I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

I. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

A Quick Primer

Innovative Marketing Strategies – Key to Success in Car Rental Business

Innovative Technologies for a Successful Business

Current & Future Analysis

Travel Industry: A Key Revenue Generator

Longstanding growth drivers in the tourism industry:

Tourism Stats

Table 1: International Tourist Arrivals by Geographic Region (2015): Breakdown of Number of Arrivals (in Millions) for Europe, Asia-Pacific, Americas, Africa, and Middle East (includes corresponding Graph/Chart)

Table 2: Leading Destinations Ranked by International Tourist Receipts in US$ Billions (2015) (includes corresponding Graph/Chart)

Table 3: Leading Destinations Ranked by International Tourist Arrivals in Millions (2015) (includes corresponding Graph/Chart)

Table 4: International Tourist Arrivals by Purpose of Journey (2015): Percentage Breakdown of Number of Inbound Tourists for Holidays, Leisure & Recreation, Business & Professional, and Others (includes corresponding Graph/Chart)

Table 5: International Tourist Arrivals by Mode of Travel (2015): Percentage Breakdown of Number of Inbound Tourists for Airlines, Road Transport, Cruise ships and boats, and Railways (includes corresponding Graph/Chart)

Table 6: Leading Countries in International Tourism Spending (2016): Breakdown of Expenditure in US$ Billion for China, Germany, United States, United Kingdom, Russia, France, Canada, Japan, Australia, Italy and Hong Kong (includes corresponding Graph/Chart)

Table 7: Percentage Breakdown of International Tourist Arrivals for Developed Economies and Developing Economies (2014 & 2015) (includes corresponding Graph/Chart)

