I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

I. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

Electric Shavers: Providing Faster, Efficient, Convenient, Cost-Effective, and Comfortable Shave

Market Fortunes Significantly Influenced by Trends in the Shaving Products Sector

Major Trends & Drivers for the Shaving Products Market

Key Issues Confronting the Shaving Products Sector

Global Market Outlook

Asia-Pacific: Fastest Growing Electric Shavers Market Worldwide

Table 1: Global Electric Shavers Market - Geographic Regions Ranked by CAGR (Value Sales) for 2015-2022: Asia-Pacific, Latin America, Rest of World, US, Europe, Canada, and Japan (includes corresponding Graph/Chart)

2.COMPETITION

Electric Shavers: An Oligopolistic Market

Table 2: Leading Players in the Global Electric Shavers Market (2016E): Percentage Breakdown of Value Sales for Braun, Panasonic, Philips/Norelco and Others (includes corresponding Graph/Chart)

Table 3: Leading Players in the Global Electric Body Shavers Market (2016E): Percentage Breakdown of Volume Sales for Braun, Panasonic, Philips/ Norelco, Spectrum Brands, and Others (includes corresponding Graph/Chart)

Philips Norelco: Sustaining Leadership through Innovations

Philips Shavers: An Innovation Driven Journey Since 1939

Braun Electric Shavers: Transforming Shaving Since 1950

Braun Electric Shavers: Innovation Journey over the Years

Noteworthy Electric Shaver Brands and Models of 2016 & 2017

Electric Shavers: Name of Brand/Model and Key Features

Noteworthy Electrical Trimmer Brands and Models of 2016 & 2017

Electrical Trimmers: Name of Brand/Model, Category, and Key Features

Noteworthy Electric Head Shaver Brands and Models of 2016 & 2017: Name of Brand/Model and Key Features

Electric Head Shavers: Name of Brand/Model, Category, and Key Features

Noteworthy Electric Shaver Brands and Models for Women in 2016 & 2017: Name of Brand/Model and Key Features

Electric Shavers for Women: Name of Brand/Model, and Key Features

Noteworthy Epilator Brands and Models for Women in 2016 & 2017: Name of Brand/Model and Key Features

Epilators: Name of Brand/Model, Category, and Key Features

Noteworthy Electric Personal Grooming Accessories for Men in 2016 & 2017: Name of Brand/Model, Category and Key Features

Personal Grooming Accessories: Name of Brand/Model, Category, and Key Features

Competition: Major Trends

Intense Competition Aids Innovation

Product Aesthetics Weigh over Technology

Lower Price Products Create a New Niche

The Beard Sporting and Moustache Fad Temporarily Impact Market Dynamics

Expanding Global Presence: An Important Strategy for Sustaining Business

New Strategies to Promote Low-Cost Offerings

Cheaper Imports Compel Western Companies to Outsource Manufacturing

Manufacturers Make Efforts to Use Eco-Friendly Materials

Internet Marketing Fuels Market Competition

3.MARKET TRENDS, ISSUES AND DRIVERS

The 15-59 Years Age Group Accounting for the Largest Share of Global Population: The Fundamental Growth Driver

Table 4: World Population (2015) by Age Group: Percentage Share Breakdown for Less than 15 Years, 15-64 Years, Above 65 Years (includes corresponding Graph/Chart)

Table 5: World Population (2015) by Gender: Percentage Share Breakdown for Male and Female (includes corresponding Graph/Chart)

Table 6: 15-64 Year Population as a Percentage of Total Population in Major Countries Worldwide (2015) (includes corresponding Graph/Chart)

India & China: Two Countries with the Largest Young Population Offer Huge Market Expansion Opportunities

Table 7: Ten Largest Populated Countries Worldwide (July 2015): Total Population (in Millions) by Age Group 0-14 Years, 15-59 Years, 60+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Mexico (includes corresponding Graph/Chart)

Growing Focus on Personal Grooming among Men Drives Healthy Market Demand

Manscaping Trend Shifts Focus from Male Facial Hair to Body Shaving

Male Hair Removal Gadgets: A Growth Engine for Personal Care Appliances Market

Surging Popularity of Premium High-Priced Electric Shavers Bodes Well for the Market

