1 INTRODUCTION 16
1.1 STUDY OBJECTIVES 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 18
1.5 PACKAGE SIZE 18
1.6 LIMITATIONS 18
1.7 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 22
2.1.1.1 Key data from secondary sources 22
2.1.2 PRIMARY DATA 23
2.1.2.1 Key data from primary sources 23
2.1.2.2 Key industry insights 24
2.1.2.3 Breakdown of primaries 24
2.2 MARKET SIZE ESTIMATION 25
2.2.1 BOTTOM-UP AND TOP-DOWN APPROACH 25
2.2.2 BOTTOM-UP APPROACH 26
2.2.2.1 Approach for capturing the market share by bottom-up analysis (demand side) 26
2.2.3 TOP-DOWN APPROACH 27
2.2.3.1 Approach for capturing the market share by top-down analysis (supply side) 27
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.4 RESEARCH ASSUMPTIONS 29

3 EXECUTIVE SUMMARY 30

4 PREMIUM INSIGHTS 34
4.1 LUCRATIVE OPPORTUNITIES IN THE FLEXIBLE DISPLAY MARKET 34
4.2 FLEXIBLE DISPLAY MARKET, BY TECHNOLOGY 35
4.3 FLEXIBLE DISPLAY MARKET IN APAC (2016) 35
4.4 MARKET SHARE OF MAJOR COUNTRIES AND REGIONS, 2016 36
4.5 FLEXIBLE DISPLAY MARKET, BY PANEL SIZE 36
?

5 MARKET OVERVIEW 37
5.1 INTRODUCTION 38
5.2 EVOLUTION OF FLEXIBLE DISPLAY 38
5.3 FLEXIBLE ELECTRONICS CONCEPT 39
5.4 BASIC COMPONENTS OF FLEXIBLE DISPLAY 39
5.4.1 EMISSIVE LAYER (ORGANIC MATERIAL) 40
5.4.2 SUBSTRATE 41
5.4.3 CONDUCTIVE LAYER 41
5.4.4 BACKLIGHT PANEL (NON-EMISSIVE/LCD) 41
5.4.4.1 LED backlighting 42
5.4.4.2 CCFL backlighting 42
5.4.4.3 ELP backlighting 42
5.4.4.4 Woven fiber backlighting 42
5.4.4.5 Incandescent backlighting 43
5.4.5 CATHODE AND ANODE 43
5.5 DISPLAY TECHNOLOGY MARKET TRENDS 43
5.6 COMPARISON OF DISPLAY TECHNOLOGIES 44
5.7 COMPARISON OF FLEXIBLE OLED, E-PAPER, AND FLEXIBLE LCD 44
5.8 TYPES OF FLEXIBLE DISPLAY TECHNOLOGIES 45
5.8.1 FLEXIBLE FLAT-PANEL DISPLAY 45
5.8.2 FLEXIBLE PLASMA DISPLAY 46
5.8.3 FLEXIBLE BICHROME DISPLAY 46
5.9 MARKET DYNAMICS 47
5.9.1 DRIVERS 47
5.9.1.1 Rising demand for OLED-based devices 47
5.9.1.2 Technological shift and development of energy-efficient, attractive, and high-specification flexible display products 48
5.9.1.3 High growth of consumer goods 48
5.9.2 RESTRAINTS 48
5.9.2.1 Complex manufacturing process 48
5.9.3 OPPORTUNITIES 49
5.9.3.1 High growth of smart wearables market 49
5.9.3.2 Emerging applications of flexible displays 49
5.9.4 CHALLENGES 49
5.9.4.1 Fluctuations in ASPs of flexible display panels 49

6 INDUSTRY TRENDS 50
6.1 INTRODUCTION 50
6.2 VALUE CHAIN ANALYSIS 50
6.3 STANDARDS AND REGULATIONS RELATED TO FLEXIBLE DISPLAY PRODUCTS 51
6.4 START-UP COMPANIES AND INVESTOR SCENARIO 52

7 FLEXIBLE DISPLAY MARKET, BY APPLICATION 53
7.1 INTRODUCTION 53
7.2 SMARTPHONES AND TABLETS 55
7.3 SMARTWATCHES AND WEARABLES 58
7.4 TELEVISIONS AND DIGITAL SIGNAGE SYSTEMS 61
7.5 PC MONITORS AND LAPTOPS 64
7.6 E-READER 67
7.7 ELECTRONIC SHELF LABELS (ESLS) 68
7.8 VEHICLES AND PUBLIC TRANSPORTS 70
7.9 SMART HOME APPLIANCES 73

