Table of Content

1 INTRODUCTION
1.1 Scope of the Study
1.2 Study Assumptions
1.3 Study Deliverables


2 RESEARCH METHODOLOGY
2.1 Research Phases
2.2 Analysis Methodology


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness- Porter’s Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Introduction to Market Drivers and Restraints
4.4 Market Drivers
4.4.1 Increased Utilization of Digital Media
4.4.2 Rising Trend of the Adoption of Cloud Technology
4.4.3 Increasing Need to Improve Customer E-experience
4.5 Market Restraints
4.5.1 Lack of Skilled Professionals Across the Industry


5 MARKET SEGMENTATION
5.1 DEPLOYMENT
5.1.1 On-premise
5.1.2 Cloud
5.2 TYPE
5.2.1 Search Engine Software
5.2.2 Content Marketing Software
5.2.3 Social Media Marketing
5.2.4 E-mail Marketing
5.2.5 Mobile Marketing
5.2.6 Marketing Automation Software
5.2.7 Other Types
5.3 END-USER INDUSTRY
5.3.1 IT and Telecom
5.3.2 Media and Entertainment
5.3.3 BFSI
5.3.4 Retail
5.3.5 Manufacturing
5.3.6 Healthcare
5.3.7 Other End-user Industries
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Adobe Systems Incorporated
6.1.2 SAP SE
6.1.3 Salesforce.com Inc.
6.1.4 IBM Corporation
6.1.5 Microsoft Corporation
6.1.6 Oracle Corporation
6.1.7 Google LLC
6.1.8 SAS Institute Inc.
6.1.9 HubSpot Inc.
6.1.10 Teradata Corporation
6.1.11 Infor Inc.
6.1.12 Criteo SA


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS