1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY 20
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 25
2.2.2 TOP-DOWN APPROACH 25
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPORTUNITIES IN THE COGNITIVE MEDIA MARKET 33
4.2 COGNITIVE MEDIA MARKET: TOP 3 APPLICATIONS 33
4.3 COGNITIVE MEDIA MARKET, TOP 3 SERVICES AND REGIONS 34
4.4 COGNITIVE MEDIA MARKET POTENTIAL, BY REGION 34
4.5 COGNITIVE MEDIA MARKET BY DEPLOYMENT MODE 35
4.6 COGNITIVE MEDIA MARKET, BY REGION 35

5 MARKET OVERVIEW AND INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Automation of workflow in the media sector with the help of cognitive computing 38
5.2.1.2 Increasing demand for improved content creation drives the adoption of cognitive computing 38
5.2.1.3 Utilization of cognitive computing to combat the increasing pressure for detecting illegal content 38
5.2.1.4 Increasing number of AI startups in the media industry is paving the way for intense competition 38
5.2.2 RESTRAINTS 39
5.2.2.1 Slow digitalization rate affects the adoption of the cognitive computing technology in emerging economies 39
5.2.3 OPPORTUNITIES 39
5.2.3.1 Increasing investments in the media sector 39
5.2.3.2 Cognitive computing can generate new revenue streams for media companies 40
5.2.4 CHALLENGES 40
5.2.4.1 Lack of skilled AI experts 40
5.2.4.2 Lack of regulations and standards to manage the increasing unstructured data 41
5.3 USE CASES 41
5.3.1 INTRODUCTION 41
5.3.1.1 Use case: Scenario 1 41
5.3.1.2 Use case: Scenario 2 41
5.3.1.3 Use case: Scenario 3 42
5.3.1.4 Use case: Scenario 4 42
5.3.1.5 Use case: Scenario 5 42
5.3.1.6 Use case: Scenario 6 42
5.4 REGULATORY IMPLICATIONS 43
5.4.1 INTRODUCTION 43
5.4.2 SARBANES-OXLEY ACT 2002 43
5.4.3 GENERAL DATA PROTECTION REGULATION 43
5.4.4 BASEL 43

6 COGNITIVE MEDIA MARKET, BY TECHNOLOGY 44
6.1 INTRODUCTION 45
6.2 DEEP LEARNING AND MACHINE LEARNING 46
6.3 NATURAL LANGUAGE PROCESSING 47

7 COGNITIVE MEDIA MARKET, BY APPLICATION 48
7.1 INTRODUCTION 49
7.2 CONTENT MANAGEMENT 50
7.3 NETWORK OPTIMIZATION 51
7.4 RECOMMENDATION AND PERSONALIZATION 52
7.5 CUSTOMER RETENTION 53
7.6 PREDICTIVE ANALYSIS 53
7.7 SECURITY MANAGEMENT 54
7.8 OTHERS 55
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8 COGNITIVE MEDIA MARKET, BY COMPONENT 56
8.1 INTRODUCTION 57
8.2 SOLUTIONS 58
8.2.1 SOFTWARE TOOLS 59
8.2.2 PLATFORMS 60
8.3 SERVICES 60
8.3.1 SUPPORT AND MAINTENANCE 61
8.3.2 DEPLOYMENT AND INTEGRATION 62
8.3.3 TRAINING AND CONSULTING 62

9 COGNITIVE MEDIA MARKET, BY DEPLOYMENT MODE 64
9.1 INTRODUCTION 65
9.2 CLOUD 66
9.3 ON-PREMISES 67

10 COGNITIVE MEDIA MARKET, BY ENTERPRISE SIZE 68
10.1 INTRODUCTION 69
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES 70
10.3 LARGE ENTERPRISES 71

11 COGNITIVE MEDIA MARKET, BY REGION 72
11.1 INTRODUCTION 73
11.2 NORTH AMERICA 75
11.2.1 UNITED STATES 77
11.2.2 CANADA 77
11.3 EUROPE 81
11.3.1 UNITED KINGDOM 82
11.3.2 GERMANY 82
11.3.3 FRANCE 82
11.3.4 REST OF EUROPE 83
11.4 ASIA PACIFIC 86
11.4.1 CHINA 88
11.4.2 JAPAN 88
11.4.3 INDIA 88
11.4.4 REST OF ASIA PACIFIC 89
11.5 MIDDLE EAST AND AFRICA 92
11.5.1 UNITED ARAB EMIRATES 93
11.5.2 SOUTH AFRICA 93
11.5.3 REST OF MIDDLE EAST AND AFRICA 93
11.6 LATIN AMERICA 97
11.6.1 BRAZIL 97
11.6.2 MEXICO 97
11.6.3 REST OF LATIN AMERICA 97

12 COMPETITIVE LANDSCAPE 102
12.1 OVERVIEW 102
12.2 TOP PLAYERS OPERATING IN THE COGNITIVE MEDIA MARKET 104
12.3 COMPETITIVE SCENARIO 104
12.3.1 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS 104
12.3.2 AGREEMENTS AND PARTNERSHIPS 105
12.3.3 ACQUISITIONS 106
12.3.4 BUSINESS EXPANSIONS 107

13 COMPANY PROFILES 108
(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MNM View)
13.1 INTRODUCTION 108
13.2 IBM 109
13.3 GOOGLE 112
13.4 AWS 115
13.5 MICROSOFT 118
13.6 SALESFORCE 121
13.7 ADOBE 124
13.8 BAIDU 126
13.9 NVIDIA 129
13.10 VERITONE 132
13.11 ALBERT 134
13.12 CRIMSON HEXAGON 136
13.13 NEWSRX 138
13.14 BYTEDANCE 139
13.15 VALOSSA 140
13.16 SOUNDHOUND INC. 141
13.17 KENSHOO 142
13.18 ZETA GLOBAL 144
13.19 KITEWHEEL 146
13.20 CLARIFAI 148
13.21 SPOTAD 149
13.22 VIDEO INTELLIGENCE AG 150
13.23 TRENDKITE 151
13.24 EMARSYS 152
13.25 AXLE.AI 153
13.26 MIQ 154
13.27 ACROLINX 155
13.28 PHRASEE 156
*Details on (Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.

14 APPENDIX 157
14.1 INDUSTRY EXCERPTS 157
14.2 DISCUSSION GUIDE 158
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 162
14.4 AVAILABLE CUSTOMIZATIONS 164
14.5 RELATED REPORTS 164
14.6 AUTHOR DETAILS 165