Ear and Nose Trimmers: An Underdeveloped Market Offering Untapped Growth Potential

Increasing Demand for Female Shaving Products Benefit Market Expansion

Opportune Time for Implementing Women-Focused Retail Strategies

Metrosexual Trends Goes Mainstream, Expanding Beyond Urban Youth

Expanding Urban Population: A Mega Trend Favoring Market Growth

Table 8: Total Population Worldwide by Urban and Rural Population in Thousands: 1950-2050P (includes corresponding Graph/Chart)

Growing Middle Class Population Worldwide

Table 9: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)

4.INNOVATIONS AND ADVANCEMENTS

Science Enabling Perfect Shave

Noteworthy Innovations in Design and Functionality

Innovative Shavers Head

Wet and Dry Functionalities

Automatic Cleaning-cum-Charging Docks

Personalization

Philips’ 9000 Series Offers the Closest Shave Ever

Philips Electric Shaver Featuring Click-on and Click-off Technology

Braun’s CoolTec Technology

PhilipsAquaTouch Wet and Dry Electric Shaver

ShaveTech: An Electric Razor with a USB Port for Charging

Sustainable Shaving: Usage of Solar Energy for Charging Shavers

5.ELECTRIC SHAVERS: PRODUCT OVERVIEW

6.PRODUCT INNOVATIONS AND INTRODUCTIONS

Braun Unveils New Range of Multi-Grooming Kits and Beard Trimmers

Philips Launches Shaver Series 9000, Model 9031/26

Panasonic Introduces Arc5 Premium 5-Blade Men’s Electric Shavers

Bevel Unveils Bevel Trimmer

Panasonic Introduces New Lv9n Electric Shaver for Men

Philips Unveils Philips AquaTouch S5070

Braun Unveils All New Braun Series 9 Electric Razor

Philips Introduces New Product Category, Philips Bodygroom Series 1000

Remington? Launches SmartEdge? Foil Shaver

Panasonic Introduces New LT-series Arc3 3-Blade Wet/Dry Shavers

7.FOCUS ON SELECT GLOBAL PLAYERS

Conair Corporation (USA)

BaByliss (UK)

Koninklijke Philips N.V. (The Netherlands)

Panasonic Corporation (Japan)

The Procter & Gamble Company (USA)

The Gillette Company (USA)

Braun GmbH (Germany)

Spectrum Brands Holdings, Inc. (USA)

Remington Products Company L.L.C (USA)

Wahl Clipper Corporation (US)

8.GLOBAL MARKET PERSPECTIVE

Table 10: World Recent Past, Current & Future Analysis for Electric Shavers by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 11: World Historic Review for Electric Shavers by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 12: World 14-Year Perspective for Electric Shavers by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)

III. MARKET

1.THE UNITED STATES

A. Market Analysis

Convenience as well as Safety Attributes of Electric Shavers Drive Healthy Market Demand

Rising Demand for Women Shaving Products Augurs Well for Market Expansion

Cheap Chinese Imports and Shrinking Disposable Incomes: Key Market Concerns

Men’s Grooming Industry in the US Moves beyond Shaving Products

Steady Evolution of the Overall Shaving Products Market in the US

US Men’s Shaving Statistics

US Women’s Shaving Statistics

Competitive Landscape

Table 13: Leading Players in the US Men’s Electric Shavers Market (2016E): Percentage Market Share Breakdown for Philips/Norelco, Remington, Gillette/Braun, Wahl, Panasonic, Conair, and Others (includes corresponding Graph/Chart)

Table 14: Men’s Shavers Market in the US by Distributional Channel (2016E): Percentage Breakdown of Value Sales for Mass Merchants, Food Stores, Drugstores, Discount Stores and Club, Convenience, Military & Others (includes corresponding Graph/Chart)

Disruptive Distribution Channels Heats up Competition in the Shaving Products Market

