analysis
8.12 Sulon Technologies Inc.
8.12.1 Company Overview
8.12.2 Product Portfolio
8.12.2.1 Corporate Summary
8.12.3 SWOT Analysis
8.13 Meta Company
8.13.1 Company Overview
8.13.2 Product Portfolio
8.13.2.1 Corporate Summary
8.13.3 SWOT Analysis
8.14 ODG
8.14.1 Company Overview
8.14.2 Product Portfolio
8.14.2.1 Corporate Summary
8.14.3 SWOT Analysis
8.15 Seiko Epson Corporation
8.15.1 Company Overview
8.15.2 Product Portfolio
8.15.3 Financials
8.15.3.1 Financial Summary
8.15.4 SWOT Analysis
8.16 Magic Leap, Inc.
8.16.1 Company Overview
8.16.2 Product Portfolio
8.16.2.1 Corporate Summary
8.16.3 SWOT Analysis
8.17 Microsoft Corporation
8.17.1 Company Overview
8.17.2 Product Portfolio
8.17.3 Financials
8.17.3.1 Financial Summary
8.17.4 SWOT Analysis
8.18 Alphabet Inc.
8.18.1 Company Overview
8.18.2 Product Portfolio
8.18.3 Financials
8.18.3.1 Financial Summary
8.18.4 SWOT Analysis
8.19 SONY Corporation
8.19.1 Company Overview
8.19.2 Product Portfolio
8.19.3 Financials
8.19.3.1 Financial Summary
8.19.4 SWOT Analysis
8.20 Everysight Ltd
8.20.1 Company Overview
8.20.2 Product Portfolio
8.20.2.1 Corporate Summary
8.20.3 SWOT Analysis
8.21 Solos Wearables
8.21.1 Company Overview
8.21.2 Product Portfolio
8.21.2.1 Corporate Summary
8.21.3 SWOT Analysis
8.22 Continental AG
8.22.1 Company Overview
8.22.2 Product Portfolio
8.22.3 Financials
8.22.3.1 Financial Summary
8.22.4 SWOT Analysis
List of Tables
Table 2.1 Investments in the AR and MR Industry
Table 2.2 Key Technological Integration Developments
Table 3.1 Partnerships and Collaborations
Table 3.2 New Product Launches
Table 3.3 Key Mergers and Acquisitions
Table 3.4 Key Business Expansion
Table 3.5 Leading Player Analysis
Table 4.1 Example of Some Recent Patents
Table 4.2 Examples of Some Associations & Consortia
Table 5.1 Global Augmented Reality Market (Volume), 2017-2025
Table 5.2 Global Augmented Reality Market (Value), 2017-2025
Table 5.3 Global Mixed Reality Market (Volume), 2017-2025
Table 5.4 Global Mixed Reality Market (Value), 2017-2025
Table 5.5 Global Augmented Reality Market, by Device Type (Volume), 2017-2025
Table 5.6 Global Augmented Reality Market, by Device Type (Value), 2017-2025
Table 5.7 Global Augmented Reality HMD Market, by Application (Volume), 2017-2025
Table 5.8 Global Augmented Reality HMD Market, by Application (Value), 2017-2025
Table 5.9 Global Augmented Reality HUD Market, by Application (Volume), 2017-2025
Table 5.10 Global Augmented Reality HUD Market, by Application (Value), 2017-2025
Table 5.11 Developments in the Augmented Reality HUD industry
Table 6.1 Global Augmented Reality, by Application (Volume), 2017-2025
Table 6.2 Global Augmented Reality, by Application (Value), 2017-2025
Table 6.3 Key AR Developments in Healthcare Application Vertical
Table 6.4 Key AR Developments in Industrial Application Vertical
Table 6.5 Key AR Developments in Automotive Application Vertical
Table 6.6 Key AR Developments in Aerospace and Defense Application Vertical
Table 6.7 Key AR Developments in Other Application Vertical
Table 6.8 Global Mixed Reality Market, by Application (Volume), 2017-2025
Table 6.9 Global Mixed Reality Market, by Application (Value), 2017-2025
Table 6.10 Key MR Developments in Healthcare Application Vertical
Table 6.11 Key MR Developments in Industrial Application Vertical
Table 6.12 Key MR Developments in Education Application Vertical
Table 6.13 Key MR Developments in Other Application Vertical
Table 7.1 Global Augmented Reality Market, by Region (Volume), 2017-2025
Table 7.2 Global Augmented Reality Market, by Region (Value), 2017-2025
Table 7.3 Global Mixed Reality Market, by Region (Volume), 2017-2025
Table 7.4 Global Mixed Reality Market, by Region (Value), 2017-2025
Table 7.5 North America Augmented Reality Market, by Country (Volume), 2017-2025
Table 7.6 North America Augmented Reality Market, by Country (Value), 2017-2025
Table 7.7 North America Mixed Reality Market, by Country (Volume), 2017-2025
Table 7.8 North America Mixed Reality Market, by Country (Value), 2017-2025
Table 7.9 Key AR/MR Recent Developments in the U.S.
