Oral Care in the Philippines
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Increasing interest in toothpaste that offers total care, adding value to the category, while niche of electric toothbrushes records impressive demand due to unit price decline
Rising disposable incomes supports strong performances for smaller categories, as consumers increasingly focus on following strict oral care regimes
Multinationals continue to dominate oral care in 2019 but smaller brands gain further ground
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2014-2019
Table 2 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 3 Sales of Toothbrushes by Category: Value 2014-2019
Table 4 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 6 NBO Company Shares of Oral Care: % Value 2015-2019
Table 7 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 9 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 10 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 12 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Rising disposable incomes and increasing awareness of health and beauty routines to improve appearance support value sales growth in 2019
Increasingly fragmented competitive landscape in 2019 led by multinationals
Positive performance predicted for beauty and personal care over the forecast period, with demand for most categories set to improve from 2021
CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources