Table of Content


1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY 18
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES IN THE BLOCKCHAIN IN MEDIA, ADVERTISING,
AND ENTERTAINMENT MARKET 32
4.2 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET:
TOP 3 APPLICATIONS 33
4.3 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SHARE:
BY PROVIDER AND TOP 3 REGIONS 34
4.4 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET, BY REGION 35
4.5 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY ENTERPRISE SIZE 35
4.6 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SHARE,
BY REGION 36
4.7 MARKET INVESTMENT SCENARIO 36
?

5 MARKET OVERVIEW AND INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 39
5.2.1.1 Rising demand for eliminating intermediaries between content creators and end-users 39
5.2.1.2 Increasing instances of data piracy in the media, entertainment, and advertising sectors 39
5.2.1.3 Growing need for secure and faster transactions 40
5.2.2 RESTRAINTS 40
5.2.2.1 Lack of standardization 40
5.2.3 OPPORTUNITIES 41
5.2.3.1 Increasing adoption of the blockchain technology in various application areas 41
5.2.4 CHALLENGES 41
5.2.4.1 Limited scalability 41
5.2.4.2 Integration with legacy systems 41
5.3 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET: USE CASES 42
5.3.1 INTRODUCTION 42
5.3.2 USE CASE: SCENARIO 1 42
5.3.3 USE CASE: SCENARIO 2 42
5.3.4 USE CASE: SCENARIO 3 43
5.3.5 USE CASE: SCENARIO 4 43
5.4 INDUSTRY TRENDS 43
5.4.1 TYPES OF BLOCKCHAIN TECHNOLOGY 43
5.4.1.1 Public blockchain 44
5.4.1.2 Private blockchain 44
5.4.1.3 Permissioned blockchain 44
5.4.2 BLOCKCHAIN ASSOCIATIONS AND CONSORTIUMS 45
5.4.2.1 CLS Group 45
5.4.2.2 R3CEV Blockchain Consortium 45
5.4.2.3 Hyperledger 45
5.4.2.4 Global Payments Steering Group (GPSG) 46
5.4.2.5 Financial Blockchain Shenzhen Consortium (FBSC) 46
5.4.2.6 CU Ledger 46
5.4.2.7 Blockchain Collaborative Consortium (BCCC) 46
5.4.2.8 Wall Street Blockchain Alliance (WSBA) 46
5.5 MARKET EVOLUTION 47
?

6 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY PROVIDER 48
6.1 INTRODUCTION 49
6.2 APPLICATION PROVIDERS 50
6.3 MIDDLEWARE PROVIDERS 51
6.4 INFRASTRUCTURE PROVIDERS 52

7 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY APPLICATION 53
7.1 INTRODUCTION 54
7.2 LICENSING AND RIGHTS MANAGEMENT 55
7.3 DIGITAL ADVERTISING 56
7.4 SMART CONTRACTS 56
7.5 CONTENT SECURITY 57
7.6 ONLINE GAMING 58
7.7 PAYMENTS 59
7.8 OTHERS 60

8 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY ENTERPRISE SIZE 61
8.1 INTRODUCTION 62
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 63
8.3 LARGE ENTERPRISES 64

9 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY REGION 65
9.1 INTRODUCTION 66
9.2 NORTH AMERICA 68
9.2.1 UNITED STATES 70
9.2.2 CANADA 70
9.3 EUROPE 72
9.3.1 UNITED KINGDOM 73
9.3.2 GERMANY 73
9.3.3 REST OF EUROPE 73
9.4 ASIA PACIFIC 75
9.4.1 CHINA 77
9.4.2 INDIA 77
9.4.3 AUSTRALIA AND NEW ZEALAND 77
9.4.4 REST OF ASIA PACIFIC 77
?
9.5 LATIN AMERICA 80
9.5.1 BRAZIL 80
9.5.2 MEXICO 81
9.5.3 REST OF LATIN AMERICA 81
9.6 MIDDLE EAST AND AFRICA 83
9.6.1 MIDDLE EAST 83
9.6.2 AFRICA 84