Table 7.10 Key AR/MR Recent Developments in the Canada
Table 7.11 Europe Augmented Reality Market, by Country (Volume), 2017-2025
Table 7.12 Europe Augmented Reality Market, by Country (Value), 2017-2025
Table 7.13 Europe Mixed Reality Market, by Country (Volume), 2017-2025
Table 7.14 Europe Mixed Reality Market, by Country (Value), 2017-2025
Table 7.15 Key AR/MR Developments in Germany
Table 7.16 Key AR/MR Developments in the U.K.
Table 7.17 Key AR/MR Developments in France
Table 7.18 Key AR/MR Developments in Other European Countries
Table 7.19 Asia Pacific Augmented Reality Market, by Country (Volume), 2017-2025
Table 7.20 Asia Pacific Augmented Reality Market, by Country (Value), 2017-2025
Table 7.21 Asia Pacific Mixed Reality Market, by Country (Volume), 2017-2025
Table 7.22 Asia Pacific Mixed Reality Market, by Country (Value), 2017-2025
Table 7.23 Key AR/MR Developments in Japan
Table 7.24 Key AR/MR Developments in China
Table 7.25 RoW Region Augmented Reality Market, by Country (Volume), 2017-2025
Table 7.26 RoW Augmented Reality Market, by Country (Value), 2017-2025
Table 7.27 RoW Mixed Reality Market, by Country (Volume), 2017-2025
Table 7.28 RoW Mixed Reality Market, by Country (Value), 2017-2025
Table 7.29 Key AR/MR Developments in the Middle East and Africa
Table 7.30 Key AR/ Developments in Latin America
List of Figures
Figure 1 Global Augmented Reality Market
Figure 2 Global Mixed Reality Market
Figure 3 Global Augmented Reality Market, by Device Type
Figure 4 Global Augmented Reality HMD Market, by Application
Figure 5 Global Augmented Reality HUD Market, by Application
Figure 6 Global Mixed Reality Market, by Application
Figure 7 Global Augmented Reality Market, by Region
Figure 8 Global Mixed Reality Market, by Region
Figure 9 Global Augmented Reality and Mixed Reality Market Snapshot, by Region
Figure 1.1 Scope of the Report
Figure 1.2 Report Design
Figure 1.3 Secondary Data Sources
Figure 1.4 Top Down and Bottom up Approach
Figure 1.5 AR & MR Market Influencing Factors
Figure 1.6 Assumptions and Limitations
Figure 2.1 Market Dynamics
Figure 2.2 AR Funding Landscape (2010-2015)
Figure 2.3 Global Smartphone Penetration, 2016-17 (Million Units)
Figure 2.4 Technological Advancements in the AR and MR Industry
Figure 2.5 Timeline of Emerging Risks
Figure 2.6 Increase in GPU Speed w.r.t. Number of Neurons
Figure 3.1 Key Strategies and Developments
Figure 3.2 Product Benchmarking of AR Headsets
Figure 3.3 Product Benchmarking of MR Headsets
Figure 3.4 Key Developments in the AR Industry by Major Players
Figure 4.1 Industry Analysis
Figure 4.2 Mixed Reality Patents, by Application
Figure 4.3 Number of Patents Filed by Key Players in the AR and MR Industry
Figure 4.4 Supply Chain Analysis
Figure 5.1 Global Augmented Reality Market (Value), 2017-2025 ($Billion)
Figure 5.2 Global Mixed Reality Market (Value), 2017-2025 ($Million)
Figure 5.3 Global Augmented Reality Market, By Device Type ($Billion), 2017 and 2025
Figure 5.4 Global Augmented Reality HMD Market, by Application ($Billion), 2017 and 2025
Figure 5.5 Global Augmented Reality HUD Market, by Application ($Billion), 2017 and 2025
Figure 5.6 Scope of Augmented Reality and Mixed Reality HMDs
Figure 5.7 Evolvement of HMDs
Figure 5.8 Scope of Augmented Reality HUDs
Figure 6.1 Augmented Reality and Mixed Reality Applications
Figure 6.2 Applications of Augmented Reality Devices
Figure 6.3 Global Mixed Reality Market, by Application ($Million), 2017 and 2025
Figure 7.1 Global Augmented Reality and Mixed Reality Market, by Region
Figure 7.2 Global Augmented Reality Market, by Region, 2017 and 2025
Figure 7.3 Global Mixed Reality Market, by Region, 2017 and 2025
