Table of Content

"1    INTRODUCTION    29
1.1    STUDY OBJECTIVES    29
1.2    DEFINITION    29
1.2.1    INCLUSIONS AND EXCLUSIONS    30
1.3    STUDY SCOPE    30
1.3.1    MARKETS COVERED    30
1.3.2    GEOGRAPHIC SCOPE    31
1.3.3    YEARS CONSIDERED FOR THE STUDY    31
1.4    CURRENCY    31
1.5    LIMITATIONS    32
1.6    PACKAGE SIZE    32
1.7    STAKEHOLDERS    32
1.8    SUMMARY OF CHANGES    32
2    RESEARCH METHODOLOGY    33
2.1    RESEARCH DATA    33
FIGURE 1    HEAD-UP DISPLAY MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION    33
FIGURE 2    RESEARCH DESIGN    34
2.1.1    SECONDARY AND PRIMARY RESEARCH    35
2.1.2    SECONDARY DATA    36
2.1.2.1    Key data from secondary sources    36
2.1.3    PRIMARY DATA    37
2.1.3.1    Breakdown of primaries    38
2.1.3.2    Key industry insights    38
2.2    MARKET SIZE ESTIMATION    38
FIGURE 3    MARKET SIZE ESTIMATION METHODOLOGY    39
FIGURE 4    MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1    39
2.2.1    BOTTOM-UP APPROACH    40
2.2.1.1    Approach for arriving at the market size using bottom-up analysis (demand side)    40
FIGURE 5    HEAD-UP DISPLAY MARKET: BOTTOM-UP APPROACH    41
FIGURE 6    HEAD-UP DISPLAY MARKET SIZE CALCULATION USING
BOTTOM-UP APPROACH    41
2.2.2    TOP-DOWN APPROACH    42
2.2.2.1    Approach for arriving at market size using top-down analysis
(supply side)    42
FIGURE 7    HEAD-UP DISPLAY MARKET: TOP-DOWN APPROACH    42
FIGURE 8    HEAD-UP DISPLAY MARKET SIZE CALCULATION USING
TOP-DOWN APPROACH    43

2.3    MARKET BREAKDOWN AND DATA TRIANGULATION    44
FIGURE 9    DATA TRIANGULATION    44
2.4    RESEARCH ASSUMPTIONS    45
FIGURE 10    ASSUMPTIONS FOR RESEARCH STUDY    45
2.5    RISK ASSESSMENT    45
2.6    LIMITATION OF RESEARCH    46
TABLE 1    MARKET FORECASTING METHODOLOGY ADOPTED FROM 2020 TO 2027    46
3    EXECUTIVE SUMMARY    47
FIGURE 11    HEAD-UP DISPLAY MARKET, 2018–2027 (USD MILLION)    48
FIGURE 12    PROJECTORS/PROJECTION UNITS SEGMENT TO ACCOUNT FOR LARGEST SIZE OF HEAD-UP DISPLAY MARKET FROM 2020 TO 2027 IN TERMS OF VALUE    48
FIGURE 13    CONVENTIONAL HEAD-UP DISPLAYS SEGMENT TO HOLD LARGE SHARE OF HEAD-UP DISPLAY MARKET IN 2022 IN TERMS OF VALUE    49
FIGURE 14    AUTOMOTIVE SEGMENT TO ACCOUNT FOR LARGE SIZE OF HEAD-UP DISPLAY MARKET FROM 2020 TO 2027 IN TERMS OF VALUE    50
FIGURE 15    EUROPE TO HOLD LARGEST SHARE OF HEAD-UP DISPLAY MARKET
IN 2022 IN TERMS OF VALUE    50
3.1    COVID-19 IMPACT ON HEAD-UP DISPLAY MARKET    51
FIGURE 16    COVID-19 IMPACT ON HEAD-UP DISPLAY MARKET    51
3.1.1    REALISTIC SCENARIO (POST-COVID-19)    51
3.1.2    OPTIMISTIC SCENARIO (POST-COVID-19)    52
3.1.3    PESSIMISTIC SCENARIO (POST-COVID-19)    52
4    PREMIUM INSIGHTS    53
4.1    ATTRACTIVE MARKET OPPORTUNITIES IN HEAD-UP DISPLAY MARKET    53
FIGURE 17    INCREASING GLOBAL DEMAND FOR SEMI-AUTONOMOUS AND ELECTRIC VEHICLES TO DRIVE GROWTH OF HEAD-UP DISPLAY MARKET    53
4.2    HEAD-UP DISPLAY MARKET IN APAC, BY APPLICATION AND COUNTRY    54
FIGURE 18    AUTOMOTIVE SEGMENT TO HOLD LARGE SHARE OF HEAD-UP DISPLAY MARKET IN APAC IN 2027 (IN TERMS OF VALUE)    54
4.3    HEAD-UP DISPLAY MARKET: DEVELOPED AND DEVELOPING MARKETS,
2022 VS. 2027 (USD MILLION)    54
FIGURE 19    US IS ESTIMATED TO BE LARGEST MARKET FOR HEAD-UP DISPLAYS FROM 2022 TO 2027 (IN TERMS OF VALUE)    54
4.4    CONVENTIONAL HEAD-UP DISPLAY MARKET, BY TYPE    55
FIGURE 20    WINDSHIELD-BASED HEAD-UP DISPLAYS TO ACCOUNT FOR LARGER
SHARE OF CONVENTIONAL HEAD-UP DISPLAY MARKET IN 2027
(IN TERMS OF VALUE)    55
4.5    HEAD-UP DISPLAY MARKET, BY REGION    55
FIGURE 21    HEAD-UP DISPLAY MARKET IN CANADA TO GROW AT HIGHEST CAGR FROM 2022 TO 2027 (IN TERMS OF VALUE)    55

5    MARKET OVERVIEW    56
5.1    INTRODUCTION    56
