Table of Content


I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

I. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

A Prelude

Table 1: Worldwide Mobile Messaging Apps Penetration by Region: 2015 & 2018 (as % of total Mobile Phone Users) (includes corresponding Graph/Chart)

Table 2: Worldwide Mobile Messaging Apps Penetration by Region: 2015 & 2018 (as % of total Mobile Internet Users) (includes corresponding Graph/Chart)

Increased Inclination towards ?Social Connectedness’ Builds Momentum for Messaging Apps

Growing Penetration of Smartphones Turbo Charges Market Growth

Table 3: Global Mobile Phones Market: Percentages Share Breakdown of Shipments by Feature Phones and Smartphones: 2011, 2013, 2015, & 2017 (includes corresponding Graph/Chart)

Messaging Apps Benefit from Growing Tablet Sales

Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects

Table 4: Global Mobile Internet Active Subscriptions by Geographic Region (2015): Number of Subscriptions in Million (includes corresponding Graph/Chart)

Table 5: Monthly Mobile Data Traffic (in MB) for Smartphones, Mobile PCs and Tablets: 2014 & 2020 (includes corresponding Graph/Chart)

Table 6: Global Mobile Data Traffic by Application Segment (2015 & 2020): Percentage Breakdown of Contribution by Audio, File Sharing, Other Encrypted Applications, Social Networking, Software Downloads and Updates, Video, Web Browsing, and Other Applications (includes corresponding Graph/Chart)

2.COMPETITIVE SCENARIO

Mobile Messaging: A Market Characterized by Large Number of Vendors

Facebook & Tencent Lead the Global Messaging App Market

WhatsApp

Facebook Messenger

WeChat

Table 7: Leading Messaging Apps by Number of Monthly Active Users (MAUs) (in million) as of Q3 2015 (includes corresponding Graph/Chart)

Select Leading Mobile Messaging Apps and Features: A Snapshot

Regional Dominance: A Key Characteristic of the Market

An Overview of Select Other Popular Messaging Apps

Blackberry Messenger

Hike Messenger

Kakaotalk

Line

MessageMe

Nimbuzz

Skype

Snapchat

Telegram

Viber

Vendors Roll-Out Lightweight Versions to Enhance Audience Base

Market Sees Rise in M&A Activity

Select Merger & Acquisition (M&A) Deals in the Mobile Messaging Apps Market (2013-2015)

3.REVENUE CREATION & MONETIZATION OPPORTUNITIES

Advertising: A Primary Revenue Generation Channel for Messaging Apps

High Tide in Mobile Advertisement Vertical to Accelerate Ad Volumes in Messaging Apps

Content Marketing Emerges as a Viable Revenue Generation Channel

App Vendors Focus on Stickers to Generate Additional Revenues

Payment Services Extend Novel Monetization Opportunities

4.NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

Messaging Apps Emerge as Next Logical Extension of Social Networking

Messaging Apps to Surpass SMS as Primary Messaging Medium

Ephemeral Apps Seek Market Prominence

Cloud-based Messaging Apps Exhibit Potential Opportunities

Security Emerges as Main Focus Area in Mobile Messaging

Market Sees Growing Demand for Apps with Advanced Security Features

Messaging Apps Gain Precedence in Enterprise Environments

Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps

Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps

Table 8: Global Workforce Population (2009 & 2015): Percentage Share Breakdown of Employees by Nature of Work (includes corresponding Graph/Chart)

Table 9: Global Mobile Workforce Population (2009 & 2015): Breakdown of Number of Mobile Employees in Million by Region/Country (includes corresponding Graph/Chart)

Table 10: Global Mobile Workforce Population (2015): Penetration of Mobile Employees by Region/Country (includes corresponding Graph/Chart)

Increased Reliance on BYOD Props Up Demand for Messaging Apps

Key Factors Encouraging BYOD Trend among Enterprises Ranked by Importance Attached by Enterprises

Messaging Apps for Wearables: The New Fad

5.AN OVERVIEW OF GLOBAL SMARTPHONES MARKET

Smartphones: Communicating the ?Smart Way’

?Versatility’: The Hallmark of Smartphones

Product Innovations: Hallmark of Smartphones Market

Favorable Demographic Trends Strengthen Market Prospects

Developing Countries Continue to Drive Smartphone Market Growth

Table 11: Increasing Middle-Class Consumer Spending Across Developing Regions: 2015 & 2030 (includes corresponding Graph/Chart)