Lower Cost Offerings Fuel Rise of Disruptive Channels

Product Launches

Select Key Players

B. Market Analytics

Table 15: The US Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 16: The US Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

2.CANADA

A. Market Analysis

Baby Boomers and Youth Drive Market Demand for Shavers in Canada

B. Market Analytics

Table 17: Canadian Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 18: Canadian Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

3.JAPAN

A. Market Analysis

Companies Attract Youngsters with In-bath Electric Shavers

Table 19: Leading Electric Shaver Brands in Japan (2016E): Percentage Share Breakdown of Retail Value Sales for Gillette/ Braun, Hitachi, Panasonic, and Others (includes corresponding Graph/Chart)

Select Key Players

B. Market Analytics

Table 20: Japanese Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 21: Japanese Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

4.EUROPE

A. Market Analysis

Men’s Grooming Products: Eastern Europe Holds Potential for Strong Growth

Table 22: Western Europe Retail Sales of Men’s Grooming Products by Distribution Channel (2016E): Percentage Breakdown of Value Sales for Beauty Product Specialist Stores, Drug Stores & Chemists, Online Retail, Supermarkets & Hypermarkets, and Others (includes corresponding Graph/Chart)

Table 23: Eastern Europe Retail Sales of Men’s Grooming Products by Distribution Channel (2016E): Percentage Breakdown of Value Sales for Beauty Product Specialist Stores, Department Stores, Direct Selling, Drug Stores & Chemists, Online Retail, Supermarkets & Hypermarkets, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 24: European Recent Past, Current & Future Analysis for Electric Shavers by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 25: European Historic Review for Electric Shavers by Geographic Region/ Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 26: European 14-Year Perspective for Electric Shavers by Geographic Region/Country - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)

4a.FRANCE

A. Market Analysis

France: A Key Market for Shaving Products in Europe

Market for Men’s Grooming Products in France: A Macro Perspective

B. Market Analytics

Table 27: French Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 28: French Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

4b.GERMANY

A. Market Analysis

Increasing Attention on Appearance Drives Market Demand in Germany

Shaving Products Dominate the German Men’s Grooming Market

Product Launch

Select Key Players

B. Market Analytics

Table 29: German Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 30: German Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

4c.ITALY

A. Market Analysis

Increased Focus on Personal Grooming among Italian Men Spurs Demand

B. Market Analytics

Table 31: Italian Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 32: Italian Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

4d.THE UNITED KINGDOM

A. Market Analysis

Demand for Men’s Shaving Products Witness Steady Growth

Competitive Pricing Limits Profitability

Women are Key Customers for Men’s Electric Shavers

Majority Men Associate Dry Shaving with Irritation and Less Efficiency

Aggressive Marketing Captures Men’s Attention

BaByliss - A Major UK-Based Company

B. Market Analytics

Table 33: UK Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 34: UK Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

4e.SPAIN

Market Analysis

Table 35: Spanish Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 36: Spanish Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

4f.RUSSIA

A. Market Analysis

Demand for Electric Shavers Benefit from the Booming Men’s Grooming Products Market

Wet Shaving – Most Popular Shaving Technique in Russia

B. Market Analytics

Table 37: Russian Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 38: Russian Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

4g.REST OF EUROPE

A. Market Analysis

Select Regional Markets

Denmark

Finland

Ireland

The Netherlands

Turkey

Product Launch

Koninklijke Philips N.V. (The Netherlands) - A Global Leading Company

B. Market Analytics

Table 39: Rest of Europe Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 40: Rest of Europe Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

5.ASIA-PACIFIC

A. Market Analysis

Relatively Low Product Awareness and Underpenetrated Markets Drive Faster Market Growth

China & India: Countries with the Largest Young Population Offers Lucrative Growth Opportunities

Table 41: Ten Largest Populated Countries Worldwide (July 2015): Total Population (in Millions) by Age Group 0-14 Years, 15-59 Years, 60+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Mexico (includes corresponding Graph/Chart)

Table 42: Ten Largest Populated Countries Worldwide (July 2015): Percentage Population by Age Group 0-14 Years, 15-59 Years, 60+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Mexico (includes corresponding Graph/Chart)