5.2    MARKET DYNAMICS    56
FIGURE 22    INCREASING AWARENESS ABOUT PASSENGER AND VEHICLE SAFETY TO SPUR DEMAND FOR HEAD-UP DISPLAYS    56
5.2.1    DRIVERS    57
5.2.1.1    Increasing awareness about passenger and vehicle safety    57
FIGURE 23    DISTRIBUTION OF DEATHS BY ROAD USER TYPE IN 2018    58
FIGURE 24    ROAD ACCIDENT DEATHS PER MILLION HABITANTS,
BY COUNTRY, 1997–2017    59
5.2.1.2    Enhanced convenience offered by combination of satellite navigation technology and head-up displays    59
5.2.1.3    Growing demand for improvement of in-vehicle experience    60
FIGURE 25    BENEFITS OF HUD FOR END USERS    60
FIGURE 26    CATEGORIES OF HUD DESIGNS    60
TABLE 2    APPLICATIONS THAT BENEFIT FROM HUD    61
5.2.1.4    Growing demand for connected vehicles across the world    61
5.2.1.5    Increasing demand for technologically advanced head-up displays    62
5.2.1.6    Growing adoption of AR-based head-up displays    62
5.2.2    RESTRAINTS    63
5.2.2.1    Space constraints in automotive cockpits    63
5.2.2.2    High luminance, power, and brightness requirements of
head-up displays    63
5.2.2.3    Incorrect interpretation of symbols used in head-up displays    64
5.2.3    OPPORTUNITIES    64
5.2.3.1    Growing demand for semi-autonomous and electric vehicles    64
5.2.3.2    Emergence of screen-less displays    65
5.2.3.3    Enhanced driving experience offered by AR-based head-up displays    65
5.2.3.4    Introduction of portable HUDs at lower prices in low and
middle car segments    65
5.2.4    CHALLENGES    66
5.2.4.1    Impact of COVID-19 on supply chains and global chip shortage    66
5.2.4.2    High costs of advanced head-up displays    66
5.2.4.3    Availability of laser-based volumetric displays as alternatives to head-up displays    67
5.3    PORTER’S FIVE FORCES ANALYSIS    67
5.3.1    BARGAINING POWER OF SUPPLIERS    67
5.3.2    BARGAINING POWER OF BUYERS    67
5.3.3    THREAT OF NEW ENTRANTS    68
5.3.4    THREAT OF SUBSTITUTES    68
5.3.5    INTENSITY OF COMPETITIVE RIVALRY    68
TABLE 3    IMPACT OF EACH FORCE ON HEAD-UP DISPLAY MARKET    68

5.4    PRICING ANALYSIS    69
FIGURE 27    AVERAGE SELLING PRICE OF HEAD-UP DISPLAYS FOR
AUTOMOTIVE APPLICATIONS, 2018–2021    69
FIGURE 28    AVERAGE SELLING PRICE OF HEAD-UP DISPLAYS FOR
AVIATION APPLICATIONS, 2018–2021    70
5.5    TRADE ANALYSIS    71
TABLE 4    IMPORT DATA FOR MONITORS AND PROJECTORS NOT INCORPORATING TELEVISION RECEPTION APPARATUSES, BY COUNTRY,
2015–2020 (USD MILLION)    71
TABLE 5    EXPORT DATA FOR MONITORS AND PROJECTORS NOT INCORPORATING TELEVISION RECEPTION APPARATUSES, BY COUNTRY,
2015–2020 (USD MILLION)    71
5.6    DISPLAY ECOSYSTEM    72
FIGURE 29    DISPLAY MARKET: ECOSYSTEM ANALYSIS    73
FIGURE 30    HEAD-UP DISPLAY ECOSYSTEM FOR COCKPITS    74
TABLE 6    HEAD-UP DISPLAY MARKET ECOSYSTEM    74
5.7    HEAD-UP DISPLAY MARKET: CASE STUDIES    76
TABLE 7    BOYD CORPORATION HELPED NAVDY TO DEVELOP THERMAL SOLUTION FOR ITS HEAD-UP DISPLAYS    76
TABLE 8    GX GROUP HELPED VISTEON TO DESIGN COMPACT HEAD-UP DISPLAY UNIT    76
TABLE 9    EVALUATION OF USABILITY OF HEAD-UP DISPLAYS BY MITSUBISHI ELECTRIC RESEARCH LABORATORIES    77
5.7.1    GARMIN COLLABORATED WITH FORD MOTORS TO INTEGRATE ITS NAVIGATION TECHNOLOGY    77
5.7.2    PIONEER PARTNERED WITH CONTINENTAL TO DEVELOP COCKPIT SOLUTIONS    77
5.8    PATENT ANALYSIS    78
FIGURE 31    ANNUAL NUMBER OF PATENTS GRANTED OVER THE LAST 10 YEARS    78
TABLE 10    TOP 20 PATENT OWNERS IN US IN LAST 10 YEARS    78
FIGURE 32    TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS
IN LAST 10 YEARS    79
TABLE 11    IMPORTANT PATENT REGISTRATIONS, 2015–2020    79
5.9    REVENUE SHIFT IN HEAD-UP DISPLAY MARKET    82
5.10    REGULATORY STANDARDS    82
5.10.1    STANDARDS IN ITS/C-ITS    83
