Premium Beauty and Personal Care in Italy
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Demand for innovative, high-performing and natural products boosts premium sales in 2019
E-commerce lures consumers with convenience, wide selections and competitive prices
L’Or?al leverages wide portfolio of high-quality brands to gain value share in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
“Natural” trend adds dynamism through demand for higher-quality, safer products in 2019
Multinationals invest in innovation and new launches to retain leading positions while lower prices boost drugstores/parapharmacies
Higher hygiene and health awareness and “natural” trend offer growth opportunities in the forecast period
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources