1. Executive Summary


2. Introduction

2.1 Business Intelligence (BI): An Overview
2.1.1 Self-Service Business Intelligence (SSBI)
2.1.2 Types of BI Tools
2.1.3 Working of BI Systems
2.1.4 Advantages of BI System
2.1.5 Disadvantages of BI System

2.2 Analytics: An Overview
2.2.1 Types of Analytics Methods

2.3 Business Intelligence (BI) and Analytics: An Overview
2.3.1 History of BI and Analytics
2.3.2 BI and Analytics: Difference
2.4 Business Intelligence and Analytics Segmentation: An Overview


3. Global Market Analysis

3.1 Global Business Intelligence and Analytics Market: An Analysis

3.1.1 Global Business Intelligence and Analytics Market by Value
3.1.2 Global Business Intelligence and Analytics Market by Segments (End-user Query, Reporting and Analysis; Cognitive/AI (Artificial Intelligence), Content Analytics; Advanced and Predictive Analytics and Spatial and Location Analytics)

3.2 Global Business Intelligence and Analytics Market: Segment Analysis

3.2.1 Global Spatial and Location Analytics Market by Value
3.2.2 Global Cognitive/AI (Artificial Intelligence), Content Analytics Market by Value
3.2.3 Global Advanced and Predictive Analytics Market by Value
3.2.4 Global End-user Query, Reporting and Analysis Market by Value


4. Market Dynamics

4.1 Growth Drivers
4.1.1 Growing Trend of Big Data
4.1.2 Increasing Demand for Enterprise Resource Planning (ERP)
4.1.3 Growing Relevance of IoT
4.1.4 Increase in Data from Online Shopping
4.1.5 Rising Adoption of Cloud Technology
4.1.6 Growing Involvement of Artificial Intelligence and Machine Learning
4.1.7 Greater Adoption of BI and Analytics Tools by Small & Medium Enterprises
4.1.8 Increasing Demand for Real Time Data Analysis
4.1.9 Need for Gaining Insights into Customer Behavior

4.2 Challenges
4.2.1 Irrelevant and Bad Quality Data
4.2.2 Shortage of Skilled Workforce

4.3 Market Trends
4.3.1 Increasing Spending On Self-Service BI
4.3.2 Growing Relevance of Natural Language Processing (NLP) in BI
4.3.3 Shift from Traditional BI to Modern BI Platforms


5. Competitive Landscape

5.1 Global Business Intelligence and Analytics Market Players by Financial Comparison
5.2 Global Business Intelligence and Analytics Players by Market Share
5.3 Global Business Intelligence and Analytics Players by Traditional BI Market Share
5.4 Global Business Intelligence and Analytics Players by Modern BI Market Share


6. Company Profiling

6.1 IBM Corporation
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy

6.2 Microsoft Corporation
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategy

6.3 SAP SE
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategy

6.4 SAS Institute
6.4.1 Business Overview
6.4.2 Financial Overview
6.4.3 Business Strategy