TABLE 12    BASE STANDARDS OF C-ITS    83
TABLE 13    STANDARDS: EUROPEAN TELECOMMUNICATIONS STANDARDS INSTITUTE    83
TABLE 14    SECURITY AND PRIVACY STANDARDS DEVELOPED BY ETSI    85
TABLE 15    HEAD-UP DISPLAY MARKET: DETAILED LIST OF CONFERENCES &
EVENTS (2022-2023)    86
6    INDUSTRY TRENDS    88
6.1    INTRODUCTION    88
6.2    SUPPLY CHAIN ANALYSIS    88
FIGURE 33    ASSEMBLY, MANUFACTURING, AND SOFTWARE DEVELOPMENT
STAGES ADD MAJOR VALUE TO HEAD-UP DISPLAYS    88

6.3    FEATURES OF HEAD-UP DISPLAYS    90
6.3.1    FIELD OF VIEW    90
6.3.2    RESOLUTION    90
6.3.3    BRIGHTNESS    90
6.3.4    ACCURACY    90
6.3.5    COMBINER TRANSMITTANCE    90
6.4    TECHNOLOGY ANALYSIS    91
FIGURE 34    TECHNOLOGIES USED IN HEAD-UP DISPLAYS    91
6.4.1    CATHODE RAY TUBES    91
6.4.2    LIGHT-EMITTING DIODES    92
6.4.3    OPTICAL WAVEGUIDES    92
6.4.4    MICROELECTROMECHANICAL SYSTEMS    92
7    HEAD-UP DISPLAY MARKET, BY TYPE    93
7.1    INTRODUCTION    94
FIGURE 35    HEAD-UP DISPLAY MARKET, BY TYPE    94
FIGURE 36    AR-BASED HEAD-UP DISPLAYS SEGMENT TO REGISTER HIGHER GROWTH IN THE FORECAST PERIOD    94
TABLE 16    HEAD-UP DISPLAY MARKET, BY TYPE, 2018–2021 (USD MILLION)    94
TABLE 17    HEAD-UP DISPLAY MARKET, BY TYPE, 2022–2027 (USD MILLION)    95
7.2    CONVENTIONAL HEAD-UP DISPLAYS    96
7.2.1    WINDSHIELD-BASED HEAD-UP DISPLAYS    96
7.2.1.1    Windshield-based head-up displays use projectors and a set of mirrors to relay information    96
7.2.2    COMBINER-BASED HEAD-UP DISPLAYS    97
7.2.2.1    Combiner-based head-up displays can be accommodated in less space in automotive cockpits    97
TABLE 18    CONVENTIONAL HEAD-UP DISPLAY MARKET, BY SUB-TYPE,
2018–2021 (USD MILLION)    97
TABLE 19    CONVENTIONAL HEAD-UP DISPLAY MARKET, BY SUB-TYPE,
2022–2027 (USD MILLION)    97
FIGURE 37    AUTOMOTIVE SEGMENT TO DOMINATE CONVENTIONAL HEAD-UP DISPLAY MARKET FROM 2022 TO 2027    98
TABLE 20    CONVENTIONAL HEAD-UP DISPLAY MARKET, BY APPLICATION,
2018–2021 (USD MILLION)    98
TABLE 21    CONVENTIONAL HEAD-UP DISPLAY MARKET, BY APPLICATION,
2022–2027 (USD MILLION)    98
TABLE 22    CONVENTIONAL HEAD-UP DISPLAY MARKET, BY REGION,
2018–2021 (USD MILLION)    99
TABLE 23    CONVENTIONAL HEAD-UP DISPLAY MARKET, BY REGION,
2022–2027 (USD MILLION)    99
7.3    AR-BASED HEAD-UP DISPLAYS    99
7.3.1    INSTALLATION OF AR-BASED HEAD-UP DISPLAYS IN LUXURY CARS
TO FUEL THEIR GLOBAL DEMAND    99
TABLE 24    AR-BASED HEAD-UP DISPLAY MARKET, BY APPLICATION,
2018–2021 (USD MILLION)    100
TABLE 25    AR-BASED HEAD-UP DISPLAY MARKET, BY APPLICATION,
2022–2027 (USD MILLION)    100
TABLE 26    AR-BASED HEAD-UP DISPLAY MARKET, BY REGION,
2018–2021 (USD MILLION)    100
TABLE 27    AR-BASED HEAD-UP DISPLAY MARKET, BY REGION,
2022–2027 (USD MILLION)    100
8    HEAD-UP DISPLAY MARKET, BY COMPONENT    102
8.1    INTRODUCTION    103
FIGURE 38    HEAD-UP DISPLAY MARKET, BY COMPONENT    103
FIGURE 39    PROJECTORS/PROJECTION UNITS SEGMENT TO HOLD LARGEST SIZE OF HEAD-UP DISPLAY MARKET IN 2022    104
TABLE 28    HEAD-UP DISPLAY MARKET, BY COMPONENT, 2018–2021 (USD MILLION)    104
TABLE 29    HEAD-UP DISPLAY MARKET, BY COMPONENT, 2022–2027 (USD MILLION)    104
8.2    VIDEO GENERATORS    105
8.2.1    VIDEO GENERATORS ACT AS AN INTERFACE BETWEEN PROJECTION UNITS AND DATA TO BE DISPLAYED    105
TABLE 30    HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE,
2018–2021 (USD MILLION)    105
TABLE 31    HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE,
2022–2027 (USD MILLION)    105
8.3    PROJECTORS/PROJECTION UNITS    106
8.3.1    INCREASED USE OF HIGH VERSION PICO PROJECTORS IN HEAD-UP DISPLAYS TO SUPPORT MARKET GROWTH    106
FIGURE 40    TYPES OF PROJECTOR TECHNOLOGIES    106
