Table of Content

Fortified/Functional Packaged Food in Egypt
Euromonitor International
March 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF packaged food benefits as consumers focus on immune support during the pandemic
Inflation and higher packaging costs exert upward pressure on unit prices
Strong marketing pushes health credentials of the leading Pr?sident brand
PROSPECTS AND OPPORTUNITIES
Growing health prevention trend to boost the demand for fortified/functional packaged food
Focus on social media to reach a young, modern audience and promotions to push demand
Health awareness initiatives offer opportunities to improve the image and grow the use of fortified/functional ingredients
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN EGYPT
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2016-2021
Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Category: Value 2016-2021
Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources