Table of Content


I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

I. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising

Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market

Proliferation of VOD Content

Table 1: Global Video on Demand (VOD) Services Market by Geographic Region - Annual Revenue Figures in US$ Million for Years 2015 & 2020 (includes corresponding Graph/Chart)

Migration of Broadcasters and Cable Operators towards All-Digital Networks

2.MARKET TRENDS & ISSUES

Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses

ATSC 3.0 Standard to Propel DAI Technology Adoption among Broadcasters

Adoption of DAI Technology Tripping on Legacy Carriage Deals

Dynamic Ad Insertion Enabling VoD Content Monetization

Dynamic Ad Insertion Propelling Content Monetization

Server-side Ad Insertion: A Star in Making

Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion

Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices

Issues with Server-side Ad Insertion Technique

Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads

Seamless Viewing Experience

Flexible Platforms, Simpler Delivery

Integrated Personalization Approach

Advances in Ad Insertion Technologies – Opportunities to Increase Ad Revenues

Ad Insertion Technology Powering Live Streaming Market

Personalized Ad Insertion for Live Streaming Content

Broadcasting Rights Vital for Monetization of Live Streaming Service

Video Advertising Benefiting from VPAID and VAST Ad Tags

Video Ad Serving Template (VAST) Ad Tag

Video Player-Ad Interface Definition (VPAID)

Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions

Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

3.PRODUCT OVERVIEW

4.PRODUCTS INNOVATIONS/INTRODUCTIONS

STV Player Launches Targetable DAI in Live Streaming on Amazon Fire TV

Ericsson Launches Ad Insertion Solution for OTT Streaming

Zattoo Launches Server Based Dynamic Ad Insertion

Nine Launches 9Now on Apple TVs, Introduces SSAI technology

Imagine Communications Expands Dynamic Ad Insertion Capabilities

Ooyala Launches Ooyala Pulse – A Live Server-side Ad Insertion Technology

Adobe Primetime Launches Dynamic Ad Insertion for MPEG-DASH video

Ericsson Unveils MediaFirst Video Delivery

Google Unveils New Features in DoubleClick for Publishers

Amagi Introduces THUNDERSTORM, A New OTT Ad Insertion Platform

Bell Media Announces Dynamic Ad Insertion for VoD and Snackable TV

General Dynamic Mediaware Unveils Complete Range of InStream Software

Panoply Unveils Megaphone – A Podcast Advertising Technology

FreeWheel Introduces HyLDA – A Program for Ad Insertion in Linear TV

DVEO Launches SPOTTER – A Multi-Criteria Targeted Ad Insertion Platform

Brightcove Introduces Brightcove Lift – An Ad Optimising Solution

NAGRA Launches NAGRA MediaLive Secure Player - A New Dynamic VoD Advertising Platform

Switch Media Introduces AdEase

Channel Four Introduces Personalized Ad Insertion with Yospace Ad Replacement Solution

Vizrt Launches Viz Eclipse – A Dynamic Ad Insertion Technology

Anvato Introduces Live TV Everywhere Offering for Scripps Networks Interactive

Brightcove Announces New Feature Enhancements to Core Products

Vilnyx Launches First-To-Market Intelligent In-Line Video Ad Insertion Technology

BlackArrow Launches Dynamic Advertisement Insertion Capabilities for On-Demand Content

Mediaware Unveils HEVC Ready Ad Insertion Platform

5.RECENT INDUSTRY ACTIVITY

Yospace and SpotX Collaborate to Showcase Programmatic Dynamic Ad Insertion

Vitec Buys 8% Share Capital of Anevia

Ad Systems Completes Technology Upgrade

WIPO Publishes Telefonaktiebolaget LM Ericsson’s Patent

Cablevision Partners With Google to Enhance Addressable Advertising

Sky Media Partners with Yospace for Ad Replacement Solution for Sky Go

Media Rating Council Accredits Canoe

ITOCHU Cable System Partners with Yospace

Yospace Collaborates with THEOplayer for Server-side Ad Replacement

Yospace Partners with SpotX for Delivering Personalized Advertisement Replacements

AdSparx Signs Reseller Agreement with AdSlap

MediaWorks Selects Brightcove to Deliver Ad-supported Video Experiences

Nokia Takes Over Alcatel-Lucent

Solbox Makes Available ’Ad Zipper’ - A Server-side Ad insertion Solution to SMR

NDTV Monetises Middle East Market with Amagi’s Ad Insertion Technology

Dark Matter Digital Network Selects StreamGuys for CDN and Live Streaming Services

Akamai Technologies to Integrate Adobe Primetime Capabilities for Simplifying Video Advertisement

FreeWheel and Sky Extend Relationship to Austria and Germany

Telestream and BlackArrow Ink Strategic Partnership Deal to Monetize Video-On-Demand Programming