8.3.2    LIQUID CRYSTAL ON SILICON (LCOS) PROJECTORS    106
8.3.3    DIGITAL LIGHT PROCESSING (DLP) PROJECTORS    107
8.3.4    LASER BEAM STEERING (LBS) PROJECTORS    107
TABLE 32    HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE, 2018–2021 (USD MILLION)    107
TABLE 33    HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE, 2022–2027 (USD MILLION)    107
8.4    DISPLAY UNITS    108
8.4.1    DISPLAY UNITS PROCESS IMAGES TO DISPLAY THEM ON WINDSHIELDS OF VEHICLES OR COMBINERS    108
FIGURE 41    TYPES OF DISPLAY TECHNOLOGIES    108
8.4.2    DIGITAL MICROMIRROR DEVICE (DMD) TECHNOLOGY    108
8.4.3    LIQUID CRYSTAL DISPLAY (LCD) TECHNOLOGY    108
8.4.4    LIQUID CRYSTAL ON SILICON TECHNOLOGY    109
8.4.4.1    Nematic LCoS displays    109
8.4.4.2    Ferroelectric LCoS displays    109
TABLE 34    HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE,
2018–2021 (USD MILLION)    109
TABLE 35    HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE,
2022–2027 (USD MILLION)    109

8.5    SOFTWARE    110
8.5.1    SOFTWARE APPLICATIONS ARE INCORPORATED IN HEAD-UP DISPLAYS FOR NAVIGATIONAL PURPOSES    110
TABLE 36    HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE,
2018–2021 (USD MILLION)    110
TABLE 37    HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE,
2022–2027 (USD MILLION)    110
8.6    OTHER COMPONENTS    111
TABLE 38    HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE,
2018–2021 (USD MILLION)    111
TABLE 39    HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE,
2022–2027 (USD MILLION)    111
9    HEAD-UP DISPLAY MARKET, BY APPLICATION    112
9.1    INTRODUCTION    113
FIGURE 42    HEAD-UP DISPLAY MARKET, BY APPLICATION    113
FIGURE 43    AUTOMOTIVE SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET
FROM 2022 TO 2027    113
TABLE 40    HEAD-UP DISPLAY MARKET, BY APPLICATION, 2018–2021 (USD MILLION)    113
TABLE 41    HEAD-UP DISPLAY MARKET, BY APPLICATION, 2022–2027 (USD MILLION)    114
TABLE 42    HEAD-UP DISPLAY MARKET, BY APPLICATION,
2018–2021 (THOUSAND UNITS)    114
TABLE 43    HEAD-UP DISPLAY MARKET, BY APPLICATION,
2022–2027 (THOUSAND UNITS)    114
9.2    AVIATION    115
9.2.1    CIVIL AVIATION    115
9.2.1.1    Civil aircraft    115
9.2.1.1.1    Use of head-up displays in commercial and civil aircraft to provide required information to pilots is increasing    115
9.2.1.2    Civil helicopters    116
9.2.1.2.1    Deployment of head-up displays in civil helicopters is increasing for providing information related to flight safety    116
9.2.2    MILITARY AVIATION    116
9.2.2.1    Aircraft    116
9.2.2.1.1    Military aircraft use head-up displays to provide cockpit information to pilots    116
9.2.2.2    Helicopters    117
9.2.2.2.1    Modern military helicopters use head-up displays during war missions    117
FIGURE 44    CIVIL AVIATION SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET
FROM 2022 TO 2027    117
TABLE 44    HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION,
2018–2021 (USD MILLION)    117
TABLE 45    HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION,
2022–2027 (USD MILLION)    118
TABLE 46    HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE,
2018–2021 (USD MILLION)    118
TABLE 47    HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE,
2022–2027 (USD MILLION)    118
TABLE 48    HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2018–2021 (USD MILLION)    118
TABLE 49    HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2022–2027 (USD MILLION)    119
TABLE 50    CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2018–2021 (USD MILLION)    119
TABLE 51    CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2022–2027 (USD MILLION)    119
TABLE 52    AR-BASED HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2018–2021 (USD MILLION)    120