Figure 8.1 Samsung Electronics Co., Ltd.: Overall Financials, 2015-17 ($Billion)
Figure 8.2 Samsung Electronics Co., Ltd.: Net Revenue by Region, 2015-16 ($Billion)
Figure 8.3 Samsung Electronics Co., Ltd.: Revenue by Business Segment, 2015-2017 ($Billion)
Figure 8.4 Samsung Electronics Co., Ltd.: SWOT Analysis
Figure 8.5 HP Inc.: Overall Financials, 2015-17 ($Million)
Figure 8.6 HP Inc.: Net Revenue by Region, 2015-17 ($Million)
Figure 8.7 HP Inc.: Revenue by Business Segment, 2015-2017 ($Million)
Figure 8.8 HP Inc.: SWOT Analysis
Figure 8.9 Dell Technologies Inc.: Overall Financials, 2015-17 ($Million)
Figure 8.10 Dell Technologies Inc.: Net Revenue by Region, 2015-17 ($Million)
Figure 8.11 Dell Technologies Inc.: Revenue by Business Segment, 2015-17 ($Million)
Figure 8.12 Dell Technologies Inc.: SWOT Analysis
Figure 8.13 DAQRI: SWOT Analysis
Figure 8.14 ASUSTeK Computer Inc.: Overall Financials, 2014-16 ($Million)
Figure 8.15 ASUSTeK Computer Inc.: Net Revenue by Region, 2014-16 ($Million)
Figure 8.16 ASUSTeK Computer Inc.: Revenue by Business Segment, 2014-16 ($Million)
Figure 8.17 ASUSTeK Computer Inc.: SWOT Analysis
Figure 8.18 Acer Inc.: Overall Financials, 2014-16 ($Million)
Figure 8.19 Acer Inc.: Net Revenue by Region, 2014-16 ($Million)
Figure 8.20 Acer Inc.: Revenue by Business Segment, 2015-16 ($Million)
Figure 8.21 Acer Inc.: SWOT Analysis
Figure 8.22 Lenovo Group Limited: Overall Financials, 2015-17 ($Million)
Figure 8.23 Lenovo Group Limited: Net Revenue by Region, 2015-17 ($Million)
Figure 8.24 Lenovo Group Limited: Revenue by Business Segment, 2016-17 ($Million)
Figure 8.25 Lenovo Group Limited: SWOT Analysis
Figure 8.26 Vuzix Corporation: Overall Financials, 2014-16 ($Million)
Figure 8.27 Vuzix Corporation: Net Revenue by Region, 2014-16 ($Million)
Figure 8.28 Vuzix Corporation: SWOT Analysis
Figure 8.29 OPTINVENT: SWOT Analysis
Figure 8.30 Atheer, Inc.: SWOT Analysis
Figure 8.31 Apple Inc.: Overall Financials, 2015-17 ($Billion)
Figure 8.32 Apple Inc.: Net Revenue by Region, 2015-17 ($Billion)
Figure 8.33 Apple Inc.: Revenue by Business Segment, 2015-17 ($Billion)
Figure 8.34 Apple Inc.: SWOT Analysis
Figure 8.35 Sulon Technologies Inc.: SWOT Analysis
Figure 8.36 Meta Company: SWOT Analysis
Figure 8.37 ODG: SWOT Analysis
Figure 8.38 Seiko Epson Corporation: Overall Financials, 2015-17 ($Million)
Figure 8.39 Seiko Epson Corporation: Net Revenue by Region, 2015-17 ($Million)
Figure 8.40 Seiko Epson Corporation: Revenue by Business Segment, 2016-17 ($Million)
Figure 8.41 Seiko Epson Corporation: SWOT Analysis
Figure 8.42 Magic Leap, Inc.: SWOT Analysis
Figure 8.43 Microsoft Corporation: Overall Financials, 2015-17 ($Billion)
Figure 8.44 Microsoft Corporation: Net Revenue by Region, 2015-17 ($Billion)
Figure 8.45 Microsoft Corporation: Revenue by Business Segment, 2015-17 ($Billion)
Figure 8.46 Microsoft Corporation: SWOT Analysis
Figure 8.47 Alphabet Inc.: Overall Financials, 2015-17 ($Billion)
Figure 8.48 Alphabet Inc.: Net Revenue by Region, 2015-17 ($Billion)
Figure 8.49 Alphabet Inc.: Revenue by Business Segment, 2015-17 ($Billion)
Figure 8.50 Alphabet Inc.: SWOT Analysis
Figure 8.51 SONY Corporation: Overall Financials, 2015-17 ($Billion)
Figure 8.52 SONY Corporation: Net Revenue by Region, 2015-17 ($Billion)
Figure 8.53 SONY Corporation: Revenue by Business Segment, 2015-17 ($Billion)
Figure 8.54 SONY Corporation: SWOT Analysis
Figure 8.55 Everysight Ltd.: SWOT Analysis
Figure 8.56 Solos Wearables: SWOT Analysis
Figure 8.57 Continental AG: Overall Financials, 2014-16 ($Million)
Figure 8.58 Continental AG: Net Revenue by Region, 2014-16 ($Million)
Figure 8.59 Continental AG: Revenue by Business Segment, 2014-16 ($Million)
Figure 8.60 Continental AG: SWOT Analysis