PLAYERS 3
TRENDS 4
Data trends 4
Industry growth drivers 5
Hardware trends 6
Software trends 8
Big data trends in the retail and FMCG sectors 9
VALUE CHAIN 11
INDUSTRY ALYSIS 13
Mergers and acquisitions 16
Timeline 17
THE IMPACT OF BIG DATA ON RETAIL AND FMCG 19
Retail and FMCG case studies 21
Key recommendations for retailers and FMCG companies 24
Key recommendations for IT vendors 24
COMPANIES SECTION 25
Public tech companies 25
Private tech companies 29
Retail and FMCG companies 31
TECHNOLOGY BRIEFING 34
GLOSSARY 36
APPENDIX: OUR “THEMATIC” RESEARCH METHODOLOGY 40