I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

I. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

Advertising: An Essential Requisite for Corporate/Brand Survival & Existence

World Advertising Market – Key Statistics

Table 1: World Recent Past, Current and Future Analysis for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 2: World Historic Review for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 3: World 14-Year Perspective for Total Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

Table 4: Worldwide Advertising Market (2017): Percentage Breakdown of Advertising Expenditure by Media Category (includes corresponding Graph/Chart)

Outdoor Advertising: A Small yet Significant Contributor to Overall Advertising Market

Evolution of Outdoor Advertising

Developing Markets More Than a Blip on the Radar

Expansion of End-User Markets Perk Up Growth

Competitive Landscape

Table 5: Leading Players in the Global Outdoor Advertising Market (2016): Ranked by Revenues in US$ Billion (includes corresponding Graph/Chart)

Table 6: Regional Focus of Leading Players in the Global Outdoor Advertising Market (2016): Percentage Breakdown of Revenues for North America and Overseas Markets (includes corresponding Graph/Chart)

2.NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

?Safer’ and ?Effective’ Tags to Work in Favor of Outdoor Advertising

Cost Reductions Push Up Demand for Outdoor Advertising

The “Dominion Effect” Drives Demand for Large Oversized Billboards

Table 7: World Digital Outdoor Advertising Market: Percentage Share of Digital Revenues of Overall Outdoor Advertising Market for Years 2014, 2016, 2018, 2020 and 2022 (includes corresponding Graph/Chart)

Transit Media Provides Traction to Outdoor Advertising Market

Digital Fever Grips Outdoor Advertising Industry

DOOH Advertising: A Key Driver of Future Growth

Digital Signage in the 21st Century: A Peek into its Evolving Landscape

LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades

Technological Confluence Sparks Innovative Approaches to Outdoor Advertising

Technology Developments Sharpen Growth

“Smartboards” to Enhance Viewer Recall of Outdoor Ads

’Gesture’ Adverts Popular at Airports & Retail Outlets

The Rise of Augmented Reality & Nex-Gen “Glad”vertising

Growing Influence of Programmatic in OOH

Fragmented In-Home Advertising: Outdoor Advertising Market at an Advantage

Special Entertainment Events Provides Momentum to Outdoor Advertising

Key Drivers

Out-of-Home Advertising Rides on the Urbanization Wave

Table 8: Total Population Worldwide: Percentage Breakdown by Urban and Rural Population for the Years 1950-2050P (includes corresponding Graph/Chart)

Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure

Airport Advertising to Benefit from the Growth in Air Passenger Traffic

Table 9: Airline Traffic Worldwide: Number of Passengers Carried in Millions (2009-2016) (includes corresponding Graph/Chart)

Table 10: Top 15 Airports Worldwide by Traffic Volume: 2016 (includes corresponding Graph/Chart)

Increasing Mobile Device Penetration: Opportunity for Outdoor Advertisers

Table 11: Global Shipments (in Million Units) of Tablets, Smartphones, Laptops and Desktop PCs: 2015 & 2020 (includes corresponding Graph/Chart)

Table 12: Global Smartphone Adoption Rate and Connections (2013-2020) (includes corresponding Graph/Chart)

Table 13: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017E) (includes corresponding Graph/Chart)

Favorable Economic Outlook Bodes Well for Ad Spend

Table 14: World Real GDP Growth Rates in % for the Years 2016, 2017 & 2018 by Country (includes corresponding Graph/Chart)

Issues & Challenges

Competition from Alternative Forms of Advertising: A Challenge to Reckon With

Online Advertising – A Major Threat

Mobile Phone Advertising Grows in Popularity – A Challenge to Reckon With

Telemarketing Remerges as Key Competition

Unfavorable Regulations May Hamper Business Prospects

Lack of Measurement – A Challenge to Reckon With

Safety Issues Being Taken to Higher Levels!

