Table of Content

Luxury Goods in China
Euromonitor International
June 2022

List Of Contents And Tables

LUXURY GOODS IN CHINA
EXECUTIVE SUMMARY
Luxury goods in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2017-2022
Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing impact from global pandemic
Marriott International maintains its lead in luxury hotels
PROSPECTS AND OPPORTUNITIES
Experience-oriented products are gaining traction
Positive outlook, in line with rising leisure travel trend
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
FINE WINES/CHAMPAGNE AND SPIRITS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Chinese luxury spirits underpins the growth of fine wines/champagne and spirits
International luxury spirits are on the path to recovery post-COVID-19
PROSPECTS AND OPPORTUNITIES
Fine champagne has strong growth potential in both volume and value terms
Premiumisation remains the core strategy to sustain growth in luxury spirits
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
PREMIUM AND LUXURY CARS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium and luxury cars sustains volume and current value growth
BMW outperforms the category and takes the lead in premium and luxury cars
PROSPECTS AND OPPORTUNITIES
Rise of new energy vehicles to reshape the competitive landscape
Accelerated localisation strategy in premium and luxury cars
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
PERSONAL LUXURY IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury sunglasses
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
COVID-19 restrictions weigh on personal luxury sales in China
Super premium fragrances expected to see dynamic momentum
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2017-2022
Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027