2.MARKET PULSE

Rise in Passenger Traffic Bodes Well for the Market

Personalized Offers and Specialized Services

Innovations in Car Rental Services

Price Matching Systems for Assuring Customers

Automation of Processes to Enhance Performance

The Importance of Technology in Car Rentals

Rent-A-Car Services and Car Sharing

Dynamic Support, a Trademark of Exceptional Service

Car Rental Companies Go Global

Players Fight to Stay Afloat In a Challenging Environment

Rise in Young Travelers Provides Traction to Car Rental Business

Car-Sharing – A Key Trend

Luxury Car Rental Market Gathers Steam

Medical Tourism Provides Traction

Technology Innovations Spearhead Growth

Online Booking Takes Car Rentals to Higher Grounds

Mobile Apps Gain Widespread Popularity

Increasing Implementation of GPS & Telematics

Cloud-Based Car Rental Software – An Innovative Technology

Peer-to-Peer Car Rental Services Pick Up

Changing Paradigm in Fleet Ownership

Partnerships Hold Sway

Reduction of Rental Time: A Key Competitive Variable

Growing Adoption of Video Conferencing Impacts Business Car Rentals

3.COMPETITION

A Diverse Playfield

Leading Players across Regional Markets

Change is the Name of the Game

4.CAR RENTAL BUSINESS – AN OVERVIEW

5.RECENT INDUSTRY ACTIVITY

Avis Completes Deal to Directly Operate Budget Brand in Poland

Enterprise Acquires CARO Autovermietung in Germany

Enterprise Acquires Dooley Car Rentals in Ireland

Europcar and Lufthansa Enter into Partnership for Seamless Connectivity

Sixt Expands Locations in Portugal

Sixt Launches Services at Cork Airport

DriveMyCar Enters into Strategic Agreement with ORIX

Avis Extends Partnership with Travelport

Uber Introduces UberHIRE in India

Enterprise Launches in Armenia

Ubeeqo Acquires GuidaMi

Europcar Enters into Partnership with Shouqi Car Rental

Avis Acquires France Cars

Enterprise Opens Rental Facilities in Jamaica

Hertz Signs Strategic Agreement with Localiza

Avis Signs Strategic Partnership with Didi Chuxing

Avis Extends Exclusive Agreement with AARP

Avis Expands Partnership with Aimia

Right Cars Launches Services in the US

Enterprise Expands Latin American Services

Didi Chuxing Introduces Car Rental Services

Hertz and Lyft Sign Supply Agreement

Hertz and Uber Sign Supply Agreement

Ubeeqo Acquires Bluemove

Europcar Introduces OneWay!, a ?1 Rental Offer

Thrifty Car Rental Introduces Services in Thailand

GM and Lyft Expand Partnership

Bluemove Launches Car Sharing Services in Barcelona

Avis Renews Agreement with Qantas

Al Jomaih Auto Rental to Launch Services Across Saudi Arabia

Ryanair Introduces Car Hire Service

DriveMyCar Introduces New Business Aimed at Corporate Car Rental

Avis Renews Agreement with Southwest Airlines

Enterprise Takes Over Carpingo and AllCar Rent-a-Car Brands

Enterprise and CARSTAR Enter into Partnership

Alamo Appoints Amigos S.R.L. as Franchise Partner in Paraguay

Avis Completes Maggiore Acquisition

Zipcar Introduces Services in Turkey

Enterprise Takes Over City Car Club

Sixt Signs Partnership Agreement with MIAT Mongolian Airlines

Dollar and Thrifty Opens Own Locations in Italy

Avis Grants Budget Car Rental License to Barloworld

Avis Acquires Danish, Norwegian and Swedish Licensee

Europcar Acquires Controlling Stake in Ubeeqo

Dollar Thrifty Expands German Operations

6.FOCUS ON SELECT GLOBAL PLAYERS

Avis Budget Group, Inc. (USA)

Avis Rent-A-Car System, LLC (USA)

Budget Rent-A-Car System, Inc. (USA)

Payless Car Rental (USA)

Enterprise Holdings Inc. (USA)

Enterprise Rent-A-Car (USA)

Alamo Rent-A-Car (USA)

National Car Rental (USA)

Europcar (France)

Rent-A-Wreck of America, Inc. (USA)

Sixt AG (Germany)

The Hertz Corporation (USA)

Dollar Thrifty Automotive Group, Inc. (USA)

7.GLOBAL MARKET PERSPECTIVE

Table 8: World Recent Past, Current & Future Analysis for Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 9: World Historic Review for Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 10: World 14-Year Perspective for Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

By Location

Table 11: World Recent Past, Current & Future Analysis for Airport Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 12: World Historic Review for Airport Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13: World 14-Year Perspective for Airport Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 14: World Recent Past, Current & Future Analysis for Non-Airport Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 15: World Historic Review for Non-Airport Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 16: World 14-Year Perspective for Non-Airport Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

By Sector

Table 17: World Recent Past, Current & Future Analysis for Leisure Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 18: World Historic Review for Leisure Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 19: World 14-Year Perspective for Leisure Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 20: World Recent Past, Current & Future Analysis for Business Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 21: World Historic Review for Business Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 22: World 14-Year Perspective for Business Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 23: World Recent Past, Current & Future Analysis for Other Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 24: World Historic Review for Other Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 25: World 14-Year Perspective for Other Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

II. MARKET

1.THE UNITED STATES

A. Market Analysis

Current and Future Analysis

Overview

Table 26: Car Rental Fleet in the US: 2000-2015 (In Thousand Units) (includes corresponding Graph/Chart)

Rental Companies Foray into Car-Sharing Markets

Overseas Travelers – Significant Customer Base

Travel Spends

Table 27: Travel Expenditure in the US by Source (2013): Percentage Breakdown of Travel Expenses by Food & Beverage, Lodging, Transportation (Public, Auto), Recreation, and Retail (includes corresponding Graph/Chart)

Price: A Competitive Factor

Waiting to Exhale

Car Sharing: A New Concept Igniting Interest

Challenges

Luxury Rental Cars: Tapping Into the Premium Segment

Competitive Environment

Table 28: Leading Players in the US Car Rental Market (2015): Percentage Breakdown of Revenues for Avis Budget, Enterprise Holdings, Hertz/Dollar Thrifty, and Others (includes corresponding Graph/Chart)

Table 29: Leading Players in the US Car Rental Market (2015): Number of Locations and Fleet Size in Units for Select Car Rental Companies

Table 30: US Car Rental Market (2015): Percentage Share Breakdown of Airport Car Rentals by Leading Players (includes corresponding Graph/Chart)

Table 31: US Car Rental Market (2015): Percentage Share Breakdown of Off-Airport Car Rentals by Leading Players (includes corresponding Graph/Chart)

Strategic Corporate Developments

Select Players

B. Market Analytics

Table 32: US Recent Past, Current & Future Analysis for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 33: US Historic Review for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 34: US 14-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport, and Non-Airport Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 35: US Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 36: US Historic Review for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 37: US 14-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business, and Other Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