Municipal Contracts – Inducing Uncertainty into Business

3.OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW

4.RECENT INDUSTRY ACTIVITY

JCDecaux Mauritius to Acquire LC Outdoor

Lamar Takes Over Assets of Steen Outdoor Advertising

Clear Channel Airports Inks Partnership with DSM for Advertising Solutions

OUTFRONT Swaps Assets with Independent Outdoor Network

JCDecaux Bags Exclusive Transit Advertising Contract in Helsinki

JCDecaux and Am?rica M?vil to form JCD Out Of Home Mexico JV

CCA Inks Partnership Agreement with CCIA for Advertising Solutions

OUTFRONT Media Acquires Digital Billboards from Vision

JCDecaux Secures Advertising Contract from Lilongwe International Airport

APN Outdoor and oOH! Media Call of Proposed Merger

JCDecaux Netherlands Bags Exclusive Contract for Assets of RET

Horton Outdoor Inks Deal to Acquire Digital Billboards from Three Firms

HighRoad Debuts into Digital Billboard

JCDecaux and Top Media to Merge Central American Activities

DoJ Mandates Sale of Select Billboard Assets to Clear Fairway and Clear Channel Proposed Asset Swap

PATTISON Bags Competitive Tender for Advertising in Burlington

Gateway Wins Contract for Bee-line Transit Advertising in Westchester

Outdoor Plus Wins TfL Contract for Road Underpass Advertising

MBTA Grants Transit Advertising Rights to OUTFRONT Media

PATTISON Bags Transit Advertising Contract in Richmond

CCC and Imagine Partner for Displays in Edmonton and Calgary

YESCO Takes Over Reagan’s Select Billboard Assets

Ekspress Grupp to Acquire Linna Ekraanid

APN to Acquire Assets in Metrospace and iOM

JCDecaux Finalizes Take Over OUTFRONT Media’s Latin American Business

PATTISON Bags Advertising Contract for Victoria International Airport

Clear Channel Wins Advertising Contract for Airports in Washington

Media-Corps and PATTINSON Enter Exclusive Advertising Partnership

Clear Channel Bags Advertising Contract for Asda Stores

JCDecaux Wins Bus Shelter Advertising Contract for Kensington and Chelsea

OUTFRONT Acquires Reynolds Outdoor Media

PATTISON Wins Advertising Contract for Airport in Edmonton

blowUP media Takes Over MaxiPoster Werbet?rme

Lamar Acquires Assets of Clear Channel in Select US Markets

Franklin Outdoor Advertising Acquires Minnesota Billboard

B Media Group Buys Showtime Outdoor Media

H.I.G. Acquires Impursa and Sistemas

QMS Takes Over iSite

PATTISON Wins Advertising Contract from York Region Transit

OUTFRONT Introduces New Cloud-Based Digital OOH Signage

APN Outdoor to Buy Adspace

Stott Buys Assets of Mesa Outdoor Advertising

JCDecaux Europe Acquires CEMUSA

Vertical Bridge and Clear Channel Ink Agreement

Lamar Renews BC Transit Advertising Contract

Gimbal Partners with do it outdoors Media

JCDecaux Acquires Continental Outdoor Media

Fanisi Capital Buys Minority Stake in Live Ad

Highpoint Inks Telecommunication Deal with Carter Outdoor Advertising

Clear Channel Expands Outdoor Advertising Coverage in Singapore

APN Outdoor Secures Contract for Advertising at Sydney Airport

OUTFRONT Renews Advertising Contract with MDT

Adams to Acquire Fairway Media

5.FOCUS ON SELECT PLAYERS

Adams Outdoor Advertising (USA)

Adspace Networks, Inc. (USA)

APG|SGA SA (Switzerland)

APN Outdoor Group Ltd. (Australia)

Bell Media (Canada)

Burkhart Advertising, Inc. (USA)

Captivate Network (USA)

Clear Channel Outdoor, Inc. (USA)

Clear Media Limited (China)

Daktronics, Inc. (USA)

EPAMEDIA (Austria)

Euro Media Group S.A. (Romania)

Fairway Outdoor Advertising (USA)

Focus Media Holding Limited (China)

