Table of Content
 
1. Executive Summary
Executive Summary
Executive Summary—Key Findings
Global xEV Market Overview—2025 Scenario
Global PHEV Market Overview
Overview of the Positioning of PHEVs by Key OEMs
Market Scenario Analysis of PHEVs
Top 10 EVs Sold in 2015
Announced Vehicle Manufacturers’ PHEV Launch Plans
Overview of Government Incentives for PHEVs
Technology Trends and Roadmap
Comparative Analysis of PHEV Battery Capacity versus Range
 
2. Research Scope, Objectives, Background, and Methodology
Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Key OEMs or Participant Groups Compared in this Study
 
3. Definitions and Segmentation
Definitions and Segmentation
Product Segmentation
EV Segmentation
Vehicle Segmentation
 
4. Key Factors that Influence the PHEV Market
Key Factors that Influence the PHEV Market
Factors of Influence—Key Market Drivers
PHEV Lack of Dependence on Fast Charging Infrastructure Deployment
Strong PHEV Launch Roadmap to Stay ahead of BEVs
Strong PHEV Launch Roadmap to Stay ahead of BEVs (continued)
Consumer Preference for PHEVS
Battery Capacity and Electric Range for EVs
Creation of LEZs and Emission-free Zones
Global GHG Emission Regulations
Case Study—Chinese Government NEV Development Plan
Factors of Influence—Key Market Restraints
Comparative Analysis of Complexity and Cost of Powertrains
Reasons for Drivers Not Charging PHEVs Regularly
Average Fuel Economy and CO2 Emissions of PHEVs
Incentives versus Market Share
Superior Range (200+ miles) a Threat to PHEV Growth
 
5. Overview of the Total EV Market
Overview of the Total EV Market
Role of PHEVs and Adoption Timescales (2012–2025)
Global EV Market Overview—EV Sales Breakdown by BEV and PHEV
Global EV Market Overview—Top 10 EVs Sold in 2015
Global EV Market Overview—Top 5 Selling PHEVs and BEVs by Region
Global EV Market Overview—Growth of PHEVs in Europe
 
6. Forecasts and Trends
Forecasts and Trends
PHEV Market—Unit Shipment Forecast Scenario Analysis
Forecast Scenario Assumptions to 2025
PHEV Market—Unit Shipment Forecast by Region
Global PHEV Market—OEMs’ Percent Unit Share by Region
Global PHEV Market—OEMs’ Percent Unit Share by Region (continued)
Global PHEV Market—OEMs’ Percent Unit Share by Region (continued)
PHEV Market—Percent Unit Shipment Forecast by OEM
PHEV Market—Unit Shipment Forecast by PV Segment
 
7. Regional Highlights
Regional Highlights
China—PHEV Market Fact Sheet
China—PHEV Market Fact Sheet (continued)
China—PHEV Market Forecast Estimates
Europe—PHEV Market Fact Sheet
Europe—PHEV Market Fact Sheet (continued)
Europe—PHEV Market Forecast Estimates
Japan—PHEV Market Fact Sheet
Japan—PHEV Market Fact Sheet (continued)
North America—PHEV Market Fact Sheet
North America—PHEV Market Fact Sheet (continued)
North America—PHEV Market Forecast Estimates
South Korea—PHEV Market Fact Sheet
South Korea—PHEV Market Fact Sheet (continued)
 
8. Market and Comparative Analysis
Market and Comparative Analysis
Battery Pricing Trends Analysis
PHEV Comparative Analysis—Battery Capacity versus Price
PHEV Comparative Analysis—Battery Capacity versus Range
PHEV Comparative Analysis—Price versus Fuel Economy
Analysis by OEM’s Brand Positioning and Strategy
EV Platform Strategies
 
9. OEM Profiles
OEM Profiles
PHEV Market—OEM in Focus: BMW Group
PHEV Market—OEM in Focus: Ford
PHEV Market—OEM in Focus: GM
PHEV Market—OEM in Focus: Mercedes-Benz
PHEV Market—OEM in Focus: Toyota
PHEV Market—OEM In Focus: VW
 
10. Growth Opportunities and Companies to Action
Growth Opportunities and Companies to Action
Growth Opportunity—Social Collaboration
Strategic Imperatives for Global EV Industry
 
11. Conclusions and Future Outlook—Total Market
Conclusions and Future Outlook—Total Market
PHEV Market—Conclusions and Future Outlook
Global PHEV Market—3 Big Predictions
Legal Disclaimer
 
12. Appendix
Appendix
Abbreviations and Acronyms Used
EV Incentives—North America
EV Incentives—North America (continued)
EV Incentives—Europe
EV Incentives—Europe (continued)
EV Incentives—Europe (continued)
EV Incentives—Asia
Market Engineering Methodology