1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 PACKAGE SIZE 17
1.6 LIMITATIONS 17
1.7 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 21
2.1.2.2 KEY INDUSTRY INSIGHTS 22
2.1.2.3 BREAKDOWN OF PRIMARY INTERVIEWS 22
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 24
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.4 RESEARCH ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR OPTICAL BRIGHTENERS 31
4.2 OPTICAL BRIGHTENERS MARKET SHARE, BY APPLICATION AND REGION 32
4.3 APPLICATIONS OF OPTICAL BRIGHTENERS MARKET, BY REGION 33

5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 SEGMENTATION 36
5.2.1 BY APPLICATION 36
5.2.2 BY END USER 36
5.2.3 BY REGION 37
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5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 38
5.3.1.1 GROWING DEMAND FROM SYNTHETICS & PLASTICS INDUSTRY 38
5.3.1.2 RISING DEMAND FOR BIODEGRADABLE BRIGHTENERS 39
5.3.1.3 GROWING TEXTILES & APPAREL INDUSTRY IN ASIA-PACIFIC 39
5.3.2 RESTRAINTS 40
5.3.2.1 NON-STILBENES BRIGHTENERS ACTING AS A SUBSTITUTE FOR OPTICAL BRIGHTENERS 40
5.3.3 OPPORTUNITIES 41
5.3.3.1 EMERGING APPLICATIONS IN PRINTING INKS AND PHOTO PROCESSING INDUSTRIES 41
5.3.4 CHALLENGES 42
5.3.4.1 HIGH COST OF PRODUCTION 42

6 INDUSTRY TRENDS 43
6.1 INTRODUCTION 43
6.2 VALUE-CHAIN ANALYSIS 43
6.3 PORTER’S FIVE FORCES ANALYSIS 45
6.3.1 BARGAINING POWER OF SUPPLIERS 45
6.3.2 THREAT OF NEW ENTRANTS 46
6.3.3 THREAT OF SUBSTITUTES 46
6.3.4 BARGAINING POWER OF BUYERS 46
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 47

7 OPTICAL BRIGHTENERS, BY APPLICATION 48
7.1 INTRODUCTION 49
7.2 PAPER 50
7.3 FABRICS 51
7.4 DETERGENTS & SOAPS 53
7.5 SYNTHETICS & PLASTICS 54
7.6 OTHERS 56

8 OPTICAL BRIGHTENERS MARKET, BY END USER 58
8.1 INTRODUCTION 59
8.2 CONSUMER PRODUCTS 60
8.3 SECURITY & SAFETY 61
8.4 TEXTILES & APPAREL 63
8.5 PACKAGING 64
8.6 OTHER END USERS 66
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9 OPTICAL BRIGHTENERS MARKET, BY REGION 68
9.1 INTRODUCTION 69
9.2 NORTH AMERICA 71
9.2.1 U.S. 75
9.2.2 REST OF NORTH AMERICA 77
9.3 EUROPE 79
9.3.1 GERMANY 82
9.3.2 FRANCE 84
9.3.3 ITALY 86
9.3.4 U.K. 88
9.3.5 REST OF EUROPE 90
9.4 ASIA-PACIFIC 92
9.4.1 CHINA 96
9.4.2 INDIA 98
9.4.3 JAPAN 100
9.4.4 SOUTH KOREA 102
9.4.5 REST OF ASIA-PACIFIC 104
9.5 ROW 106
9.5.1 SOUTH AMERICA 108
9.5.2 MIDDLE EAST & AFRICA 110

10 COMPETITIVE LANDSCAPE 112
10.1 OVERVIEW 112
10.2 NEW PRODUCT LAUNCH: THE MOST POPULAR GROWTH STRATEGY BETWEEN 2012 AND 2015 113
10.2.1 NEW PRODUCT LAUNCH 114
10.2.2 EXPANSION 115
10.2.3 MERGER & ACQUISITION 115

11 COMPANY PROFILES 117
(Overview, Financial*, Products & Services, Strategy, and Developments)
11.1 INTRODUCTION 117
11.2 RPM INTERNATIONAL INC. 118
11.3 BASF SE 121
11.4 HUNTSMAN CORP 124
11.5 CLARIANT AG 127
11.6 KEYSTONE ANILINE CORPORATION 130
11.7 BRILLIANT GROUP INC. 131
11.8 ARON UNIVERSAL LTD 132
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11.9 3V INC. 133
11.10 TEH FONG MIN INTERNATIONAL CO. LTD. 135
11.11 ARCHROMA 136
*Details might not be captured in case of unlisted companies

12 APPENDIX 137
12.1 INSIGHTS OF INDUSTRY EXPERTS 137
12.2 DISCUSSION GUIDE 139
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 141
12.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 143
12.5 AVAILABLE CUSTOMIZATIONS 144
12.6 RELATED REPORTS 145