10 COMPETITIVE LANDSCAPE 86
10.1 OVERVIEW 86
10.2 TOP PLAYERS IN THE BLOCKCHAIN IN MEDIA, ADVERTISING, AND
ENTERTAINMENT MARKET 88
10.3 COMPETITIVE SCENARIO 89
10.3.1 NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS 89
10.3.2 PARTNERSHIPS AND COLLABORATIONS 90
10.3.3 BUSINESS EXPANSIONS 91

11 COMPANY PROFILES 92
11.1 INTRODUCTION 92
(Business Overview, Products Platforms, & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 IBM 93
11.3 MICROSOFT 96
11.4 SAP 99
11.5 ACCENTURE 102
11.6 AWS 105
11.7 ORACLE 108
11.8 INFOSYS 110
11.9 BITFURY 112
11.10 FACTOM 114
11.11 GUARDTIME 116
11.12 ARK 117
11.13 AUXESIS GROUP 118
11.14 NYIAX 119
11.15 METAX 120
11.16 BTL 121
11.17 VOISE 122
11.18 BLOQ 123
11.19 CLEARCOIN 124
11.20 DECENT 125
11.21 KRYPC 126
11.22 SYNEREO 127
11.23 UJO 128
11.24 BRAINBOT TECHNOLOGIES 129
11.25 BIGCHAINDB 130
11.26 IPRODOOS 131
*Details on Business Overview, Products, Platforms & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

12 APPENDIX 132
12.1 INDUSTRY EXCERPTS 132
12.2 DISCUSSION GUIDE 133
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
12.4 AVAILABLE CUSTOMIZATIONS 138
12.5 RELATED REPORTS 138
12.6 AUTHOR DETAILS 139



List of Figures




FIGURE 1 GLOBAL BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET: MARKET SEGMENTATION 17
FIGURE 2 REGIONAL SCOPE 17
FIGURE 3 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET: RESEARCH DESIGN 20
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 8 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET: ASSUMPTIONS 26
FIGURE 9 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2018 30
FIGURE 10 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SNAPSHOT, BY PROVIDER, 2017 30
FIGURE 11 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SNAPSHOT, BY APPLICATION, 2017 31
FIGURE 12 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SNAPSHOT, BY ENTERPRISE SIZE, 2017 31
FIGURE 13 THE GLOBAL BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 32
FIGURE 14 PAYMENTS APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 15 APPLICATION PROVIDERS SEGMENT AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN THE BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET IN 2018 34
FIGURE 16 ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 35
FIGURE 17 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 35
FIGURE 18 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2018 36
FIGURE 19 ASIA PACIFIC IS EXPECTED TO BE THE BEST REGION FOR INVESTMENTS DURING THE FORECAST PERIOD 36
FIGURE 20 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 38
FIGURE 21 EVOLUTION OF THE BLOCKCHAIN MARKET 47
FIGURE 22 APPLICATION PROVIDERS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 23 PAYMENTS APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 24 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 62
FIGURE 25 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SIZE IN 2018 66
FIGURE 26 ASIA PACIFIC IS EXPECTED TO REGISTER THE FASTEST GROWTH DURING THE FORECAST PERIOD 67
FIGURE 27 NORTH AMERICA: MARKET SNAPSHOT 69
FIGURE 28 PAYMENTS APPLICATION IS PROJECTED TO HOLD THE LARGEST MARKET SIZE BY 2023 70
FIGURE 29 PAYMENTS APPLICATION IS PROJECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE IN EUROPE BY 2023 72
FIGURE 30 ASIA PACIFIC: MARKET SNAPSHOT 76
FIGURE 31 PAYMENTS APPLICATION IS PROJECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE IN ASIA PACIFIC BY 2023 77
FIGURE 32 PAYMENTS APPLICATION IS ESTIMATED TO HOLD THE LARGEST MARKET SIZE IN LATIN AMERICA IN 2018 80
FIGURE 33 PAYMENTS APPLICATION IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE IN MIDDLE EAST AND AFRICA IN 2018 83
FIGURE 34 KEY DEVELOPMENTS BY THE MAJOR PLAYERS IN THE BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET, 2015–2018 87
FIGURE 35 IBM: COMPANY SNAPSHOT 93
FIGURE 36 IBM: SWOT ANALYSIS 95
FIGURE 37 MICROSOFT: COMPANY SNAPSHOT 96
FIGURE 38 MICROSOFT: SWOT ANALYSIS 98
FIGURE 39 SAP: COMPANY SNAPSHOT 99
FIGURE 40 SAP: SWOT ANALYSIS 101
FIGURE 41 ACCENTURE: COMPANY SNAPSHOT 102
FIGURE 42 ACCENTURE: SWOT ANALYSIS 104
FIGURE 43 AWS: COMPANY SNAPSHOT 105
FIGURE 44 AWS: SWOT ANALYSIS 106
FIGURE 45 ORACLE: COMPANY SNAPSHOT 108
FIGURE 46 INFOSYS: COMPANY SNAPSHOT 110