8 FLEXIBLE DISPLAY MARKET, BY TECHNOLOGY 75
8.1 INTRODUCTION 76
8.2 OLED DISPLAY 77
8.2.1 OLED TYPES 78
8.2.1.1 AMOLED display 78
8.2.1.2 PMOLED display 78
8.2.2 OLED APPLICATIONS 79
8.2.2.1 Smartphones and tablets 79
8.2.2.2 TVs and digital signage 80
8.2.2.3 PC monitors and laptops 80
8.2.2.4 Smartwatches and wearables 80
8.2.2.5 Automotive products 80
8.2.2.6 Others 80
8.3 E-PAPER DISPLAY 82
8.4 QUANTUM DOT LED DISPLAY 83
8.4.1 ADVANTAGES OF QD-LEDS OVER EXISTING DISPLAY TECHNOLOGIES 84
8.5 LED-BACKLIT LCD 85

9 FLEXIBLE DISPLAY MARKET, BY PANEL SIZE 88
9.1 INTRODUCTION 89
9.2 UP TO 6’’ 90
9.3 6–20’’ 91
9.4 20–50’’ 92
9.5 ABOVE 50’’ 93

10 FLEXIBLE DISPLAY MARKET, BY GEOGRAPHY 94
10.1 INTRODUCTION 95
10.2 NORTH AMERICA 96
10.2.1 US 99
10.2.2 CANADA 99
10.2.3 MEXICO 99
10.3 EUROPE 100
10.3.1 UK 103
10.3.2 GERMANY 103
10.3.3 FRANCE 103
10.3.4 REST OF EUROPE 103
10.4 APAC 104
10.4.1 CHINA 107
10.4.2 JAPAN 107
10.4.3 SOUTH KOREA 107
10.4.4 REST OF APAC 107
10.5 ROW 108
10.5.1 MIDDLE EAST 109
10.5.2 SOUTH AMERICA 110
10.5.3 AFRICA 110

11 COMPETITIVE LANDSCAPE 111
11.1 INTRODUCTION 111
11.2 DIVE CHART: FLEXIBLE DISPLAY MARKET 112
11.2.1 VANGUARDS 113
11.2.2 DYNAMIC 113
11.2.3 INNOVATORS 113
11.2.4 EMERGING 113
11.3 BUSINESS STRATEGY (FOR ALL 25 PLAYERS) 114
11.4 PRODUCT OFFERING 115
*Top 25 companies analyzed for this study are - Samsung Electronics Co. Ltd., LG Display Co. Ltd., E-Ink Holdings Inc., Japan Display, Inc., AU Optronics Corp., E. I. du Pont de Nemours and Company, BOE Technology Group Co., Ltd., Corning Incorporated, Sharp Corp. (Foxconn), Innolux Corporation, Applied Material, Inc. , Visionox Corporation, Pervasive Displays, Royale Corporation, FlexEnable Limited, Cambrios Technologies Corporation, Kateeva, Unipixel, Universal Display Corporation, RiTDisplay, Flexterra Corporation (Polyera), Futaba, Pioneer, Qisda Corp., Sinovia Technologies
11.5 MARKET RANKING ANALYSIS: FLEXIBLE DISPLAY MARKET 116
11.6 COMPETITION AND TRENDS 117
?

12 COMPANY PROFILES 119
(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
12.1 INTRODUCTION 119
12.2 LG DISPLAY CO., LTD. 120
12.3 SAMSUNG ELECTRONICS CO., LTD. 124
12.4 INNOLUX CORP. 128
12.5 AU OPTRONICS CORP. 131
12.6 JAPAN DISPLAY INC. 137
12.7 BOE TECHNOLOGY GROUP CO., LTD. 141
12.8 SHARP CORP. (FOXCONN) 145
12.9 VISIONOX CORPORATION 149
12.10 E INK HOLDINGS, INC. 151
12.11 CORNING INCORPORATED 155
12.12 E. I. DU PONT DE NEMOURS AND COMPANY 158
12.13 KEY INNOVATORS 161
12.13.1 FLEXENABLE LIMITED 161
12.13.2 KATEEVA 161
12.13.3 CAMBRIOS TECHNOLOGIES CORPORATION 161
12.13.4 ROYALE CORPORATION 161
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 162
13.1 INSIGHTS OF INDUSTRY EXPERTS 162
13.2 DISCUSSION GUIDE 163
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 166
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 168
13.5 AVAILABLE CUSTOMIZATIONS 170
13.6 RELATED REPORTS 170
13.7 AUTHOR DETAILS 171