TABLE 53    AR-BASED HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2022–2027 (USD MILLION)    120
9.3    AUTOMOTIVE    120
9.3.1    PASSENGER CARS    121
9.3.1.1    Passenger cars segment projected to dominate head-up display market for automotive applications    121
9.3.2    COMMERCIAL VEHICLES    121
9.3.2.1    Formulation of mandates and regulations regarding vehicle safety to fuel adoption of advanced safety features in commercial vehicles    121
FIGURE 45    PASSENGER CARS SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS    121
TABLE 54    HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION,
2018–2021 (USD MILLION)    122
TABLE 55    HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION,
2022–2027 (USD MILLION)    122
TABLE 56    HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE,
2018–2021 (USD MILLION)    122
TABLE 57    HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE,
2022–2027 (USD MILLION)    122
TABLE 58    HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2018–2021 (USD MILLION)    123
TABLE 59    HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2022–2027 (USD MILLION)    123
TABLE 60    CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)    123
TABLE 61    CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2022–2027 (USD MILLION)    124
TABLE 62    AR-BASED HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2018–2021 (USD MILLION)    124
TABLE 63    AR-BASED HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2022–2027 (USD MILLION)    124

10    GEOGRAPHIC ANALYSIS    125
10.1    INTRODUCTION    126
FIGURE 46    HEAD-UP DISPLAY MARKET, BY REGION    126
FIGURE 47    REGIONAL SNAPSHOT: HEAD-UP DISPLAY MARKET    126
FIGURE 48    US TO HOLD LARGEST SIZE OF HEAD-UP DISPLAY MARKET
FROM 2022 TO 2027    127
TABLE 64    HEAD-UP DISPLAY MARKET, BY REGION, 2018–2021 (USD MILLION)    127
TABLE 65    HEAD-UP DISPLAY MARKET, BY REGION, 2022–2027 (USD MILLION)    127
10.2    NORTH AMERICA    128
FIGURE 49    HEAD-UP DISPLAY MARKET IN NORTH AMERICA    128
FIGURE 50    SNAPSHOT OF HEAD-UP DISPLAY MARKET IN NORTH AMERICA    129
TABLE 66    HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,
2018–2021 (USD MILLION)    129
TABLE 67    HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,
2022–2027 (USD MILLION)    130
TABLE 68    HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2018–2021 (USD MILLION)    130
TABLE 69    HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2022–2027 (USD MILLION)    130
TABLE 70    HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION,
2018–2021 (USD MILLION)    131
TABLE 71    HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION,
2022–2027 (USD MILLION)    131
TABLE 72    HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AVIATION APPLICATION, BY TYPE, 2018–2021 (USD MILLION)    131
TABLE 73    HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AVIATION APPLICATION, BY TYPE, 2022–2027 (USD MILLION)    131
TABLE 74    HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY TYPE, 2018–2021 (USD MILLION)    132
TABLE 75    HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY TYPE, 2022–2027 (USD MILLION)    132
10.2.1    US    132
10.2.1.1    Increasing demand for advanced features in vehicles to drive market growth in the US    132
TABLE 76    HEAD-UP DISPLAY MARKET IN US, BY APPLICATION,
2018–2021 (USD MILLION)    133
TABLE 77    HEAD-UP DISPLAY MARKET IN US, BY APPLICATION,
2022–2027 (USD MILLION)    133
10.2.2    CANADA    133
10.2.2.1    Growing awareness about passenger and vehicle safety to
propel market growth in Canada    133
TABLE 78    HEAD-UP DISPLAY MARKET IN CANADA, BY APPLICATION,
2018–2021 (USD MILLION)    134
TABLE 79    HEAD-UP DISPLAY MARKET IN CANADA, BY APPLICATION,
