Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter’s Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 Application
5.1.1 Leisure/Tourism
5.1.2 Business
5.2 Booking Type
5.2.1 Offline Access
5.2.2 Online Access
5.3 End-User Type
5.3.1 Self Driven
5.3.2 Chauffer Driven


6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share**
6.2 Company Profiles
6.2.1 Shouqi Car rental (Europcar Mobility Group)
6.2.2 eHi Car Service (Enterprise Holdings)
6.2.3 The Hertz Corporation
6.2.4 Shenzhen Topone Car Rental Co., Ltd.
6.2.5 Avis Budget Group, Inc.
6.2.6 Beijing China Auto Rental Co., Ltd.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS