1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 STUDY SCOPE 13
1.3.1 MARKETS COVERED 13
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 14
1.5 LIMITATIONS 14
1.6 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 INTRODUCTION 15
2.2 RESEARCH DATA 17
2.2.1 SECONDARY DATA 17
2.2.1.1 Key data from secondary sources 18
2.2.2 PRIMARY DATA 18
2.2.2.1 Key data from primary sources 19
2.2.2.2 Key industry insights 20
2.2.2.3 Breakdown of Primary Interviews 20
2.2.3 SECONDARY AND PRIMARY RESEARCH 21
2.3 MARKET SIZE ESTIMATION 21
2.3.1 BOTTOM-UP APPROACH 22
2.3.1.1 Approach for capturing the market size by bottom-up analysis (demand side) 22
2.3.2 TOP-DOWN APPROACH 23
2.3.2.1 Approach for capturing the market share by top-down analysis (supply side) 24
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 25
2.5 RESEARCH ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE HEARABLE DEVICES MARKET 34
4.2 BLUETOOTH HEARABLE DEVICES MARKET, BY PRODUCT, 2015–2023 (USD BILLION) 34
4.3 WIRELESS HEARING AIDS MARKET, BY PROCESSING CAPABILITY,
2015–2023 (USD BILLION) 35
4.4 GEOGRAPHIC SNAPSHOT OF THE HEARABLE DEVICES MARKET 35
4.5 APAC: HEARABLE DEVICES MARKET, BY COUNTRY, 2017–2023 (USD BILLION) 36

5 MARKET OVERVIEW 37
5.1 INTRODUCTION 38
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 39
5.2.1.1 Growing demand for smartphones as a source of entertainment 39
5.2.1.2 Consumer preference for wearable and portable devices 39
5.2.1.3 Increasing demand for health monitoring applications and hearing aids 40
5.2.1.4 High investment in R&D for hearable devices by OEMs 41
5.2.2 RESTRAINTS 41
5.2.2.1 Delivering high-quality audio 41
5.2.3 OPPORTUNITIES 41
5.2.3.1 Advancements in voice user interface (UI) 41
5.2.3.2 Emerging hearable computing 42
5.2.4 CHALLENGES 42
5.2.4.1 Negative health effects on children and other user groups 42
5.2.4.2 Optimizing battery life 42
5.3 VALUE CHAIN ANALYSIS 42

6 MARKET, BY PRODUCT 45
6.1 INTRODUCTION 46
6.2 HEADSET 48
6.2.1 HEADSET MARKET, BY TYPE 48
6.2.1.1 Traditional Headset 48
6.2.1.2 Earbuds 49
6.2.2 HEADSET MARKET, BY PROCESSING CAPABILITY 50
6.2.2.1 Smart headset 50
6.2.2.2 Regular headset 50
6.3 HEADPHONE 56
6.4 HEARING AIDS 62
6.4.1 REGULAR HEARING AIDS 62
6.4.2 SMART HEARING AIDS 62

7 MARKET, BY TECHNOLOGY 69
7.1 INTRODUCTION 70
7.2 BLUETOOTH 71
7.3 WI-FI 73
7.4 OTHERS 74



8 MARKET, BY APPLICATION 76
8.1 INTRODUCTION 77
8.2 CONSUMER 79
8.3 HEALTHCARE 79
8.4 OTHERS 79

9 GEOGRAPHICAL ANALYSIS 81
9.1 INTRODUCTION 82
9.2 AMERICAS 84
9.2.1 US 86
9.2.2 CANADA 87
9.2.3 MEXICO 87
9.2.4 OTHERS 87
9.3 EUROPE 88
9.3.1 GERMANY 90
9.3.2 FRANCE 91
9.3.3 UK 91
9.3.4 OTHERS 91
9.4 APAC 92
9.4.1 CHINA 94
9.4.2 JAPAN 95
9.4.3 SOUTH KOREA 95
9.4.4 INDIA 95
9.4.5 OTHERS 95
9.5 REST OF THE WORLD (ROW) 97
9.5.1 MIDDLE EAST 98
9.5.2 AFRICA 98

10 COMPETITIVE LANDSCAPE 100
10.1 OVERVIEW 100
10.2 MARKET RANKING ANALYSIS OF THE HEARABLE DEVICES MARKET, 2016 101
10.3 HEARABLE DEVICES MARKET (GLOBAL) “COMPETITIVE LEADERSHIP MAPPING,” 2017 102
10.3.1 INTRODUCTION 102
10.3.2 VISIONARY LEADERS 102
10.3.3 DYNAMIC DIFFERENTIATORS 102
10.3.4 INNOVATORS 102
10.3.5 EMERGING COMPANIES 103
?
10.4 COMPETITIVE BENCHMARKING 104
10.4.1 BUSINESS STRATEGIES ADOPTED BY MAJOR PLAYERS IN THE HEARABLE DEVICES MARKET (25 PLAYERS) 104
10.4.2 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE HEARABLE DEVICES MARKET (25 PLAYERS) 105
Top companies analyzed for this study are ?Apple Inc.; Audio-Technica, Corp.; Bang & Olufsen A/S; Bose Corp.; Bragi GmBH; Creative Technology Limited; Doppler Labs Inc.; Eargo Inc.; Earin AB; GN Store Nord A/S; Harman International Industries Inc.; JVCKENWOOD USA Corporation; Kanoa; Miracle-Ear, Inc.; Nuheara Ltd.; Samsung Electronics co., Ltd; Sennheiser Electronics GmBH & Co. KG; Sivantos Pte Ltd; Skullcandy Inc.; Sony Corp.; Starkey Hearing Technology Inc.; Valancell Inc.; Voxx International Corp.; Widex Holding A/S; William Demant Holding A/S

11 COMPANY PROFILES 106
11.1 INTRODUCTION 106
(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
11.2 APPLE, INC. (US) 107
11.3 SAMSUNG ELECTRONICS CO., LTD. (SOUTH KOREA) 110
11.4 SONY CORPORATION (JAPAN) 113
11.5 GN STORE NORD A/S 116
11.6 SENNHEISER ELECTRONIC GMBH & CO. KG 121
11.7 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED 125
11.8 VOXX INTERNATIONAL CORPORATION 130
11.9 WILLIAM DEMANT HOLDINGS A/S 133
11.10 BOSE CORPORATION 137
11.11 WIDEX HOLDING A/S 140
11.12 KEY INNOVATORS 142
11.12.1 INTRODUCTION 142
11.12.2 BRAGI GMBH (GERMANY) 142
11.12.3 STARKEY HEARING TECHNOLOGIES, INC. (US) 142
11.12.4 DOPPLER LABS INC. (US) 143
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.

12 APPENDIX 144
12.1 INSIGHTS OF INDUSTRY EXPERTS 144
12.2 QUESTIONNAIRE 145
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 147
12.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 149
12.5 AVAILABLE CUSTOMIZATIONS 151
12.6 RELATED REPORT 151
12.7 AUTHOR DETAILS 152