2022–2027 (USD MILLION)    134

10.2.3    MEXICO    134
10.2.3.1    Evolving automotive industry to drive the market growth in Mexico    134
TABLE 80    HEAD-UP DISPLAY MARKET IN MEXICO, BY APPLICATION,
2018–2021 (USD MILLION)    134
TABLE 81    HEAD-UP DISPLAY MARKET IN MEXICO, BY APPLICATION,
2022–2027 (USD MILLION)    135
10.3    EUROPE    135
FIGURE 51    HEAD-UP DISPLAY MARKET IN EUROPE    135
FIGURE 52    SNAPSHOT OF HEAD-UP DISPLAY MARKET IN EUROPE    136
TABLE 82    HEAD-UP DISPLAY MARKET IN EUROPE, BY COUNTRY,
2018–2021 (USD MILLION)    136
TABLE 83    HEAD-UP DISPLAY MARKET IN EUROPE, BY COUNTRY,
2022–2027 (USD MILLION)    137
TABLE 84    HEAD-UP DISPLAY MARKET IN EUROPE, BY TYPE, 2018–2021 (USD MILLION)    137
TABLE 85    HEAD-UP DISPLAY MARKET IN EUROPE, BY TYPE, 2022–2027 (USD MILLION)    137
TABLE 86    HEAD-UP DISPLAY MARKET IN EUROPE, BY APPLICATION,
2018–2021 (USD MILLION)    138
TABLE 87    HEAD-UP DISPLAY MARKET IN EUROPE, BY APPLICATION,
2022–2027 (USD MILLION)    138
TABLE 88    HEAD-UP DISPLAY MARKET IN EUROPE FOR AVIATION APPLICATION, BY TYPE, 2018–2021 (USD MILLION)    138
TABLE 89    HEAD-UP DISPLAY MARKET IN EUROPE FOR AVIATION APPLICATION, BY TYPE, 2022–2027 (USD MILLION)    138
TABLE 90    HEAD-UP DISPLAY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION,
BY TYPE, 2018–2021 (USD MILLION)    139
TABLE 91    HEAD-UP DISPLAY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION,
BY TYPE, 2022–2027 (USD MILLION)    139
10.3.1    GERMANY    139
10.3.1.1    Leading car manufacturers offering vehicles equipped with
head-up displays to drive market growth in Germany    139
TABLE 92    HEAD-UP DISPLAY MARKET IN GERMANY, BY APPLICATION,
2018–2021 (USD MILLION)    140
TABLE 93    HEAD-UP DISPLAY MARKET IN GERMANY, BY APPLICATION,
2022–2027 (USD MILLION)    140
10.3.2    UK    140
10.3.2.1    Surging demand for luxury cars to drive market growth in UK    140
TABLE 94    HEAD-UP DISPLAY MARKET IN UK, BY APPLICATION,
2018–2021 (USD MILLION)    140
TABLE 95    HEAD-UP DISPLAY MARKET IN UK, BY APPLICATION,
2022–2027 (USD MILLION)    141
10.3.3    FRANCE    141
10.3.3.1    Manufacturing of high-end cars in France to drive market growth    141
TABLE 96    HEAD-UP DISPLAY MARKET IN FRANCE, BY APPLICATION,
2018–2021 (USD MILLION)    141
TABLE 97    HEAD-UP DISPLAY MARKET IN FRANCE, BY APPLICATION,
2022–2027 (USD MILLION)    141

10.3.4    REST OF EUROPE    142
TABLE 98    HEAD-UP DISPLAY MARKET IN REST OF EUROPE, BY APPLICATION,
2018–2021 (USD MILLION)    142
TABLE 99    HEAD-UP DISPLAY MARKET IN REST OF EUROPE, BY APPLICATION,
2022–2027 (USD MILLION)    142
10.4    APAC    142
FIGURE 53    HEAD-UP DISPLAY MARKET IN APAC    143
FIGURE 54    SNAPSHOT OF HEAD-UP DISPLAY MARKET IN APAC    143
TABLE 100    HEAD-UP DISPLAY MARKET IN APAC, BY COUNTRY,
2018–2021 (USD MILLION)    144
TABLE 101    HEAD-UP DISPLAY MARKET IN APAC, BY COUNTRY,
2022–2027 (USD MILLION)    144
TABLE 102    HEAD-UP DISPLAY MARKET IN APAC, BY TYPE, 2018–2021 (USD MILLION)    144
TABLE 103    HEAD-UP DISPLAY MARKET IN APAC, BY TYPE, 2022–2027 (USD MILLION)    145
TABLE 104    HEAD-UP DISPLAY MARKET IN APAC, BY APPLICATION,
2018–2021 (USD MILLION)    145
TABLE 105    HEAD-UP DISPLAY MARKET IN APAC, BY APPLICATION,
2022–2027 (USD MILLION)    145
TABLE 106    HEAD-UP DISPLAY MARKET IN APAC FOR AVIATION APPLICATION, BY TYPE, 2018–2021 (USD MILLION)    145
TABLE 107    HEAD-UP DISPLAY MARKET IN APAC FOR AVIATION APPLICATION, BY TYPE, 2022–2027 (USD MILLION)    146
TABLE 108    HEAD-UP DISPLAY MARKET IN APAC FOR AUTOMOTIVE APPLICATION,
BY TYPE, 2018–2021 (USD MILLION)    146
TABLE 109    HEAD-UP DISPLAY MARKET IN APAC FOR AUTOMOTIVE APPLICATION,
BY TYPE, 2022–2027 (USD MILLION)    146
10.4.1    CHINA    146