Table 12: Global Smartphones Market - Major Countries Ranked by CAGR for 2014-2020: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart)

China: The World’s Largest Smartphones Market

India: The Fastest Growing Smartphone Market in the World

Smartphones Marketplace: Extremely Competitive

Table 13: Leading Players in the Global Smartphones Market (2014): Percentage Share Breakdown of Smartphone Shipments for Apple, Coolpad, HTC, Huawei, Lenovo, LG, Motorola, Samsung, Sony, Xiaomi, ZTE, and Others (includes corresponding Graph/Chart)

Samsung and Apple Face Increasing Competition from Chinese Brands

6.PRODUCT OVERVIEW

Introduction

Key Features

Convenient Messaging

Voice Chat

Video Chat

Photo Sharing

Location Sharing

Group Conversations

Stickers

Read Notifications

Cross-Platform Functionality

Advantages

Free Service

No Need for Cellular Connectivity

Seamless Conversations

Flexible Sharing of Content

High Engagement Levels

Superior User Experience

Limitations

Need for Internet Connectivity

Communication Only with Pre-Existing Connections

Both the Parties Should Have Same App

7.PRODUCT INTRODUCTIONS/LAUNCHES

LinkedIn Launches Lookup

SOMA Messenger Launches Messaging App

Everbridge Unveils HipaaChat Mobile Messaging App

Acumen Innovations Unveils Safekeep

TigerText Introduces TigerText for Apple Watch

reTXT Labs Introduces reTXT Mobile Messaging App

Microsoft Rolls Out Skype for Business for iPhone and iPad Business Users

Microsoft Unveils Skype Messaging Apps for Windows 10

PingTank Launches 2D/3D Animated Messaging App for iOS

Viber Launches Services for Businesses

Yahoo Unveils Livetext Mobile Messaging App

GetClose Offers GetClose Messaging App on iOS App Store

Sparkcentral Introduces Mobile In-App Messaging Solution for Enterprises

SecureCom? Mobile Launches SecureCom? Private Messaging App for iOS

Line Introduces Line Lite

Myriad Group Introduces New Version of msngr

Hike Introduces New Voice-Calling Feature on Hike Android App

Quikr Rolls Out Quikr Nxt Messaging Application

Truecaller Launches Truemessenger

Reliance Jio Infocomm Introduces Jio Chat

PChome Online Releases PChome IM

Mobilink Launches Urdu Version of WhatsApp Android Messaging App

Social Ink Introduces Ink Messenger

Autodesk Launches Autodesk Instant Mobile Messaging App for Enterprises

Path Releases Path Talk Messaging App

AirWatch Introduces AirWatch Chat

Spok Introduces Spok Mobile Version 4.0

FlareWorks Launches Flares

Chaatz Unveils Chaatz for Google Glass

4talk Global Rolls Out iOS Support for Cross-Platform Cloud Messaging Service

Inbox Messenger Rolls Out Advanced Messaging App

Open Garden Unveils New Features for FireChat Messaging App

John McAfee Introduces Chadder

Fleksy Releases Fleksy Messenger App

SecureCom Mobile Unveils SecureCom Text Messaging App

Validian to Develop Secure Mobile Messaging App

Deutsche Post Unveils SIMSme

Golden Frog Unveils Cyphr

Telekom Malaysia Launches HyppMe

comiXchat Announces Availability on iOS, Android and Windows Platforms

Facebook Lunches Slingshot

KakaoTalk to Launch News Content Service

Samsung Rolls Out ChatON v.3.5

Iusacell Launches Messaging App

Mobli Media Unveils MIRAGE 2.0

AnswerFirst Communications Rolls Out miSecure Messaging

Acesse Unveils YouChat

Sprint Introduces Messaging Plus Mobile Messaging App

Orange Introduces Libon Messaging App for Android

TourRadar Introduces ?Meet Other’ for iOS

NetEase and China Telecom Launch Yixin

Sina Launches WeMeet Messaging App

Nimbuzz Rolls Out New Redesigned Nimbuzz Messaging App

8.RECENT INDUSTRY ACTIVITY

Google Snaps Up Jibe Mobile

Photobucket Takes Over Lasso Chat and Photo Messaging Application

SignalShare Snaps Up Incubite

Hike Takes Over Zip Phone

Tencent Holdings Invests in Kik Interactive

Fundamental Applications Takes Over Foro Technologies

BlockTrail Takes Over SendChat

Facebook Takes Over WhatsApp

Google Takes Over Emu

Path Talk Acquires TalkTo

Yahoo Takes Over MessageMe

Alibaba Invests in Tango

Yahoo Snaps Up Blink

Dropbox Takes Over Droptalk

Rakuten Takes Over Viber

Kakao and Daum Merge to form Daum Kakao

Kirusa Takes Over Saya Mobile

