1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16
2.1 MARKET SIZE ESTIMATION 17
2.2 MARKET CRACKDOWN AND DATA TRIANGULATION 19
2.3 MARKET SHARE ESTIMATION 21
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 21
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 21
2.3.2.1 Key Industry Insights 22
2.3.3 ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN BUSINESS INTELLIGENCE PLATFORM 29
4.2 BUSINESS INTELLIGENCE PLATFORM MARKET – TOP THREE VERTICALS 30
4.3 BUSINESS INTELLIGENCE PLATFORM MARKET: TOP 3 VERTICALS AND REGIONS (2014) 31
4.4 BUSINESS INTELLIGENCE PLATFORM MARKET (2019) 32
4.5 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY 33
4.6 BUSINESS INTELLIGENCE PLATFORM REGIONAL MARKET 34
4.7 PRODUCT GROWTH MATRIX 34
4.8 LIFE CYCLE ANALYSIS (2014), BY REGION 36

5 MARKET OVERVIEW 37
5.1 INTRODUCTION 38
5.2 EVOLUTION 38
5.3 MARKET SEGMENTATION 39
5.3.1 BUSINESS INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT 39
5.3.2 BUSINESS INTELLIGENCE PLATFORM MARKET, BY USER TYPE 39
5.3.3 BUSINESS INTELLIGENCE PLATFORM MARKET, BY INDUSTRY 40
5.3.4 BUSINESS INTELLIGENCE PLATFORM MARKET, BY REGION 40
5.4 MARKET DYNAMICS 40
5.4.1 DRIVERS 41
5.4.1.1 Affordability of Business Intelligence Platform 41
5.4.1.2 Data Analytics 41
5.4.1.3 Better business decisions 42
5.4.1.4 Increasing competition 42
5.4.1.5 Mobile business intelligence 42
5.4.2 RESTRAINTS 43
5.4.2.1 Need of skilled workforce 43
5.4.2.2 Competition from big software vendors 43
5.4.3 OPPORTUNITIES 44
5.4.3.1 Integration with marketing channels 44
5.4.3.2 Cloud-based deployment 44
5.4.4 CHALLENGES: FINDING THE RIGHT DATA FOR ANALYSIS IS CHALLENGING THE BUSINESS INTELLIGENCE PLATFORM MARKET 45
5.4.4.1 Finding the right data for analysis 45

6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 FUNCTIONAL APPLICATION OF BUSINESS INTELLIGENCE PLATFORM 46
6.3 PORTER’S FIVE FORCES ANALYSIS 47
6.3.1 THREAT FROM NEW ENTRANTS 48
6.3.2 THREAT FROM SUBSTITUTES 48
6.3.3 BARGAINING POWER OF SUPPLIERS 48
6.3.4 BARGAINING POWER OF BUYERS 48
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 49

7 BUSINESS INTELLIGENCE PLATFORM MARKET ANALYSIS, BY DEPLOYMENT 50
7.1 INTRODUCTION 51
7.2 CLOUD 52
7.3 ON-PREMISES 55

8 BUSINESS INTELLIGENCE PLATFORM MARKET ANALYSIS, BY USER TYPE 59
8.1 INTRODUCTION 60
8.2 SMBS 62
8.3 LARGE ENTERPRISES 64

9 BUSINESS INTELLIGENCE PLATFORM MARKET ANALYSIS, BY INDUSTRY VERTICAL 68
9.1 INTRODUCTION 69
9.2 HEALTHCARE 71
9.3 RETAIL 73
9.4 GOVERNMENT 74
9.5 BFSI 76
9.6 TELECOM & IT 78
9.7 MEDIA & ENTERTAINMENT 80
9.8 EDUCATION 82
9.9 ENERGY & POWER 84
9.10 MANUFACTURING 85
9.11 OTHERS 87

10 GEOGRAPHIC ANALYSIS 89
10.1 INTRODUCTION 90
10.2 NORTH AMERICA 93
10.3 EUROPE 96
10.4 ASIA-PACIFIC 98
10.5 MIDDLE EAST & AFRICA 102
10.6 LATIN AMERICA 103

11 COMPETITIVE LANDSCAPE 106
11.1 OVERVIEW 106
11.2 COMPETITIVE SITUATION & TRENDS 108
11.2.1 NEW PRODUCT LAUNCHES 109
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS & JOINT VENTURES, 2011-2014 111
11.2.3 MERGERS & ACQUISITIONS 113
11.2.4 VC FUNDING 115

12 COMPANY PROFILES 119
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 INTRODUCTION 119
12.2 MICROSOFT CORPORATION 120
12.3 ORACLE CORPORATION 124
12.4 SAP AG 128
12.5 IBM CORPORATION 131
12.6 TIBCO SOFTWARE, INC. 135
12.7 SAS INSTITUTE, INC. 138
12.8 TABLEAU SOFTWARE, INC. 141
12.9 MICROSTRATEGY INCORPORATED 145
12.10 QLIK TECHNOLOGIES, INC. 148
12.11 PENTAHO CORPORATION 151
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 153
13.1 INSIGHTS OF INDUSTRY EXPERTS 153
13.2 DISCUSSION GUIDE 153
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 158
13.4 AVAILABLE CUSTOMIZATIONS 159
13.5 RELATED REPORTS 160