JCDecaux SA (France)

Lamar Advertising Company (USA)

Outfront Media, Inc. (USA)

Pattison Outdoor Advertising (Canada)

Primedia Outdoor (South Africa)

Str?er Media SE (Germany)

TOM Outdoor Media Group (China)

Zoom Media, Inc. (Canada)

6.GLOBAL MARKET PERSPECTIVE

Table 15: World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 16: World Historic Review for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 17: World 14-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

Table 18: World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 19: World Historic Review for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 20: World 14-Year Perspective for Billboard Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

Table 21: World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 22: World Historic Review for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 23: World 14-Year Perspective for Transit Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

Table 24: World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 25: World Historic Review for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 26: World 14-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

Table 27: World Recent Past, Current and Future Analysis for Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 28: World Historic Review for Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 29: World 14-Year Perspective for Other Forms of Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

II. MARKET

1.THE UNITED STATES

A. Market Analysis

Market Overview

Advertising Market – Key Statistical Findings

Table 30: US Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Total Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 31: US Historic Review for Advertising Analyzed with Annual Total Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 32: US Advertising Market by Media Category (2017): Percentage Breakdown of Ad Spending for Digital, OOH, Print, Radio and Television (includes corresponding Graph/Chart)

Table 33: Outdoor Advertising Market in the US by Category (2017): Percentage Breakdown of Revenues for Amusements and Other Misc Services; Hotels/Resorts & Public Transportation; Media & Advertising; Restaurants; Retail and Others (includes corresponding Graph/Chart)

Few Facts about Out-of-Home Advertising

Billboards Continue to be the Largest Outdoor Ad Format

Digital Billboards Continue to Grow in Prominence

An Overview of the Digital Signage Market in North America

Competitive Landscape

Table 34: Leading Players in the US Outdoor Advertising Market (2017): Percentage Breakdown of Revenues for Clear Channel, Lamar, Outfront Media and Others (includes corresponding Graph/Chart)

Table 35: Leading Players in the US Billboard Market (2017): Percentage Breakdown of Revenues for Clear Channel, Lamar, Outfront and Others (includes corresponding Graph/Chart)

Regulatory Environment

Strategic Corporate Developments

Select Players

B. Market Analytics

Table 36: US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 37: US Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 38: US 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

2.CANADA

A. Market Analysis

Market Overview

Advertising Market – Key Statistical Findings

Table 39: Canadian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 40: Canadian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 41: Advertising Market in Canada by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart)

Strategic Corporate Developments

Select Players

B. Market Analytics

Table 42: Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 43: Canadian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 44: Canadian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

3.JAPAN

A. Market Analysis

Market Overview

Advertising Market – Key Statistical Findings

Table 45: Japanese Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 46: Japanese Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 47: Advertising Market in Japan by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart)

B. Market Analytics

Table 48: Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 49: Japanese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 50: Japanese 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4.EUROPE

A. Market Analysis

Outlook

European Advertising Market – Key Statistical Findings

Table 51: European Recent Past, Current and Future Analysis for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 52: European Historic Review for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 53: European 14-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

Strategic Corporate Development

B. Market Analytics

Table 54: European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 55: European Historic Review for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 56: European 14-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

Table 57: European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 58: European Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 59: European 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4a.AUSTRIA

A. Market Analysis

Market Overview

Advertising Market – Key Statistical Findings

Table 60: Austrian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 61: Austrian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

EPAMEDIA – A Key Player

B. Market Analytics

Table 62: Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 63: Austrian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 64: Austrian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4b.BELGIUM

A. Market Analysis

Outlook

Advertising Market – Key Statistical Findings

Table 65: Belgian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 66: Belgian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

B. Market Analytics

Table 67: Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 68: Belgian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 69: Belgian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4c.FRANCE

A. Market Analysis

Market Overview

Advertising Market – Key Statistical Findings

Table 70: French Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 71: French Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 72: Advertising Market in France by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart)

Strategic Corporate Development

Jcdecaux Sa – A Key Player

B. Market Analytics

Table 73: French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 74: French Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 75: French 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street