Kirusa Snaps Up Cooltok

China Mobile to Merge Fei Liao and Fetion IM Platforms

One97 Communications Acquires Plustxt

IGAWorks Inks Agreement with Kakao

Globe Telecom Collaborates with Viber

9.FOCUS ON SELECT GLOBAL PLAYERS

Alibaba Group Holding Limited (China)

Apple Inc. (US)

BlackBerry Limited (Canada)

Facebook, Inc. (US)

WhatsApp Inc. (US)

Hike Ltd. (India)

Kakao Corp. (South Korea)

Kik Interactive Inc. (Canada)

LINE Corporation (Japan)

Myriad Group AG (Switzerland)

Nimbuzz Technologies India Pvt. Ltd. (India)

Skype Technologies (Luxembourg)

Snapchat, Inc. (US)

Tango (US)

Telegram Messenger LLP (Germany)

Tencent Holdings Limited (China)

Viber Media S.? r.l (Cyprus)

Yahoo!, Inc. (US)

10.GLOBAL MARKET PERSPECTIVE

Table 14: World Recent Past, Current and Future Analysis for Mobile Messaging Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 15: World 6-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Number of Users for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

II. MARKET

1.THE UNITED STATES

A. Market Analysis

Inclination towards ?Social Connectedness’ Fuels Market Growth

Table 16: Mobile Messaging Apps Penetration in North America: 2014 & 2018 (includes corresponding Graph/Chart)

Table 17: The US Messaging App Market (2015): Percentage Share Breakdown of Users by Age Group (includes corresponding Graph/Chart)

Table 18: The US Messaging App Market (2015): Percentage Share Breakdown of Users by Gender (includes corresponding Graph/Chart)

High Penetration of Smart Devices Drives Adoption of Messaging Apps

Favorable Demographic Trends Augment Smartphone Sales

Table 19: Smartphone Users (in ?000s) in the United States: 2015 & 2020 (includes corresponding Graph/Chart)

Table 20: The US Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)

Table 21: Most Popular Activities on Smartphones in the US: 2015 (includes corresponding Graph/Chart)

Messaging Apps with Full Security Features Aim to Expand Market Footprint

Product Launches

Strategic Corporate Developments

Select Key Players

B. Market Analytics

Table 22: The US Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

2.CANADA

A. Market Analysis

Key Statistical Findings

Table 23: Canadian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Select Key Players

B. Market Analytics

Table 24: Canadian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

3.JAPAN

A. Market Analysis

Line: The Widely Used Mobile Messaging App in Japan

Growing Smartphones Demand Gives Impetus to Market Growth

Table 25: Japanese Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)

Product Launch

Corporate Development

B. Market Analytics

Table 26: Japanese Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4.EUROPE

A. Market Analysis

Table 27: Mobile Messaging Apps Penetration in Europe: 2015 & 2018 (includes corresponding Graph/Chart)

European Enterprises Focus on Messaging Apps for Myriad Communication Needs

Smartphone Usage Patterns Drive Demand for Messaging Apps in Europe

Table 28: Percentage Share Breakdown of Mobile Phone Shipments by Feature Phones and Smartphones in Europe: 2012, 2014 & 2016 (includes corresponding Graph/Chart)

B. Market Analytics

Table 29: European Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 30: European 6-Year Perspective for Mobile Messaging Apps by Region/Country - Percentage Breakdown of Number of Users for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

4a.France

A. Market Analysis

Product Launch

B. Market Analytics

Table 31: French Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4b.Germany

A. Market Analysis

German Mobile Users Prefer Cloud-based Apps

Product Launch

Telegram Messenger LLP – A Major Germany-based Company

B. Market Analytics

Table 32: German Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4c.Italy

Market Analysis

Table 33: Italian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4d.The United Kingdom

A. Market Analysis

Ephemeral Apps Gain Prominence

Key Statistical Findings

Table 34: The UK Mobile App Market (2015): Percentage Share Breakdown of App Usage by Frequency (includes corresponding Graph/Chart)