Dish Extends Nagra Partnership to Include Dynamic Ad Insertion into TY Everywhere Services

THIS TECHNOLOGY Bags US Patent for Key Dynamic Ad Insertion Functionalities

Imagine Acquires RGB Networks

Comcast Acquires THIS TECHNOLOGY

Canoe Selects THIS TECHNOLOGY for Streamlining On-demand Ad Insertion

CBS Partners with Canoe and Others to Sell Advertising via VoD programming

Audible Magic Partners with RGB Networks to Provide Dynamic Ad Insertion Services to TV Networks Lacking Advertising Markers

Scripps Networks Extends Clearleap Contract

Bright House Inks Deal With BlackArrow for Dynamic Ad Insertion into VoD

PrestoSports Selects Volar Video as Preferred PrimeTime Partner for Live Video Streaming

Clear Channel’s iHeartRadio Inks Partnership Agreement with AdsWizz for Delivering Tailored Advertising Experiences

NBCUniversal Expands FreeWheel Partnership

thePlatform Enters into Strategic Agreement with Adobe Systems to Provide End-to-End IP video Solution

Disney and Dish Network Enter Into Long-term Distribution Agreement

Viacom Signs Carriage Deal with TWC Allowing TWC to Use Dynamic Ad-Insertion Technology in Viacom-owned Networks

6.FOCUS ON SELECT GLOBAL PLAYERS

Adobe Systems Incorporated (USA)

Anevia S.A.S (France)

ARRIS International plc (UK)

Beijing Topreal Technologies Co., Ltd. (China)

Brightcove, Inc. (USA)

Cisco Systems, Inc. (USA)

DJC Media Group (USA)

Edgeware AB (Sweden)

Harmonic, Inc. (USA)

Imagine Communications Corporation (USA)

Nokia Corporation (Finland)

SeaChange International, Inc. (USA)

Telefonaktiebolaget L. M. Ericsson (Sweden)

7.GLOBAL MARKET PERSPECTIVE

Table 2: World Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 3: World Historic Review for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 4: World 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

III. MARKET

1.THE UNITED STATES

A. Market Analysis

Market Overview

Novel Advertising Technologies to Propel Mobile Video Market

Products Innovations/Introductions

Strategic Corporate Developments

Select Key Players

B. Market Analytics

Table 5: US Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 6: US Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

2.CANADA

A. Market Analysis

Market Overview

Addressable TV Advertising: An Emerging Market Segment

Strategic Corporate Development

B. Market Analytics

Table 7: Canadian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 8: Canadian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

3.JAPAN

A. Market Analysis

Market Overview

Strategic Corporate Development

B. Market Analytics

Table 9: Japanese Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 10: Japanese Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4.EUROPE

A. Market Analysis

Market Overview

B. Market Analytics

Table 11: European Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 12: European Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 13: European 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

4a.France

A. Market Analysis

Market Overview

Strategic Corporate Development

Key French Player

B. Market Analytics

Table 14: French Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 15: French Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4b.Germany

A. Market Analysis

Market Overview

Strategic Corporate Development

B. Market Analytics

Table 16: German Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 17: German Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4c.Italy

Market Analysis

Table 18: Italian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 19: Italian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4d.The United Kingdom

A. Market Analysis

Market Overview

Product Innovations/Introductions

Strategic Corporate Developments

Key British Player

B. Market Analytics

Table 20: UK Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 21: UK Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4e.Spain

Market Analysis

Table 22: Spanish Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 23: Spanish Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4f.Russia

Market Analysis

Table 24: Russian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 25: Russian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4g.Rest Of Europe

A. Market Analysis

Outlook

Products Innovations/Introductions

Strategic Corporate Developments

Select European Players

B. Market Analytics

Table 26: Rest of Europe Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 27: Rest of Europe Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

5.ASIA-PACIFIC

A. Market Analysis

Outlook

Increased Demand for OTT Services to Propel Growth in Ad Insertion Servers Market

Products Innovations/Introductions

Strategic Corporate Developments

Key Player

B. Market Analytics

Table 28: Asia-Pacific Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 29: Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 30: Asia-Pacific 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for China, India, and Rest of Asia-Pacific Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

6.LATIN AMERICA

Market Analysis

Table 31: Latin American Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 32: Latin American Historic Review for Ad Insertion Servers by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 33: Latin American 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for Brazil and Rest of Latin America Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

7.REST OF WORLD

Market Analysis

Table 34: Rest of World Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 35: Rest of World Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

V. COMPETITIVE LANDSCAPE

Total Companies Profiled:

The United States (28)

Canada (2)

Europe (12)

- France (1)

- The United Kingdom (3)

- Rest of Europe (8)

Asia-Pacific (Excluding Japan) (6)