APAC Men’s Grooming Products Market: A Macro Perspective

Top 5 Men’s Grooming Products Ranked in Descending Order of Usage among Asian Men: 2016

B. Market Analytics

Table 43: Asia-Pacific Recent Past, Current & Future Analysis for Electric Shavers by Geographic Region/Country - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 44: Asia-Pacific Historic Review for Electric Shavers by Geographic Region/Country - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 45: Asia-Pacific 14-Year Perspective for Electric Shavers by Geographic Region/Country - Percentage Breakdown of Dollar Sales for China, India and Rest of Asia-Pacific Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)

5a.CHINA

A. Market Analysis

Launch of Sophisticated & Advanced Electric Shavers Drive Market Gains

Electric Shaver Manufacturing Industry in China Witnesses Increased Investment

Chinese Men’s Grooming Products Market: A Macro Perspective

Penetration of Male Grooming Remains Low in China Offering Huge Market Potential

Local and Foreign Brands Battle for Slice of Fast-Growing Chinese Market

List of Major International Manufacturers (and their Brands) in the Chinese Men’s Grooming Products Market

List of Major Domestic Men’s Grooming Products Manufacturers and their Brands

Select Key Players

B. Market Analytics

Table 46: Chinese Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 47: Chinese Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

5b.INDIA

A. Market Analysis

Styled Stubbles in Vogue Augurs Well for Electric Shavers and Trimmers Market

Indian Market for Shaving Products: A Broader Perspective

Competitive Landscape

Gillette’s Journey towards Market Leadership in India

Philips India Pursues Reverse Innovation Strategy

Changing Consumer and Retail Trends in India

Cheap Chinese Imports: A Threat to the Indian Manufacturing Sector

Companies Use Social Media Channels to Increase Awareness

Indian Men’s Grooming Industry Scales New Heights

Product Innovation and Diversification to Accelerate Market Growth

Product Launch

B. Market Analytics

Table 48: Indian Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 49: Indian Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

5c.REST OF ASIA-PACIFIC

A. Market Analysis

Select Regional Markets

Hong Kong

Indonesia

Malaysia

South Korea

Taiwan

Singapore

Vietnam

Product Launch

B. Market Analytics

Table 50: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 51: Rest of Asia-Pacific Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

6.LATIN AMERICA

A. Market Analysis

Latin America: A High-Growth Market

Male Cosmetics and Shaving Products Dominate

Male Grooming Products Retailing in Latin America

Table 52: Latin America Retail Sales of Men’s Grooming Products by Distribution Channel (2016E): Percentage Breakdown of Value Sales for Beauty Product Specialist Stores, Direct Selling, Drug Stores & Chemists, Supermarkets & Hypermarkets, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 53: Latin American Recent Past, Current & Future Analysis for Electric Shavers by Geographic Region/Country - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 54: Latin American Historic Review for Electric Shavers by Geographic Region/ Country - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 55: Latin American 14-Year Perspective for Electric Shavers by Geographic Region/Country - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin America Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)

6a.BRAZIL

A. Market Analysis

Expanding Young Population and Innovative Designs Drive Market Demand

Growth Drivers in a Nutshell

Brazilian Shaving Products Market: A Macro Perspective

B. Market Analytics

Table 56: Brazil Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 57: Brazil Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

6b.REST OF LATIN AMERICA

A. Market Analysis

Argentina & Mexico: Key Shaving Products Markets in Latin America

B. Market Analytics

Table 58: Rest of Latin America Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 59: Rest of Latin America Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

7.REST OF WORLD

A. Market Analysis

Middle East & Africa: Potential Laden Markets

Product Launch

Epilady - A Major Israeli-Based Company

B. Market Analytics

Table 60: Rest of World Recent Past, Current & Future Analysis for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 61: Rest of World Historic Review for Electric Shavers Market Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 31 (including Divisions/Subsidiaries - 47)

The United States (16)

Japan (1)

Europe (15)

- France (2)

- Germany (3)

- The United Kingdom (5)

- Spain (1)

- Rest of Europe (4)

Asia-Pacific (Excluding Japan) (13)

Middle East (2)