1 REPORT PROLOGUE

2 INTRODUCTION
2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.2.1 RESEARCH OBJECTIVE
2.2.2 ASSUMPTIONS
2.2.3 LIMITATIONS
2.3 MARKET STRUCTURE

3 RESEARCH METHODOLGY
3.1 INTRODUCTION
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH

4 MARKET DYNAMICS
4.1 DRIVERS
4.1.1 RISING HEALTH AWARENESS RELATED TO CONCERNS DUE TO SMOKING
4.1.2 RISING CONSUMPTION OF NICOTINE REPLACEMENT THERAPY (NRT) PRODUCTS
4.2 RESTRAINTS
4.2.1 STRINGENT REGULATIONS ON MANUFACTURING AND SALES OF NICOTINE GUM PRODUCTS
4.2.2 SIDE-EFFECTS OF NICOTINE GUM
4.3 OPPORTUNITY
4.3.1 INCREASING DEMAND FOR NICOTINE GUM PRODUCTS
4.3.2 IMPROVEMENT IN PRODUCT & PRODUCTION PROCESS TECHNOLOGIES
4.4 MEGA TRENDS
4.4.1 TRENDS IN NICOTINE GUM IMPORTS AND EXPORTS
4.4.2 PRODUCT & PROCESS INNOVATIONS: PATENT ANALYSIS
4.4.2.1 Introduction
4.5 MACRO-ECONOMIC INDICATORS-PESTLE ANALYSIS
4.5.1 PESTLE ANALYSIS-U.S.
4.5.2 PESTLE ANALYSIS-INDIA
4.5.3 PESTLE ANALYSIS-CHINA
4.5.4 PESTLE ANALYSIS-JAPAN
4.5.5 PESTLE ANALYSIS-GERMANY

5 MARKET FACTOR ANALYSIS
5.1 VALUE CHAIN ANALYSIS
5.1.1 RAW MATERIAL ANALYSIS
5.1.1.1 Nicotine
5.1.1.2 Sodium bicarbonate
5.1.1.3 Gum base
5.1.1.4 Talc
5.1.1.5 Mint
5.2 SUPPLIER ANALYSIS
5.2.1 MARKET CONCENTRATION RATE OF RAW MATERIALS
5.3 COST ANALYSIS
5.3.1 RAW MATERIALS
5.3.2 LABOR COST
5.3.3 MANUFACTURING EXPENSES
5.4 SUPPLY CHAIN ANALYSIS
5.4.1 UPSTREAM RAW MATERIALS SOURCING
5.4.2 DOWNSTREAM BUYERS
5.5 MARKETING STRATEGY ANALYSIS, DISTRIBUTORS/TRADERS
5.5.1 MARKETING CHANNEL
5.5.1.1 Direct Marketing
5.5.1.2 Indirect Marketing
5.5.1.3 Marketing Channel Development Trend
5.6 MARKET POSITIONING
5.6.1 PRICING STRATEGY
5.6.2 BRAND STRATEGY
5.6.3 TARGET CLIENT
5.7 APPLICATIONS OF NICOTINE GUM
5.8 PORTER’S FIVE FORCES
5.8.1 THREAT OF NEW ENTRANTS
5.8.2 THREAT OF SUBSTITUTES
5.8.3 BUYER POWER
5.8.4 SUPPLIER POWER
5.8.5 INTENSITY OF RIVALRY

6 GLOBAL NICOTINE GUM MARKET, BY DOSAGE TYPE
6.1 INTRODUCTION
6.2 CLASSIFICATION OF NICOTINE GUM
6.2.1 GLOBAL NICOTINE GUM MARKET-BY DOSAGE TYPE
6.2.1.1 Global Nicotine Gum Market, By Dosage Type-2 mg-Region
6.2.1.2 Global Nicotine Gum Market, By Dosage Type-4 mg-Region
6.2.1.3 Global Nicotine Gum Market, By Dosage Type-Others-Region

7 GLOBAL NICOTINE GUM MARKET, BY REGION
7.1 GLOBAL NICOTINE GUM MARKET-SNAPSHOT
7.1.1 GLOBAL NICOTINE GUM MARKET-TOP 5 COUNTRIES
7.1.2 GLOBAL NICOTINE GUM MARKET-TOP 10 COMPANIES
7.2 NICOTINE GUM MARKET-NORTH AMERICA
7.3 NICOTINE GUM MARKET-EUROPE
7.4 CHINA NICOTINE GUM MARKET
7.5 JAPAN NICOTINE GUM MARKET
7.6 INDIA NICOTINE GUM MARKET
7.7 SOUTH-EAST ASIA NICOTINE GUM MARKET

8 COMPETITIVE LANDSCAPE
8.1 COMPETITIVE LANDSCAPING BASED ON FINACIALS DURING THE YEAR 2015

9 COMPANY PROFILES
9.1 NOVARTIS CONSUMER HEALTH INC.
9.1.1 OVERVIEW
9.1.2 FINANCIALS
9.1.3 PRODUCTS
9.1.4 STRATEGY
9.1.5 KEY DEVELOPMENTS
9.2 PERRIGO CO. PLC
9.2.1 OVERVIEW
9.2.2 FINANCIALS
9.2.3 PRODUCTS
9.2.4 KEY DEVELOPMENTS
9.2.5 STRATEGY
9.3 PFIZER INC.
9.3.1 OVERVIEW
9.3.2 FINANCIALS
9.3.3 PRODUCTS
9.3.4 KEY DEVELOPMENTS
9.3.5 STRATEGY
9.4 FERTIN PHARMA
9.4.1 OVERVIEW
9.4.2 FINANCIALS
9.4.3 PRODUCTS
9.4.4 STRATEGY
9.4.5 KEY DEVELOPMENTS
9.5 GLAXOSMITHKLINE PLC
9.5.1 OVERVIEW
9.5.2 FINANCIALS
9.5.3 PRODUCTS
9.5.4 KEY DEVELOPMENTS
9.5.5 STRATEGY
9.6 JOHNSON & JOHNSON
9.6.1 OVERVIEW
9.6.2 FINANCIALS
9.6.3 PRODUCTS
9.6.4 KEY DEVELOPMENTS
9.7 CAMBREX CORPORATION
9.7.1 OVERVIEW
9.7.2 FINANCIALS
9.7.3 PRODUCTS
9.7.4 KEY DEVELOPMENTS
9.8 REYNOLDS AMERICAN
9.8.1 OVERVIEW
9.8.2 FINANCIALS
9.8.3 PRODUCTS
9.8.4 KEY DEVELOPMENTS
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