 

List of Tables




TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 18
TABLE 2 GLOBAL BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE AND GROWTH RATE, 2016–2023 (USD MILLION, Y-O-Y %) 29
TABLE 3 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE BY PROVIDER, 2016–2023 (USD MILLION) 49
TABLE 4 APPLICATION PROVIDERS: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 50
TABLE 5 MIDDLEWARE PROVIDERS: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 51
TABLE 6 INFRASTRUCTURE PROVIDERS: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 52
TABLE 7 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE BY APPLICATION, 2016–2023 (USD MILLION) 54
TABLE 8 LICENSING AND RIGHTS MANAGEMENT: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 55
TABLE 9 DIGITAL ADVERTISING: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 56
TABLE 10 SMART CONTRACTS: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 57
TABLE 11 CONTENT SECURITY: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 12 ONLINE GAMING: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 13 PAYMENTS: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 59
TABLE 14 OTHERS: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 60
TABLE 15 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 62
TABLE 16 SMALL AND MEDIUM-SIZED ENTERPRISES: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 63
TABLE 17 LARGE ENTERPRISES: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 64
TABLE 18 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 67
TABLE 19 NORTH AMERICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 70
TABLE 20 NORTH AMERICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY PROVIDER, 2016–2023 (USD MILLION) 71
TABLE 21 NORTH AMERICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 71
TABLE 22 NORTH AMERICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 72
TABLE 23 EUROPE: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 73
TABLE 24 EUROPE: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY PROVIDER, 2016–2023 (USD MILLION) 74
TABLE 25 EUROPE: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 74
TABLE 26 EUROPE: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 75
TABLE 27 ASIA PACIFIC: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 78
TABLE 28 ASIA PACIFIC: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY PROVIDER, 2016–2023 (USD MILLION) 78
TABLE 29 ASIA PACIFIC: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 79
TABLE 30 ASIA PACIFIC: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 79
TABLE 31 LATIN AMERICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 81
TABLE 32 LATIN AMERICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY PROVIDER, 2016–2023 (USD MILLION) 81
TABLE 33 LATIN AMERICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 82
TABLE 34 LATIN AMERICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 82
TABLE 35 MIDDLE EAST AND AFRICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2016–2023 (USD MILLION) 84
TABLE 36 MIDDLE EAST AND AFRICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY PROVIDER, 2016–2023 (USD MILLION) 84
TABLE 37 MIDDLE EAST AND AFRICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 85
TABLE 38 MIDDLE EAST AND AFRICA: BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 85
TABLE 39 NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS, 2015–2018 89
TABLE 40 PARTNERSHIPS AND COLLABORATIONS, 2016–2018 90
TABLE 41 BUSINESS EXPANSIONS, 2017–2018 91