Table 35: The UK Mobile App Market (2015): Percentage Share Breakdown of App Users by Device Type (includes corresponding Graph/Chart)

Table 36: The UK Mobile App Market (2014): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)

B. Market Analytics

Table 37: The UK Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4e.Spain

Market Analysis

Table 38: Spanish Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Nmber of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4f.Russia

Market Analysis

Table 39: Russia Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4g.Rest of Europe

A. Market Analysis

Product Launches

Corporate Development

Select Key Players

B. Market Analytics

Table 40: Rest of European Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

5.ASIA-PACIFIC

A. Market Analysis

Asia-Pacific: The Most Important Market for Messaging Apps

Table 41: Mobile Messaging Apps Penetration in Asia-Pacific: 2015 & 2018 (includes corresponding Graph/Chart)

Select Mobile Messaging Apps in Asia: A Snapshot

Regional Divergence: A Key Characteristic of Asia-Pacific Messaging App Market

Table 42: Select Leading Messaging Apps in Asia-Pacific by Number of Monthly Active Users (in million) in 2015 (includes corresponding Graph/Chart)

Growing Penetration of Smartphones Fuels Demand Growth for Messaging Apps

B. Market Analytics

Table 43: Asia-Pacific Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 44: Asia-Pacific 6-Year Perspective for Mobile Messaging Apps by Region/Country - Percentage Breakdown of Number of Users for China, India, and Rest of Asia-Pacific Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

5a.China

A. Market Analysis

Tencent Holdings: The Undisputed Leader in the Chinese Messaging App Market

China’s Emergence as the Largest Base of Smartphone Users Augurs Well for Market Growth

Table 45: Chinese Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)

Chinese Mobile User Prefer Social Messaging Ahead of SMS

Product Launches

Corporate Development

Select Key Players

B. Market Analytics

Table 46: Chinese Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

5b.India

A. Market Analysis

Strong Growth in Smartphone Sales Bodes Well for Market Growth

Key Statistical Findings

Table 47: Smartphone Penetration in India by Age: 2015 (includes corresponding Graph/Chart)

Table 48: Indian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)

Table 49: Most Performed Activity Using Smartphones: 2015 (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Select Key Players

B. Market Analytics

Table 50: Indian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

5c.Rest of Asia-Pacific

A. Market Analysis

Kakaotalk: A Widely Used Messaging App in South Korea

Australia: A High Potential Market

Product Launches

Strategic Corporate Developments

Kakao Corp. – A Major South Korea-based Company

B. Market Analytics

Table 51: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

6.THE MIDDLE EAST & AFRICA

A. Market Analysis

Growing Penetration of Smart Devices Creates Strong Business Case for Messaging Apps in The Middle East

Table 52: Mobile Messaging Apps Penetration in the Middle East & Africa (2015 & 2018) (includes corresponding Graph/Chart)

Key Statistical Findings

Table 53: The Middle East & Africa Mobile Phones Market: Percentage Share Breakdown of Shipments by Feature Phones and Smartphones for the Years 2012, 2014 & 2016P (includes corresponding Graph/Chart)

Table 54: Saudi Arabian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)

Table 55: South African Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)

Product Launch

Corporate Development

B. Market Analytics

Table 56: The Middle East & Africa Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

7.LATIN AMERICA

A. Market Analysis

Table 57: Mobile Messaging Apps Penetration in Latin America: 2015 & 2018 (includes corresponding Graph/Chart)

Latin America: A Market Laden with Potential Opportunities

B. Market Analytics

Table 58: Latin American Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - Brazil and Rest of Latin America Markets Independently Analyzed with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 59: Latin American 6-Year Perspective for Mobile Messaging Apps by Region/ Country - Percentage Breakdown of Number of Users for Brazil and Rest of Latin America Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

7a.Brazil

A. Market Analysis

Brazilian Smartphone Market: An Overview

Table 60: Brazilian Internet Usage Trends among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)

B. Market Analytics

Table 61: Brazilian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

7b.Rest of Latin America

A. Market Analysis

Product Launch

B. Market Analytics

Table 62: Rest of Latin America Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 118 (including Divisions/Subsidiaries - 123)

The United States (51)

Canada (5)

Japan (2)

Europe (27)

- France (1)

- Germany (4)

- The United Kingdom (3)

- Italy (1)

- Spain (2)

- Rest of Europe (16)

Asia-Pacific (Excluding Japan) (35)

Latin America (1)

Middle East (2)