10.4.1.1    Increasing vehicle production in China to propel market growth    146
TABLE 110    HEAD-UP DISPLAY MARKET IN CHINA, BY APPLICATION,
2018–2021 (USD MILLION)    147
TABLE 111    HEAD-UP DISPLAY MARKET IN CHINA, BY APPLICATION,
2022–2027 (USD MILLION)    147
10.4.2    JAPAN    147
10.4.2.1    Ongoing mass production of automotive parts to result in low prices of head-up displays in Japan    147
TABLE 112    HEAD-UP DISPLAY MARKET IN JAPAN, BY APPLICATION,
2018–2021 (USD MILLION)    148
TABLE 113    HEAD-UP DISPLAY MARKET IN JAPAN, BY APPLICATION,
2022–2027 (USD MILLION)    148
10.4.3    SOUTH KOREA    148
10.4.3.1    Increasing development of semi-autonomous and autonomous vehicles in South Korea to contribute to market growth    148
TABLE 114    HEAD-UP DISPLAY MARKET IN SOUTH KOREA, BY APPLICATION,
2018–2021 (USD MILLION)    149
TABLE 115    HEAD-UP DISPLAY MARKET IN SOUTH KOREA, BY APPLICATION,
2022–2027 (USD MILLION)    149

10.4.4    AUSTRALIA    149
10.4.4.1    Rising awareness about benefits of head-up displays to play crucial role in market growth in Australia    149
TABLE 116    HEAD-UP DISPLAY MARKET IN AUSTRALIA, BY APPLICATION,
2018–2021 (USD MILLION)    149
TABLE 117    HEAD-UP DISPLAY MARKET IN AUSTRALIA, BY APPLICATION,
2022–2027 (USD MILLION)    150
10.4.5    REST OF APAC    150
TABLE 118    HEAD-UP DISPLAY MARKET IN REST OF APAC, BY APPLICATION,
2018–2021 (USD MILLION)    150
TABLE 119    HEAD-UP DISPLAY MARKET IN REST OF APAC, BY APPLICATION,
2022–2027 (USD MILLION)    150
10.5    ROW    151
FIGURE 55    HEAD-UP DISPLAY MARKET IN ROW    151
10.5.1    MIDDLE EAST AND AFRICA    151
10.5.1.1    Surging demand for head-up display-equipped helicopters
and increasing disposable income of people to propel
market growth in MEA    151
10.5.2    SOUTH AMERICA    151
10.5.2.1    Rising number of automobile assembling plants to drive market growth in South America    151
TABLE 120    HEAD-UP DISPLAY MARKET IN ROW, BY REGION, 2018–2021 (USD MILLION)    151
TABLE 121    HEAD-UP DISPLAY MARKET IN ROW, BY REGION, 2022–2027 (USD MILLION)    152
TABLE 122    HEAD-UP DISPLAY MARKET IN ROW, BY TYPE, 2018–2021 (USD MILLION)    152
TABLE 123    HEAD-UP DISPLAY MARKET IN ROW, BY TYPE, 2022–2027 (USD MILLION)    152
TABLE 124    HEAD-UP DISPLAY MARKET IN ROW, BY APPLICATION,
2018–2021 (USD MILLION)    152
TABLE 125    HEAD-UP DISPLAY MARKET IN ROW, BY APPLICATION,
2022–2027 (USD MILLION)    153
TABLE 126    HEAD-UP DISPLAY MARKET IN ROW FOR AVIATION APPLICATION, BY TYPE, 2018–2021 (USD MILLION)    153
TABLE 127    HEAD-UP DISPLAY MARKET IN ROW FOR AVIATION APPLICATION, BY TYPE, 2022–2027 (USD MILLION)    153
TABLE 128    HEAD-UP DISPLAY MARKET IN ROW FOR AUTOMOTIVE APPLICATION, BY TYPE, 2018–2021 (USD MILLION)    153
TABLE 129    HEAD-UP DISPLAY MARKET IN ROW FOR AUTOMOTIVE APPLICATION, BY TYPE, 2022–2027 (USD MILLION)    154
TABLE 130    HEAD-UP DISPLAY MARKET IN MIDDLE EAST, BY APPLICATION,
2018–2021 (USD MILLION)    154
TABLE 131    HEAD-UP DISPLAY MARKET IN MIDDLE EAST, BY APPLICATION,
2022–2027 (USD MILLION)    154
TABLE 132    HEAD-UP DISPLAY MARKET IN AFRICA, BY APPLICATION,
2018–2021 (USD MILLION)    154
TABLE 133    HEAD-UP DISPLAY MARKET IN AFRICA, BY APPLICATION,
2022–2027 (USD MILLION)    155
TABLE 134    HEAD-UP DISPLAY MARKET IN SOUTH AMERICA, BY APPLICATION,
2018–2021 (USD MILLION)    155
TABLE 135    HEAD-UP DISPLAY MARKET IN SOUTH AMERICA, BY APPLICATION,
2022–2027 (USD MILLION)    155
11    COMPETITIVE LANDSCAPE    156
11.1    INTRODUCTION    156
11.2    REVENUE ANALYSIS: TOP 3 COMPANIES    156
FIGURE 56    DOMINANCE OF TOP 3 PLAYERS IN HEAD-UP DISPLAY MARKET
IN LAST 5 YEARS    156
11.3    STRATEGIES ADOPTED BY KEY PLAYERS    157
TABLE 136    OVERVIEW OF STRATEGIES ADOPTED BY HEAD-UP DISPLAY