2.CANADA

A. Market Analysis

Current and Future Analysis

Competition

Table 38: Leading Players in the Canadian Car Rental Market (2015): Percentage Breakdown of Sales for Avis Budget, Enterprise Holdings, Hertz, and Others (includes corresponding Graph/Chart)

Strategic Corporate Development

B. Market Analytics

Table 39: Canadian Recent Past, Current & Future Analysis for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 40: Canadian Historic Review for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 41: Canadian 14-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport, and Non-Airport Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 42: Canadian Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 43: Canadian Historic Review for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 44: Canadian 14-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business, and Other Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

3.JAPAN

A. Market Analysis

Current and Future Analysis

Market Overview

B. Market Analytics

Table 45: Japanese Recent Past, Current & Future Analysis for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 46: Japanese Historic Review for Car Rental by Sector - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 47: Japanese 14-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport, and Non-Airport Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 48: Japanese Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 49: Japanese Historic Review for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 50: Japanese 14-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business, and Other Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4.EUROPE

A. Market Analysis

Current and Future Analysis

European Car Rental Market

Table 51: European Car Density (2015): Number of Cars Per Thousand People in Select Countries (includes corresponding Graph/Chart)

Market Trends and Growth Drivers

Development of Low Cost Vehicle Rental Market Segment

Rental Car Companies Drive Digital Remarketing

Corporate Car Sharing Gains Traction

Competitive Overview

Table 52: European Car Rental Market (2015): Percentage Share Breakdown by Leading Players for Avis Budget, Europcar, Hertz, Sixt, National Alamo, and Others (includes corresponding Graph/Chart)

Challenges

B. Market Analytics

Table 53: European Recent Past, Current & Future Analysis for Car Rental by Geographic Region - France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 54: European Historic Review for Car Rental by Geographic Region - France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 55: European 14-Year Perspective for Car Rental by Geographic Region - Percentage Breakdown of Revenue for France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 56: European Recent Past, Current & Future Analysis for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 57: European Historic Review for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 58: European 14-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport, and Non-Airport Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 59: European Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 60: European Historic Review for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 61: European 14-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business, and Other Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4a.FRANCE

A. Market Analysis

Current and Future Analysis

Overview

Table 62: French Car Rental Market (2015): Percentage Share Breakdown by Leading Players for Avis Budget, Europcar, Hertz, Sixt, Ucar, and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

Europcar – A Key Player

B. Market Analytics

Table 63: French Recent Past, Current & Future Analysis for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 64: French Historic Review for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 65: French 14-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport, and Non-Airport Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 66: French Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 67: French Historic Review for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 68: French 14-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business, and Other Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4b.GERMANY

A. Market Analysis

Current and Future Analysis

Leading Players

Table 69: German Car Rental Market (2015): Percentage Share Breakdown by Leading Players for Avis Budget, Enterprise, Europcar, Hertz, Sixt, and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

Sixt AG – A Key Player

B. Market Analytics

Table 70: German Recent Past, Current & Future Analysis for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 71: German Historic Review for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 72: German 14-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport, and Non-Airport Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 73: German Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 74: German Historic Review for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 75: German 14-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business, and Other Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4c.ITALY

A. Market Analysis

Current and Future Analysis

Overview

Competition

Table 76: Italian Car Rental Market (2015): Percentage Share Breakdown by Leading Players for Avis Budget, Europcar, Hertz, Sixt, and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

B. Market Analytics

Table 77: Italian Recent Past, Current & Future Analysis for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 78: Italian Historic Review for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 79: Italian 14-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport, and Non-Airport Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 80: Italian Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 81: Italian Historic Review for Car Rental by Sector - Leisure, Business, and Other Markets Independently Analyzed With Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 82: Italian 14-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business, and Other Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4d.THE UNITED KINGDOM

A. Market Analysis

Current and Future Analysis

Outlook

Competition

Table 83: UK Car Rental Market (2015): Percentage Share Breakdown by Leading Players for Avis Budget, Enterprise, Europcar, Hertz, Sixt, and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

B. Market Analytics

Table 84: UK Recent Past, Current & Future Analysis for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 85: UK Historic Review for Car Rental by Location - Airport, and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 86: UK 14-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport, and Non-Airport Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)