MARKET MANUFACTURERS    157
11.4    MARKET SHARE ANALYSIS, 2021    157
TABLE 137    HEAD-UP DISPLAY MARKET: DEGREE OF COMPETITION    158
FIGURE 57    HEAD-UP DISPLAY MARKET SHARE, BY COMPANY (2020)    158
11.5    COMPANY EVALUATION QUADRANT    159
11.5.1    STAR    159
11.5.2    PERVASIVE    159
11.5.3    EMERGING LEADER    159
11.5.4    PARTICIPANT    160
FIGURE 58    HEAD-UP DISPLAY MARKET (GLOBAL) COMPANY EVALUATION
QUADRANT, 2020    160
11.6    HEAD-UP DISPLAY MARKET: COMPANY FOOTPRINT    161
11.6.1    APPLICATION AND REGIONAL FOOTPRINT ANALYSIS OF TOP PLAYERS    161
TABLE 138    APPLICATION AND REGIONAL FOOTPRINT OF COMPANIES    161
TABLE 139    APPLICATION FOOTPRINT OF COMPANIES    161
TABLE 140    REGIONAL FOOTPRINT OF COMPANIES    162
11.7    SMALL AND MEDIUM ENTERPRISES (SME) EVALUATION QUADRANT, 2020    162
11.7.1    PROGRESSIVE COMPANY    162
11.7.2    RESPONSIVE COMPANY    162
11.7.3    DYNAMIC COMPANY    162
11.7.4    STARTING BLOCK    162
FIGURE 59    HEAD-UP DISPLAY MARKET (GLOBAL) SME EVALUATION QUADRANT, 2021    163
11.8    COMPETITIVE SITUATIONS & TRENDS    164
TABLE 141    HEAD-UP DISPLAY MARKET: PRODUCT LAUNCHES AND DEVELOPMENTS    164
TABLE 142    HEAD-UP DISPLAY MARKET: DEALS    165
TABLE 143    HEAD-UP DISPLAY MARKET: DETAILED LIST OF KEY STARTUPS/SMES    166
TABLE 144    HEAD-UP DISPLAY MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES    166

12    COMPANY PROFILES    167
12.1    KEY PLAYERS    167
(Business Overview, Products Offered, Product Launches, Deals, and MnM View)*
12.1.1    NIPPON SEIKI    167
TABLE 145    NIPPON SEIKI: BUSINESS OVERVIEW    167
FIGURE 60    NIPPON SEIKI: COMPANY SNAPSHOT    168
12.1.2    CONTINENTAL    171
TABLE 146    CONTINENTAL: BUSINESS OVERVIEW    171
FIGURE 61    CONTINENTAL: COMPANY SNAPSHOT    172
12.1.3    VISTEON CORPORATION    175
TABLE 147    VISTEON CORPORATION: BUSINESS OVERVIEW    175
FIGURE 62    VISTEON CORPORATION: COMPANY SNAPSHOT    176
12.1.4    DENSO CORPORATION    179
TABLE 148    DENSO CORPORATION: BUSINESS OVERVIEW    179
FIGURE 63    DENSO CORPORATION: COMPANY SNAPSHOT    180
12.1.5    BOSCH    183
TABLE 149    BOSCH: BUSINESS OVERVIEW    183
FIGURE 64    BOSCH: COMPANY SNAPSHOT    184
12.1.6    PIONEER CORPORATION    187
TABLE 150    PIONEER CORPORATION: BUSINESS OVERVIEW    187
FIGURE 65    PIONEER CORPORATION: COMPANY SNAPSHOT    188
12.1.7    BAE SYSTEMS    190
TABLE 151    BAE SYSTEMS: BUSINESS OVERVIEW    190
FIGURE 66    BAE SYSTEMS: COMPANY SNAPSHOT    191
12.2    OTHER PLAYERS    193
12.2.1    YAZAKI CORPORATION    193
TABLE 152    YAZAKI CORPORATION: BUSINESS OVERVIEW    193
12.2.2    GARMIN    195
TABLE 153    GARMIN: BUSINESS OVERVIEW    195
FIGURE 67    GARMIN: COMPANY SNAPSHOT    196
12.2.3    PANASONIC    198
TABLE 154    PANASONIC: BUSINESS OVERVIEW    198
FIGURE 68    PANASONIC: COMPANY SNAPSHOT    199
12.2.4    HONEYWELL AEROSPACE    202
12.2.5    THALES GROUP    203
12.2.6    MICROVISION    204
12.2.7    RENESAS ELECTRONICS    205
12.2.8    COLLINS AEROSPACE    206
12.2.9    STMICROELECTRONICS    207
12.2.10    ALPS ALPINE    208
12.2.11    ELBIT SYSTEMS    209
12.2.12    SAAB AB    210
12.2.13    TRANSDIGM GROUP    210
12.3    KEY INNOVATORS    211
12.3.1    WAYRAY    211
12.3.2    HUDWAY    212
12.3.3    ENVISICS    213
12.3.4    I4DRIVE    213
12.3.5    TEXAS INSTRUMENTS    214
* Business Overview, Products Offered, Product Launches, Deals, and MnM View might not be captured in case of unlisted companies.
13    APPENDIX    215
13.1    INSIGHTS OF INDUSTRY EXPERTS    215
13.2    DISCUSSION GUIDE    216
13.3    KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL    218
13.4    AVAILABLE CUSTOMIZATIONS    220
13.5    RELATED REPORTS    220
13.6    AUTHOR DETAILS    221"